Pixlee

How to Radically Rethink Your Retail App to Increase Engagement

Pixlee

The world moved ‘mobile-first’ so brands built apps. And then, people barely used those apps, or used them once for a discount, and promptly moved on. Apps aren’t cheap to build, especially good ones. But app commerce is getting a resurgence on the premise of the community and user-generated content.

Your Complete Guide to Web Accessibility and 7 Accessibility Must-Haves that Every Business Needs

Pixlee

Today’s customers inadvertently urge businesses to transform and adapt rapidly to the ever-changing online world. Research reveals that ecommerce sales have been flourishing in previous years and that sales percentage is expected to increase by 12.4% this year, compared to 9% in 2019.

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Your Complete Guide to Web Accessibility and 7 Accessibility Must-Haves that Every Business Should Consider

Pixlee

Today’s customers inadvertently urge businesses to transform and adapt rapidly to the ever-changing online world. Research reveals that ecommerce sales have been flourishing in previous years and that sales percentage is expected to increase by 12.4% this year, compared to 9% in 2019.

The Top Influencer Marketing Predictions for 2020

Pixlee

The last decade has been huge for influencer marketing. So huge that it’s now hard to imagine our social media feeds without influencer marketing. . With so many technological changes on the horizon, what’s next for influencer marketing? .

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

7 Compelling Statistics About TikTok

Pixlee

If you’re hearing a lot about TikTok, you’re not alone. The app launched in 2017 and has since grown to more than 500 million users with over one billion downloads.

The Top User-Generated Content Campaigns of 2019

Pixlee

Whether you’re looking to increase conversion rates, expand brand awareness or pretty much anything else, a well-crafted User Generated Content (UGC) campaign is an invaluable asset.

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How to Get Your Team Excited about Using Customer Content

Pixlee

You want more authentic and diverse content in your marketing, but how do you make it happen? Pitching this concept to your senior management might be intimidating and difficult. . You already know why you need a solution, but you need to make the case for management.

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Top 5 Up-and-Coming Travel and Food Influencers

Pixlee

Food and travel are blossoming as digitally native millennials prioritize experiences over belongings. Naturally, who doesn’t want to eat Spaghetti alle Vongole in its native home of Naples, Italy?

Avoid These TiKTok Marketing Mistakes

Pixlee

As 2020 gets us warmed up for a new decade of social media fun, TikTok is causing a growing buzz of popularity. The video-sharing platform, created by Beijing based internet technology company ByteDance, has quickly gained fans worldwide.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

The Top Five Up-and-Coming Fashion and Style Influencers

Pixlee

Influencer marketing is all the rage for brands that want to resonate with their customers in new and interesting ways. As this space matures, many brands find incredible success with smaller, niche influencers over larger influencers.

Career Advice to Young Marketers in the Graduating Class of 2019

Pixlee

Recently, we sat down with Emma Cookson, Partner at Brandtech group, You & Mr. Jones , for a candid interview, where we broached the subject of the new cadre of 2019 marketers entering the workforce.

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7 Powerful Ways to Boost Conversions on Your Ecommerce Site

Pixlee

A brands website is a huge part of a company’s success. A good website can establish credibility and serves as the foundation for digital marketing efforts. With that in mind, a pleasant customer experience when visiting your website is crucial to your company’s success.

3 Inspiring Influencer Marketing Campaigns on TikTok to Learn From

Pixlee

Social media marketers everywhere are exploring TikTok for new campaigns.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

What Customer Experience Means Today

Pixlee

What do my customers want? The savviest business leaders need to ask themselves this question. Today’s companies know they’re in the customer experience business, and they’re beginning to recognize how they deliver to their customers is just as important as what they deliver.

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5 Influencer Outreach Mistakes to Avoid

Pixlee

In the era of sliding into DMs, outreach on social media has never been easier. But still, many brands make critical mistakes when reaching out to influencers. A bad outreach strategy can sully a relationship and even tarnish your brand.

Content Strategy: When Less is More

Pixlee

High-quality content goes a lot further than large quantities of content in your content strategy. Chances are that you have clicked onto a site and immediately left because the content was marred by spelling mistakes, factual inconsistencies, or an awkward tone.

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Adapting to a Changing Landscape

Pixlee

Tough times don’t last – tough people (and brands) do. At Pixlee, we’re here to weather the storm with you as strategic partners, but also as humans adapting to a new normal. You are the reason we strive to create tools that enhance the irreplaceable relationships between your amazing brands and your valued customers. During good times, you’ve all found innovative ways to leverage the voice of the customer as a critical tool for new customer acquisition.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Why Social Media Marketing Isn’t Synonymous with Community-Driven Marketing

Pixlee

Social media marketing is a powerhouse for brands, but to be successful it takes more than just sharing ads and branded content across social platforms. Brands need to take their marketing a step further by focusing on who matters most: their customers.

