Expert insights. Personalized for you.
The world moved ‘mobile-first’ so brands built apps. And then, people barely used those apps, or used them once for a discount, and promptly moved on. Apps aren’t cheap to build, especially good ones. But app commerce is getting a resurgence on the premise of the community and user-generated content. MORE
Recently, we sat down with Emma Cookson, Partner at Brandtech group, You & Mr. Jones , for a candid interview, where we broached the subject of the new cadre of 2019 marketers entering the workforce. MORE
The last decade has been huge for influencer marketing. So huge that it’s now hard to imagine our social media feeds without influencer marketing. . With so many technological changes on the horizon, what’s next for influencer marketing? . MORE
Editors note: At Pixlee, we feel that our team is our biggest strength. We also feel that individual stories are incredibly powerful. In this series, we’re featuring new team members on the Pixlee blog to share their journey to Pixlee, and their first impressions. MORE
Today’s customers inadvertently urge businesses to transform and adapt rapidly to the ever-changing online world. Research reveals that ecommerce sales have been flourishing in previous years and that sales percentage is expected to increase by 12.4% this year, compared to 9% in 2019. MORE
Every marketer wants to drive sales on Instagram. If you’ve set your business up on Instagram, congratulations — it is, to date, one of the best available channels for advertising, marketing, and online selling. MORE
As 2020 gets us warmed up for a new decade of social media fun, TikTok is causing a growing buzz of popularity. The video-sharing platform, created by Beijing based internet technology company ByteDance, has quickly gained fans worldwide. MORE
Scroll through any social media feed and you’re likely to see at least one picture of someone’s pet. It’s not your imagination, increased pet ownership is shifting consumer preference and disrupting industries in unusual ways. MORE
The global internet users grew by 8.6% over the past year, and ecommerce now accounts for over 13% of all retail revenue, according to the latest figures. There’s a lot of money on the table if you know where to look. . MORE
Since taking effect in May of 2018, GDPR has amassed over €428 Billion in major fines for data breaches. This is an alarming number, especially when viewed through the lens of a consumer. MORE
Food and travel are blossoming as digitally native millennials prioritize experiences over belongings. Naturally, who doesn’t want to eat Spaghetti alle Vongole in its native home of Naples, Italy? MORE
Brands have been jumping in on relevant events for years, but it’s easier now more than ever for them to jump in on other trends that may not be completely relevant to their organization’s offering. MORE
A recent survey report conducted by Havas Media revealed that consumers would not care if 77% of 1,800 brands from 31 markets and 22 industries disappeared. Even more, the study revealed that 58% of brand content is not meaningful. MORE
Today’s customers inadvertently urge businesses to transform and adapt rapidly to the ever-changing online world. Research reveals that ecommerce sales have been flourishing in previous years and that sales percentage is expected to increase by 12.4% this year, compared to 9% in 2019. MORE
When it comes to today’s consumers, authenticity is key. They have more knowledge and information at their fingertips than ever before, and many potential customers do a lot of research before making a purchasing decision. MORE
What do my customers want? The savviest business leaders need to ask themselves this question. Today’s companies know they’re in the customer experience business, and they’re beginning to recognize how they deliver to their customers is just as important as what they deliver. MORE
Editors note: At Pixlee, we feel that our team is our biggest strength. We also feel that individual stories are incredibly powerful. In this series, we’re featuring new team members on the Pixlee blog to share their journey to Pixlee, and their first impressions. MORE
Tough times don’t last – tough people (and brands) do. At Pixlee, we’re here to weather the storm with you as strategic partners, but also as humans adapting to a new normal. You are the reason we strive to create tools that enhance the irreplaceable relationships between your amazing brands and your valued customers. During good times, you’ve all found innovative ways to leverage the voice of the customer as a critical tool for new customer acquisition. MORE
Ah, the ever-elusive Instagram engagement rate. Have you ever wondered what a good engagement rate is, how to increase yours, or why it even matters? Instagram engagement rates are actually declining for everyone – and they have been all year. MORE
Most digital marketing tactics ecommerce brands are using in 2019 can be improved with user-generated content (UGC). When digital marketing tactics are executed well with user-generated content, they offer a powerful advantage to traditional content. MORE
Retargeting through Instagram stories bring a whole new taste to retargeting for ecommerce brands. Well-executed retargeting can educate customers through informative content on your blog, video demonstrations, and even user-generated tutorials. MORE
Social media marketers everywhere are exploring TikTok for new campaigns. MORE
Don’t be afraid to go outside the box to find appealing content. User-generated content is possibly one of the greatest hallmarks of social media platforms. With the rise of smartphones, every user has become their own publisher. MORE
Crafting a marketing strategy that is both flexible enough to allow for agile shifts within the organization, while retaining rigidity that the whole team can align with isn’t an easy task. MORE
High-quality content goes a lot further than large quantities of content in your content strategy. Chances are that you have clicked onto a site and immediately left because the content was marred by spelling mistakes, factual inconsistencies, or an awkward tone. MORE
