Pixlee

How Brands Can Uniquely Be A Part of The Metaverse in 2022 

Pixlee

As marketers, we are constantly trying to innovate the various spaces our brands occupy to ensure maximum audience engagement and retention. A new renaissance period is emerging in technology and branding: Web3.

The Ultimate Influencer Pay Guide for 2022

Pixlee

Influencer marketing is one of the most effective ways for brands to ignite community engagement and drive sales. When launching and promoting a product or a brand, marketers often ask, “How should I reward an influencer for participation in our campaign?”

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How Influencer Marketing Shaped Ecommerce in 2021 

Pixlee

Throughout 2021, influencers have shaped how people shop and how they use social media to make buying decisions. Research has found 87% of shoppers rely on social media to inform their purchases and 49% rely on influencers they find on social media for product recommendations.

8 Places User-Generated Content Thrives – Beyond Social Media

Pixlee

Social media is no longer just for individuals to stay connected with friends across borders; brands use it to promote and launch their products, influencers use it to share content and build communities of loyal followers, and general users use it to shop, stay entertained, and learn about the world around them.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Why Brands Should Invest in a TikTok Strategy

Pixlee

Is your brand active on most social media platforms, but you’re not sure whether you should invest in a TikTok strategy , too? You’ve come to the right place. . The short-form video app sprung to life around 2017, but rose to massive popularity at the start of the pandemic in 2020.

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How to Transform Your Customers into Brand Advocates

Pixlee

It costs five times as much to acquire a new customer as it does to retain an existing one. This concept explains why businesses around the world are prioritizing customer service and CRM programs to promote loyalty and keep customers satisfied.

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The Brand’s Guide to Going Viral on TikTok

Pixlee

TikTok is one of the fast-growing social media platforms over the past few years. It has about 732 million active users worldwide, making this platform an excellent marketing tool for your brand. Originally founded in China by Beijing ByteDance Technology Co.

5 Common Misconceptions About Micro-Influencers

Pixlee

Though the term ‘micro’ means small, the impact this type of influencers have is anything but. The numbers show this; 82% of consumers say they are highly likely to follow a recommendation made by a micro-influencer , and brands utilize micro-influencers 10 times more than macro-influencers.

5 Common Misconceptions About Micro-Influencers

Pixlee

Though the term ‘micro’ means small, the impact this type of influencers have is anything but. The numbers show this; 82% of consumers say they are highly likely to follow a recommendation made by a micro-influencer , and brands utilize micro-influencers 10 times more than macro-influencers.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

5 Ways We Wish More Brands Would Use Instagram

Pixlee

From influencer marketing to video-sharing, Instagram now offers marketers creative space to grow brand awareness on a channel their audience already loves. 90% of brands have a business account on Instagram, which means that this platform is really the center for building a successful brand.

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5 Ways We Wish More Brands Would Use Instagram

Pixlee

From influencer marketing to video-sharing, Instagram now offers marketers creative space to grow brand awareness on a channel their audience already loves. 90% of brands have a business account on Instagram, which means that this platform is really the center for building a successful brand.

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Why Community-Driven Marketing is a Long-Term Investment for Growth and Sales

Pixlee

Today’s generation of tech-savvy consumers is less receptive to traditional methods of advertising and marketing. In fact, 96% of Americans believe brand advertising is done to intentionally mislead. Customers want more than a transactional relationship – they want to be part of something bigger.

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4 Quick Tips to Improve Your Website’s Page Load Time

Pixlee

Did you know that page load time affects your search engine rankings? Or that 47% of customers will abandon a website if it loads too slowly? Your ecommerce page load time is critical to the user experience. Slow websites have a direct correlation with poor search engine rankings.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How Brands Can Collect Higher-Quality UGC

Pixlee

Consistently creating authentic, relevant, and engaging content on a regular basis can be challenging. It’s common for even experienced marketing teams to fall into a state of a lull with templates and repetitive elements. User-generated content (UGC) can help solve the content lull.

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7 Influencer Video Campaigns You Need to Try in 2022

Pixlee

93% of marketers who use video say it’s an important element of their overall strategy, and this percentage has been steadily increasing over the last several years.

The Brand Marketer’s Guide to Podcasting 

Pixlee

In March 2021, 53% of weekly listeners spent more time with podcasts since the pandemic, up to 29% from July 2020. In addition, heavy podcast listening (6 or more hours per week) is constantly rising for both men and women.

Design Agency vs User-Generated Content: Which is Better for Your Brand?

