INDUSTRY INSIGHTS YOUR PEERS ARE READING
A landing page is one of the most important elements of your Ecommerce business. But a poorly constructed landing page can cost your business valuable conversions, and leave money on the table. Something that you think looks great might not resonate with your users. MORE
Instagram is on pace for another record year of growth in 2019. With increasing saturation, many brands and influencers alike wonder if gaining Instagram followers actually matters. Follower count sometimes helps to give a brand or influencer legitimacy, but recently, it’s done the exact opposite. In the push to build an Instagram audience, many brands and influencers cut corners by purchasing fake followers that artificially inflate page numbers. MORE
Effective today, April 4, 2018 , and without advance notice with regard to the immediate implementation of the changes, Instagram deployed changes to their API affecting all users of the Instagram API for access to Instagram data. How does Instagram’s API affect Pixlee? MORE
Online communities and the way they purchase are constantly evolving. Ecommerce brands need to keep up with these changing demands if they want to remain. If you have been running your ecommerce store for a while, you might have been using some techniques for a little longer than you should. MORE
Shoppable user-generated content (UGC) is essential for any modern ecommerce homepage. UGC generates trust, helps drive organic product discovery, and helps brands keep their homepages up to date. By using UGC, online retailers can reduce bounce rates and improve their overall performance. MORE
Spring break is fast approaching, and travel brands have the opportunity to appeal to travelers of all ages seeking myriad experiences. MORE
One month into 2019, we can tell this year is shaping up to be impactful in the world of visual marketing. Between CES and NRF, we’re seeing innovative applications of technology that make brands stand out from the competition. MORE
Facebook and Instagram ads can be a huge driver of traffic and sales for your ecommerce site. But, when 96% of Americans believe that marketing and advertising is done to intentionally mislead, how do you ensure that your message is resonating with your audience (ExpertVoice)? MORE
Editor’s Note: This is a guest post from Joanna Lou, a software engineering intern who joined Pixlee as a part of Waterloo University’s co-op program. We were delighted to have her contribute to the product, culture, and future of Pixlee. We wish her the best in her future endeavors. As someone who is on her fifth internship, I can say that I’ve had exposure to quite a few different work environments. MORE
Instagram Stories hasn’t been around for that long – the feature only launched in August 2016. But it has quickly become one of the very best ways for brands to drive engagement and connect with audiences. By November 2017, Instagram Stories had already topped over 300 million daily users. MORE
In recent years, brands have increasingly put social media and social media managers at the center of their overall marketing strategies — and for good reason. Social media allows brands to build strong communities and drive sales, fine-tune campaigns and get insight into market trends. MORE
With larger influencers losing some authenticity and credibility, and with microinfluencers still too pricey, brands are now investing in the vast realm of “nanoinfluencers.” The NYTimes defines nanoinfluencers as social media users with between 1,000 and 5,000 followers — who can drive sales and brand loyalty. Nanoinfluencers’ might seem like a hot new trend, but realistically it’s a new word for an age-old marketing practice. MORE
Scroll through any social media feed and you’re likely to see at least one picture of someone’s pet. It’s not your imagination, increased pet ownership is shifting consumer preference and disrupting industries in unusual ways. MORE
Email marketing best practices are critical for ensuring your emails are being well received by your audience. Depending on your email program, you might need to adjust your strategy to maximize your return-on-investment for this channel in 2019. Prepare for 2019 by reviewing the best practices every brand marketer swears by. Clean Your Email List. Email addresses often “go bad” over time. Maybe a follower opted-in with a work email that went invalid after they left the company, for instance. MORE
A recent survey report conducted by Havas Media revealed that consumers would not care if 77% of 1,800 brands from 31 markets and 22 industries disappeared. Even more, the study revealed that 58% of brand content is not meaningful. MORE