You want more authentic and diverse content in your marketing, but how do you make it happen? Pitching this concept to your senior management might be intimidating and difficult. . You already know why you need a solution, but you need to make the case for management. MORE
With over 500 million users around the world, TikTok has become the fastest-growing social media platform. This was a feat achieved in only three years. Characterized by creative videos posted by the users, TikTok takes a new approach by allowing users to download other user’s videos. MORE
Building global brand affinity has never had a lower barrier to enter, thanks to TikTok. Smart brands are learning how to use this channel to not only discover the best influencers but harness the global content to appeal to a broader variety of audiences. MORE
If you’re hearing a lot about TikTok, you’re not alone. The app launched in 2017 and has since grown to more than 500 million users with over one billion downloads. MORE
In the era of sliding into DMs, outreach on social media has never been easier. But still, many brands make critical mistakes when reaching out to influencers. A bad outreach strategy can sully a relationship and even tarnish your brand. MORE
Social media marketing is a powerhouse for brands, but to be successful it takes more than just sharing ads and branded content across social platforms. Brands need to take their marketing a step further by focusing on who matters most: their customers. MORE
The standards for ideal user experience (UX) have grown significantly. With an evolving market place, customers expect innovative online storefronts that provide the latest technology. According to blog.sagipl.com , companies can increase sales by 62% after improving their ecommerce design. MORE
With the growing popularity of TikTok, many brands are scrambling to build a TikTok marketing strategy. The two-year-old-app is simple: it allows users to make short, looping videos with musical overlays and special effects – and it’s booming. MORE
A brands website is a huge part of a company’s success. A good website can establish credibility and serves as the foundation for digital marketing efforts. With that in mind, a pleasant customer experience when visiting your website is crucial to your company’s success. MORE
Influencer marketing is all the rage for brands that want to resonate with their customers in new and interesting ways. As this space matures, many brands find incredible success with smaller, niche influencers over larger influencers. MORE
Pixlee
MARCH 31, 2020
The world moved ‘mobile-first’ so brands built apps. And then, people barely used those apps, or used them once for a discount, and promptly moved on. Apps aren’t cheap to build, especially good ones. But app commerce is getting a resurgence on the premise of the community and user-generated content.
Pixlee
MARCH 23, 2020
Today’s customers inadvertently urge businesses to transform and adapt rapidly to the ever-changing online world. Research reveals that ecommerce sales have been flourishing in previous years and that sales percentage is expected to increase by 12.4% this year, compared to 9% in 2019.
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Pixlee
MARCH 23, 2020
Today’s customers inadvertently urge businesses to transform and adapt rapidly to the ever-changing online world. Research reveals that ecommerce sales have been flourishing in previous years and that sales percentage is expected to increase by 12.4% this year, compared to 9% in 2019.
Pixlee
OCTOBER 28, 2019
The last decade has been huge for influencer marketing. So huge that it’s now hard to imagine our social media feeds without influencer marketing. . With so many technological changes on the horizon, what’s next for influencer marketing? .
Advertisement
A beginner's guide to social media automation tools and getting automation right.
Pixlee
MARCH 10, 2020
If you’re hearing a lot about TikTok, you’re not alone. The app launched in 2017 and has since grown to more than 500 million users with over one billion downloads.
Pixlee
OCTOBER 21, 2019
Whether you’re looking to increase conversion rates, expand brand awareness or pretty much anything else, a well-crafted User Generated Content (UGC) campaign is an invaluable asset.
Pixlee
MARCH 5, 2020
You want more authentic and diverse content in your marketing, but how do you make it happen? Pitching this concept to your senior management might be intimidating and difficult. . You already know why you need a solution, but you need to make the case for management.
Pixlee
JULY 30, 2019
Food and travel are blossoming as digitally native millennials prioritize experiences over belongings. Naturally, who doesn’t want to eat Spaghetti alle Vongole in its native home of Naples, Italy?
Pixlee
MARCH 3, 2020
As 2020 gets us warmed up for a new decade of social media fun, TikTok is causing a growing buzz of popularity. The video-sharing platform, created by Beijing based internet technology company ByteDance, has quickly gained fans worldwide.
Advertisement
Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Pixlee
JULY 23, 2019
Influencer marketing is all the rage for brands that want to resonate with their customers in new and interesting ways. As this space matures, many brands find incredible success with smaller, niche influencers over larger influencers.
Pixlee
JULY 1, 2019
Recently, we sat down with Emma Cookson, Partner at Brandtech group, You & Mr. Jones , for a candid interview, where we broached the subject of the new cadre of 2019 marketers entering the workforce.
Pixlee
JUNE 28, 2019
A brands website is a huge part of a company’s success. A good website can establish credibility and serves as the foundation for digital marketing efforts. With that in mind, a pleasant customer experience when visiting your website is crucial to your company’s success.
Pixlee
FEBRUARY 25, 2020
Social media marketers everywhere are exploring TikTok for new campaigns.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Pixlee
JUNE 3, 2019
What do my customers want? The savviest business leaders need to ask themselves this question. Today’s companies know they’re in the customer experience business, and they’re beginning to recognize how they deliver to their customers is just as important as what they deliver.
