Expert insights. Personalized for you.
Even before the pandemic hit, businesses all over the world were revolutionizing the way we shop. Online shopping was step one. Next up? An increase in no-contact shopping experiences. MORE
Influencer marketing in 2020 looks very different than it did even one year ago. Now, compete-the-look images feature a mask and hand sanitizer. MORE
Marketing content mixes are more diverse than ever before. And while agencies are still playing a vital role in content creation, brands are getting creative with campaign creatives. MORE
Search Engine Optimization (SEO) is a key factor for ecommerce websites looking to beat out the competition, as ranking highly in search results allows more people to discover your brand organically. MORE
The sports industry took a major hit in 2020. According to Statista , the US sports industry lost $2.2 billion of national TV revenue as a result of the COVID-19 pandemic. During this time, sports teams globally were scrambling to figure out ways to recoup losses and maintain overall engagement. MORE
Gen Z is made up of individuals born between the years 1997 and 2012. This classification of children and young adults is among the most educated, influential, and technologically-experienced generation the world has ever seen. MORE
The coveted ‘blue check’ or verified symbol can play an integral role in a brand’s social media marketing strategy. When your social media account is verified, it serves as immediate credibility. MORE
The world of ecommerce has undergone two seemingly contradictory changes over the past 12 months. On one hand, online spending in the US was up by 44% compared to 2019. On the other, many ecommerce businesses have gone under, unable to survive the negative impacts on sales of the pandemic. . MORE
Social media marketing has matured and changed since the early days of Facebook. Creating a social media presence has arguably more nuance now than it ever has before. Enter Social Media Coaches. . MORE
In 2016, Instagram migrated from a reverse-chronological feed to an algorithm-based feed for displaying content. This shift saw an immediate reduction in the reach of content. Many Instagram influencers felt as though their engagement and impressions were dwindling. MORE
The social media landscape is changing rapidly, as are the social media tactics brands use to stay in touch with their fans. Just when you’re on top of your game, you might need to go in a different direction to maintain your success. MORE
Only 22% of businesses are satisfied with their conversion rates. Needless to say, identifying your website’s primary conversion drivers is crucial. Without identifying and later, testing, you can’t expect to improve conversions on a larger scale. MORE
When it comes to online brand reputation, any marketer can confirm that they’ve had their share of negative reviews for their brand. Sometimes, you can blame it on unforeseen circumstances. MORE
Instagram has emerged as a marketing powerhouse for brands over the past few years. Gen-Z and Millennials use Instagram more than any other generation, with 67% and 57% using Instagram multiple times per day respectively. MORE
Editor’s Note: Community is everything to us at Pixlee. We’re thrilled to welcome our community of #PixleePros in our latest series “ Send Tweet: Insights from the #PixleePros.” This week I had the pleasure of speaking with Allyssa Eclarin of Postal.io! . MORE
Editor’s Note: Community is everything to us at Pixlee. We’re thrilled to welcome our community of #PixleePros in our latest series “Send Tweet: Insights From the #PixleePros.” This week I had the pleasure of speaking with Andrew Stallings! MORE
Unless you’ve been living under the rock, you’re well aware of just how organically digital marketing has made its way into every brand’s business strategy in the past decade. MORE
Let’s face it: nobody likes boring content. If I don’t grab your attention now, there’s a chance you’ll click off the content. That’s the power of content engagement, or the lack thereof, as you might say. . Low interaction across web pages is a problem common to many businesses. MORE
Ambassador marketing has proven to be beneficial for businesses across a variety of different industries. . This marketing strategy is similar to the widely-popular realm of influencer marketing campaigns. Unlike influencers, however, ambassadors commit to working with a company long-term. MORE
Travel and hospitality brands have faced one of the biggest challenges yet: 2020. After years of growth, fueled by influencers and social media, the travel industry has taken a significant hit. But that doesn’t mean there isn’t hope. . MORE
There is intense competition in digital marketing. Brands try to outdo each other with creative ideas and stunning visuals. Across platforms, consumers are faced with direct ads that promise the best product and service. So, how do you stand out? MORE
Sustainability has already proven to be not just a trendy movement, but an expectation for society that’s continuing to gain supporters day after day. Naturally, social media had to catch up. . MORE
One of the core social media marketing tactics businesses rely on is influencer marketing. By creating authentic relationships with individuals who hold sway over a large group of consumers on social media, brands can harness their target audiences in a way they’ll trust. MORE
Travel and tourism took a major hit in 2020. Over 2020, the travel industry lost approximately 1.3 trillion dollars in export revenue. A report published in May 2020 even estimated the loss of over 100 million jobs in the travel industry (as per the World Travel and Tourism Council). MORE
Instagram is one of the top channels for brands, creators, influencers, entrepreneurs, and solopreneurs. But getting your share of impressions and engagement really comes down to the Instagram algorithm – the process or set of rules that governs how posts are shown to users. MORE
