Build Your PR Content Strategy with This Targeted Toolbox
FEBRUARY 8, 2017
The shoemaker's children have no shoes has never been more clear than when talking a PR content strategy with communications professionals. Gini Dietrich has 13 tools and tips to help you get started and have a plan by the time you finish reading this article. The post Build Your PR Content Strategy with This Targeted Toolbox appeared first on Spin Sucks.
How to Increase Your LinkedIn Engagement Without Wasting a Dime
FEBRUARY 16, 2017
How effectively do you use LinkedIn for your business? How do you grow engagement on the platform? Can you actually hack LinkedIn engagement? Wes Bush talks about this and more. The post How to Increase Your LinkedIn Engagement Without Wasting a Dime appeared first on Spin Sucks. Comments Awesome post, Wes! Most of the content shared on LinkedIn gets. by Steve Sonn. Who Are LinkedIn’s Power Users?
Seven Ways to Repurpose Your PR Content
MARCH 1, 2017
Your PR content holds undiscovered treasures that will help you better connect with your audience. Repurposing your content not only ensures it will live longer, but it will increase the traffic to your website, and make you more creative in the process. Corina Manea has seven ways to repurpose your PR content. The post Seven Ways to Repurpose Your PR Content appeared first on Spin Sucks.
Business Spring Cleaning: Squeaky Clean Social Media Channels
MARCH 20, 2017
In part one of this three part series, Laura Petrolino shows you how to clean up your social channels and improve your success with this social media focused business spring cleaning checklist. The post Business Spring Cleaning: Squeaky Clean Social Media Channels appeared first on Spin Sucks.
Social Media Automation 101
A beginner's guide to social media automation tools and getting automation right.
Extend Media Relations Efforts With Engaging, Shareable Content
JANUARY 31, 2017
Your news release is just the first step in a tactic-rich PESO model. To extend your media relations efforts, use engaging, shareable content. Gini Dietrich has more on what that looks like and how to do it. The post Extend Media Relations Efforts With Engaging, Shareable Content appeared first on Spin Sucks. Communication Content
The 11 PR Tools You Absolutely Must Use
DECEMBER 21, 2016
On the eleventh day of Christmas, Spin Sucks gave to you the 11 PR tools you absolutely must use every, single day. Gini Dietrich has more. The post The 11 PR Tools You Absolutely Must Use appeared first on Spin Sucks. Related Stories Four Online Courses Every Communicator Should Take Three Productivity Tools that Will Change Your Life in 2017 The PR Industry is Full of Spin Doctors and Liars.
Task Delegation for Control Freaks: Stop, Drop, Delegate
FEBRUARY 6, 2017
Do you struggle to effectively delegate tasks, even though you need to? Laura Petrolino shows you how to break the control freak cycle and learn to delegate like a pro with these steps. The post Task Delegation for Control Freaks: Stop, Drop, Delegate appeared first on Spin Sucks. entrepreneur Leadership delegation laura petrolino leadership skills learn to delegate randy hall task delegation
Why Every Organization Needs a Content Style Guide
OCTOBER 11, 2016
One of the most important tools for an organization to have is a content marketing style guide, which keeps all of your content creators on voice and on message. Without it, you’ll find you are destined to spend more of your time than you’d like making edits and requesting revisions to the content your internal and external writers create.
The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media
Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Seven Ways to Launch a Product Without a News Release
JANUARY 19, 2017
You're ready to launch a product and now all you need is a news release. Right? Hold up, there! Gini Dietrich outlines the seven far better ways to launch a new product. The post Seven Ways to Launch a Product Without a News Release appeared first on Spin Sucks. Related Stories How an Effective PR Strategy Can Boost Your Brand Visibility Cleopatra: The PESO Model Pharaoh Spin Sucks Year-in-Review.
Turning Passive Audiences into Brand Evangelists
JANUARY 10, 2017
Ninety-two percent of people trust word-of-mouth recommendations above traditional forms of advertising. The good news is your brand evangelists cost much less than your latest ad campaign. If you want to convert your passive audience into walking endorsements, Emily Joseph has four tips for success. The post Turning Passive Audiences into Brand Evangelists appeared first on Spin Sucks.
