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Trendjacking: Jumping In on Internet Culture & 3 Brands Doing it Right

Pixlee

Brands have been jumping in on relevant events for years, but it’s easier now more than ever for them to jump in on other trends that may not be completely relevant to their organization’s offering.

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7 Tricks for Instagram Accounts with Low Engagement Rates

Pixlee

Ah, the ever-elusive Instagram engagement rate. Have you ever wondered what a good engagement rate is, how to increase yours, or why it even matters? Instagram engagement rates are actually declining for everyone – and they have been all year.

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Top 5 Up-and-Coming Travel and Food Influencers

Pixlee

Food and travel are blossoming as digitally native millennials prioritize experiences over belongings. Naturally, who doesn’t want to eat Spaghetti alle Vongole in its native home of Naples, Italy?

The Top Five Up-and-Coming Fashion and Style Influencers

Pixlee

Influencer marketing is all the rage for brands that want to resonate with their customers in new and interesting ways. As this space matures, many brands find incredible success with smaller, niche influencers over larger influencers.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Career Advice to Young Marketers in the Graduating Class of 2019

Pixlee

Recently, we sat down with Emma Cookson, Partner at Brandtech group, You & Mr. Jones , for a candid interview, where we broached the subject of the new cadre of 2019 marketers entering the workforce.

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7 Powerful Ways to Boost Conversions on Your Ecommerce Site

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A brands website is a huge part of a company’s success. A good website can establish credibility and serves as the foundation for digital marketing efforts. With that in mind, a pleasant customer experience when visiting your website is crucial to your company’s success.

What a Modern Ecommerce Stack Looks Like

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The standards for ideal user experience (UX) have grown significantly. With an evolving market place, customers expect innovative online storefronts that provide the latest technology. According to blog.sagipl.com , companies can increase sales by 62% after improving their ecommerce design.

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What Customer Experience Means Today

Pixlee

What do my customers want? The savviest business leaders need to ask themselves this question. Today’s companies know they’re in the customer experience business, and they’re beginning to recognize how they deliver to their customers is just as important as what they deliver.

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Content Strategy: When Less is More

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High-quality content goes a lot further than large quantities of content in your content strategy. Chances are that you have clicked onto a site and immediately left because the content was marred by spelling mistakes, factual inconsistencies, or an awkward tone.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Why Social Media Marketing Isn’t Synonymous with Community-Driven Marketing

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Social media marketing is a powerhouse for brands, but to be successful it takes more than just sharing ads and branded content across social platforms. Brands need to take their marketing a step further by focusing on who matters most: their customers.

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Why Mission-Driven Brands are Winning in 2019

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When it comes to today’s consumers, authenticity is key. They have more knowledge and information at their fingertips than ever before, and many potential customers do a lot of research before making a purchasing decision.

Improve Your Digital Marketing Tactics With User-Generated Content

Pixlee

Most digital marketing tactics ecommerce brands are using in 2019 can be improved with user-generated content (UGC). When digital marketing tactics are executed well with user-generated content, they offer a powerful advantage to traditional content.

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How (and Why) You Should Attract Pet Owners to Your Brand

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Scroll through any social media feed and you’re likely to see at least one picture of someone’s pet. It’s not your imagination, increased pet ownership is shifting consumer preference and disrupting industries in unusual ways.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Social Media Platforms that Yield the Best User-Generated Content

Pixlee

Don’t be afraid to go outside the box to find appealing content. User-generated content is possibly one of the greatest hallmarks of social media platforms. With the rise of smartphones, every user has become their own publisher.

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This Overlooked Marketing Strategy Can Help You Succeed in 2019

Pixlee

Crafting a marketing strategy that is both flexible enough to allow for agile shifts within the organization, while retaining rigidity that the whole team can align with isn’t an easy task.

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Would Consumers Care if Your Brand Disappeared Tomorrow?

Pixlee

A recent survey report conducted by Havas Media revealed that consumers would not care if 77% of 1,800 brands from 31 markets and 22 industries disappeared. Even more, the study revealed that 58% of brand content is not meaningful.

How to Run the Most Successful Influencer Marketing Campaign in 2020

Pixlee

Influencers and brand advocates are incredibly valuable contributors to your marketing portfolio. Influencers help your brand adopt agility by outsourcing creative tactics to individuals who already deeply understand your target audience.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Personalization vs. UGC: Which Resonates Better With the Modern Shopper?

Pixlee

Personalization and User Generated Content (UGC) are integral parts of any ecommerce marketing strategy. While Personalization involves using data to create a tailor-made experience for users, UGC gains the trust of potential buyers because of the authentic content your historical customers share.