When it comes to today’s consumers, authenticity is key. They have more knowledge and information at their fingertips than ever before, and many potential customers do a lot of research before making a purchasing decision. MORE
WWDC this year brought a lot to the influencer and UGC space – and not just with Photos app updates. The MacOS and iOS updates are giving consumers the power to become their own media empires. MORE
What do my customers want? The savviest business leaders need to ask themselves this question. Today’s companies know they’re in the customer experience business, and they’re beginning to recognize how they deliver to their customers is just as important as what they deliver. MORE
Digitally-Native cosmetics retailer Morphe hit the online makeup scene in 2008 and rapidly established themselves as a cosmetics powerhouse. MORE
A billion dollar valuation with only 40 products is, without understating it, Apple Computer territory. For a cosmetics brand, 40 products is a literal blip on the radar while the competition in Sephora and Ulta Beauty carry thousands of products. What makes Glossier a Silicon Valley investment darling with breakthrough brick and mortar stores in LA and NY, instead of Just Another Shelf at a drugstore? MORE
It’s 1900. Édouard Michelin and André Michelin, two brothers from Clermont-Ferrand, France faced a challenge of growing their business, a rubber factory that produced tires. The challenge was quite daunting. At the time, there were fewer than 3,000 cars in the country, so their target audience was quite limited. Moreover, car owners don’t buy tires every day, so the sales of Michelin were low. MORE
Most digital marketing tactics ecommerce brands are using in 2019 can be improved with user-generated content (UGC). When digital marketing tactics are executed well with user-generated content, they offer a powerful advantage to traditional content. MORE
Pride, which began in the wake of the Stonewall Riots against police discrimination towards the LGBT community in New York, has evolved since 1970. MORE
Thanks to the professional-grade cameras on even the most basic smartphones, it is estimated that 1.2 trillion photos were taken last year , and much of this content features a product or experience provided by the brands they love. MORE
Coachella just wrapped its 2019 show, complete with an Ariana Grande & Justin Bieber surprise performance and an Easter Sunday sermon by Kanye. While surprise sets are now the norm at festivals, the experience isn’t just about the music or even the FOMO (fear of missing out) anymore, as music and culture festivals have evolved into the place for brands to connect with their hard-to-reach millennial fans in a meaningful way. MORE
In 2008, the concept of buying eyeglasses online was still just that – a concept. Neil Blumenthal, Dave Gilboa, Andy Hunt and Jeff Raider had the audacity to question (1) why eyeglasses were so expensive and (2) why they weren’t sold online. MORE
Don’t be afraid to go outside the box to find appealing content. User-generated content is possibly one of the greatest hallmarks of social media platforms. With the rise of smartphones, every user has become their own publisher. MORE
Crafting a marketing strategy that is both flexible enough to allow for agile shifts within the organization, while retaining rigidity that the whole team can align with isn’t an easy task. MORE
High-quality content goes a lot further than large quantities of content in your content strategy. Chances are that you have clicked onto a site and immediately left because the content was marred by spelling mistakes, factual inconsistencies, or an awkward tone. MORE
Imagine a day on the slopes followed by an apr è s-ski drink at a picturesque lodge, all accompanied by your close friends. You can thank the community-driven marketing efforts from leading ski resorts for the mental image you’re painting right now. MORE
With the rapid changes in technology and the ever-shifting digital landscape, it’s important for ecommerce marketers to regularly reexamine and refresh marketing strategies and tactics. When it comes to ecommerce, strategies are changing in response to both innovations in tech and the preferences of today’s customers. MORE
For the 30th anniversary of Nike’s “Just Do It” campaign, the sneaker brand made a risky move by taking a stance on a fraught cultural topic. Since then, Nike has faced some backlash by fans boycotting brand products, but these reactions represent only a fraction of Nike’s customer base. MORE
With brands like Kylie Cosmetics and Fashion Nova leveraging young influencers to skyrocket to enormous valuations overnight, it can sometimes seem like the whole world of social media influence stops with millennials and Generation Z. MORE