New Influencer Marketing Research Has Four Key Findings
JANUARY 31, 2017
Is your influencer marketing working? When executed properly, yes. But that is not always as easy as it sounds. To investigate the practice and help marketers succeed, Traackr and TopRank Marketing conducted a global study. Here is what they found. The post New Influencer Marketing Research Has Four Key Findings appeared first on Spin Sucks. working with influencers
Three Ways to Be Prepared for the Inevitable Fake News Crisis
MARCH 9, 2017
No brand, organization, or executive is immune from fake news or a 5 a.m. Twitter frenzy. Here are three things you can do right now to prepare. Insurance, if you will. The post Three Ways to Be Prepared for the Inevitable Fake News Crisis appeared first on Spin Sucks. Comments I like it when people think!
Five Reasons Communicators are Frustrated and Lonely
FEBRUARY 23, 2017
The job of communicators can be frustrating and lonely and there are five reasons that lead to both. Gini Dietrich describes them with hints to improve. The post Five Reasons Communicators are Frustrated and Lonely appeared first on Spin Sucks. entrepreneur Professional Development communications industry lonely at the top marketing in the round pr industry silos
A World Gone Social
Learn how companies must adapt to survive.
The Big Question: Artificial Intelligence and the PR Industry
MARCH 10, 2017
How are you preparing for the changes to the PR profession due to the rise of artificial intelligence? We ask six experts where they see the changes coming. The post The Big Question: Artificial Intelligence and the PR Industry appeared first on Spin Sucks. Related Stories The Big Question: Is Thought Leadership Dead? The Big Question: What is the Worst PR Advice You’ve Ever Received?
The Power of a Team Begins with Exceptional Leadership
AUGUST 23, 2016
The power of a team starts with its leader. Here are some simple, yet great leadership lessons Corina Manea learned from a phenomenal leader and the great team Gini Dietrich put together. The post The Power of a Team Begins with Exceptional Leadership appeared first on Spin Sucks.
Four Steps for Building Customer Relationships that Last
MARCH 14, 2017
Brands used to get away with a lazy marketing approach based on product advertising. Today, they must become part of the culture with which their audience identifies. Cecy Shveid has the steps on how to successfully build customer relationships. The post Four Steps for Building Customer Relationships that Last appeared first on Spin Sucks.
How to Use a Bullet Journal for Business
JANUARY 10, 2017
There are lots of uses for a bullet journal in our personal lives, but what about for business? Gini Dietrich has some examples and shows you how to use it. The post How to Use a Bullet Journal for Business appeared first on Spin Sucks. entrepreneur Time Management national clean off your desk day pinterest spin sucks goals wunderlist
Five Owned Media Metrics Every Communicator Should Track
MARCH 22, 2017
Owned media is here to stay, which means every communicator must set benchmarks and goals for metrics to prove effectiveness. Gini Dietrich gives you a good start. The post Five Owned Media Metrics Every Communicator Should Track appeared first on Spin Sucks. Communication Content bill clifford clickthrough rates CTR Joe Pulizzi lukas true PESO model referral traffic this old marketing
Three Challenges to Remote Work and How to Overcome Them
OCTOBER 3, 2016
Companies around the world are embracing remote work options. However, workers still face challenges when working outside of a traditional office. Jackie Jensen interviews three remote workers and shares their challenges and how to overcome them. The post Three Challenges to Remote Work and How to Overcome Them appeared first on Spin Sucks.
Five Tips to Help You Create Shareable Content
SEPTEMBER 27, 2016
The most powerful force to encourage people to share content is emotional engagement. Veronica Hunt shares five tips to help you produce shareable content. The post Five Tips to Help You Create Shareable Content appeared first on Spin Sucks.
Five Leadership Lessons Learned from a Toddler
JANUARY 25, 2017
Just when you think you have life figured out, a baby comes along and makes you question everything. But there are leadership lessons in it, if you listen. The post Five Leadership Lessons Learned from a Toddler appeared first on Spin Sucks. entrepreneur Leadership confrontation delegation LMGTFY negotiations play productivity smell the flowers spin sucks book threenager why
The PR Industry is Full of Spin Doctors and Liars
DECEMBER 6, 2016
On the second day of Christmas, Spin Sucks gave to you: Two lies told consistently about the PR industry and what to do about it. Gini Dietrich outlines an approach to take that will fight the perception people have of us. The post The PR Industry is Full of Spin Doctors and Liars appeared first on Spin Sucks.
Five Crucial Tips for Building Your Personal Brand
JUNE 1, 2016
Building a personal brand in this day and age is vital, whether you are happily employed or looking for your next challenge. Patrick Cole shares five basic things you need to take into account when building your personal brand. The post Five Crucial Tips for Building Your Personal Brand appeared first on Spin Sucks.
