Pixlee

Why Social Commerce Will Rule 2020

Pixlee

As social media matures, its capability grows as well. Now, businesses aren’t just using social media to connect with customers and drive traffic to their sites. Instead, they are building deeply impactful social relationships on the networks with their community.

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Four Unique Brands to Learn From in 2020

Pixlee

Brand building is a demanding process – but it’s changing rapidly in 2020. A process previously handled entirely by the marketing team, 2020 has demanded that brands become more community-focused , even in brand communications.

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5 Strategies to Increase Consumer Retention Rates in 2020

Pixlee

As 2020 continues to unfold, upending many preexisting constructs, current circumstances have also caused a shift in consumer behavior. Brands who successfully pivoted to an ecommerce-first model are facing a challenge beyond customer acquisition: customer retention.

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How Brands Can Approach Authenticity, Diversity, and Pride

Pixlee

In June of 2020, it became abundantly clear that any individual or brand with a platform must use it constructively or face public scrutiny. This concept is increasingly more important: brands cannot fake authenticity and diversity. With UGC and influencer marketing, they don’t have to. .

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

The State of Paid Social in 2020

Pixlee

2020 has presented some unique changes to the way brands engage both organically and through paid social. With shifting budgets, content changes, and messaging rifts, marketers have had to embrace agility.

7 Ecommerce Email Templates to Boost Conversions

Pixlee

One of the most daunting goals of an ecommerce email marketer is to improve email performance. What can often feel like a zero-sum game between database subscriptions and conversions, finding the right balance that engages your subscribers without pushing too many away is a challenge.

Pixlee Joins the New Shopify Plus Certified App Program

Pixlee

We’re thrilled to announce that Pixlee is joining the new Shopify Plus Certified App Program as the very best UGC and influencer partner for brands using Shopify Plus.

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Why Consumers Love User-Generated Content: Five Psychological Motivators

Pixlee

Modern brands need to design their marketing strategies with the customer at the center. From small direct-to-consumer brands to globally renowned luxury brands, user-generated content (UGC) can help brands connect better to consumers.

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My Path to Pixlee Started with My Love for Skincare

Pixlee

Editors note: At Pixlee, we feel that our team is our biggest strength. We also feel that individual stories are incredibly powerful. In this series, we’re featuring new team members on the Pixlee blog to share their journey to Pixlee, and their first impressions.

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5 Ways to Make Your Influencer Collaboration Successful – From a Former Micro-influencer

Pixlee

We now live in a world where FOMO (fear of missing out) has taken over retail. From streetwear “hype beasts” to TikTokers selling out a brand’s limited-edition products within minutes, consumers want what they can’t have and are willing to pay a pretty penny for it.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Brand Value in the Age of Digital-First Experiences

Pixlee

Digital-first marketing has been vital to brand growth for decades. With almost 4.57 billion internet users, businesses need to have a strong online presence if they hope to compete. But in today’s world of social distancing, brand value has changed.

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How Brands Use Digital Events to Engage Their Customers

Pixlee

Over 1.8 billion people watched the Apple iPhone event of September 2019 live on YouTube. Samsung’s latest event had over 58 million live-stream viewers across the globe. And today, with all in-person events canceled, digital-live events are gaining unprecedented traction.

How Fashion Brands Can Use TikTok

Pixlee

Many social media managers are beginning to understand how TikTok works. But fashion brands have already begun to take the lead (along with cosmetics brands) in terms of TikTok content.

7 Compelling Statistics About TikTok

Pixlee

If you’re hearing a lot about TikTok, you’re not alone. The app launched in 2017 and has since grown to more than 500 million users with over one billion downloads.

TikTok Marketing Strategies that Work for Brands

Pixlee

With the growing popularity of TikTok, many brands are scrambling to build a TikTok marketing strategy. The two-year-old-app is simple: it allows users to make short, looping videos with musical overlays and special effects – and it’s booming.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Navigating an Engineering Internship During Unusual Times

Pixlee

Editor’s Note: For the past four months, Pixlee has had the pleasure of welcoming Bruce and Brianna, two co-op students from the University of Waterloo.

How to Get Your Team Excited about Using Customer Content

Pixlee

You want more authentic and diverse content in your marketing, but how do you make it happen? Pitching this concept to your senior management might be intimidating and difficult. . You already know why you need a solution, but you need to make the case for management.

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3 Inspiring Influencer Marketing Campaigns on TikTok to Learn From

Pixlee

Social media marketers everywhere are exploring TikTok for new campaigns.

Your Complete Guide to Web Accessibility and 7 Accessibility Must-Haves that Every Business Needs

Pixlee

Today’s customers inadvertently urge businesses to transform and adapt rapidly to the ever-changing online world. Research reveals that ecommerce sales have been flourishing in previous years and that sales percentage is expected to increase by 12.4% this year, compared to 9% in 2019.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Nine Brands We Can Learn from in Uncertain Times

Pixlee

Digital community has become a necessity for brands hoping to engage with their customers. But doing that tactfully and authentically is often easier said than done. These brands not only positively engage their customers, but they also serve as an inspiration in unusual times. . Sennheiser .

