Social Commerce Definition : What is social commerce? Social ecommerce is when social media platforms are used to make a more personalized and targeted in-app experience shopping experience for customers. Simply put, it brings ecommerce functionality directly into social media platforms. MORE
The 50 user generated content stats that all marketers need to know in order to successfully work with brand influencers, improve brand loyalty, and increase ecommerce sales. UGC and Brand Influencers. Influencer marketing is the fastest growing channel for customer acquisition. MORE
If you’re familiar with influencer marketing, you probably know that finding the right influencers is one of the biggest challenges brands face. Should you work with a celebrity Instagrammer? What about a trendsetting YouTuber? MORE
Why is it important to know statistics about social media? These statistics can help you and your brand drive social media engagement and growth. Knowing the social media user statistics will help you define and target your social media strategy to best reach your followers and drive growth. MORE
Mary Meeker is ready with her 2017 internet trends report , which she delivered at this year’s Code Conference in California. At 350 pages, there’s a ton of data, but here are the five takeaways that all brands need to know. MORE
Marketing and e-commerce professionals project almost visceral reactions when talking about shopping cart abandonment. They are aware that it’s a big problem yet at the same time a lucrative opportunity. MORE
The spectacular Northern Lights. The mountains of Cape Town. The lush greenery of Machu Picchu. These popular sights have long been the fodder for traditional destination marketing strategies. . MORE
National Geographic is one of the top Instagram accounts online today with more than 61.4 million followers, and it's easy to see why with its access to gorgeous global imagery and the world's top photo-explorers. MORE
Social media contains a wealth of data that is invaluable to marketers. Social media data is made up of collected information from social networks that shows how users engage with, view, or share content. Tracking and analyzing those metrics can help to inform a successful marketing strategy. MORE
As brands seek to tackle the challenge of marketing to millennials, they are discovering that it’s not just a product they need to sell, but a lifestyle. The concept of a “lifestyle brand” has grown in popularity because it uniquely captures the attention of the millennial shopper MORE
The future of online retail is here, now, and quickly becoming the norm. Familiar with Warby Parker? Dollar Shave Club? Alo Yoga? These examples of vertical commerce (or v-commerce for short)—also known as digitally-native vertical brands (DNVB) —are quickly becoming forces to be reckoned with. Marketing expert and CEO of Bonobos, Andy Dunn coined the phrase “digitally-native vertical brands” for companies that have essentially been born to function online. MORE
Load speed has long been a metric of focus for website developers and marketers alike, and this is particularly true in the e-commerce space. Shoppers’ rising expectations for brands to deliver quick and seamless online experiences leave little room for error. Conversion rates have been seen to increase by as much as 7% for every 1 second of load time improvement , making page optimization a seldom overlooked topic. MORE
The spectacular Northern Lights. The mountains of Cape Town. The lush greenery of Machu Picchu. These popular sights have long been the fodder for traditional destination marketing strategies MORE
User-generated content (UGC) feels like one of the biggest trends in marketing right now—it’s considered the most authentic and trusted form of media available. What does this mean for your brand? That the content your customers post about you online can be your most valuable marketing asset. MORE
New businesses today have a huge opportunity in social media. Yet they have no shortage of competition from brands looking to be the leaders in their industries. MORE
Social media marketing and social sharing in particular can help to move potential customers move through the customer journey, all the way from first learning about your brand to actively advocating for it MORE
When modern brands try to find powerful, cost-effective marketing solutions, they inevitably decide that social media influencers are the key to furthering their message authentically and successfully. MORE
My name is Devon Smith; I’m a 14-year-old freshman in high school and am an active Instagram-er and snapchat-er. As such, I have noticed a few things about brands on the platform. MORE
Brands are quickly catching on to the value of influencer marketing. It’s a natural way to connect with Millennials and Generation Z - and to market products and services in a way that’s organic, authentic, and enticing. MORE
We’ve put together our list of the 10 must-attend travel marketing conferences of 2017 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. The NY Times Travel Show : New York City, NY (January 27 – 29 2017). MORE
A ‘ lifestyle brand ’ can best be described as a company that serves to cater its products or services to a specific group or culture of people based on expressed interests, attitudes, opinions, etc. MORE
The advent of social media revolutionized the way brands communicated with customers. Instead of trying to broadcast an advertising message that somehow connected with the individual, brands are connecting with their target customer base by having an active presence on the platforms their customers are active on—particularly, on social media. The only problem? Countless businesses and brands are all competing for that individual’s attention. Why should browsers follow you? MORE
