Pixlee

5 Times Brands Used User-Generated Content to Build Inclusivity

Pixlee

As many as 70% of millennials will buy from one brand over another based on the diversity that’s represented in its ad content. Inclusivity needs to be not only a goal in marketing but a priority. .

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3 Reasons Why TikTok is Pivotal for Influencer Marketing

Pixlee

TikTok influencer marketing has gained significant traction since it’s founding but has truly skyrocketed in 2020. While the platform began as a music and dance video app for teenagers, it has grown recently, and now plenty of adults, brands, and businesses have a presence on the app too.

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The 2020 Black Friday Cyber Monday Ecommerce Checklist

Pixlee

Even with myriad unprecedented events in 2020, ecommerce has grown significantly. And while many brands were already thriving online, late arrivals to the ecommerce scene are catching up quickly.

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7 Tools to Become a Better Influencer

Pixlee

Whether you’re a full-time influencer or looking for a cool side-hustle that leverages your social media channels, growing your influencer status starts with having the right tools.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

What are Instagram Reels? Plus 3 Brands Winning with Instagram Reels

Pixlee

Instagram Reels are a new Instagram feature that allows users to make short, captivating, and fun video clips to entertain or attract new followers.

Five Ways to Make Your Next Marketing Campaign More Diverse

Pixlee

Gen Z is the most diverse generation yet, and it’s no surprise they expect to see themselves represented in marketing content. But, it’s not only the newest generation that cares about inclusive marketing.

4 Brands Embracing Diversity in Their Content

Pixlee

Inclusive marketing is more than just a buzzword. Brands who embrace diversity in their campaigns, content, and hiring practices are representing a wide range of races, genders, orientations, and abilities, to name a few things.

Why Social Commerce Will Rule 2020

Pixlee

As social media matures, its capability grows as well. Now, businesses aren’t just using social media to connect with customers and drive traffic to their sites. Instead, they are building deeply impactful social relationships on the networks with their community.

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Social Media Tactics that Cut Through the Noise

Pixlee

The social media landscape is changing rapidly, as are the social media tactics brands use to stay in touch with their fans. Just when you’re on top of your game, you might need to go in a different direction to maintain your success.

UGC + Social Distancing: Bringing the In-Store Experience Online

Pixlee

Stores across the country were forced to shut down physical operations as many states placed restrictions on indoor activities when COVID-19 struck. The business impact of the pandemic means that consumers are shifting more of their time online.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Email Marketing: How to Convert Without Discounts

Pixlee

One of the most profitable selling tools, email marketing offers a high-value connection between marketers and clients and will likely be relevant for decades to come.

How to Attract Diverse Brand Advocates

Pixlee

Your brand exists in a world of diversity, and it’s time for your marketing to reflect this. Focusing on inclusive representation will build stronger relationships with consumers and increase your revenue.

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Pixlee Joins the New Shopify Plus Certified App Program

Pixlee

We’re thrilled to announce that Pixlee is joining the new Shopify Plus Certified App Program as the very best UGC and influencer partner for brands using Shopify Plus.

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Adapting to a Changing Landscape

Pixlee

Tough times don’t last – tough people (and brands) do. At Pixlee, we’re here to weather the storm with you as strategic partners, but also as humans adapting to a new normal.

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Nine Brands We Can Learn from in Uncertain Times

Pixlee

Digital community has become a necessity for brands hoping to engage with their customers. But doing that tactfully and authentically is often easier said than done. These brands not only positively engage their customers, but they also serve as an inspiration in unusual times. . Sennheiser .

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Instagram Shoutout Guide for 2020

Pixlee

If you’re unfamiliar with Instagram shoutouts, don’t worry! First, it’s essential to know why Instagram marketing is important for a growing brand. . 95% of adults aged 18-34 follow at least one brand on social media. Additionally, Instagram alone has a huge reach – over 1 billion monthly users. And, to top it off, a solid 11% of Instagram users shop through the app. This means you have 100 million potential customers already active on the platform. .

My Path to Pixlee Started with My Love for Skincare

Pixlee

Editors note: At Pixlee, we feel that our team is our biggest strength. We also feel that individual stories are incredibly powerful. In this series, we’re featuring new team members on the Pixlee blog to share their journey to Pixlee, and their first impressions.

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How Fashion Brands Can Use TikTok

Pixlee

Many social media managers are beginning to understand how TikTok works. But fashion brands have already begun to take the lead (along with cosmetics brands) in terms of TikTok content.

TikTok Marketing Strategies that Work for Brands

Pixlee

With the growing popularity of TikTok, many brands are scrambling to build a TikTok marketing strategy. The two-year-old-app is simple: it allows users to make short, looping videos with musical overlays and special effects – and it’s booming.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How to Make Your Brand More Diverse

Pixlee

The desire for diverse and inclusive branding isn’t new, but it’s become abundantly clear that today’s consumers want — and expect — brands to highlight real people who display the full spectrum of races, ethnicities, orientations, and abilities.

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How Pixlee Powers Web Personalization at Scale

Pixlee

Every community-driven brand looking to thrive in 2020 has at least one thing in common: they’re prioritizing personalization.