When Coca-Cola , one of the most famous American soft drink companies, started marketing their brand in China, the name “Coca-Cola” translated to “ Bite The Wax Tadpole. This goofy blunder could have been avoided with a better localization strategy. MORE
Social media marketing is a powerhouse for brands, but to be successful it takes more than just sharing ads and branded content across social platforms. Brands need to take their marketing a step further by focusing on who matters most: their customers. MORE
Influencer marketing has proven to be one of the most effective forms of connecting with a community. In 2019, this strategy will still use many of the techniques and approaches that were popular in 2018. But there are key trends that brands should be aware of if they want to expand success in their influencer marketing strategy in 2019. Here are the most important trends we’re expecting to see in 2019. . Trend #1. Instagram Will Remain a Key Influencer Marketing Channel. MORE
Travelers are constantly looking for advice from their peers, social media influencers, review websites, magazines, and more. There’s no reason why hotel brands can’t excel in this space by showcasing their extensive knowledge of local culture through robust curated experiences. Most brands already offer curated experiences to guests, but marketing these suggestions with User-Generated Content can make them more visible, attractive, and trustworthy. MORE
Pixlee
MAY 15, 2019
High-quality content goes a lot further than large quantities of content in your content strategy. Chances are that you have clicked onto a site and immediately left because the content was marred by spelling mistakes, factual inconsistencies, or an awkward tone.
Pixlee
APRIL 22, 2019
When it comes to today’s consumers, authenticity is key. They have more knowledge and information at their fingertips than ever before, and many potential customers do a lot of research before making a purchasing decision.
Pixlee
APRIL 11, 2019
Most digital marketing tactics ecommerce brands are using in 2019 can be improved with user-generated content (UGC). When digital marketing tactics are executed well with user-generated content, they offer a powerful advantage to traditional content.
Pixlee
APRIL 8, 2019
Scroll through any social media feed and you’re likely to see at least one picture of someone’s pet. It’s not your imagination, increased pet ownership is shifting consumer preference and disrupting industries in unusual ways.
Advertisement
A beginner's guide to social media automation tools and getting automation right.
Pixlee
APRIL 4, 2019
Don’t be afraid to go outside the box to find appealing content. User-generated content is possibly one of the greatest hallmarks of social media platforms. With the rise of smartphones, every user has become their own publisher.
Pixlee
APRIL 2, 2019
Crafting a marketing strategy that is both flexible enough to allow for agile shifts within the organization, while retaining rigidity that the whole team can align with isn’t an easy task.
Pixlee
JUNE 7, 2019
WWDC this year brought a lot to the influencer and UGC space – and not just with Photos app updates. The MacOS and iOS updates are giving consumers the power to become their own media empires.
Pixlee
MAY 6, 2019
With the rapid changes in technology and the ever-shifting digital landscape, it’s important for ecommerce marketers to regularly reexamine and refresh marketing strategies and tactics. When it comes to ecommerce, strategies are changing in response to both innovations in tech and the preferences of today’s customers.
Pixlee
APRIL 29, 2019
Editor’s Note: This is a guest post from Joanna Lou, a software engineering intern who joined Pixlee as a part of Waterloo University’s co-op program. We were delighted to have her contribute to the product, culture, and future of Pixlee. We wish her the best in her future endeavors. As someone who is on her fifth internship, I can say that I’ve had exposure to quite a few different work environments.
Pixlee
JUNE 3, 2019
What do my customers want? The savviest business leaders need to ask themselves this question. Today’s companies know they’re in the customer experience business, and they’re beginning to recognize how they deliver to their customers is just as important as what they deliver.
Advertisement
Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Pixlee
MAY 21, 2019
Online communities and the way they purchase are constantly evolving. Ecommerce brands need to keep up with these changing demands if they want to remain. If you have been running your ecommerce store for a while, you might have been using some techniques for a little longer than you should.
Pixlee
MAY 13, 2019
Two-thirds of shoppers report that user-generated content makes brands more appealing and authentic (Retail Dive), but can social media alone give you all the content you need?