Dear Pixlee Friends & Family, Today I’m writing to ask for your help: Pixlee is looking for a few outstanding individuals to join our team. While our job postings are accessible on our careers page, I wanted to take this moment to share, in my own words, some of the integral positions that we’re hiring for and what makes these roles unique and essential to our team. MORE
Your brand uses Instagram for a range of purposes. From sharing new products to getting the word out about pop-up sales, it’s an important platform to connect and engage with your customers through pictures and videos. MORE
Social media is all about sharing content. On Instagram, this means reposting relevant community content in addition to your brand’s original content. Instagram repost allows users to easily share pictures from another user with their own followers. MORE
Millennials spend 30% of their media time (5 hours/day) engaged with user-generated content (UGC). Coincidently, this is the same generation that drives AirBnB’s success in the sharing economy. MORE
Many brands focus on attracting Millennial customers but are finding it difficult to win over Millennial brand loyalty. Millennials are savvy consumers, they can sniff out the best deals and they recognize dishonest marketing very easily. MORE
Social-media savvy travelers are making an indelible mark on the travel and hospitality industries. Social media influencers' reach on different social media platforms can equal over 5 figures in new bookings for travel brands MORE
With the number of brands succeeding in strategic Instagram engagement tactics, the marketing power of this social media platform is obvious. Although there’s a lot of potential for reaching and converting target customers on this social network, Instagram also comes with a number of challenges. MORE
When Burberry launched their “The Art of the Trench” site in 2009, allowing users to upload pictures of themselves wearing the company’s products (or just interact with them), they saw a 50% increase in ecommerce sales. MORE
Working with brand influencers is an excellent way for a brand to expand its audience, develop social proof, and create user generated content. However, brands need to carefully vet their influencers before initiating a partnership. MORE
Marketing has always been an always-changing compilation of best practices. With the rapid progression of the internet, that evolution has sped up significantly. What was considered the world’s best ever marketing strategy six months ago might not even work today. MORE
Pixlee
MAY 31, 2017
Mary Meeker is ready with her 2017 internet trends report , which she delivered at this year’s Code Conference in California. At 350 pages, there’s a ton of data, but here are the five takeaways that all brands need to know.
Pixlee
JUNE 21, 2017
Marketing and e-commerce professionals project almost visceral reactions when talking about shopping cart abandonment. They are aware that it’s a big problem yet at the same time a lucrative opportunity.
Pixlee
JUNE 12, 2017
Load speed has long been a metric of focus for website developers and marketers alike, and this is particularly true in the e-commerce space. Shoppers’ rising expectations for brands to deliver quick and seamless online experiences leave little room for error. Conversion rates have been seen to increase by as much as 7% for every 1 second of load time improvement , making page optimization a seldom overlooked topic.
Pixlee
MARCH 14, 2017
Did you know millennials are the largest living generation? With 75.4 million people between the ages of 18 and 34 (as of 2015), it’s no wonder brands everywhere are trying to make their mark within the millennial demographic
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A beginner's guide to social media automation tools and getting automation right.
Pixlee
JANUARY 26, 2017
The fight for the consumer’s attention has never been so competitive and the margin of error so slim.
Pixlee
JANUARY 10, 2017
New businesses today have a huge opportunity in social media. Yet they have no shortage of competition from brands looking to be the leaders in their industries.
Pixlee
FEBRUARY 7, 2017
Millennials spend 30% of their media time (5 hours/day) engaged with user-generated content (UGC). Coincidently, this is the same generation that drives AirBnB’s success in the sharing economy.
Pixlee
FEBRUARY 9, 2017
A ‘ lifestyle brand ’ can best be described as a company that serves to cater its products or services to a specific group or culture of people based on expressed interests, attitudes, opinions, etc.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Pixlee
MARCH 30, 2017
The spectacular Northern Lights. The mountains of Cape Town. The lush greenery of Machu Picchu. These popular sights have long been the fodder for traditional destination marketing strategies. .
Pixlee
JANUARY 19, 2017
The 50 user generated content stats that all marketers need to know in order to successfully work with brand influencers, improve brand loyalty, and increase ecommerce sales. UGC and Brand Influencers. Influencer marketing is the fastest growing channel for customer acquisition.
Pixlee
DECEMBER 6, 2016
With the number of brands succeeding in strategic Instagram engagement tactics, the marketing power of this social media platform is obvious. Although there’s a lot of potential for reaching and converting target customers on this social network, Instagram also comes with a number of challenges.
Pixlee
APRIL 18, 2017
Social media contains a wealth of data that is invaluable to marketers. Social media data is made up of collected information from social networks that shows how users engage with, view, or share content. Tracking and analyzing those metrics can help to inform a successful marketing strategy.
Pixlee
NOVEMBER 15, 2016
Social media marketers are often encouraged to develop and curate user generated content, but what is user generated content and why is it important?