How to Get an 80% Response Rate from Your Media Relations Efforts
MARCH 2, 2017
Media relations is becoming increasingly difficult because of all the crap out there. But Michael Smart has found one thing that will get you an 80% response rate. The post How to Get an 80% Response Rate from Your Media Relations Efforts appeared first on Spin Sucks. Comments Such a good idea on internal emails! You're so smart. by Caitlin Muir Did you get it?! Are you going to use it?
Call Content Marketing What You Want, But Don’t Say it Doesn’t Exist
MARCH 21, 2017
A recent article criticized the value of content marketing by saying it's a buzzword. When, in fact, it's one of the most powerful ways to gain traction. Gini Dietrich outlines why she thinks that criticism is wrong and what every communicator can do about it. The post Call Content Marketing What You Want, But Don’t Say it Doesn’t Exist appeared first on Spin Sucks. Related Stories Why it Pays to Invest in Quality PR Content The Challenges and Solutions of the PESO Model Visualize the PESO Model to Help Others Understand it.
Want to Work from Home? Get Your Own Office!
DECEMBER 27, 2016
Working from home sounds fancy and it's on almost everyone's wish-list. However contrary to the general opinion is not easy. Corina Manea tackles that and the importance of having a place you can call office at home. The post Want to Work from Home? Get Your Own Office! appeared first on Spin Sucks. get your own office
Why Your Organization Needs an Innovation Strategy
JANUARY 9, 2017
The 10th anniversary of the announcement of the iPhone reminds us of why every organization, big or small, must have an active innovation strategy. Laura Petrolino explains. The post Why Your Organization Needs an Innovation Strategy appeared first on Spin Sucks. entrepreneur Innovation Business Growth business innovation innovation innovation strategy iPhone iphone anniversary laura petrolino
The Psychology of Marketing: Nine Tools You Need
FEBRUARY 10, 2016
Today’s marketers need to both understand the long-standing psychological principles that affect reader engagement and the newer tactics that allow you to use those principles more effectively. Benedict Brychta looks at the tools you need to understand and use. The post The Psychology of Marketing: Nine Tools You Need appeared first on Spin Sucks.
The 12 Traits that Define Managers vs. Leaders
AUGUST 31, 2016
There is a big difference in the traits of managers vs. leaders and, sometimes, the best colleague is someone who exhibits a little of both. The post The 12 Traits that Define Managers vs. Leaders appeared first on Spin Sucks. Comments I have learned to answer “What do you think?” Before I ask. by Susan Cellura As I am sure you can imagine, I am crazy about this post. Frankly caught my breath this.
How to Gain Executive Buy-in for PESO Model Implementation
MARCH 7, 2017
While presenting the PESO model in person, we often hear how PR pros love it, but they'll never gain leadership's buy-in. Here's how to fight that battle. The post How to Gain Executive Buy-in for PESO Model Implementation appeared first on Spin Sucks. Related Stories Where Earned Media Belongs in the Content Marketing Mix Spin Sucks Year-in-Review The Spin Sucks 30-Day Communications Challenge.
Five Social Media Trends for 2016
DECEMBER 30, 2015
By Aaron Lee. It’s the time of the year that everyone talks about their social media trends. I can hardly believe we are here and 2015 is coming to an end. This time last year, I got my New Year’s resolutions written and planned how to focus on the latest trends. Instagram was one of my main focus for 2015. Luckily for me, it exploded this year and I was able to ride the wave.
The 12 PR Blogs You Must Subscribe to (and Read) in 2017
DECEMBER 22, 2016
On the twelfth day of Christmas, Spin Sucks gave to you 12 PR blogs you must subscribe to—and read—in 2017. Gini Dietrich has the recommendations. The post The 12 PR Blogs You Must Subscribe to (and Read) in 2017 appeared first on Spin Sucks. Comments Merry Christmas to you, Laura! xoxo by Gini Dietrich Yes!! I'm always looking for new blogs to sign up to and if. chris penn Christopher S.
Social Media Calls-to-Action that Connect You to Consumers
AUGUST 29, 2016
How do you map out a social media strategy that actually works? How can your brand stand out from the crowd and transform its followers into customers? The answers to these questions and more in this post from Roger Gallager. The post Social Media Calls-to-Action that Connect You to Consumers appeared first on Spin Sucks.