Social Media Strategery

Who Owns Content Marketing?

Social Media Strategery

Rather than rushing to plant your flag in content marketing, invite others to participate. For more than 12 years now, I’ve worked at companies that have been committed to integrated marketing.

Eight Conversations Your Customers Want to Have With Your Brand

Social Media Strategery

A brand’s customers represent some of their best resources, yet most brands leave them on the bench.

Trending Sources

If You Want a Culture of Collaboration, You Need to Accept the LOLCats Too

Social Media Strategery

"Even with the sacred printing press, we got erotic novels 150 years before we got scientific journals." " - Clay Shirky at TED Cannes in June 2010. This is one of my favorite quotes from one of my favorite people in the business, Clay Shirky.

Stop Trying to Take the Easy Way Out

Social Media Strategery

Lazy Peep by Flickr user [F]oxymoron. I attended the PRSA Digital Impact Conference last week, and like many PR events, it had a mix of really great presentations but I also noticed the continuation of a disturbing trend throughout our profession – laziness.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Rest in Peace, Social Media Ninjas

Social Media Strategery

Photo courtesy of Flickr user Seth W.

You Become What You Measure

Social Media Strategery

As we kick off 2014, we’re awash in PR trends and predictions. Here are six trends to watch in 2014. Here are 20 more. And another 10 more. But let’s look a little further ahead.

More Than a Stepping Stone – the Mid-Size City Becomes a PR Career Destination

Social Media Strategery

Image used under Creative Commons license. This post originally appeared on the PRSA Pittsburgh blog. Take a look at the social media feeds for the media in any mid-size city around the country and you’ll see a ton of listicles , articles , and hype videos talking up their hometown.

What Does Integrated Marketing Mean to the Future of the PR Professional?

Social Media Strategery

This article originally appeared in the April edition of the International Association of Business Communicators (IABC) magazine, Communication World. . For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How a New Communications Graduate Can Stand Out

Social Media Strategery

Image courtesy of Flickr user stevendepolo. It’s graduation season and once again, the resume, internship, and informational interview requests are rolling in.

Customers Don’t Want Ads, They Want a Conversation…Just Not the Conversations You Want to Have

Social Media Strategery

Somehow I don’t think these are the conversations consumers are looking for from brands. Fast Company just published another article discussing how customers are no longer satisfied just with good products and services or low prices – they want collaboration and conversation from brands.

31 ‘New Clues’ for PR Practitioners

Social Media Strategery

This post originally appeared on PR Daily. . Fifteen years ago, “ The Cluetrain Manifesto ,” one of the most important business books of the Internet generation, took the world by storm.

Is Our PR Community Part of the New Pittsburgh or the Old One?

Social Media Strategery

This post originally appeared on PRSA Pittsburgh’s blog. . Creative Commons image from Flickr user Slackley. In this month’s Pittsburgh Magazine, there’s a story highlighting how millennials are literally and figuratively transforming my hometown.

The Future of Branding is About Making Friends, Not Ads

Social Media Strategery

Make friends, not ads.™ ™ That's the message that greeted me when I first opened the Cramer-Krasselt homepage and again when I walked into the lobby for my first interview five months ago.

A World Gone Social

Learn how companies must adapt to survive.

Content Marketing That Wins: Making Brands, Readers AND Google Happy

Social Media Strategery

Scott Smith , Nick Papagiannis and I had the opportunity to kick off Social Media Week Chicago with a presentation titled “Content Marketing That Wins: Making Brands, Readers, AND Google Happy ” to a packed house at Morningstar in Chicago.

Running a PR Department vs. Running a PR Agency

Social Media Strategery

The PR skillsets and attitudes differ whether you’re leading a PR agency or you’re leading a PR department in an integrated agency. Running a PR department within a larger agency is very different from running your own PR agency.

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Pay to Play: Seven Ways Social Media is Getting More Expensive

Social Media Strategery

This article originally appeared on PRDaily and also on Entrepreneur.com. For a long time, there was a perception that social media marketing was free, or at least very inexpensive. Starting a Facebook or Twitter account was free, and hiring a part-time intern to manage them didn’t cost much.

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Do You Have a Social Media Superman Complex?

Social Media Strategery

Are you trying to hard to be a social media Superman? I've become the designated "social media guy" for a massive organization (25,000+ people).

