Pixlee

Content Strategy: When Less is More

Pixlee

High-quality content goes a lot further than large quantities of content in your content strategy. Chances are that you have clicked onto a site and immediately left because the content was marred by spelling mistakes, factual inconsistencies, or an awkward tone.

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Why Mission-Driven Brands are Winning in 2019

Pixlee

When it comes to today’s consumers, authenticity is key. They have more knowledge and information at their fingertips than ever before, and many potential customers do a lot of research before making a purchasing decision.

Improve Your Digital Marketing Tactics With User-Generated Content

Pixlee

Most digital marketing tactics ecommerce brands are using in 2019 can be improved with user-generated content (UGC). When digital marketing tactics are executed well with user-generated content, they offer a powerful advantage to traditional content.

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How (and Why) You Should Attract Pet Owners to Your Brand

Pixlee

Scroll through any social media feed and you’re likely to see at least one picture of someone’s pet. It’s not your imagination, increased pet ownership is shifting consumer preference and disrupting industries in unusual ways.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Social Media Platforms that Yield the Best User-Generated Content

Pixlee

Don’t be afraid to go outside the box to find appealing content. User-generated content is possibly one of the greatest hallmarks of social media platforms. With the rise of smartphones, every user has become their own publisher.

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This Overlooked Marketing Strategy Can Help You Succeed in 2019

Pixlee

Crafting a marketing strategy that is both flexible enough to allow for agile shifts within the organization, while retaining rigidity that the whole team can align with isn’t an easy task.

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What Influencers and Brands Should Takeaway from the #WWDC Conference 2019

Pixlee

WWDC this year brought a lot to the influencer and UGC space – and not just with Photos app updates. The MacOS and iOS updates are giving consumers the power to become their own media empires.

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10 Never-fail Marketing Strategies for ECommerce in 2019

Pixlee

With the rapid changes in technology and the ever-shifting digital landscape, it’s important for ecommerce marketers to regularly reexamine and refresh marketing strategies and tactics. When it comes to ecommerce, strategies are changing in response to both innovations in tech and the preferences of today’s customers.

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Co-op at Pixlee: My Semester as an Engineering Intern

Pixlee

Editor’s Note: This is a guest post from Joanna Lou, a software engineering intern who joined Pixlee as a part of Waterloo University’s co-op program. We were delighted to have her contribute to the product, culture, and future of Pixlee. We wish her the best in her future endeavors. As someone who is on her fifth internship, I can say that I’ve had exposure to quite a few different work environments.

What Customer Experience Means Today

Pixlee

What do my customers want? The savviest business leaders need to ask themselves this question. Today’s companies know they’re in the customer experience business, and they’re beginning to recognize how they deliver to their customers is just as important as what they deliver.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Outdated ECommerce Tactics You Should Definitely Stop Using

Pixlee

Online communities and the way they purchase are constantly evolving. Ecommerce brands need to keep up with these changing demands if they want to remain. If you have been running your ecommerce store for a while, you might have been using some techniques for a little longer than you should.

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New Feature: Google Photos Integration Powers the Best UGC

Pixlee

Two-thirds of shoppers report that user-generated content makes brands more appealing and authentic (Retail Dive), but can social media alone give you all the content you need?

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Why Social Media Marketing Isn’t Synonymous with Community-Driven Marketing

Pixlee

Social media marketing is a powerhouse for brands, but to be successful it takes more than just sharing ads and branded content across social platforms. Brands need to take their marketing a step further by focusing on who matters most: their customers.

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The Social Media Manager’s Top 5 Priorities for in 2019

Pixlee

In recent years, brands have increasingly put social media and social media managers at the center of their overall marketing strategies — and for good reason. Social media allows brands to build strong communities and drive sales, fine-tune campaigns and get insight into market trends.

