Pixlee

MARCH 7, 2022

The post New Social Media Features: February 2022 [Infographic] appeared first on The Pixlee Blog.

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Pixlee

FEBRUARY 22, 2022

For brands looking to lead with customer feedback, Google’s latest product reviews update in December of 2021 is one to pay attention to. It has been a while since the previous update, which happened in April 2021, so we should take a look at what the most recent changes will mean for ecommerce stores and the business world as a whole. We sat down with experts from the top digital agencies in the US to talk about the impact of this update and provide a general overview of why Google’s product re

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Pixlee

FEBRUARY 14, 2022

TikTok’s meteoric rise has left marketers scrambling to figure out how to harness the platform’s power to their advantage. With unprecedented speed, we’ve seen TikTok secure an influence on the world — surpassing even Google and YouTube in reach. As your brand determines what content to post to TikTok, you’re also asking when to post it.

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Pixlee

FEBRUARY 7, 2022

Online businesses have grown in staggering numbers and so have the metrics that define consumer behaviors. People don’t just take brands at their face value anymore — they do proper research and look for customer reviews. According to Invesp , 90% of consumers read online reviews before making a decision. . However, asking people for reviews is not a simple task.

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Pixlee

FEBRUARY 3, 2022

Even in the madly modern 2020s, email marketing continues to be one of the most promising channels (a $41 return on every dollar spent) of ecommerce email marketing. But if your email mockups are feeling a little stale, you might be missing some of that value. If you have a big product launch coming up, or a special seasonal sale, or simply want to foster community on a deeper level, a new email mockup could be the answer to boosting engagement.

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Pixlee

JANUARY 31, 2022

The post New Social Media Features: January 2022 [Infographic] appeared first on The Pixlee Blog.

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Pixlee

JANUARY 20, 2022

Among the many niches of influencer marketing , esports is one of the areas that’s gaining traction. For brands looking at social media channels to enhance their reach, esports has proven to be a massive opportunity. Esports is a fairly new term for competitive video gaming that is often livestreamed. Live tournaments have been commonplace for years, but broadcasting to live viewers has brought in a huge audience.

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Pixlee

JANUARY 12, 2022

Today’s generation of tech-savvy consumers is less receptive to traditional methods of advertising and marketing. In fact, 96% of Americans believe brand advertising is done to intentionally mislead. Customers want more than a transactional relationship – they want to be part of something bigger. The times have changed. Today, brand building isn’t about broadcasting your brand to the customer.

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Pixlee

JANUARY 10, 2022

93% of marketers who use video say it’s an important element of their overall strategy, and this percentage has been steadily increasing over the last several years. With the widespread adoption of video by brands and social channels (think Instagram, TikTok, Snapchat) today, knowing how to stand out from a saturated market is your key to success. So how do you get social users to notice your brand’s videos?

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Pixlee

JANUARY 5, 2022

Social commerce is a rapidly growing segment of ecommerce, and most social platforms continue to introduce in-app tools that support the marketing efforts of ecommerce brands and retailers. . Not only does the growth of social commerce bring in extra revenue for the social media platforms, but it also fuels growth for small and medium-sized brands and retail businesses. .

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Pixlee

JANUARY 3, 2022

Converting more buyers from top social acquisition channels challenges every high-growth ecommerce brand. Those efforts to convert social shoppers to loyal customers fall flat when the social ad directs to an ecommerce product catalog that’s lacking. Unlocking the rich power of social commerce requires a community presence for your brand, but that is only the tip of the iceberg.

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Pixlee

DECEMBER 22, 2021

In the early days of the internet, online shopping had a bad and scammy reputation. Today, businesses that don’t leverage the internet for sales lose customers, potential revenue, and market share. . Naturally, ecommerce will be a big business in 2022. Worldwide ecommerce sales are projected to hit $5.4 trillion in 2022. That’s up 10.9% from one year ago, 81.9% from five years ago, and 305.9% from nine years ago. .

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Pixlee

DECEMBER 15, 2021

Roughly 3.6 billion people use social media globally, and it is only predicted to increase to a massive 4.41 billion in 2025? When examining brands that advertise, social media advertising was seen used by about 83% of marketers and ranked second in success behind SEO marketing. In this article, we’ll take you through the trends to look forward to and be aware of in 2022 to help you ace the social media marketing game.

