INDUSTRY INSIGHTS YOUR PEERS ARE READING
Social media video is tailor-made for cosmetics brands as both makeup and social media are inherently visual. But as new channels emerge and others transform, brands are taking stock of their audiences and budgets to maximize their growth. MORE
Attracting college students to your brand may be a challenge, but companies can find ways to customize their advertising campaigns and resonate with these younger consumers. By harnessing the power of generational marketing, your brand can focus on Gen Z. MORE
Recently, we sat down with Emma Cookson, Partner at Brandtech group, You & Mr. Jones , for a candid interview, where we broached the subject of the new cadre of 2019 marketers entering the workforce. MORE
The last decade has been huge for influencer marketing. So huge that it’s now hard to imagine our social media feeds without influencer marketing. . With so many technological changes on the horizon, what’s next for influencer marketing? . MORE
Personalization and User Generated Content (UGC) are integral parts of any ecommerce marketing strategy. While Personalization involves using data to create a tailor-made experience for users, UGC gains the trust of potential buyers because of the authentic content your historical customers share. MORE
By partnering with established online influencers, you can build brand trust, increase customer engagement, and boost lead generation. MORE
Scroll through any social media feed and you’re likely to see at least one picture of someone’s pet. It’s not your imagination, increased pet ownership is shifting consumer preference and disrupting industries in unusual ways. MORE
The global internet users grew by 8.6% over the past year, and ecommerce now accounts for over 13% of all retail revenue, according to the latest figures. There’s a lot of money on the table if you know where to look. . MORE
Food and travel are blossoming as digitally native millennials prioritize experiences over belongings. Naturally, who doesn’t want to eat Spaghetti alle Vongole in its native home of Naples, Italy? MORE
Brands have been jumping in on relevant events for years, but it’s easier now more than ever for them to jump in on other trends that may not be completely relevant to their organization’s offering. MORE
A recent survey report conducted by Havas Media revealed that consumers would not care if 77% of 1,800 brands from 31 markets and 22 industries disappeared. Even more, the study revealed that 58% of brand content is not meaningful. MORE
Instagram is an incredibly powerful tool for B2C organizations. Through Instagram’s Shoppable Posts feature, you’re able to tag your products for one-click shopping directly on your feed. Yet even as powerful as it is, there are plenty of mistakes that significantly undercut its effectiveness. MORE
When it comes to today’s consumers, authenticity is key. They have more knowledge and information at their fingertips than ever before, and many potential customers do a lot of research before making a purchasing decision. MORE
What do my customers want? The savviest business leaders need to ask themselves this question. Today’s companies know they’re in the customer experience business, and they’re beginning to recognize how they deliver to their customers is just as important as what they deliver. MORE
Accessibility and inclusion are key elements of a good ecommerce website. But sometimes accessibility features are overlooked, and potential customers are isolated. MORE
Ah, the ever-elusive Instagram engagement rate. Have you ever wondered what a good engagement rate is, how to increase yours, or why it even matters? Instagram engagement rates are actually declining for everyone – and they have been all year. MORE
Black Friday and Cyber Monday 2019 are fast approaching, and it’s shaking out to be a sizeable one this year. We’re highlighting some of the most unique brands offering discounts this year that are sure to make your holiday shopping efficient and cost-effective. Article. MORE
Retail shopping has been permanently changed by internet culture. This combined with the presence of giant ecommerce corporations like Amazon and AliExpress has forced retailers to understand that shopping is no longer a simple errand but rather an experience for consumers. MORE
One of the greatest benefits of utilizing influencers is the genuine connection they can build with a brand and its community. MORE
Most digital marketing tactics ecommerce brands are using in 2019 can be improved with user-generated content (UGC). When digital marketing tactics are executed well with user-generated content, they offer a powerful advantage to traditional content. MORE
Don’t be afraid to go outside the box to find appealing content. User-generated content is possibly one of the greatest hallmarks of social media platforms. With the rise of smartphones, every user has become their own publisher. MORE
Crafting a marketing strategy that is both flexible enough to allow for agile shifts within the organization, while retaining rigidity that the whole team can align with isn’t an easy task. MORE
High-quality content goes a lot further than large quantities of content in your content strategy. Chances are that you have clicked onto a site and immediately left because the content was marred by spelling mistakes, factual inconsistencies, or an awkward tone. MORE
On November 1st, Youtube superstars Shane Dawson and Jeffree Star debuted a much-talked-about makeup palette , with help from Morphe Brushes. MORE
In the summer of 2016, the world was forever changed with the release of Pokemon Go. The mobile game took everyone by storm, becoming the most popular and profitable mobile app of all time. Although the initial hype has died down, as of May 2018 it still boasted nearly 150 million active users. . MORE
Influencers and brand advocates are incredibly valuable contributors to your marketing portfolio. Influencers help your brand adopt agility by outsourcing creative tactics to individuals who already deeply understand your target audience. MORE