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How Marketers Can Drive More Conversions with Inspiration Galleries

Pixlee

Digitally-Native cosmetics retailer Morphe hit the online makeup scene in 2008 and rapidly established themselves as a cosmetics powerhouse.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

4 Brands Using Instagram Stories to Drive Engagement

Pixlee

Instagram Stories hasn’t been around for that long – the feature only launched in August 2016. But it has quickly become one of the very best ways for brands to drive engagement and connect with audiences. By November 2017, Instagram Stories had already topped over 300 million daily users.

5 Great Homepage Galleries Featuring Shoppable UGC

Pixlee

Shoppable user-generated content (UGC) is essential for any modern ecommerce homepage. UGC generates trust, helps drive organic product discovery, and helps brands keep their homepages up to date. By using UGC, online retailers can reduce bounce rates and improve their overall performance.

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Improve Your Facebook Ad Conversion Rate with Pixlee’s Newest Feature

Pixlee

Facebook and Instagram ads can be a huge driver of traffic and sales for your ecommerce site. But, when 96% of Americans believe that marketing and advertising is done to intentionally mislead, how do you ensure that your message is resonating with your audience (ExpertVoice)?

Does Influencer Marketing Work with Baby Boomers?

Pixlee

With brands like Kylie Cosmetics and Fashion Nova leveraging young influencers to skyrocket to enormous valuations overnight, it can sometimes seem like the whole world of social media influence stops with millennials and Generation Z.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

2019 Influencer Marketing Trends for Brands

Pixlee

Influencer marketing has proven to be one of the most effective forms of connecting with a community. In 2019, this strategy will still use many of the techniques and approaches that were popular in 2018. But there are key trends that brands should be aware of if they want to expand success in their influencer marketing strategy in 2019. Here are the most important trends we’re expecting to see in 2019. . Trend #1. Instagram Will Remain a Key Influencer Marketing Channel.

Would Consumers Care if Your Brand Disappeared Tomorrow?

Pixlee

A recent survey report conducted by Havas Media revealed that consumers would not care if 77% of 1,800 brands from 31 markets and 22 industries disappeared. Even more, the study revealed that 58% of brand content is not meaningful.

5 Never-Fail Tips for Crafting Compelling Branded Content

Pixlee

It’s 1900. Édouard Michelin and André Michelin, two brothers from Clermont-Ferrand, France faced a challenge of growing their business, a rubber factory that produced tires. The challenge was quite daunting. At the time, there were fewer than 3,000 cars in the country, so their target audience was quite limited. Moreover, car owners don’t buy tires every day, so the sales of Michelin were low.

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How Travel Brands Can Drive More Bookings for Spring Break 2019

Pixlee

Spring break is fast approaching, and travel brands have the opportunity to appeal to travelers of all ages seeking myriad experiences.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How Ski Resorts are Winning with Community-Driven Marketing this Year

Pixlee

Imagine a day on the slopes followed by an apr è s-ski drink at a picturesque lodge, all accompanied by your close friends. You can thank the community-driven marketing efforts from leading ski resorts for the mental image you’re painting right now.

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The Marketing Power of User-Generated Content

Pixlee

Thanks to the professional-grade cameras on even the most basic smartphones, it is estimated that 1.2 trillion photos were taken last year , and much of this content features a product or experience provided by the brands they love.

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Why Localization Is a Key to Build a Global Ecommerce Brand

Pixlee

When Coca-Cola , one of the most famous American soft drink companies, started marketing their brand in China, the name “Coca-Cola” translated to “ Bite The Wax Tadpole. This goofy blunder could have been avoided with a better localization strategy.

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Why Hotel Brands Need to Curate Experiences to Drive Business

Pixlee

Travelers are constantly looking for advice from their peers, social media influencers, review websites, magazines, and more. There’s no reason why hotel brands can’t excel in this space by showcasing their extensive knowledge of local culture through robust curated experiences. Most brands already offer curated experiences to guests, but marketing these suggestions with User-Generated Content can make them more visible, attractive, and trustworthy.