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Pixlee

DECEMBER 13, 2021

In today’s highly competitive world of ecommerce, it takes more than building a product, pushing it to the market, and making claims about being the best to get consumers to actually pay attention to your business and buy from you. Whether you’re a new startup or a seasoned company, this post will walk you through how you can build a wildly successful brand strategy for your ecommerce brand in 2022.

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Pixlee

DECEMBER 2, 2021

With the growth of ecommerce and short-form video in general, TikTok has become one of the most popular social media platforms for brand marketing and building an engaged audience. However, the rules for success on TikTok are very different from those on other platforms, especially since it is one of the fastest-growing social media platforms. You’re probably aware that TikTok provides an excellent opportunity to broaden your reach, especially to younger audiences like Gen Z.

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Pixlee

NOVEMBER 30, 2021

The post New Social Media Features: November 2021 [Infographic] appeared first on The Pixlee Blog.

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Pixlee

NOVEMBER 22, 2021

Did you know TikTok is one of the most downloaded video apps? In July 2021, TikTok became the first non-Facebook app to reach 3 billion downloads globally, and as of September 2021, the app had an active user base of 1 billion users. It’s no wonder ecommerce businesses are leaning towards TikTok marketing for promotional campaigns and organic social growth.

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Pixlee

NOVEMBER 11, 2021

Setting up a business profile on social media isn’t difficult, but maintaining it consistently to receive the desired attention from target customers and build community takes significantly more effort. Several businesses end up letting their social pages lapse into a state of dormancy because they get discouraged due to low engagement and struggle to create valuable, unique content that resonates with their followers and potential community members.

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Pixlee

NOVEMBER 1, 2021

Influencer marketing is one of the most effective ways for brands to ignite community engagement and drive sales. When launching and promoting a product or a brand, marketers often ask, “How should I reward an influencer for participation in our campaign?” Mostly, they get fuzzy data because paying for influencer advertising is not heavily regulated.

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Pixlee

OCTOBER 27, 2021

Throughout 2021, influencers have shaped how people shop and how they use social media to make buying decisions. Research has found 87% of shoppers rely on social media to inform their purchases and 49% rely on influencers they find on social media for product recommendations. Companies see value in influencers, too. About 51% say they acquire better customers from influencers. . 2021 was a unique year in the world of influencer marketing and ecommerce – and 2022 is shaping up to be similarly tr

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Pixlee

OCTOBER 20, 2021

Social media is no longer just for individuals to stay connected with friends across borders; brands use it to promote and launch their products, influencers use it to share content and build communities of loyal followers, and general users use it to shop, stay entertained, and learn about the world around them. Social media is a massive piece of marketing today because of the diverse user-generated content (UGC) that’s shared across these platforms each day.

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Pixlee

OCTOBER 14, 2021

Is your brand active on most social media platforms, but you’re not sure whether you should invest in a TikTok strategy , too? You’ve come to the right place. . The short-form video app sprung to life around 2017, but rose to massive popularity at the start of the pandemic in 2020. It currently has 689 million active users and this number is expected to surpass 1.2 billion in 2021.

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Pixlee

OCTOBER 13, 2021

Looking for some easy ways to improve your engagement rate and brand awareness on TikTok? We’ve got you covered with some valuable strategies successful brands on TikTok are already taking advantage of. 1. Value Audience Participation. Today’s customer journey needs to be highly actionable. You need to be on your toes at all times to adapt to it. No matter your goals and objectives, one thing’s for sure: your marketing needs to revolve around the user. .

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Pixlee

OCTOBER 6, 2021

The last few years have shown that influencer marketing is a vital source of information for consumers. Social media influencers share everything from their fitness regimens to their love of fountain pens, and they’re good at it. 76% of marketers consider influencer engagement effective in garnering customer loyalty, and 82% of consumers are highly likely to follow an influencer recommendation.

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Pixlee

SEPTEMBER 29, 2021

It’s no secret that influencer marketing , when done right, is powerful in boosting brand awareness, conversion, community engagement, and more. Still, many businesses are only just opening themselves up to the possibility of influencer marketing. The positive results it can yield are a real eye-opener. Source. Some people remain doubtful regarding the marketing power that this group holds.

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Pixlee

SEPTEMBER 15, 2021

With influencer marketing maintaining its position as one of the most effective marketing strategies, it’s important for brands to prioritize efficient management of their creator partnerships. “Creator” is a broader term to describe influencers and any user creating content for your brand. On average, businesses make $6.50 for every dollar invested in influencer marketing, and it’s the fastest-growing channel for customer acquisition.

