Social and Logical

Something Old, Something New, The Beatles On i-Tunes

Social and Logical

Timelessly cool, such is the nature of the Beatles. You’ve probably already seen this billboard image. Just as their music never goes out of style, their look is as hip now as it was back then. It kind of reminds me of Jack White and his former band the Raconteurs.

Who Knew Paper Towels Could Be This Fun? « Social and Logical

Social and Logical

Social media usually works best when its has to do with topics that people naturally enjoy talking about. Do we converse about soap, toothpaste, window cleaner or detergent during the normal course of our day? Maybe if we are discussing

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The Art of Being Personal While Sticking To Business Objectives

Social and Logical

Social Media is Fun When There is No Pressure. No kidding. We all know how effortless social media can feel when we are doing it for personal reasons. Think of how sites like Facebook is an addiction for some people.

What Went Wrong With the Digital Death Campaign

Social and Logical

Yesterday, I wrote a post about the celebrity Digital Death campaign that was intended to raise money for AIDS relief in India and Africa.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

What Does Psychology Have To Do With Social Media?

Social and Logical

“Psychology is the study of the mind, thought, feeling and behavior”-Wikipedia. My major in college was Psychobiology. For the purposes of this blog, I am not going to talk about biology. But I’d like to discuss different topics in Psychology and how research in this area matters for social media. Sure, there are many supposed experts in this social sphere.

The Spirit of Engagement

Social and Logical

Social Media & Common Sense. Some things in life happen through the right attitude or frame of mind. Remember when Jack Skelington used equations to analyze and figure out the Christmas spirit in Nightmare Before Christmas? Pretty silly isn’t it? Check out 9:30 in the video clip below. Likewise, analysis can only get you so far when it comes to social media. Many people really miss the point when it comes to engaging online audiences. It has become needlessly complicated.

Upgrade Your Social Strategies By Understanding Network Theory

Social and Logical

You might already be familiar with the book by Albert-Laszlo Barabasi, Linked: How Everything is Connected to Everything Else (2003). He explains that the fundamental principles behind network growth and maintenance are universal. These principles are at work, not only in social media, but also in technology and the natural world as well. Understanding these principles will help you make effective decisions for your social media strategies. The basics of network theory are quite simple.

Oliver Peoples Online

Social and Logical

Oliver Peoples is one of those brands that I’ve always been familiar with, but never paid much attention to. This changed when I came across their online presence. I follow them on Twitter and came across a link to one of their videos explaining how to select the right frames for different face shapes. I think it is important to note this video. It provides viewers with a personable, interactive experience, while showcasing the product.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Using Applied Behavioral Analysis in Social Media

Social and Logical

Marketing is focused on getting people to notice brands and behaving in a favorable direction. So, how can this be accomplished? Research psychology has defined a framework called ABA (applied behavioral analysis). It is simple and effective. Any situation can be viewed and modified using this framework to generate real and measurable results. The first step is to identify the behavior that you want. Then look at the real life context of this behavior as it is happening at the moment.

Sweet Association Social Media & Marketing Jobs – June 21

SocialFish

Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. .

The 17 Best Social Media Management Tools

Webbiquity SMM

Monitoring and managing even a moderately active business social media presence can be time-consuming. The number of people using social media continues to grow, usage is increasing, and more networks require attention.

Get Your Account Verified on Twitter

Janet Fouts

Getting a verified Twitter account is easier than it seems. Follow this guide to getting your own account verified. Social Media Networks Social Media Tips and Tricks Twitter strategy Twitter

The Conscious Company Global Leaders Forum

Janet Fouts

I spent a few days last week at the new 1440 Multiversity , attending the Conscious Company Global Leaders Forum. Here’s my recap of some of the highlights.

A World Gone Social

Learn how companies must adapt to survive.

Digital Transformation as an Expression of Business

Buzz Marketing for Technology

In much of industry, the idea of “Digital Transformation” has taken root. At the core of this process is the need to replace antiquated and “slow” processes, products, and service offerings with agile, automated, and “smart” processes, products, and service offerings.

The Great AMS Shakeup and what to do about it

SocialFish

With the current shakeup in the association technology space with the merger of Abila, YourMembership and Aptify , association executives are left to wonder what will happen to services and products–not to mention their long-term relationships with their existing AMS partners–as a result.

Why Transmedia Is The New Viral Gold For Influencer Marketing

The Realtime Report

Why Transmedia Is The New Viral Gold For Influencer Marketing By Dr. Chester Branch. The old form of content marketing is dying. It’s become nothing more than ‘white noise.’ ’ So marketers are relying on influencer marketing as a way to break through the clutter and be heard.

Increase Instagram Engagement With These 6 Tips

Firebelly

In order to get the most out of your Instagram account, you must create content that leads to higher engagement. Increase Instagram engagement with these six techniques. 6 Tips to Increase Instagram Engagement: 1. Hashtags.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How to Get Your First 1,000 Followers on Every Major Social Network

Buffer Social

This post was originally published in 2016 and has been updated with the latest tips and tricks to grow your following on every social media network. It also includes the latest podcast episode from The Science of Social Media! .

Making Social Media An ROI Positive Channel For B2B Businesses

The Realtime Report

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. With $5.4 Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations.

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Cool Nonprofit Jobs This Week – May 24

SocialFish

Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital.

Cyberbullying: My Week on LinkedIn

Waxing UnLyrical

About a week ago, I posited what I thought was a fairly innocuous question on LinkedIn: It got a few interesting responses, which was great; I was, after all, asking a question. That was about a week ago. Suddenly, over this past weekend, the number of views had crossed 10,000.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Give Your Campaign Video Marketing Boost

The Realtime Report

Give Your Campaign Video Marketing Boost By Alexander Harrison.

3 Tips for Using Social Media for B2B Marketing

Webbiquity SMM

Guest post by Larry Alton. Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR.

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8 Google Analytics Tricks For Marketers

The Realtime Report

8 Google Analytics Tricks For Marketers. By Varun Sharma. When someone wants a tool to analyze the traffic coming to their website, nothing comes close to Google Analytics (GA).

Special Announcement

SocialFish

As you all know, I am now fully immersed in startup land with WorkXO and our culture analysis and culture change work.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media.

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Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

Webbiquity SMM

Guest post by Charles Whiteman. The smartest companies are always looking to reach untapped markets. These days, most are finding success by engaging new global consumers through digital channels.

STUDY: The Business Impact of Online Communities

SocialFish

How do organizations track the impact of their online communities? How do they measure expenditures, revenue, and cost savings? How do they link the community to competitive advantage?

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The 21 Best Content Curation Tools

Webbiquity SMM

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

How to Promote a Cause on Facebook

SocialFish

The integration of social media in marketing has changed the game forever. Pushing a more socialized agenda by allowing for greater user participation is doing wonders for cause promotion, in particular.

115 Facts You Never Knew About Social Media [Infographic]

Webbiquity SMM

Guest post by Josh Wardini. It’s something that you use almost every day, but how much do you really know about social media? We’re going in-depth, behind the scenes, on a mission to bring you facts.

Are your social media accounts ready for 2017?

Janet Fouts

Bring your social sites up to date with a quick review to be sure of a Happy New Year! social business Social Media in Action Social Media

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How-To Video: Help! I Need a Viral Video

SocialFish

I was part of a team that filmed a series of short how-to videos with 5:00 Films & Media as they prep for their first #MMCCon. I’ll be posting a few of the videos for you here in the run up to the conference – because these guys are awesome and they really know their stuff. Enjoy!

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