Pixlee
MAY 8, 2019
Social media marketing is a powerhouse for brands, but to be successful it takes more than just sharing ads and branded content across social platforms. Brands need to take their marketing a step further by focusing on who matters most: their customers.
Pixlee
APRIL 17, 2019
In recent years, brands have increasingly put social media and social media managers at the center of their overall marketing strategies — and for good reason. Social media allows brands to build strong communities and drive sales, fine-tune campaigns and get insight into market trends.
Pixlee
DECEMBER 14, 2018
Digitally-Native cosmetics retailer Morphe hit the online makeup scene in 2008 and rapidly established themselves as a cosmetics powerhouse.
Advertisement
SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Pixlee
MAY 3, 2018
Instagram Stories hasn’t been around for that long – the feature only launched in August 2016. But it has quickly become one of the very best ways for brands to drive engagement and connect with audiences. By November 2017, Instagram Stories had already topped over 300 million daily users.
Pixlee
APRIL 12, 2018
Shoppable user-generated content (UGC) is essential for any modern ecommerce homepage. UGC generates trust, helps drive organic product discovery, and helps brands keep their homepages up to date. By using UGC, online retailers can reduce bounce rates and improve their overall performance.
Pixlee
MARCH 25, 2019
Facebook and Instagram ads can be a huge driver of traffic and sales for your ecommerce site. But, when 96% of Americans believe that marketing and advertising is done to intentionally mislead, how do you ensure that your message is resonating with your audience (ExpertVoice)?
Pixlee
JANUARY 4, 2019
With brands like Kylie Cosmetics and Fashion Nova leveraging young influencers to skyrocket to enormous valuations overnight, it can sometimes seem like the whole world of social media influence stops with millennials and Generation Z.
Advertisement
Learn the 10 worst social media marketing mistakes and how to avoid them.
Pixlee
NOVEMBER 20, 2018
Influencer marketing has proven to be one of the most effective forms of connecting with a community. In 2019, this strategy will still use many of the techniques and approaches that were popular in 2018. But there are key trends that brands should be aware of if they want to expand success in their influencer marketing strategy in 2019. Here are the most important trends we’re expecting to see in 2019. . Trend #1. Instagram Will Remain a Key Influencer Marketing Channel.
Pixlee
MARCH 18, 2019
A recent survey report conducted by Havas Media revealed that consumers would not care if 77% of 1,800 brands from 31 markets and 22 industries disappeared. Even more, the study revealed that 58% of brand content is not meaningful.
Pixlee
DECEMBER 27, 2018
It’s 1900. Édouard Michelin and André Michelin, two brothers from Clermont-Ferrand, France faced a challenge of growing their business, a rubber factory that produced tires. The challenge was quite daunting. At the time, there were fewer than 3,000 cars in the country, so their target audience was quite limited. Moreover, car owners don’t buy tires every day, so the sales of Michelin were low.
Pixlee
MARCH 7, 2019
Spring break is fast approaching, and travel brands have the opportunity to appeal to travelers of all ages seeking myriad experiences.
Advertisement
Discover just how easy it is to boost SEO with social media.
Pixlee
MARCH 5, 2019
Imagine a day on the slopes followed by an apr è s-ski drink at a picturesque lodge, all accompanied by your close friends. You can thank the community-driven marketing efforts from leading ski resorts for the mental image you’re painting right now.
Pixlee
MAY 15, 2018
Thanks to the professional-grade cameras on even the most basic smartphones, it is estimated that 1.2 trillion photos were taken last year , and much of this content features a product or experience provided by the brands they love.
Pixlee
FEBRUARY 26, 2019
When Coca-Cola , one of the most famous American soft drink companies, started marketing their brand in China, the name “Coca-Cola” translated to “ Bite The Wax Tadpole. This goofy blunder could have been avoided with a better localization strategy.