How Pixlee Powers Web Personalization at Scale

Pixlee

Every community-driven brand looking to thrive in 2020 has at least one thing in common: they’re prioritizing personalization.

8 Reasons Why Your Sales Aren’t Picking up on Instagram

Pixlee

Every marketer wants to drive sales on Instagram. If you’ve set your business up on Instagram, congratulations — it is, to date, one of the best available channels for advertising, marketing, and online selling.

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How Augmented Reality Could Change User-Generated Content

Pixlee

In the summer of 2016, the world was forever changed with the release of Pokemon Go. The mobile game took everyone by storm, becoming the most popular and profitable mobile app of all time. Although the initial hype has died down, as of May 2018 it still boasted nearly 150 million active users. .

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How to Radically Rethink Your Retail App to Increase Engagement

Pixlee

The world moved ‘mobile-first’ so brands built apps. And then, people barely used those apps, or used them once for a discount, and promptly moved on. Apps aren’t cheap to build, especially good ones. But app commerce is getting a resurgence on the premise of the community and user-generated content.

How CPG brands are Building Community

Pixlee

Customer interactions with brands are becoming increasingly digital, and CPG brands are at the forefront of this digital transformation. As competition is picking up, brands are battling it out to create a unique identity as well as remain successful with their community.

The Top Influencer Marketing Predictions for 2020

Pixlee

The last decade has been huge for influencer marketing. So huge that it’s now hard to imagine our social media feeds without influencer marketing. . With so many technological changes on the horizon, what’s next for influencer marketing? .

Why Elena Joined Pixlee

Pixlee

Editors note: At Pixlee, we feel that our team is our biggest strength. We also feel that individual stories are incredibly powerful. In this series, we’re featuring new team members on the Pixlee blog to share their journey to Pixlee, and their first impressions.

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Four Effective Ways Brands can Create Digital Communities in 2020

Pixlee

Digital brand communities were popular before 2020, but they’re gaining a more informal and authentic edge in 2020. With digital-first connections becoming the norm at the intersection of increasing data security laws, brands are having to get creative with engaging their audiences.

Top Black Friday and Cyber Monday Deals from the Hottest Brands of 2019

Pixlee

Black Friday and Cyber Monday 2019 are fast approaching, and it’s shaking out to be a sizeable one this year. We’re highlighting some of the most unique brands offering discounts this year that are sure to make your holiday shopping efficient and cost-effective. Article.

Youtube vs Instagram vs TikTok: Which Channel is Best for Cosmetics Brands?

Pixlee

Social media video is tailor-made for cosmetics brands as both makeup and social media are inherently visual. But as new channels emerge and others transform, brands are taking stock of their audiences and budgets to maximize their growth.

5 Influencer Outreach Mistakes to Avoid

Pixlee

In the era of sliding into DMs, outreach on social media has never been easier. But still, many brands make critical mistakes when reaching out to influencers. A bad outreach strategy can sully a relationship and even tarnish your brand.

8 TikTok Challenges Started by Brands and what We can Learn from Them

Pixlee

TikTok isn’t the first social media channel for challenges, but TikTok challenges are going viral. But are brands equipped to keep up with the Gen Z dominant platform TikTok?

3 Big Mistakes Brands Make with Instagram’s Shoppable Posts

Pixlee

Instagram is an incredibly powerful tool for B2C organizations. Through Instagram’s Shoppable Posts feature, you’re able to tag your products for one-click shopping directly on your feed. Yet even as powerful as it is, there are plenty of mistakes that significantly undercut its effectiveness.

How User-Generated Content can be Helpful for Recruiters and HR

Pixlee

User-generated content (UGC) has worked wonders for boosting sales and building a brand community. But its counterpart, EGC or Employee-Generated Content, has been underutilized for quite some time now.

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How to Use TikTok to Reach Audiences in China

Pixlee

Building global brand affinity has never had a lower barrier to enter, thanks to TikTok. Smart brands are learning how to use this channel to not only discover the best influencers but harness the global content to appeal to a broader variety of audiences.

Adapting to a Changing Landscape

Pixlee

Tough times don’t last – tough people (and brands) do. At Pixlee, we’re here to weather the storm with you as strategic partners, but also as humans adapting to a new normal. You are the reason we strive to create tools that enhance the irreplaceable relationships between your amazing brands and your valued customers. During good times, you’ve all found innovative ways to leverage the voice of the customer as a critical tool for new customer acquisition.

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Top 5 Up-and-Coming Travel and Food Influencers

Pixlee

Food and travel are blossoming as digitally native millennials prioritize experiences over belongings. Naturally, who doesn’t want to eat Spaghetti alle Vongole in its native home of Naples, Italy?

Top 8 Mobile Shopping Trends in 2020

Pixlee

Mobile commerce has seen an incredible evolution over the last decade. From the original smartphones to voice commerce, and every small trend in between, staying ahead of mobile commerce trends can feel like an uphill battle.