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How to Use Video Retargeting with Instagram Stories

Pixlee

Retargeting through Instagram stories bring a whole new taste to retargeting for ecommerce brands. Well-executed retargeting can educate customers through informative content on your blog, video demonstrations, and even user-generated tutorials.

Why Mission-Driven Brands are Winning in 2019

Pixlee

When it comes to today’s consumers, authenticity is key. They have more knowledge and information at their fingertips than ever before, and many potential customers do a lot of research before making a purchasing decision.

TikTok Marketing Strategies that Work for Brands

Pixlee

With the growing popularity of TikTok, many brands are scrambling to build a TikTok marketing strategy. The two-year-old-app is simple: it allows users to make short, looping videos with musical overlays and special effects – and it’s booming.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

7 Tricks for Instagram Accounts with Low Engagement Rates

Pixlee

Ah, the ever-elusive Instagram engagement rate. Have you ever wondered what a good engagement rate is, how to increase yours, or why it even matters? Instagram engagement rates are actually declining for everyone – and they have been all year.

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Improve Your Digital Marketing Tactics With User-Generated Content

Pixlee

Most digital marketing tactics ecommerce brands are using in 2019 can be improved with user-generated content (UGC). When digital marketing tactics are executed well with user-generated content, they offer a powerful advantage to traditional content.

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How (and Why) You Should Attract Pet Owners to Your Brand

Pixlee

Scroll through any social media feed and you’re likely to see at least one picture of someone’s pet. It’s not your imagination, increased pet ownership is shifting consumer preference and disrupting industries in unusual ways.

Social Media Platforms that Yield the Best User-Generated Content

Pixlee

Don’t be afraid to go outside the box to find appealing content. User-generated content is possibly one of the greatest hallmarks of social media platforms. With the rise of smartphones, every user has become their own publisher.

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8 Reasons Why Your Sales Aren’t Picking up on Instagram

Pixlee

Every marketer wants to drive sales on Instagram. If you’ve set your business up on Instagram, congratulations — it is, to date, one of the best available channels for advertising, marketing, and online selling.

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This Overlooked Marketing Strategy Can Help You Succeed in 2019

Pixlee

Crafting a marketing strategy that is both flexible enough to allow for agile shifts within the organization, while retaining rigidity that the whole team can align with isn’t an easy task.

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How to Use TikTok to Reach Audiences in China

Pixlee

Building global brand affinity has never had a lower barrier to enter, thanks to TikTok. Smart brands are learning how to use this channel to not only discover the best influencers but harness the global content to appeal to a broader variety of audiences.

What a Modern Ecommerce Stack Looks Like

Pixlee

The standards for ideal user experience (UX) have grown significantly. With an evolving market place, customers expect innovative online storefronts that provide the latest technology. According to blog.sagipl.com , companies can increase sales by 62% after improving their ecommerce design.

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Would Consumers Care if Your Brand Disappeared Tomorrow?

Pixlee

A recent survey report conducted by Havas Media revealed that consumers would not care if 77% of 1,800 brands from 31 markets and 22 industries disappeared. Even more, the study revealed that 58% of brand content is not meaningful.

My Path to Pixlee Started with My Love for Skincare

Pixlee

Editors note: At Pixlee, we feel that our team is our biggest strength. We also feel that individual stories are incredibly powerful. In this series, we’re featuring new team members on the Pixlee blog to share their journey to Pixlee, and their first impressions.

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How Brands Can Vibe With Gen Z and Gen Alpha

Pixlee

The global internet users grew by 8.6% over the past year, and ecommerce now accounts for over 13% of all retail revenue, according to the latest figures. There’s a lot of money on the table if you know where to look. .

Consumer Data Privacy and Pixlee: Why Compliance Matters

Pixlee

Since taking effect in May of 2018, GDPR has amassed over €428 Billion in major fines for data breaches. This is an alarming number, especially when viewed through the lens of a consumer.

Why Elena Joined Pixlee

Pixlee

Editors note: At Pixlee, we feel that our team is our biggest strength. We also feel that individual stories are incredibly powerful. In this series, we’re featuring new team members on the Pixlee blog to share their journey to Pixlee, and their first impressions.

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How to Advertise on TikTok

Pixlee

With over 500 million users around the world, TikTok has become the fastest-growing social media platform. This was a feat achieved in only three years. Characterized by creative videos posted by the users, TikTok takes a new approach by allowing users to download other user’s videos.