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5 Ideas for Your 2018 Social Media Editorial Calendar

SocialFish

Have your social media accounts been driving massive exposure to your brand? I imagine most of us would agree that we’d like to see our social media channels perform better than they are now. Let’s up our social media game this year! Here are a few ideas: 1.

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9 Antidotes to the Facebook Algorithm Squeeze

Convince & Convert

The Facebook algorithm is changing again, and it’s bad news for brands who want to show up in the news feed. In a recent, inscrutable, Kremlin-esque press release , Mark Zuckerberg and team announced that they are changing the Facebook algorithm and will henceforth.

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How a social media consultant can help your business

Sherrilynne Starkie

When you figure that nine out of ten Canadian adults use social media, it’s clear where the best marketing opportunity is. Many organizations are on social media, yet they don’t see tangible business advantages.

Marketers are freaking out about Facebook

Janet Fouts

By now you’ve probably heard the recent announcement from Mark Zuckerberg about engagement on Facebook.

Giant: FREE Light & Fit Greek Zero Yogurt + Moneymaker Thru 1/18!

Giant Food Store Coupon Matchups & Deals

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Social media: the ultimate skills cheat sheet

Sherrilynne Starkie

The term ‘social media consultant’ can mean different things to different people because there is a whole range of skills and talents on offer. The cheat sheet provides a summary of the key skills a well-rounded social media consultant should possess. It also explains why each is needed and they are all used. Skills Why How. Content. Writing A foundational skill required to convey ideas, persuade and build influence. Articles, website content, social media updates, email campaigns.

There’s Hope For LinkedIn Groups … I Hope!

Myrland Marketing

In case you haven’t heard what is happening with groups on LinkedIn, let me bring you up to speed. Here is a recording I recorded live on Facebook that will explain everything I know so far. Don’t forget to turn on the volume control in the bottom right corner after you press the play button.

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Pixlee Selected as Shopify Plus Technology Partner for User-Generated Content

Pixlee

Pixlee helps Shopify Plus Merchants Create Higher Converting Online Shopping Experiences with User-Generated Content (UGC), Visual Commerce, and Influencer Marketing. SAN FRANCISCO , Dec. 21, 2017 /PRNewswire-iReach/ — Pixlee , the leading user-generated content (UGC) marketing platform, today announced that it has been selected to join the Shopify Plus Technology Partner Program. User-generated content is a core part today’s online shopping experience.

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Why real social media experts are also great writers

Sherrilynne Starkie

The ability to tell good stories well will be THE disruptive marketing trend for 2018. It moves content marketing beyond the funnel into true, emotional engagement with stakeholder. Writing is the foundational skill for storytelling, no matter if it’s an article, a video or any other story format.

Dollar General Coupon Matchups – Week Of 01/07- 01/13

Dollar General Coupon Matchups & Deals

The Facebook News Feed is Changing to Favor Person to Person Engagement

Jon Loomer

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How to Create an Effective PR and Marketing Strategy for 2018

Meltwater

How do you plan to market your business in 2018? How can you guarantee an… Read More.

Do You Read Blogs in 2018?

Ari Herzog

This is my first blog post of 2018. Are you still reading blogs? If so, who writes them and what are they about? I started blogging in 2004; and I launched this blog in 2007. Here’s a look back at why I did it. During the years, I strived to publish articles several times a week.

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The State of Social 2018 Report: Your Guide to Latest Social Media Marketing Research [New Data]

Buffer Social

What’s in store for the social media industry in 2018? The way consumers use social media channels is constantly evolving and as marketers and entrepreneurs, we need to adapt to these changes.

NEW Giant Ad Scan For 1/12/18 Is Here!

Giant Food Store Coupon Matchups & Deals

Top five: Google Chrome to detect fake news with new AI extension

Sherrilynne Starkie

Social media and marketing news, information, trends and stats to set you up for a strong start to 2018. REPORT. Sherrilynne Starkie. Owner. items . followers . votes . views. Top Five: Marketing Trends and Stats for 2018. Listly by Sherrilynne Starkie.

Facebook News Feed Update: Now What?

Jon Loomer

You’ve undoubtedly heard by now about the big Facebook news feed update that was announced recently. I did my best to break down what I think is happening , but now it’s time to step back and evaluate how — and if — this changes things. First, to summarize: 1.