Editor’s Note: Community is everything to us at Pixlee. We’re thrilled to welcome our community of #PixleePros in our latest series “Send Tweet: Insights From the #PixleePros.” ” This week I had the pleasure of speaking with Pat Timmons! . MORE
In today’s digital landscape, user-generated content (UGC) has become more important than ever as 64% of customers will not only value online reviews but will actively seek them out before making a purchasing decision. MORE
Sifting through the news cycle of 2020 to find important ecommerce takeaways hasn’t exactly been easy. Meanwhile, the world of ecommerce has seen some transformational changes as online shopping increased. MORE
Whether you’re a full-time influencer or looking for a cool side-hustle that leverages your social media channels, growing your influencer status starts with having the right tools. MORE
As social media matures, its capability grows as well. Now, businesses aren’t just using social media to connect with customers and drive traffic to their sites. Instead, they are building deeply impactful social relationships on the networks with their community. MORE
Travel, fashion, cosmetics, fitness: what do these industries have in common? They all thrive on Instagram. Lending itself to images and videos exclusively, the highly visual platform attracts users and visual brands alike. MORE
Influencer marketing allows your brand to work alongside a trusted community leader, paving the way for more engaged followers and greater credibility for your brand. MORE
Social media helps us connect with friends, family, and even strangers from halfway around the world. When used right, it can be a great way to nurture healthy relationships with people who share the same interests. MORE
Retail and ecommerce faced significant shifts in the past year, driven by store closures, no-contact shopping and myriad other challenges. As we move through 2021, the consumer landscape will continue to change as in-person events return. MORE
Influencer marketing is all about relationships and authenticity. It’s no wonder that 40% of consumers surveyed claimed that they purchased an item after seeing their favorite influencer use it. MORE
In the past year, many brands prioritized building an online presence to connect with customers in light of social distancing. But that transition left a lot to be desired by consumers looking to get a better understanding of the product. MORE
Pixlee
JULY 23, 2021
Even before the pandemic hit, businesses all over the world were revolutionizing the way we shop. Online shopping was step one. Next up? An increase in no-contact shopping experiences.
Pixlee
JULY 21, 2021
Let’s face it: nobody likes boring content. If I don’t grab your attention now, there’s a chance you’ll click off the content. That’s the power of content engagement, or the lack thereof, as you might say. . Low interaction across web pages is a problem common to many businesses.
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Pixlee
JULY 28, 2021
Marketing content mixes are more diverse than ever before. And while agencies are still playing a vital role in content creation, brands are getting creative with campaign creatives.
Pixlee
JUNE 30, 2021
Unless you’ve been living under the rock, you’re well aware of just how organically digital marketing has made its way into every brand’s business strategy in the past decade.
Advertisement
Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Pixlee
JULY 26, 2021
Instagram has emerged as a marketing powerhouse for brands over the past few years. Gen-Z and Millennials use Instagram more than any other generation, with 67% and 57% using Instagram multiple times per day respectively.
Pixlee
JULY 9, 2021
Editor’s Note: Community is everything to us at Pixlee. We’re thrilled to welcome our community of #PixleePros in our latest series “Send Tweet: Insights From the #PixleePros.” This week I had the pleasure of speaking with Andrew Stallings!
Pixlee
JUNE 28, 2021
Search Engine Optimization (SEO) is a key factor for ecommerce websites looking to beat out the competition, as ranking highly in search results allows more people to discover your brand organically.
Pixlee
JULY 12, 2021
Influencer marketing allows your brand to work alongside a trusted community leader, paving the way for more engaged followers and greater credibility for your brand.
Pixlee
JULY 14, 2021
It’s no secret that user-generated content (UGC) is a valuable marketing asset to build trust in your brand, drive sales, and broaden your customer community.
Pixlee
JULY 7, 2021
The sports industry took a major hit in 2020. According to Statista , the US sports industry lost $2.2 billion of national TV revenue as a result of the COVID-19 pandemic. During this time, sports teams globally were scrambling to figure out ways to recoup losses and maintain overall engagement.
Advertisement
SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Pixlee
JULY 2, 2021
Editor’s Note: Community is everything to us at Pixlee. We’re thrilled to welcome our community of #PixleePros in our latest series “ Send Tweet: Insights from the #PixleePros.” This week I had the pleasure of speaking with Allyssa Eclarin of Postal.io! .
Pixlee
APRIL 19, 2021
Drumming up engagement for your brand with a social media contest is possibly one of the most tried-and-true methods marketers have at their disposal.
Pixlee
JUNE 21, 2021
Editor’s Note: Community is everything to us at Pixlee. We’re thrilled to welcome our community of #PixleePros in our latest series “Send Tweet: Insights From the #PixleePros.” ” This week I had the pleasure of speaking with Pat Timmons! .
Pixlee
MAY 3, 2021
The coveted ‘blue check’ or verified symbol can play an integral role in a brand’s social media marketing strategy. When your social media account is verified, it serves as immediate credibility.
Pixlee
JUNE 16, 2021
Retail and ecommerce faced significant shifts in the past year, driven by store closures, no-contact shopping and myriad other challenges. As we move through 2021, the consumer landscape will continue to change as in-person events return.
Advertisement
Learn the 10 worst social media marketing mistakes and how to avoid them.
