Sherrilynne Starkie

Top five: New features tools and services from the ‘Big Three’ (plus Pinterest)

Sherrilynne Starkie

I’m bringing back the weekly top five that was such a popular feature on this blog many years ago. Each week, I’ll highlight the five most important social media news stories of the week (according to me!). This week we have new innovations from Twitter, LinkedIn, Facebook and Pinterest. REPORT.

Top five: Linkedin keeps getting better

Sherrilynne Starkie

This week’s top five must-know social media news features two entries from LinkedIn. Sherrilynne Starkie. Owner. items . followers . votes . views. Top Five: LinkedIn keeps getting better and better. Listly by Sherrilynne Starkie. Facebook Messenger, Google Snippets, Instagram Highlights, Linkedin Skills Notifications and Website Demographics all make this week's top five must-knows of social media. Follow List. Embed List. Kids are getting messenger. Dec 10, 2017.

Trending Sources

How Twitter & Facebook are making social media ads more transparent

Sherrilynne Starkie

Fake news is nothing new (think of the National Enquirer founded in 1926), but with last year’s Brexit and US election votes, it’s certainly become more sinister. A certain leader of the free world bandies the term about to denigrate negative media coverage but that’s not an accurate definition.

Who will blink first in Canadian community newspaper staredown?

Sherrilynne Starkie

The Canadian newspaper industry has, so far, been unsuccessful in securing a Federal government bailout as both readers and advertisers flock to social media for news and entertainment.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Hey recent PR graduate! Let’s chat

Sherrilynne Starkie

Every year about this time, young graduates email me about PR internships and job opportunities. These messages often come with a request to meet up so they can ask me a few questions about my own career and get some advice. Here’s the questions I usually get: How did you get a start in your career? As a young mother, I was part of a women returners’ group exploring career choices.

Top tips for bloggers and brands

Sherrilynne Starkie

Mark Twain once said, “Rumours of my death have been greatly exaggerated”. This could be said of the blogging trend, because pronouncements of the death of blogging have been floating around for a few years now. However, blogging is growing more popular than ever before.

Psychology of social networking

Sherrilynne Starkie

We tend to over think some things in life and here’s proof. Do you suffer from high levels of narcisim or low self esteem? Or, maybe you use Facebook, because it’s just a fun way to keep in touch with friends? Related posts: Are professional communicators normal? Infographic: Twitter facts. Wikipedia rules the waves. Click here to start to receive my newsletter. PLEASE LIKE MY FACEBOOK PAGE. Related articles.

Infographic: B2B content marketing trends

Sherrilynne Starkie

Despite continued economic uncertainty, nearly half of B2B marketers plan to increase their marketing spend this year. Source: Ambassador. Related posts: Infographic: colour and logo design. Twitter for companies. Does Facebook affect your brain? PLEASE LIKE MY FACEBOOK PAGE. Related articles.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Top five: Messaging gets a lot more engaging

Sherrilynne Starkie

This weeks’ must-know news from Google, Facebook, Snapchat and Instagram. REPORT. Sherrilynne Starkie. Owner. items . followers . votes . views. Top five: Messaging gets a lot more engaging. Listly by Sherrilynne Starkie. News from Google, SnapChat, Facebook and Instagram. New tools, features and functions in major social media platforms. Ok Google. Find me a plumber! Dec 03, 2017.

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Infographic: Twitter facts

Sherrilynne Starkie

Twitter is now truely mainstream; it’s not just for the cool kids anymore. Here’s a round up of some recent facts and figures about one of the world’s most popular social networks from the folks at Infographics Archive. Related posts: Managing personal relationships online.

Writing tricks for content marketers

Sherrilynne Starkie

Time was you only had to worry about writing for the human eye and sometimes for the ear. Now when it comes to content marketing , writers need to know about search engines and how digital formats are impacting reader habits and preferences. Good headline writing has long been an art form.

Bloggers important in PR

Sherrilynne Starkie

Bloggers are increasingly important in public relations, according to a white paper published today by DWPub. Eighty-two per cent of PR professionals work with bloggers to provide coverage for clients, while 98% find bloggers useful or invaluable.

Deleting your Facebook status

Sherrilynne Starkie

Have you posted a Facebook status, immediately regretted it and taken it down in hope that no one has seen it? This is the question I recently posed on Facebook using the questions tool. Almost 30 people took the time to answer and the overwhelming response is, yes!

A World Gone Social

Learn how companies must adapt to survive.

Win a ticket to IABC 2012 Canada Business Summit preconference workshop

Sherrilynne Starkie

Château Laurier, Ottawa, Canada. Seen from the corner of Sussex and Rideau. Photo credit: Wikipedia). Here’s your chance to win a free ticket to an IABC 2012 Canada Business Summit preconference workshop. The summit takes place November 1-3 at the Chateau Laurier in Ottawa.

