Trending Articles

Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers

Waxing UnLyrical

Guest Post by Debbie Friez. On the marketing dance floor, influencer marketing is all the craze-because it works. In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns.

The State of Instagram Marketing 2019 - Part 1: Current Use of Instagram by Marketers

Social Media Today

We recently conducted a survey to check in on how marketers are utilizing Instagram, and what's producing results. Here's the first part of our report

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How to Convert Employees into Brand Ambassadors on LinkedIn

Webbiquity SMM

Guest post by Anastasia Masters. There are still a few old-school managers out there who are hesitant to encourage their employees to stay active on LinkedIn. After all, it is a platform that connects talent with recruiters.

Facebook Adds 22 New, Free Training Modules to Facebook Blueprint

Social Media Today

Looking to up your digital marketing skills? Facebook has added a range of new training courses to its Blueprint education platform

Module 166

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Agencies & consultancies: 6 views on the present and future of creativity

Audiense

The recent movements of Accenture betting on its expansion in the creative field - in addition to other consultancies of the calibre of Deloitte and PricewaterhouseCoopers - are reshaping the advertising sector.

Make it Happen

Mindjumpers

Challenge: Maybelline New York came to us wanting to narrow the gap between New York and the Nordics. New York was (and always will be) a key part of their brand DNA, so we had to make it relatable to a young Nordic audience. Solution: They had just changed their brand line to Make it Happen.

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Product Review: MoShow–Slidehow Movie Maker App

Waxing UnLyrical

Guest Post by Dan Farkas. Social video has moved from nice to necessary. Anyone reading this blog or spending any time with Shonali knows this – or will know it soon enough. It’s easy to talk about creating more content. How can we do this quickly?

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Facebook Will Remove Certain Business Page Info Sections as of August 1st

Social Media Today

Facebook is removing certain Page information fields as of August 1st, with new prompts urging Page managers to integrate their information into remaining sections

How Netflix’s social media strategy dominates the online streaming industry

Unmetric

The birth of Netflix in 1997 may not have caused much of an entertainment disruption at the time, but fast forward 20-odd years, and few could have predicted the impact Netflix would have.

#OtterBoxCityMeets

Mindjumpers

Challenge: OtterBox is a company who produces stylish phone cases, protecting the key creative tool of a modern generation. They came to us asking for a campaign that could span six markets, essentially creating a diverse eco-system of quality content in a cost efficient way.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How to Choose That One Instagram Profile Link That Works Best for You

agora pulse

Instagram is a marketer’s dream, with higher-than-average engagement and a particular enthusiasm from users to discover and engage with brands on the platform. So, it’s relatively easy to drive engagement on Instagram and use it for brand awareness.

Traveling to Improve Your Social Media Presence

Socialmedia.biz

Creating a presence on social media is not as easy as it looks. There is a lot of competition, and you have to do something unique to stand out from the crowd. Otherwise, you won’t make your mark and increase your number of followers.

88 Compelling Words and Phrases to Prompt Website Visitors into Action [Infographic]

Social Media Today

Using the just the right words can help increase your website conversions - check out this listing of action-prompting terms

7 best Facebook analytics tools

Unmetric

What started as a means to catch up with friends back in ’04 has swept the world with its phenomenal success. Today, Facebook plays host to over 60 million business pages on its site. Brands all over the world vie for their customers’ attention to their Facebook page.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Lurpak® Content Toolkit

Mindjumpers

Challenge: Lurpak® content is much more than food porn. Everything they do as a brand empowers people be adventurous and actually cook.

How to Get Started in Media Planning and Buying

The Realtime Report

How to Get Started in Media Planning and Buying. The simple days are gone. Businesses can no longer simply put ads on products, in the newspaper, on the radio, and on television and call it good. We’re in a new age of media.

Buy 107

How to Use Instagram Stories Templates for Your Brand (+10 Free Templates!)

Later

If you want to create gorgeous Instagram Stories consistently, say hello to Instagram Stories templates! Instagram Stories templates are a growing trend on Instagram — businesses and influencers are carefully creating their own branded stories that have a uniform color, tone, style, and format.

SEO in 2019: 17 Tips for Beginners to Rank Higher on Google [Infographic]

Social Media Today

Looking to up your SEO performance this year? Check out these tips

SEO 150

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

PR’s Critical Role in Search and Social Media Marketing

Meltwater

Digital marketing is a puzzle that brands continue trying to solve. Under that umbrella, they know they need to have a strong search marketing game—and of course, there’s social media marketing… Read More >>>. Enterprise Marketing PR & Comms Media Outreach Social Media

Food, Glorious Food

Mindjumpers

Most people eat with their eyes first and foremost. That’s certainly the case when they’re scrolling through their feeds, drooling over their phones as they tag their friends in that dish they “have to try next weekend!”.

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How NOT To Use Social Media

The Social Media Hat

Learn from over 30 marketing experts with decades of experience their recommendations on the crucial mistakes too many businesses are making on social media

Starting Out as a Landlord? Here’s What You Should Know

The Realtime Report

Starting Out as a Landlord? Here’s What You Should Know. Becoming a landlord is an exciting endeavor. For one, it’s reasonable to assume that you’ve opened up some new revenue streams. But are you ready for all the responsibilities that come with the position?

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Google Announces New 3D Ad Creation Tools and New Live and AR Ad Options for YouTube

Social Media Today

Google has announced a range of new ad options, including advanced 3D ad display tools, along with some new options for YouTube promotions

Social Media Ad Objectives: Clicks vs. Conversion

Ignite Social Media

Many advertisers believe getting people to click is the driving force behind social media advertising. This social media ad objectives strategy suggests that users who are more likely to click on an ad will ultimately complete a desired action, following the notion of “if they click, they will come”.

Influencer Collaborations

Mindjumpers

We live in an age of self(ie)-made celebrities. They make life look so darn good, you can’t help but want what they have. Sounds like a marketing dream, right? As a brand, there’s a number of ways you can work with influencers; each with their own set of pay-offs and limitations.

How a Leader in Tiny Houses Saves Time Every Day in Creating Social Media Content and Sharing It

agora pulse

Tiny homes are a big thing right now—and have been for a while. Each house is only between 320 and 400 square feet in size and ideal for anyone striving for a more minimalist life.

Looking at Facts for Product Claims

Socialmedia.biz

The kinds of claims marketers can make, especially when it comes to products that can be used on or in the human body, are tightly regulated by various agencies. A lot of the claims cannot be used freely – they have to receive prior approval from the Federal Trade Commission.

Facebook and TikTok Lead in Overall App Downloads in May

Social Media Today

Some interesting trends are highlighted in the latest monthly app download listing from SensorTower

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28 Qualities of Amazing Content Marketing

Pam Moore

Content marketing is the new yet not new buzzword. The truth is content marketing has been around for decades, since conversations and business has existed. Content marketing is not a new shiny object invented via social media. Yet, content is at the core of everything brands and people do online.

Libra Could Make Or Break Bitcoin

Forbes Social Media

Bitcoin price zooms past $10,000, driven by the Libra buzz

Price 109

Separated by a common language? How different are agencies and consultancies when they both speak fluent digital?

Audiense

This is a guest blog written by Phil Lynch, Managing Director of social media research agency Newton Insight & visiting lecturer in media analytics at the University of Westminster. Connect with him on LinkedIn. Audience Intelligence

5 Ways to Make Your Instagram Photos Stand Out

Socialmedia.biz

Instagram is the perfect way to share photos of significant events with your followers. However, there’s more to it than point, shoot, and post – a lot more. If you want your photos to be noticed, you need to be conscious about how you take them.