Pixlee
OCTOBER 10, 2018
Travelers are constantly looking for advice from their peers, social media influencers, review websites, magazines, and more. There’s no reason why hotel brands can’t excel in this space by showcasing their extensive knowledge of local culture through robust curated experiences. Most brands already offer curated experiences to guests, but marketing these suggestions with User-Generated Content can make them more visible, attractive, and trustworthy.
Pixlee
FEBRUARY 20, 2019
A landing page is one of the most important elements of your Ecommerce business. But a poorly constructed landing page can cost your business valuable conversions, and leave money on the table. Something that you think looks great might not resonate with your users.
Pixlee
SEPTEMBER 17, 2018
For the 30th anniversary of Nike’s “Just Do It” campaign, the sneaker brand made a risky move by taking a stance on a fraught cultural topic. Since then, Nike has faced some backlash by fans boycotting brand products, but these reactions represent only a fraction of Nike’s customer base.
Pixlee
NOVEMBER 15, 2018
With larger influencers losing some authenticity and credibility, and with microinfluencers still too pricey, brands are now investing in the vast realm of “nanoinfluencers.” The NYTimes defines nanoinfluencers as social media users with between 1,000 and 5,000 followers — who can drive sales and brand loyalty. Nanoinfluencers’ might seem like a hot new trend, but realistically it’s a new word for an age-old marketing practice.
Pixlee
JANUARY 29, 2019
One month into 2019, we can tell this year is shaping up to be impactful in the world of visual marketing. Between CES and NRF, we’re seeing innovative applications of technology that make brands stand out from the competition.
Pixlee
DECEMBER 18, 2018
Instagram is on pace for another record year of growth in 2019. With increasing saturation, many brands and influencers alike wonder if gaining Instagram followers actually matters. Follower count sometimes helps to give a brand or influencer legitimacy, but recently, it’s done the exact opposite. In the push to build an Instagram audience, many brands and influencers cut corners by purchasing fake followers that artificially inflate page numbers.
Pixlee
APRIL 4, 2018
Effective today, April 4, 2018 , and without advance notice with regard to the immediate implementation of the changes, Instagram deployed changes to their API affecting all users of the Instagram API for access to Instagram data. How does Instagram’s API affect Pixlee?
Pixlee
MAY 2, 2019
A billion dollar valuation with only 40 products is, without understating it, Apple Computer territory. For a cosmetics brand, 40 products is a literal blip on the radar while the competition in Sephora and Ulta Beauty carry thousands of products. What makes Glossier a Silicon Valley investment darling with breakthrough brick and mortar stores in LA and NY, instead of Just Another Shelf at a drugstore?
Pixlee
NOVEMBER 6, 2017
Hashtags are an integral part of finding and joining social conversations on a number of platforms, including Twitter, Instagram, and Pinterest.
Pixlee
DECEMBER 12, 2018
Email marketing best practices are critical for ensuring your emails are being well received by your audience. Depending on your email program, you might need to adjust your strategy to maximize your return-on-investment for this channel in 2019. Prepare for 2019 by reviewing the best practices every brand marketer swears by. Clean Your Email List. Email addresses often “go bad” over time. Maybe a follower opted-in with a work email that went invalid after they left the company, for instance.
Pixlee
APRIL 25, 2019
Coachella just wrapped its 2019 show, complete with an Ariana Grande & Justin Bieber surprise performance and an Easter Sunday sermon by Kanye. While surprise sets are now the norm at festivals, the experience isn’t just about the music or even the FOMO (fear of missing out) anymore, as music and culture festivals have evolved into the place for brands to connect with their hard-to-reach millennial fans in a meaningful way.
Pixlee
MAY 29, 2017
In 2008, the concept of buying eyeglasses online was still just that – a concept. Neil Blumenthal, Dave Gilboa, Andy Hunt and Jeff Raider had the audacity to question (1) why eyeglasses were so expensive and (2) why they weren’t sold online.
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