The Do’s and Don’ts of Building a High-Converting Landing Page

Pixlee

A landing page is one of the most important elements of your Ecommerce business. But a poorly constructed landing page can cost your business valuable conversions, and leave money on the table. Something that you think looks great might not resonate with your users.

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The Biggest Success of Nike’s “Just Do It” Campaign May Be User-Generated Content

Pixlee

For the 30th anniversary of Nike’s “Just Do It” campaign, the sneaker brand made a risky move by taking a stance on a fraught cultural topic. Since then, Nike has faced some backlash by fans boycotting brand products, but these reactions represent only a fraction of Nike’s customer base.

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“Nanoinfluencers” are Nothing New – It’s Just Word of Mouth on Steroids

Pixlee

With larger influencers losing some authenticity and credibility, and with microinfluencers still too pricey, brands are now investing in the vast realm of “nanoinfluencers.” The NYTimes defines nanoinfluencers as social media users with between 1,000 and 5,000 followers — who can drive sales and brand loyalty. Nanoinfluencers’ might seem like a hot new trend, but realistically it’s a new word for an age-old marketing practice.

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What’s New at Pixlee: 6 Features that Redefine UGC

Pixlee

One month into 2019, we can tell this year is shaping up to be impactful in the world of visual marketing. Between CES and NRF, we’re seeing innovative applications of technology that make brands stand out from the competition.

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Will Your Number of Instagram Followers Matter in 2019?

Pixlee

Instagram is on pace for another record year of growth in 2019. With increasing saturation, many brands and influencers alike wonder if gaining Instagram followers actually matters. Follower count sometimes helps to give a brand or influencer legitimacy, but recently, it’s done the exact opposite. In the push to build an Instagram audience, many brands and influencers cut corners by purchasing fake followers that artificially inflate page numbers.

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Important Information Regarding Changes to Instagram’s Application Programming Interface

Pixlee

Effective today, April 4, 2018 , and without advance notice with regard to the immediate implementation of the changes, Instagram deployed changes to their API affecting all users of the Instagram API for access to Instagram data. How does Instagram’s API affect Pixlee?

How Glossier Hacked its Way to a Billion Dollar Valuation

Pixlee

A billion dollar valuation with only 40 products is, without understating it, Apple Computer territory. For a cosmetics brand, 40 products is a literal blip on the radar while the competition in Sephora and Ulta Beauty carry thousands of products. What makes Glossier a Silicon Valley investment darling with breakthrough brick and mortar stores in LA and NY, instead of Just Another Shelf at a drugstore?

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5 Free Hashtag Analytics Tools That Every Brand Needs

Pixlee

Hashtags are an integral part of finding and joining social conversations on a number of platforms, including Twitter, Instagram, and Pinterest.

Email Marketing Basics: How Brands Can Boost Conversions from Email in 2019

Pixlee

Email marketing best practices are critical for ensuring your emails are being well received by your audience. Depending on your email program, you might need to adjust your strategy to maximize your return-on-investment for this channel in 2019. Prepare for 2019 by reviewing the best practices every brand marketer swears by. Clean Your Email List. Email addresses often “go bad” over time. Maybe a follower opted-in with a work email that went invalid after they left the company, for instance.

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No-chella: Why Brands Need to Look Beyond Music Festivals for Community-Driven Success

Pixlee

Coachella just wrapped its 2019 show, complete with an Ariana Grande & Justin Bieber surprise performance and an Easter Sunday sermon by Kanye. While surprise sets are now the norm at festivals, the experience isn’t just about the music or even the FOMO (fear of missing out) anymore, as music and culture festivals have evolved into the place for brands to connect with their hard-to-reach millennial fans in a meaningful way.

What Your Brand Can Learn from Warby Parker’s Massive Success

Pixlee

In 2008, the concept of buying eyeglasses online was still just that – a concept. Neil Blumenthal, Dave Gilboa, Andy Hunt and Jeff Raider had the audacity to question (1) why eyeglasses were so expensive and (2) why they weren’t sold online.