Pixlee
FEBRUARY 21, 2020
In the era of sliding into DMs, outreach on social media has never been easier. But still, many brands make critical mistakes when reaching out to influencers. A bad outreach strategy can sully a relationship and even tarnish your brand.
Pixlee
MAY 15, 2019
High-quality content goes a lot further than large quantities of content in your content strategy. Chances are that you have clicked onto a site and immediately left because the content was marred by spelling mistakes, factual inconsistencies, or an awkward tone.
Pixlee
MARCH 25, 2020
Tough times don’t last – tough people (and brands) do. At Pixlee, we’re here to weather the storm with you as strategic partners, but also as humans adapting to a new normal. You are the reason we strive to create tools that enhance the irreplaceable relationships between your amazing brands and your valued customers. During good times, you’ve all found innovative ways to leverage the voice of the customer as a critical tool for new customer acquisition.
Advertisement
Learn the 10 worst social media marketing mistakes and how to avoid them.
Pixlee
MAY 8, 2019
Social media marketing is a powerhouse for brands, but to be successful it takes more than just sharing ads and branded content across social platforms. Brands need to take their marketing a step further by focusing on who matters most: their customers.
Pixlee
FEBRUARY 13, 2020
Retargeting through Instagram stories bring a whole new taste to retargeting for ecommerce brands. Well-executed retargeting can educate customers through informative content on your blog, video demonstrations, and even user-generated tutorials.
Pixlee
APRIL 22, 2019
When it comes to today’s consumers, authenticity is key. They have more knowledge and information at their fingertips than ever before, and many potential customers do a lot of research before making a purchasing decision.
Pixlee
FEBRUARY 11, 2020
With the growing popularity of TikTok, many brands are scrambling to build a TikTok marketing strategy. The two-year-old-app is simple: it allows users to make short, looping videos with musical overlays and special effects – and it’s booming.
Advertisement
Discover just how easy it is to boost SEO with social media.
Pixlee
SEPTEMBER 24, 2019
Ah, the ever-elusive Instagram engagement rate. Have you ever wondered what a good engagement rate is, how to increase yours, or why it even matters? Instagram engagement rates are actually declining for everyone – and they have been all year.
Pixlee
APRIL 11, 2019
Most digital marketing tactics ecommerce brands are using in 2019 can be improved with user-generated content (UGC). When digital marketing tactics are executed well with user-generated content, they offer a powerful advantage to traditional content.
Pixlee
APRIL 8, 2019
Scroll through any social media feed and you’re likely to see at least one picture of someone’s pet. It’s not your imagination, increased pet ownership is shifting consumer preference and disrupting industries in unusual ways.
Pixlee
APRIL 4, 2019
Don’t be afraid to go outside the box to find appealing content. User-generated content is possibly one of the greatest hallmarks of social media platforms. With the rise of smartphones, every user has become their own publisher.
Pixlee
FEBRUARY 7, 2020
Every marketer wants to drive sales on Instagram. If you’ve set your business up on Instagram, congratulations — it is, to date, one of the best available channels for advertising, marketing, and online selling.
Pixlee
APRIL 2, 2019
Crafting a marketing strategy that is both flexible enough to allow for agile shifts within the organization, while retaining rigidity that the whole team can align with isn’t an easy task.
Pixlee
DECEMBER 9, 2019
Building global brand affinity has never had a lower barrier to enter, thanks to TikTok. Smart brands are learning how to use this channel to not only discover the best influencers but harness the global content to appeal to a broader variety of audiences.
Pixlee
AUGUST 2, 2019
The standards for ideal user experience (UX) have grown significantly. With an evolving market place, customers expect innovative online storefronts that provide the latest technology. According to blog.sagipl.com , companies can increase sales by 62% after improving their ecommerce design.
Pixlee
MARCH 18, 2019
A recent survey report conducted by Havas Media revealed that consumers would not care if 77% of 1,800 brands from 31 markets and 22 industries disappeared. Even more, the study revealed that 58% of brand content is not meaningful.
Pixlee
FEBRUARY 3, 2020
Editors note: At Pixlee, we feel that our team is our biggest strength. We also feel that individual stories are incredibly powerful. In this series, we’re featuring new team members on the Pixlee blog to share their journey to Pixlee, and their first impressions.
Pixlee
NOVEMBER 6, 2019
The global internet users grew by 8.6% over the past year, and ecommerce now accounts for over 13% of all retail revenue, according to the latest figures. There’s a lot of money on the table if you know where to look. .
Pixlee
JANUARY 30, 2020
Since taking effect in May of 2018, GDPR has amassed over €428 Billion in major fines for data breaches. This is an alarming number, especially when viewed through the lens of a consumer.
Pixlee
JANUARY 27, 2020
Editors note: At Pixlee, we feel that our team is our biggest strength. We also feel that individual stories are incredibly powerful. In this series, we’re featuring new team members on the Pixlee blog to share their journey to Pixlee, and their first impressions.
Pixlee
JANUARY 23, 2020
With over 500 million users around the world, TikTok has become the fastest-growing social media platform. This was a feat achieved in only three years. Characterized by creative videos posted by the users, TikTok takes a new approach by allowing users to download other user’s videos.
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