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How to Create a Social Media Marketing Strategy From Scratch

Buffer Social

This post originally published on July 16, 2014. We’ve updated it here with new research and stats and a cool new infographic. When I went rock climbing for the first time, I had no idea what I was doing.

Learn to Measure What Matters

Proactive Report

September is AMEC’s Global Measurement Month with many events around the world focused on PR measurement. The kick-off event was held in Hong Kong and addressed the touchy subject of AVE’s.

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[Cool Infographic Friday] Everything You Need to Know about Social Entrepreneurship

SocialFish

Via Villanova. Photo by Becca Tapert on Unsplash. Cool Infographic Friday

#measurePR Recap (August 2017): How Measurement Affects Strategy Development

Waxing UnLyrical

In August, #measurePR focused on incorporating measurement from the start of your campaign before even thinking of implement your strategy.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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How Brands Should Apologize

Meltwater

2017 has brought us more than its share of communications disasters. Pepsi’s tone-deaf Black Lives… Read More.

We’re in the History of Community Management Resources!

SocialFish

A few highlights in the infographic below, but check out the full list with resource links here – [link] – which includes Open Community (remember that?) and of course the Essentials of Community Management course (still going super strong!). Thank you to the CR for including my stuff!

Permission to Be Human

Waxing UnLyrical

Which moments in time are forever etched in your mind? Can you recall exactly where you were, what you were wearing, how you felt, how it changed your life in perhaps some infinitesimal but incredibly impactful way? Here are some of mine: 1.

Artificial Intelligence For Marketing With Jim Sterne - This Week's Six Pixels Of Separation Podcast

Twist Image

Episode #583 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. He considers himself a "professional explainer." I've known Jim Sterne for over a decade. He sold business computers to first-time owners in the 1980s, consulted and keynoted about online marketing in the 1990s, founded a conference and a professional association around digital analytics in the 2000s, and recently published his twelfth book (yes, twelfth!),

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

6 Step Process to Amazing Infographic Design

Meltwater

By now, most of us are familiar with the term “infographic.” ” You have seen them… Read More.

Facebook Ads Manager and Power Editor Combine Into One Tool

Jon Loomer

Facebook announced today that Power Editor and Ads Manager will be combining into one tool. Deep breaths… For those who have used Power Editor religiously for the past several years due to added features not available in Ads Manager, don’t worry.

Peer-to-Peer World Virtual Conference 9.27.17

SocialFish

After the popular online events in 2016, five companies that serve the nonprofit sector are coming together to offer a third edition of It’s a Peer-to-Peer World: Virtual Conference on September 27, 2017. Nonprofits can register for any or all of the five complimentary sessions at [link].

Breaking Down the Buying Committee: How to Communicate with CEOs

Koka Sexton

Every business organization has final decision makers in place within every team. A project given a green light from the. The post Breaking Down the Buying Committee: How to Communicate with CEOs appeared first on Koka Sexton. Social Selling Strategies

A World Gone Social

Learn how companies must adapt to survive.

7 Email Marketing Conversion Mistakes to Avoid

Razor Social

While I was at the Social Media Camp in Canada I had a chat with Steve Dotto about his webinars. He said that he could predict the revenue from his webinars based on the number of email subscribers. So naturally, his focus was on getting more email subscribers.

Political PR: 7 Brands Show Us How to Do Corporate Social Responsibility Right

Meltwater

Sometimes political activism comes for your brand, whether you're ready for it or not, and… Read More.

16 Tried-and-True Ways to Grow & Engage Your Instagram Following

The Social Media Hat

In this article, we will help you grow your business on Instagram by giving you the tools you need to get more followers, boost engagement, and most importantly, turn followers into sales

Tools 23

Facebook Conversion Optimization: Standard and Extended

Jon Loomer

You have a new product that you want to promote. You create a Facebook ad campaign. Should you optimize for conversions or clicks? Now, you have another option with a new Facebook conversion optimization feature: BOTH. Let’s take a closer look… How Conversion Optimization Works.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How the Evolution of Technology is Changing the Sales Process

Koka Sexton

As consumer buying habits change, so too do the strategies used to sell them products and/or services. In the past. The post How the Evolution of Technology is Changing the Sales Process appeared first on Koka Sexton. Social Selling Strategies sales tips Sales training social selling

The Changing Landscape of PR and How Companies Can Capitalize

Meltwater

The days of single-focus PR are gone, and Jerry Maguire-esque “Show me the money” slogans… Read More.

19 Tools for Creating Engaging Social Media Videos, Images and GIFs in Minutes

Buffer Social

Creating social media content takes time. And creating great social media content takes even more time. You don’t just need to think about what types of content you’re going to create, but also how you can customize your social media posts for each platform.

Tips 21

How to Edit Facebook Link Previews

Jon Loomer

Marketers can no longer edit organic link previews (thumbnails, headlines, and descriptions). Go ahead, try it. From the page publisher… Previously, you could click into the headline or description and edit what it says. Those items can no longer be changed.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Adopt a strategic approach to audience segmentation. It’s time to think outside the box!

Audiense

We are often faced with customers concerned about their segmentation practices. They are looking for ways to move away from age old traditional methods always turning up the same people to strategic ploys expanding their reach.

How to Plan and Batch Your Content | #GetSocialSmart Show Episode 037

Katie Lance

Today I’m going to share with you three tips for how to plan and batch your content. Tip number one. First of all, you’ve got to put it in your schedule.

5 Things PR Professionals Hear Too Often

Meltwater

Every B2B or consumer-facing organization wants exposure, increased credibility, third-party validation, and a leadership team… Read More.

B2B 14

What to Post on Each Social Media Platform: The Complete Guide to Optimizing Your Social Content

Buffer Social

Not all content needs to be shared everywhere. And not all content is suitable for every social media platforms. It’s all right to post entirely different things on different platforms. In fact, it might even help you to boost your engagement.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How to Increase Blog Traffic For Free – Best Tips

Social Media Marketing

Hey, guy, I am going to share my favorite way to improve your website traffic and trust me these are very helpful. So, here I start Social media Social media is one of the best ways to increase your blog/website traffic from zero to millions. According to Statista Survey , 2.46

Is Your e-Course Just an Online Bookstore?

Kikolani

This post examines the low completion rates for students taking an e-course. It also offers ideas and suggestions to shift your mindset for creating interactivity and for setting up “student outcomes” as a key objective to e-course success.

How to Talk About Business on Your Personal Profile | #GetSocialSmart Show Episode 036

Katie Lance

Today we’re going to talk about how do you talk about your business on your personal profile, otherwise known as, the 20% rule.