Influencers have played a major part in making sales this year’s Singles Day, China’s version of Black Friday. On this day, Alibaba broke its sales record for the 11th consecutive year; in fact, they’ve managed to record $35.8 MORE
Building global brand affinity has never had a lower barrier to enter, thanks to TikTok. Smart brands are learning how to use this channel to not only discover the best influencers but harness the global content to appeal to a broader variety of audiences. MORE
With brands like Kylie Cosmetics and Fashion Nova leveraging young influencers to skyrocket to enormous valuations overnight, it can sometimes seem like the whole world of social media influence stops with millennials and Generation Z. MORE
The influencer marketing industry is rapidly expanding and for a good reason. According to Influencer Marketing Hub, the average earned media value per $1 spent on social media is $5.20. MORE
Online travel agencies (OTA’s) were extremely innovative in their genesis, but now, their user experience is starting to fall short. As more companies move towards the ecommerce and marketplace model, expectations for best-in-class user experience have also grown. . MORE
Social media marketing is a powerhouse for brands, but to be successful it takes more than just sharing ads and branded content across social platforms. Brands need to take their marketing a step further by focusing on who matters most: their customers. MORE
The standards for ideal user experience (UX) have grown significantly. With an evolving market place, customers expect innovative online storefronts that provide the latest technology. According to blog.sagipl.com , companies can increase sales by 62% after improving their ecommerce design. MORE
A brands website is a huge part of a company’s success. A good website can establish credibility and serves as the foundation for digital marketing efforts. With that in mind, a pleasant customer experience when visiting your website is crucial to your company’s success. MORE
Influencer marketing is all the rage for brands that want to resonate with their customers in new and interesting ways. As this space matures, many brands find incredible success with smaller, niche influencers over larger influencers. MORE
Pixlee
DECEMBER 9, 2019
Building global brand affinity has never had a lower barrier to enter, thanks to TikTok. Smart brands are learning how to use this channel to not only discover the best influencers but harness the global content to appeal to a broader variety of audiences.
Pixlee
SEPTEMBER 9, 2019
Brands have been jumping in on relevant events for years, but it’s easier now more than ever for them to jump in on other trends that may not be completely relevant to their organization’s offering.
Pixlee
DECEMBER 5, 2019
In the summer of 2016, the world was forever changed with the release of Pokemon Go. The mobile game took everyone by storm, becoming the most popular and profitable mobile app of all time. Although the initial hype has died down, as of May 2018 it still boasted nearly 150 million active users. .
Pixlee
JULY 30, 2019
Food and travel are blossoming as digitally native millennials prioritize experiences over belongings. Naturally, who doesn’t want to eat Spaghetti alle Vongole in its native home of Naples, Italy?
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A beginner's guide to social media automation tools and getting automation right.
Pixlee
DECEMBER 3, 2019
Social media video is tailor-made for cosmetics brands as both makeup and social media are inherently visual. But as new channels emerge and others transform, brands are taking stock of their audiences and budgets to maximize their growth.
Pixlee
JULY 1, 2019
Recently, we sat down with Emma Cookson, Partner at Brandtech group, You & Mr. Jones , for a candid interview, where we broached the subject of the new cadre of 2019 marketers entering the workforce.
Pixlee
JUNE 28, 2019
A brands website is a huge part of a company’s success. A good website can establish credibility and serves as the foundation for digital marketing efforts. With that in mind, a pleasant customer experience when visiting your website is crucial to your company’s success.
Pixlee
SEPTEMBER 24, 2019
Ah, the ever-elusive Instagram engagement rate. Have you ever wondered what a good engagement rate is, how to increase yours, or why it even matters? Instagram engagement rates are actually declining for everyone – and they have been all year.
Pixlee
NOVEMBER 25, 2019
One of the greatest benefits of utilizing influencers is the genuine connection they can build with a brand and its community.
Advertisement
Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Pixlee
JUNE 3, 2019
What do my customers want? The savviest business leaders need to ask themselves this question. Today’s companies know they’re in the customer experience business, and they’re beginning to recognize how they deliver to their customers is just as important as what they deliver.
Pixlee
MAY 15, 2019
High-quality content goes a lot further than large quantities of content in your content strategy. Chances are that you have clicked onto a site and immediately left because the content was marred by spelling mistakes, factual inconsistencies, or an awkward tone.
Pixlee
NOVEMBER 20, 2019
Black Friday and Cyber Monday 2019 are fast approaching, and it’s shaking out to be a sizeable one this year. We’re highlighting some of the most unique brands offering discounts this year that are sure to make your holiday shopping efficient and cost-effective. Article.
Pixlee
MAY 8, 2019
Social media marketing is a powerhouse for brands, but to be successful it takes more than just sharing ads and branded content across social platforms. Brands need to take their marketing a step further by focusing on who matters most: their customers.
Advertisement
SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Pixlee
AUGUST 2, 2019
The standards for ideal user experience (UX) have grown significantly. With an evolving market place, customers expect innovative online storefronts that provide the latest technology. According to blog.sagipl.com , companies can increase sales by 62% after improving their ecommerce design.