PR generalists vs social media specialist?

Sherrilynne Starkie

Can PR agencies respond to the structural changes of social media? A leading British digital strategist and long-time blogger, Simon Collister, (who, incidentally, is from the Isle of Man) thinks he answer is no.

Our Hamilton public engagement campaign turns PR disaster

Sherrilynne Starkie

“We specialize in civic engagement situations of high emotion, conflict or controversy.” This claim made Dialogue Partners website was shown to be 100% true last week.

Reuters, Rogers and social dashboards

Sherrilynne Starkie

Reuters has launched Social Pulse , a social media hub on Reuters.com which highlights social media’s most shared news, companies and influencers. It displays the news that is most popular in Reuters social network.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Twitter’s Biz Stone speaks at CIRA’s AGM

Sherrilynne Starkie

Photo Credit: CIRA. This week CIRA*, the organization behind the.ca domain, held its annual general meeting and symposium in Ottawa, and Twitter co-founder Biz Stone was the closing keynote speaker.

Reflections on PR agency life

Sherrilynne Starkie

Last week I published a post called Lessons Learned From a PR Life , which included a listing of observations from my work week. People seemed to really like it. And so, seeing as I am continuing the exercise of taking time each day to answer the question, ‘What did I learn today?’,

nBA Pulse: a new social analytics tool

Sherrilynne Starkie

In a classic case of poacher turned gamekeeper, I was recently invited by an American PR agency to have a personal briefing about the launch of a new social media product.

Email marketing goes social

Sherrilynne Starkie

Adding social sharing buttons to marketing emails significantly increases click-through rates according to a survey just released by GetResponse , an email marketing software company. In addition, recipients are more likely to share content on Facebook than on other social networks.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Putting your best foot forward in PR

Sherrilynne Starkie

As recent Ottawa PR graduates are making the transition from student to professional, CPRS Ottawa/Gatineau is helping them with the search for full-time jobs, summer gigs and upcoming fieldwork experiences.

Pinterest for business

Sherrilynne Starkie

Pinterest is proving to be a great social network for businesses to connect with customers. Here’s a stunning infographic that spells out all Pinterest’s benefits for business. Related posts : The social customer. Infographic: Twitter facts. Wikipedia rules the waves.

Path: the sequel

Sherrilynne Starkie

Well over a year ago a new social network, Path, was launched. It was positioned as ‘personal network’ and friends were limited to just 50, a number based on the psychology theories that 150 is the maximum number of social relationships any human can handle.

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Using word clouds in communications analysis

Sherrilynne Starkie

According to Wikipedia a word cloud is a visual representation for text data, typically used to visualize free form text. This format is useful for quickly perceiving the most prominent terms and for locating a term alphabetically to determine its relative prominence.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Social Media Informer

Sherrilynne Starkie

Social Media Informer is a website that collates social media blog posts to create an online where people can get all the latest news, information and opinion.

Content marketing is king

Sherrilynne Starkie

Content is set to be one of the biggest trends in B2B marketing for 2012, but the concept is not all that new. Corporate blogging began circa 2004 and with the growing ubiquity of social networks many companies have been creating and sharing content as part of their marketing strategies.

Good manners cost nothing

Sherrilynne Starkie

It is said that good manners cost you nothing but ignorance will cost you everything. I found myself thinking of this old adage this week as I unfriended on Facebook two people I’ve known for 35 years.

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February 2012: Ottawa’s Twitter top 20

Sherrilynne Starkie

After a brief absence (December and January) the Ottawa Twitter top 20 makes its return. I started doing these tables over a year ago to illustrate how being popular (Grader) on Twitter doesn’t necessarily mean you have influence (TweetLevel). Over time many of the names have changed, established handles have slipped and new ones enter the fray. Both lists are always in a state of flux. But do these tables tell the popular/influence story?

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

Advice for new PR grads

Sherrilynne Starkie

PR, communications and marketing graduates are pounding the pavement trying to land their first jobs. The problem is that competition for entry-level positions has never been tougher.

Facebook mention: for celebrities only

Sherrilynne Starkie

I usually only follow celebrities on Facebook if I have actually met them in person, such as Jim Carrey, who I met about 30 years ago when he did a surprise gig at Yuk Yuks in Ottawa.

HMV’s Twitter nightmare

Sherrilynne Starkie

Lately, times haven’t been too good for HMV , the British multinational music retailer. In January the company officially entered administration and some UK stores were closed.

Debunking the myths of social media

Sherrilynne Starkie

There is certainly no shortage of information about social media use readily available online. Likewise, opinions on social media trends flow freely through new sites, blogs and just about anyone who is selling social media services.

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