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Social Media Lessons from a Two-Year Old

Social Media Strategery

What a difference a few years can make. For the last few months, I think I’ve spent more time talking people out of using social media than talking them into it. The pendulum has swung the other way, especially in the marketing industry. Everyone wants to be everywhere.

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Using Social Media to Reach the Hard-Working Class

Social Media Strategery

How are you engaging with the new “hard-working class?” ” They’re not part of the 99% or the 1% or the 47%. They’re not part of the East Coast Elite or the Bible Belt or the Sun Belt or the Rust Belt.

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How an Iconic American Brand Cut Through the Real-time Marketing Clutter of the Super Bowl

Social Media Strategery

Oreo’s “blackout” tweet. Arby’s tweet about Pharrell’s hat , Nintendo’s Wreck-It Ralph Tweet. These are some of the go-to examples of “real-time marketing.”

How a Social Media Evangelist Became a Social Media Realist

Social Media Strategery

When did I become the guy who gets tired of social media? I haven't blogged here in more than a month. I'm substantially less active on Twitter than I used to be. How did I go from annoying everyone around me by my incessant yammering about social media to the guy who grows increasingly annoyed when people talk about everything social media will do? I'm not suggesting that I'm no longer excited about social media.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Klout for Enterprise 2.0 Networks is a Bad Idea

Social Media Strategery

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Enterprise 2.0 Isn’t About Social Business, It’s Just About Business

Social Media Strategery

Last night, while flying home from the Enterprise 2.0 Conference – Santa Clara , I thought about all of the sessions I attended, the people I spoke with, the demos I watched, and I kept thinking back to something that Dawn Lacallade said in her presentation on Wednesday afternoon: “If you want your Enterprise 2.0 efforts to be successful, you have to use words other people understand and care about.”

Set Your New Social Media Manager Up For Success

Social Media Strategery

You wouldn't hire Jonathan Ive and put him in a cubicle with an underpowered Lenovo laptop, would you? You wouldn't sign Peyton Manning to run the triple-option offense, would you? You wouldn't hire Tony Stark but tell him he's not allowed using your tools, would you?

The Many Roles of an Internal Community Manager

Social Media Strategery

When someone in the communications industry refers to a “ community manager ,&# they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Seven REAL Ways You Can Use Social Media to Find Your Next Job

Social Media Strategery

I read this post yesterday that included an infographic from Online Colleges discussing some of the ways in which you can use social media to find your next job or internship. It even included five tips to help you "stand out from the crowd."

Are You a Corporate Rebel?

Social Media Strategery

One of my new favorite sites is www.rebelsatwork.com/.

Recovering from a Social Media Mistake

Social Media Strategery

Everyone has posted something they wish they hadn't. Don't worry so much about the past and get back up on the horse. That's what will define you, not one post. On Friday, the NextGen Journal published an article titled " Why Every Social Media Manager Should be Under 25" by Cathryn Sloane.

Ten “Boring” PR Skills You Need to Have

Social Media Strategery

A few weeks ago, I was talking to some college students about PR, advertising, living in Chicago, and the work I'm doing at C-K. They loved hearing about the work that we've done with Corona, Porsche , and Cedar Fair. We talked about branding, TV commercials, media tours, and social media.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

What Kind of Online Community Do You Have Behind Your Firewall?

Social Media Strategery

As CIOs and Chief Knowledge Officers bring tools that have been used on the Internet – blogs, wikis, microblogs, profiles – behind the firewall, they tend to expect the same results. "We'll "We'll have our own Wikipedia!"

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Who Are You Working For?

Social Media Strategery

What are you working on right now? Can you explain exactly why you’re working on it? Do you know why you’re spending time writing that blog post? Sitting in that meeting? Answering that email? Preparing that presentation? Do you have an idea of what you’re trying to accomplish?

Stop Wasting Years of Your Life, Social Media Strategists

Social Media Strategery

This article originally appeared in PR Daily. If you work in the marketing industry (“social media” is not an industry), you’ve probably either read or heard about this anonymous piece in Digiday and either scoffed at or empathized with the author’s plight.

Identify the Right People to Manage Your Social Media Initiatives

Social Media Strategery

A version of this post originally appeared on this blog last year. I'm re-posting it with a few minor modifications because I'm giving a presentation based on this content next Tuesday at 10:15am EST at PRSA's Digital Impact Conference.