Pixlee
NOVEMBER 19, 2019
By partnering with established online influencers, you can build brand trust, increase customer engagement, and boost lead generation.
Pixlee
APRIL 22, 2019
When it comes to today’s consumers, authenticity is key. They have more knowledge and information at their fingertips than ever before, and many potential customers do a lot of research before making a purchasing decision.
Pixlee
APRIL 11, 2019
Most digital marketing tactics ecommerce brands are using in 2019 can be improved with user-generated content (UGC). When digital marketing tactics are executed well with user-generated content, they offer a powerful advantage to traditional content.
Advertisement
Learn the 10 worst social media marketing mistakes and how to avoid them.
Pixlee
NOVEMBER 14, 2019
Influencers have played a major part in making sales this year’s Singles Day, China’s version of Black Friday. On this day, Alibaba broke its sales record for the 11th consecutive year; in fact, they’ve managed to record $35.8
Pixlee
APRIL 8, 2019
Scroll through any social media feed and you’re likely to see at least one picture of someone’s pet. It’s not your imagination, increased pet ownership is shifting consumer preference and disrupting industries in unusual ways.
Pixlee
APRIL 4, 2019
Don’t be afraid to go outside the box to find appealing content. User-generated content is possibly one of the greatest hallmarks of social media platforms. With the rise of smartphones, every user has become their own publisher.
Pixlee
NOVEMBER 13, 2019
The influencer marketing industry is rapidly expanding and for a good reason. According to Influencer Marketing Hub, the average earned media value per $1 spent on social media is $5.20.
Advertisement
Discover just how easy it is to boost SEO with social media.
Pixlee
APRIL 2, 2019
Crafting a marketing strategy that is both flexible enough to allow for agile shifts within the organization, while retaining rigidity that the whole team can align with isn’t an easy task.
Pixlee
MARCH 18, 2019
A recent survey report conducted by Havas Media revealed that consumers would not care if 77% of 1,800 brands from 31 markets and 22 industries disappeared. Even more, the study revealed that 58% of brand content is not meaningful.
Pixlee
NOVEMBER 8, 2019
On November 1st, Youtube superstars Shane Dawson and Jeffree Star debuted a much-talked-about makeup palette , with help from Morphe Brushes.
Pixlee
NOVEMBER 6, 2019
The global internet users grew by 8.6% over the past year, and ecommerce now accounts for over 13% of all retail revenue, according to the latest figures. There’s a lot of money on the table if you know where to look. .
Pixlee
NOVEMBER 4, 2019
Instagram is an incredibly powerful tool for B2C organizations. Through Instagram’s Shoppable Posts feature, you’re able to tag your products for one-click shopping directly on your feed. Yet even as powerful as it is, there are plenty of mistakes that significantly undercut its effectiveness.
Pixlee
OCTOBER 30, 2019
Online travel agencies (OTA’s) were extremely innovative in their genesis, but now, their user experience is starting to fall short. As more companies move towards the ecommerce and marketplace model, expectations for best-in-class user experience have also grown. .
Pixlee
OCTOBER 28, 2019
The last decade has been huge for influencer marketing. So huge that it’s now hard to imagine our social media feeds without influencer marketing. . With so many technological changes on the horizon, what’s next for influencer marketing? .
Pixlee
JANUARY 4, 2019
With brands like Kylie Cosmetics and Fashion Nova leveraging young influencers to skyrocket to enormous valuations overnight, it can sometimes seem like the whole world of social media influence stops with millennials and Generation Z.
Pixlee
OCTOBER 23, 2019
Accessibility and inclusion are key elements of a good ecommerce website. But sometimes accessibility features are overlooked, and potential customers are isolated.
Pixlee
OCTOBER 21, 2019
Whether you’re looking to increase conversion rates, expand brand awareness or pretty much anything else, a well-crafted User Generated Content (UGC) campaign is an invaluable asset.
Pixlee
OCTOBER 7, 2019
Retail shopping has been permanently changed by internet culture. This combined with the presence of giant ecommerce corporations like Amazon and AliExpress has forced retailers to understand that shopping is no longer a simple errand but rather an experience for consumers.
Pixlee
SEPTEMBER 20, 2019
Influencers and brand advocates are incredibly valuable contributors to your marketing portfolio. Influencers help your brand adopt agility by outsourcing creative tactics to individuals who already deeply understand your target audience.
Pixlee
SEPTEMBER 18, 2019
Personalization and User Generated Content (UGC) are integral parts of any ecommerce marketing strategy. While Personalization involves using data to create a tailor-made experience for users, UGC gains the trust of potential buyers because of the authentic content your historical customers share.
Pixlee
SEPTEMBER 16, 2019
Attracting college students to your brand may be a challenge, but companies can find ways to customize their advertising campaigns and resonate with these younger consumers. By harnessing the power of generational marketing, your brand can focus on Gen Z.
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