Thu.Sep 20, 2018

Saying It Social

PR Ethics … “You CAN Handle the Truth”

Waxing UnLyrical

Guest Post by Kirk Hazlett. Jack Nicholson’s explosive response to Tom Cruise’s relentless questioning in “A Few Good Men” more than a quarter-century ago has always hung out in the back of my mind as I’ve worked with employers and clients over the years. “ You can’t handle the truth.”.

Facebook Will Now Allow Pages to Join Facebook Groups

Social Media Today

Facebook will now allow Pages to contribute within Groups as Pages, a small but relevant update for marketers

Trending Sources

Social data for media planning (III): how to reach a specific audience and measure performance

Audiense

This week we finish our series of posts about how to use social data to enrich media strategies. Today we address the last two phases of a campaign: the carrying out of the campaign itself (to reach a specific audience) and the post-campaign analysis. Media Strategy

Instagram's Testing an Option to Add Hashtags Without Having to Include Them in the Caption

Social Media Today

Instagram's testing a new option which would enable users to add hashtags in a separate field outside the main caption on posts

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Q4 Content Calendar: Important Dates and Campaign Ideas for Small Businesses

Buffer Social

The last quarter of the year is always a busy one for marketers. Between October and the end of December, we have the holiday season, Halloween, Thanksgiving, Black Friday, and more. Each of these dates provides an opportunity for your business to connect with your audience and target customers.

4 Things to Watch for When Running Email Marketing Campaigns for International Customers

Social Media Today

Expanding your marketing campaigns to international audiences can greatly expand your reach and response - but there are some details you need to take note of

Email Marketing Optimization Tips and Case Studies [Infographic]

Social Media Today

Effective email marketing now takes more effort than it used to, but the pay-offs remain significant. Check out these tips

4 Tips to Help Improve Your Customer Ratings

Social Media Today

Customer ratings can make or break a business - here are four tips to help you improve your business reputation

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.