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How Brands Can Attract College Shoppers

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Attracting college students to your brand may be a challenge, but companies can find ways to customize their advertising campaigns and resonate with these younger consumers. By harnessing the power of generational marketing, your brand can focus on Gen Z.

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3 Ways UGC and Influencer Marketing Can Make Your Brand More Agile

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Customers share more than ever about their experiences with products and services. If someone has a bad experience in a hotel, they share it, if they buy a new pair of shoes and they’re the most comfortable shoes they’ve ever owned, they share this too.

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Does Influencer Marketing Work with Baby Boomers?

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With brands like Kylie Cosmetics and Fashion Nova leveraging young influencers to skyrocket to enormous valuations overnight, it can sometimes seem like the whole world of social media influence stops with millennials and Generation Z.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Common Influencer Marketing Mistakes Brands Should Avoid

Pixlee

Before the advent of social media, one of the most common marketing campaigns a company could take part in was with celebrity endorsements. Celebrity endorsements are a way to put a familiar face to a product. .

What Supergoop! and Imperfect Produce Have in Common: Breaking Down the Top 30 DTC Brands of 2019

Pixlee

Fresh off the heels of our star-studded Top DTC Brands of 2019 report comes a question – how have all these extremely different brands made the DTC model work? In one corner, we have sunscreen and skincare brand Supergoop!

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8 Niche Influencers You Probably Weren’t Aware Of

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Beauty, fashion, and travel are all industries that dominate influencer marketing. Brands within these industries are thriving because of the creative tactics they employ in their influencer marketing strategy. However, these aren’t the only brands that can benefit from influencer marketing.

The Brand Marketer’s Back-to-School Reading List

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Summer might have been a slow news cycle, but top brands were firing away excellent customer-driven campaigns. Don’t miss out on the top stories you might have missed this summer. So, before summer ends and you’re met with a Thanksgiving turkey, dive into these top must-reads and find out what you missed while you were at the beach. Talking about Startups, Marketing, and Work Ethic with Emma Cookson. Emma Cookson is one of the leading marketing experts in the brand-tech space.

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5 Social Ad Content Mistakes Brands Make and How To Avoid Them (With UGC)

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Social media advertising has huge potential for brands. When done right, it builds your brand’s community, attracts new customers, and leads to an increased ROI. That said, each tiny mistake in social ads can cost you a lot.

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10 Never-fail Marketing Strategies for ECommerce in 2019

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With the rapid changes in technology and the ever-shifting digital landscape, it’s important for ecommerce marketers to regularly reexamine and refresh marketing strategies and tactics. When it comes to ecommerce, strategies are changing in response to both innovations in tech and the preferences of today’s customers.

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Co-op at Pixlee: My Semester as an Engineering Intern

Pixlee

Editor’s Note: This is a guest post from Joanna Lou, a software engineering intern who joined Pixlee as a part of Waterloo University’s co-op program. We were delighted to have her contribute to the product, culture, and future of Pixlee. We wish her the best in her future endeavors. As someone who is on her fifth internship, I can say that I’ve had exposure to quite a few different work environments.

4 Brands Using Instagram Stories to Drive Engagement

Pixlee

Instagram Stories hasn’t been around for that long – the feature only launched in August 2016. But it has quickly become one of the very best ways for brands to drive engagement and connect with audiences. By November 2017, Instagram Stories had already topped over 300 million daily users.

Gain Your Customers’ Trust With Permissioned Content

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With the constant stream of user-generated content available on social media, it can be tempting for brands to repurpose that content without crediting the source. However, getting permission before using this content is a must.

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Instagram’s Shoppable Feature: What it Means for Brands

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Monetizing content can be a challenge for social media marketers. While engagement on social media is important for brand affinity, it’s even better when social media marketing can be directly tied to sales. Luckily, Instagram rolled out an exciting feature that will help to solve this problem.

How to Incorporate UGC Into Your Inbound Marketing Strategy

Pixlee

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15 Innovative Brands Using Technology to Power Their Content

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Top brands are leading the way by utilizing the latest technology to market their content. With so many ways to craft value-added experiences with content, brands need to choose the best investments to maximize conversions and sales.

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5 Great Homepage Galleries Featuring Shoppable UGC

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Shoppable user-generated content (UGC) is essential for any modern ecommerce homepage. UGC generates trust, helps drive organic product discovery, and helps brands keep their homepages up to date. By using UGC, online retailers can reduce bounce rates and improve their overall performance.

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How Micro-influencers Help Boost Omnichannel Sales

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Creating an omnichannel campaign requires greater alignment than isolated advertisement efforts on your digital channels. But as consumers require added-value across every touchpoint, brands are having to get creative while maintaining brand alignment.