Four Unique Brands to Learn From in 2020

Pixlee

Brand building is a demanding process – but it’s changing rapidly in 2020. A process previously handled entirely by the marketing team, 2020 has demanded that brands become more community-focused , even in brand communications.

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8 Reasons Why Your Sales Aren’t Picking up on Instagram

Pixlee

Every marketer wants to drive sales on Instagram. If you’ve set your business up on Instagram, congratulations — it is, to date, one of the best available channels for advertising, marketing, and online selling.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How Augmented Reality Could Change User-Generated Content

Pixlee

In the summer of 2016, the world was forever changed with the release of Pokemon Go. The mobile game took everyone by storm, becoming the most popular and profitable mobile app of all time. Although the initial hype has died down, as of May 2018 it still boasted nearly 150 million active users. .

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Why Elena Joined Pixlee

Pixlee

Editors note: At Pixlee, we feel that our team is our biggest strength. We also feel that individual stories are incredibly powerful. In this series, we’re featuring new team members on the Pixlee blog to share their journey to Pixlee, and their first impressions.

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Youtube vs Instagram vs TikTok: Which Channel is Best for Cosmetics Brands?

Pixlee

Social media video is tailor-made for cosmetics brands as both makeup and social media are inherently visual. But as new channels emerge and others transform, brands are taking stock of their audiences and budgets to maximize their growth.

How CPG brands are Building Community

Pixlee

Customer interactions with brands are becoming increasingly digital, and CPG brands are at the forefront of this digital transformation. As competition is picking up, brands are battling it out to create a unique identity as well as remain successful with their community.

5 Influencer Outreach Mistakes to Avoid

Pixlee

In the era of sliding into DMs, outreach on social media has never been easier. But still, many brands make critical mistakes when reaching out to influencers. A bad outreach strategy can sully a relationship and even tarnish your brand.

How to Use TikTok to Reach Audiences in China

Pixlee

Building global brand affinity has never had a lower barrier to enter, thanks to TikTok. Smart brands are learning how to use this channel to not only discover the best influencers but harness the global content to appeal to a broader variety of audiences.

Top 8 Mobile Shopping Trends in 2020

Pixlee

Mobile commerce has seen an incredible evolution over the last decade. From the original smartphones to voice commerce, and every small trend in between, staying ahead of mobile commerce trends can feel like an uphill battle.

Social Media Engagement: 5 Revamped Tricks for Brands

Pixlee

Social media engagement is a critical indicator of health for community-driven brands. And with more people using social media to connect with brands than ever before, social media engagement should be increasing, right? But as volume increases, so does the need to stand out from other brands. As it turns out, social media engagement relies on marketers having a balance of creativity, data, and luck to engage with consumers on social media.

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The State of Paid Social in 2020

Pixlee

2020 has presented some unique changes to the way brands engage both organically and through paid social. With shifting budgets, content changes, and messaging rifts, marketers have had to embrace agility. And while many budgets have been shifted online, paid social has remained an interesting indicator of the state of marketing. These statistics on the state of paid social in 2020 help shed light on trends that are impacting brands, consumers, and the state of the world as we know it.

5 Ways Fitness Brands Can Appeal to the Work-From-Home Crowd

Pixlee

Public spaces that were once filled with crowds and camaraderie have largely shuttered in 2020, with an uncertain timeline for return. But people still seek ways to stay in shape – even if that means reconfiguring their workout regimen. Consumers are looking to engage with fitness brands that can make the transition to ‘working-out from home’ as smooth as possible. .

5 Strategies to Increase Consumer Retention Rates in 2020

Pixlee

As 2020 continues to unfold, upending many preexisting constructs, current circumstances have also caused a shift in consumer behavior. Brands who successfully pivoted to an ecommerce-first model are facing a challenge beyond customer acquisition: customer retention. Securing repeat customers and fostering customer loyalty have proven to be difficult challenges in the age of a recession, retail closures, and ever-shifting consumer sentiment towards brands.

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The Top Ecommerce Tools in 2020

Pixlee

Online shopping has been growing for the last several years, but with the drastic changes to daily life and new regulations on in-store shopping in 2020, ecommerce has accelerated even more. Using the right ecommerce tools is key for running an effective online store. During the last several months, we’ve seen that brands with solid ecommerce capabilities were able to pivot more easily than businesses that relied heavily on in-person shopping. .

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5 Strategies for Humanizing the Digital Customer Experience

Pixlee

Digital marketing has transformed both since its somewhat recent nascency. In many ways, digital marketing tactics have up-leveled customer experience, especially as most websites evolve beyond web 1.0 experiences.

5 Post-Lockdown Influencer Marketing Trends

Pixlee

Influencer marketing in 2020 looks very different than it did even one year ago. Now, compete-the-look images feature a mask and hand sanitizer. While on the one hand, brands saw their foot traffic come to an unthinkable halt, ecommerce has flourished, and influencers have proven to be essential in maintaining and increasing community engagement. . During the lockdown, businesses saw a 129% increase in their online sales.

Top 5 User-Generated Content Tools of 2020

Pixlee

User-generated content tools (UGC) are highly effective for combatting stale and ineffective content. But, collecting and sharing user-generated content is only half the battle. Good user-generated content tools help you collect and publish UGC, all in one platform. Once you have a library of high-quality UGC, you need to be able to leverage it to drive engagement and conversions. .

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