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Pixlee

SEPTEMBER 20, 2021

Editor’s Note: Community is everything to us at Pixlee. We’re thrilled to welcome our community of #PixleePros in our latest series “Send Tweet: Insights From the #PixleePros.” This week I had the pleasure of speaking with Chantelle Marcelle! . Chantelle Marcelle is an experienced marketer who has worked with a variety of agencies and companies of all sizes, primarily with a focus on technology.

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Pixlee

SEPTEMBER 22, 2021

More business owners are using social media as a platform to generate awareness and promote their products. This is important to campaign success, but so is knowing what metrics to focus on and learn from in the social sphere. Social media data, if used the right way, can help your business succeed. This concept isn’t siloed to social media marketing; insight from the stats you garner on your social channels can apply to other aspects of your business, as well.

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Pixlee

SEPTEMBER 22, 2021

More business owners are using social media as a platform to generate awareness and promote their products. This is important to campaign success, but so is knowing what metrics to focus on and learn from in the social sphere. Social media data, if used the right way, can help your business succeed. This concept isn’t siloed to social media marketing; insight from the stats you garner on your social channels can apply to other aspects of your business, as well.

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Data Social Media UGC Sentiment 52

Pixlee

SEPTEMBER 20, 2021

Editor’s Note: Community is everything to us at Pixlee. We’re thrilled to welcome our community of #PixleePros in our latest series “Send Tweet: Insights From the #PixleePros.” This week I had the pleasure of speaking with Chantelle Marcelle! . Chantelle Marcelle is an experienced marketer who has worked with a variety of agencies and companies of all sizes, primarily with a focus on technology.

Skills 52

Skills Communities Newsletter Industry 52

Pixlee

SEPTEMBER 10, 2021

TikTok is one of the fast-growing social media platforms over the past few years. It has about 732 million active users worldwide, making this platform an excellent marketing tool for your brand. Originally founded in China by Beijing ByteDance Technology Co. Ltd, TikTok has recently been outgrowing other video apps such as Instagram and Snapchat. TikTok’s unique features are what attract many users from different backgrounds to use the app.

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Pixlee

SEPTEMBER 1, 2021

Massive hoards of people, endless queues around the block, and doorbuster deals — these scenes might come to mind when you think of Black Friday. However, Black Friday and Cyber Monday are the two most significant occasions in the ecommerce world. . But in 2021, these retail holiday events will be starkly different. . In the backdrop of the pandemic, the holiday shopping experience has turned virtual.

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Pixlee

AUGUST 31, 2021

The post New Social Media Features: August Roundup [Infographic] appeared first on The Pixlee Blog.

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Features Social Media Marketing 52

Pixlee

AUGUST 30, 2021

Influencer marketing is the fastest-growing channel for customer acquisition, and 76% of marketers consider it an effective strategy for boosting customer loyalty. But finding the right influencer for each specific campaign can be a difficult task for marketers because of the many variables that come into play. Log onto any social media platform — Instagram, Twitter or even TikTok — and you’ll find hundreds of influencers, from smaller-scale, niche influencers to big celebrities promoting thousa

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Pixlee

AUGUST 20, 2021

Editor’s Note: Community is everything to us at Pixlee. We’re thrilled to welcome our community of #PixleePros in our latest series “Send Tweet: Insights From the #PixleePros.” This week I had the pleasure of speaking with Andrew Weiss! Andrew Weiss is a strategist within the entertainment and sports space. Haley Fraser: Tell me about your background – What do you do and what are you passionate about?

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Pixlee

AUGUST 16, 2021

The past year has dramatically accelerated the shift to a digital environment over physical stores — by as much as 500% , according to the Interactive Advertising Bureau (IAB). While some in-person shopping has regained momentum, online shopping is only continuing to grow. . If you want to stay ahead of the ecommerce game, it’s crucial to jump on the latest trends and features taking our e-wallets by storm.

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Pixlee

AUGUST 11, 2021

Did you know that page load time affects your search engine rankings? Or that 47% of customers will abandon a website if it loads too slowly? Your ecommerce page load time is critical to the user experience. Slow websites have a direct correlation with poor search engine rankings. Google will rank your site lower in the search results if your page takes more than 3 seconds to load on your device.

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