Pixlee

Marketing content mixes are more diverse than ever before. And while agencies are still playing a vital role in content creation, brands are getting creative with campaign creatives.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

A Marketer’s Guide to Sharing Links on Instagram

Pixlee

Instagram has emerged as a marketing powerhouse for brands over the past few years. Gen-Z and Millennials use Instagram more than any other generation, with 67% and 57% using Instagram multiple times per day respectively.

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5 Ways Businesses are Revolutionizing the No-Contact Shopping Experience

Pixlee

Even before the pandemic hit, businesses all over the world were revolutionizing the way we shop. Online shopping was step one. Next up? An increase in no-contact shopping experiences.

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6 Ways to Boost Your Content Engagement in 2021

Pixlee

Let’s face it: nobody likes boring content. If I don’t grab your attention now, there’s a chance you’ll click off the content. That’s the power of content engagement, or the lack thereof, as you might say. . Low interaction across web pages is a problem common to many businesses.

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How To Integrate Influencer Marketing With Email Marketing

Pixlee

One of the core social media marketing tactics businesses rely on is influencer marketing. By creating authentic relationships with individuals who hold sway over a large group of consumers on social media, brands can harness their target audiences in a way they’ll trust.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

The Marketer’s Guide to Summer Influencer Campaigns

Pixlee

Influencer marketing allows your brand to work alongside a trusted community leader, paving the way for more engaged followers and greater credibility for your brand.

Send Tweet: Insights From the #PixleePros with Andrew Stallings

Pixlee

Editor’s Note: Community is everything to us at Pixlee. We’re thrilled to welcome our community of #PixleePros in our latest series “Send Tweet: Insights From the #PixleePros.” This week I had the pleasure of speaking with Andrew Stallings!

A Guide to Setting Up Shoppable Video Content on Social Media

Pixlee

Social commerce is a rapidly growing segment of ecommerce, and most social platforms continue to introduce in-app tools that support the marketing efforts of ecommerce brands and retailers. .

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The Brand’s Guide to Going Viral on TikTok

Pixlee

TikTok is one of the fast-growing social media platforms over the past few years. It has about 732 million active users worldwide, making this platform an excellent marketing tool for your brand. Originally founded in China by Beijing ByteDance Technology Co.

How an Accurate Ecommerce Product Catalog Promotes Social Commerce

Pixlee

Converting more buyers from top social acquisition channels challenges every high-growth ecommerce brand. Those efforts to convert social shoppers to loyal customers fall flat when the social ad directs to an ecommerce product catalog that’s lacking.

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Send Tweet: Insights From the #PixleePros with Pat Timmons

Pixlee

Editor’s Note: Community is everything to us at Pixlee. We’re thrilled to welcome our community of #PixleePros in our latest series “Send Tweet: Insights From the #PixleePros.” ” This week I had the pleasure of speaking with Pat Timmons! .

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Why User-Generated Content is More Eco-Friendly Than Traditional Content

Pixlee

Unless you’ve been living under the rock, you’re well aware of just how organically digital marketing has made its way into every brand’s business strategy in the past decade.

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How to Promote Non-Visual Brands on Instagram

Pixlee

Travel, fashion, cosmetics, fitness: what do these industries have in common? They all thrive on Instagram. Lending itself to images and videos exclusively, the highly visual platform attracts users and visual brands alike.

5 Ways To Increase Ecommerce Sales with Facebook in 2022

Pixlee

Even with a relatively high engagement rate, Facebook can be a tough channel to drive conversions from. But with the right type of content and a reframing of ROI, you can connect your ecommerce conversions directly to this channel.

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The Brand’s Guide to Getting Verified on Social Media in 2021

Pixlee

The coveted ‘blue check’ or verified symbol can play an integral role in a brand’s social media marketing strategy. When your social media account is verified, it serves as immediate credibility.

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5 User-Generated Content Campaigns from 2020 to Learn From

Pixlee

There is intense competition in digital marketing. Brands try to outdo each other with creative ideas and stunning visuals. Across platforms, consumers are faced with direct ads that promise the best product and service. So, how do you stand out?

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How to Identify the Best Conversion Points on Your Website

Pixlee

Only 22% of businesses are satisfied with their conversion rates. Needless to say, identifying your website’s primary conversion drivers is crucial. Without identifying and later, testing, you can’t expect to improve conversions on a larger scale.

5 Core Pillars for Your Ecommerce Marketing Stack in 2022 

Pixlee

In the early days of the internet, online shopping had a bad and scammy reputation. Today, businesses that don’t leverage the internet for sales lose customers, potential revenue, and market share. . Naturally, ecommerce will be a big business in 2022.

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Insights from The Information’s Creator Economy Summit

Pixlee

The past few years have marked a significant period of growth for the creator econom y and the social media platforms that underpin the industry.