What Facebook’s Latest Announcement Really Means For You

Jenn's Trend

So, it turns out the world collectively panicked and freaked out last week, when Mark Zuckerberg announced changes to the Facebook algorithm. Yup, they were screaming it from the roof tops, blasting social media, going live on camera, and pretty much any other means they could use to alert us all to the impending “Facebook […]. The post What Facebook’s Latest Announcement Really Means For You appeared first on Jenn's Trends.

How To Build A Successful Facebook Ads Funnel

Devumi

Facebook is growing by leaps and bounds. Marketers are spending billions yearly to reach their target audience with Facebook Ads. However, Facebook looks more like a socializing platform than a place where people can buy things. This is because most users are not thinking of buying when they are on the platform. A graph from [ ] The post How To Build A Successful Facebook Ads Funnel appeared first on Search Engine People Blog.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Staff Persona Avatars: Social Media, Big Data and Employer Branding

Laurel Papworth

Would you use big data tools that analyse social media to identify your perfect job and ditch unsuitale jobs? Should organisations use big data tools to analyse social media to identify perfect candidates and ditch less than ideal ones? Employer Branding and Social Media profiling.

Top five: Facebook continues towards world domination

Sherrilynne Starkie

REPORT. Sherrilynne Starkie. Owner. items . followers . votes . views. Top Five: Facebook continues towards world domination. Listly by Sherrilynne Starkie. Happy New Year! Here's my first 2018 top 5 social media must-knows for marketing communications professionals feat.

20 Top Social Media Tools to Try in 2018

Buffer Social

Now that 2018 is here and in full swing, you might be looking for new social media tools to add to your marketing stack.

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Is Our Social Media Terminology About to Change?

Convince & Convert

“She does social media,” is the go-to introduction my friends bestow on me at parties. In 2018, in a world where many of my millennial friends have more captivating Instagram accounts than me, this introduction sound about as impressive as, “She Googles real good.”. Who doesn’t?

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Facebook Campaign Budget Optimization: New Feature

Jon Loomer

Back in November, Facebook announced campaign budget optimization. They pitched it as an “easier way to maximize campaign results.” ” As is the case with most new ad features, Facebook campaign budget optimization rolled out slowly.

Find and Leverage Micro-Influencers for a PR Boost

Meltwater

Influencer marketing isn’t new – but it is blowing up. Searches for the phrase "influencer… Read More.

Gene therapy restores normal blood glucose levels in mice with type 1 diabetes

Sherrilynne Starkie

A study demonstrates that a gene therapy approach can lead to the long-term survival of functional beta cells as well as normal blood glucose levels for an extended period of time in mice with type 1 diabetes. The researchers used an adeno-associated viral (AAV) vector to deliver to the mouse pancreas two proteins, Pdx1 and MafA, which reprogrammed plentiful alpha cells into functional, insulin-producing beta cells

The 10 CES Sessions that We’re Most Excited About

Pixlee

CES 2018 is here, and if you’re going, choosing where to best spend your time can be overwhelming. The numbers for the event are staggering: 184K+ in total attendance, 4K exhibiting companies, and 1.2K speakers. The show floor will be buzzing and there is a plethora of conference sessions that sound engaging, insightful, and cutting-edge.

A World Gone Social

Learn how companies must adapt to survive.

Five Social Channels You May Not Know About

Ignite Social Media

How many social channels do you know about? The main ones like Facebook, Twitter, Instagram and Pinterest? Maybe Redditt, Tumblr and Snapchat. If you’re in the United States that might be the extent of your social channel knowledge but what about other countries?

How to know if Your Content Marketing is Ineffective

Razor Social

Your content marketing takes too much time…. It’s not producing the results you want…. Is it time to give up? As someone who relies on content marketing for our business I know from experience how powerful it can be.

When Brands Chat on Social Media

Meltwater

Social media is traditionally thought of as a brand-to-customer or customer-to-brand marketing channel.But what happens… Read More.

Do 3rd-Party Social Media Tools Negatively Affect Reach and Engagement? Our 200+ Post Experiment and Results

Buffer Social

Putting your trust as a marketer or brand in 3rd-party social media tools to manage all of your posts can be a bit scary. You might be wondering: Are my posts getting optimal reach and engagement? Do social media platforms penalize 3rd-party tools? Are 3rd-party tools really worth the cost?

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.