Pixlee
APRIL 28, 2021
There is intense competition in digital marketing. Brands try to outdo each other with creative ideas and stunning visuals. Across platforms, consumers are faced with direct ads that promise the best product and service. So, how do you stand out?
Pixlee
APRIL 26, 2021
Only 22% of businesses are satisfied with their conversion rates. Needless to say, identifying your website’s primary conversion drivers is crucial. Without identifying and later, testing, you can’t expect to improve conversions on a larger scale.
Pixlee
JUNE 14, 2021
In 2016, Instagram migrated from a reverse-chronological feed to an algorithm-based feed for displaying content. This shift saw an immediate reduction in the reach of content. Many Instagram influencers felt as though their engagement and impressions were dwindling.
Pixlee
MARCH 31, 2021
In today’s digital landscape, user-generated content (UGC) has become more important than ever as 64% of customers will not only value online reviews but will actively seek them out before making a purchasing decision.
Advertisement
Discover just how easy it is to boost SEO with social media.
Pixlee
JUNE 8, 2021
Sustainability has already proven to be not just a trendy movement, but an expectation for society that’s continuing to gain supporters day after day. Naturally, social media had to catch up. .
Pixlee
APRIL 13, 2021
The world of ecommerce has undergone two seemingly contradictory changes over the past 12 months. On one hand, online spending in the US was up by 44% compared to 2019. On the other, many ecommerce businesses have gone under, unable to survive the negative impacts on sales of the pandemic. .
Pixlee
JUNE 7, 2021
Instagram is one of the top channels for brands, creators, influencers, entrepreneurs, and solopreneurs. But getting your share of impressions and engagement really comes down to the Instagram algorithm – the process or set of rules that governs how posts are shown to users.
Pixlee
AUGUST 3, 2020
Sifting through the news cycle of 2020 to find important ecommerce takeaways hasn’t exactly been easy. Meanwhile, the world of ecommerce has seen some transformational changes as online shopping increased.
Advertisement
A beginner's guide to social media automation tools and getting automation right.
Pixlee
NOVEMBER 12, 2020
Social media marketing has matured and changed since the early days of Facebook. Creating a social media presence has arguably more nuance now than it ever has before. Enter Social Media Coaches. .
Pixlee
MAY 28, 2021
Travel, fashion, cosmetics, fitness: what do these industries have in common? They all thrive on Instagram. Lending itself to images and videos exclusively, the highly visual platform attracts users and visual brands alike.
Pixlee
JANUARY 12, 2021
As most customer interactions remain online, optimizing for search traffic is paramount to success in 2021. In this article, let’s look at those trends for next year.
Pixlee
MARCH 24, 2021
Ambassador marketing has proven to be beneficial for businesses across a variety of different industries. . This marketing strategy is similar to the widely-popular realm of influencer marketing campaigns. Unlike influencers, however, ambassadors commit to working with a company long-term.
Pixlee
AUGUST 26, 2020
Whether you’re a full-time influencer or looking for a cool side-hustle that leverages your social media channels, growing your influencer status starts with having the right tools.
Pixlee
MAY 24, 2021
Travel and tourism took a major hit in 2020. Over 2020, the travel industry lost approximately 1.3 trillion dollars in export revenue. A report published in May 2020 even estimated the loss of over 100 million jobs in the travel industry (as per the World Travel and Tourism Council).
Pixlee
DECEMBER 15, 2020
Gen Z is made up of individuals born between the years 1997 and 2012. This classification of children and young adults is among the most educated, influential, and technologically-experienced generation the world has ever seen.
Pixlee
MARCH 11, 2021
When it comes to online brand reputation, any marketer can confirm that they’ve had their share of negative reviews for their brand. Sometimes, you can blame it on unforeseen circumstances.
Pixlee
FEBRUARY 8, 2021
Social media helps us connect with friends, family, and even strangers from halfway around the world. When used right, it can be a great way to nurture healthy relationships with people who share the same interests.
Pixlee
MAY 18, 2021
Influencer marketing is all about relationships and authenticity. It’s no wonder that 40% of consumers surveyed claimed that they purchased an item after seeing their favorite influencer use it.
Pixlee
MAY 17, 2021
In the past year, many brands prioritized building an online presence to connect with customers in light of social distancing. But that transition left a lot to be desired by consumers looking to get a better understanding of the product.
Pixlee
AUGUST 17, 2020
The social media landscape is changing rapidly, as are the social media tactics brands use to stay in touch with their fans. Just when you’re on top of your game, you might need to go in a different direction to maintain your success.
Pixlee
NOVEMBER 2, 2020
Travel and hospitality brands have faced one of the biggest challenges yet: 2020. After years of growth, fueled by influencers and social media, the travel industry has taken a significant hit. But that doesn’t mean there isn’t hope. .
Pixlee
MAY 28, 2020
As social media matures, its capability grows as well. Now, businesses aren’t just using social media to connect with customers and drive traffic to their sites. Instead, they are building deeply impactful social relationships on the networks with their community.
Pixlee
JULY 20, 2020
Influencer marketing in 2020 looks very different than it did even one year ago. Now, compete-the-look images feature a mask and hand sanitizer.
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