Pixlee
MARCH 23, 2017
Social-media savvy travelers are making an indelible mark on the travel and hospitality industries. Social media influencers' reach on different social media platforms can equal over 5 figures in new bookings for travel brands
Pixlee
DECEMBER 20, 2016
Your brand uses Instagram for a range of purposes. From sharing new products to getting the word out about pop-up sales, it’s an important platform to connect and engage with your customers through pictures and videos.
Pixlee
JANUARY 3, 2017
The advent of social media revolutionized the way brands communicated with customers. Instead of trying to broadcast an advertising message that somehow connected with the individual, brands are connecting with their target customer base by having an active presence on the platforms their customers are active on—particularly, on social media. The only problem? Countless businesses and brands are all competing for that individual’s attention. Why should browsers follow you?
Pixlee
APRIL 20, 2017
Working with brand influencers is an excellent way for a brand to expand its audience, develop social proof, and create user generated content. However, brands need to carefully vet their influencers before initiating a partnership.
Advertisement
SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Pixlee
MARCH 16, 2017
As brands seek to tackle the challenge of marketing to millennials, they are discovering that it’s not just a product they need to sell, but a lifestyle. The concept of a “lifestyle brand” has grown in popularity because it uniquely captures the attention of the millennial shopper
Pixlee
OCTOBER 20, 2016
National Geographic is one of the top Instagram accounts online today with more than 61.4 million followers, and it's easy to see why with its access to gorgeous global imagery and the world's top photo-explorers.
Pixlee
JANUARY 24, 2017
If you’re familiar with influencer marketing, you probably know that finding the right influencers is one of the biggest challenges brands face. Should you work with a celebrity Instagrammer? What about a trendsetting YouTuber?
Pixlee
APRIL 13, 2017
Social media is all about sharing content. On Instagram, this means reposting relevant community content in addition to your brand’s original content. Instagram repost allows users to easily share pictures from another user with their own followers.
Advertisement
Learn the 10 worst social media marketing mistakes and how to avoid them.
Pixlee
FEBRUARY 16, 2017
Marketing has always been an always-changing compilation of best practices. With the rapid progression of the internet, that evolution has sped up significantly. What was considered the world’s best ever marketing strategy six months ago might not even work today.
Pixlee
NOVEMBER 10, 2016
Social Commerce Definition : What is social commerce? Social ecommerce is when social media platforms are used to make a more personalized and targeted in-app experience shopping experience for customers. Simply put, it brings ecommerce functionality directly into social media platforms.
Pixlee
JANUARY 12, 2017
When modern brands try to find powerful, cost-effective marketing solutions, they inevitably decide that social media influencers are the key to furthering their message authentically and successfully.
Pixlee
NOVEMBER 8, 2016
Why is it important to know statistics about social media? These statistics can help you and your brand drive social media engagement and growth. Knowing the social media user statistics will help you define and target your social media strategy to best reach your followers and drive growth.
Advertisement
Discover just how easy it is to boost SEO with social media.
Pixlee
MARCH 7, 2017
Social media marketing and social sharing in particular can help to move potential customers move through the customer journey, all the way from first learning about your brand to actively advocating for it
Pixlee
DECEMBER 29, 2016
We’ve put together our list of the 10 must-attend travel marketing conferences of 2017 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. The NY Times Travel Show : New York City, NY (January 27 – 29 2017).
Pixlee
JANUARY 17, 2017
The future of online retail is here, now, and quickly becoming the norm. Familiar with Warby Parker? Dollar Shave Club? Alo Yoga? These examples of vertical commerce (or v-commerce for short)—also known as digitally-native vertical brands (DNVB) —are quickly becoming forces to be reckoned with. Marketing expert and CEO of Bonobos, Andy Dunn coined the phrase “digitally-native vertical brands” for companies that have essentially been born to function online.
Pixlee
MAY 22, 2017
User-generated content (UGC) feels like one of the biggest trends in marketing right now—it’s considered the most authentic and trusted form of media available. What does this mean for your brand? That the content your customers post about you online can be your most valuable marketing asset.
Advertisement
Get started on truly maximizing your LinkedIn presence with this informative eBook.
Pixlee
FEBRUARY 2, 2017
When Burberry launched their “The Art of the Trench” site in 2009, allowing users to upload pictures of themselves wearing the company’s products (or just interact with them), they saw a 50% increase in ecommerce sales.
Pixlee
FEBRUARY 22, 2017
My name is Devon Smith; I’m a 14-year-old freshman in high school and am an active Instagram-er and snapchat-er. As such, I have noticed a few things about brands on the platform.
Pixlee
OCTOBER 18, 2016
Brands are quickly catching on to the value of influencer marketing. It’s a natural way to connect with Millennials and Generation Z - and to market products and services in a way that’s organic, authentic, and enticing.
Pixlee
MARCH 9, 2017
Customer photos from social media don’t have to—and shouldn’t—just stay on the platforms they originate from. They’re much more powerful when they’re shared on your site.
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