Expert insights. Personalized for you.
As social media has become the new way to reach customers, sell products, and get visibility for brand messages, the importance of maintaining or even building a presence online is growing. Of course, the importance of various social media platforms is not always the same. . MORE
Influencer marketing in 2020 looks very different than it did even one year ago. Now, compete-the-look images feature a mask and hand sanitizer. MORE
With the holidays quickly coming and going, it’s important for brands to keep the good cheer with their community into the new year. While many tactics appear to be seasonally bound, a lot of the top-performing holiday campaigns can extend well-beyond the season. . MORE
As some retailers begin to reopen in specific locations, brands are looking for ways to bring engaging user-generated content to their in-store displays and print. After months of shopping online, customers have grown accustomed to interacting with user-generated content and influencer campaigns. MORE
As they progress on a journey with your brand, customers reach various milestones that make them more likely to share your product on social media. MORE
Gen Z is the most diverse generation yet, and it’s no surprise they expect to see themselves represented in marketing content. But, it’s not only the newest generation that cares about inclusive marketing. MORE
Gen Z is made up of individuals born between the years 1997 and 2012. This classification of children and young adults is among the most educated, influential, and technologically-experienced generation the world has ever seen. MORE
Anyone with a smartphone and internet connection can become an internet sensation overnight. While not a new trend, social media content creators are blurring the line between brands, media powerhouses and marketers. . MORE
Social media engagement is a critical indicator of health for community-driven brands. And with more people using social media to connect with brands than ever before, social media engagement should be increasing, right? But as volume increases, so does the need to stand out from other brands. MORE
Social media marketing has matured and changed since the early days of Facebook. Creating a social media presence has arguably more nuance now than it ever has before. Enter Social Media Coaches. . MORE
Inclusive marketing is more than just a buzzword. Brands who embrace diversity in their campaigns, content, and hiring practices are representing a wide range of races, genders, orientations, and abilities, to name a few things. MORE
The digital era has brought about a significant shift in how successful companies promote themselves. They’re replacing traditional models of advertising in favor of a more holistic approach. MORE
As many as 70% of millennials will buy from one brand over another based on the diversity that’s represented in its ad content. Inclusivity needs to be not only a goal in marketing but a priority. . MORE
The new year is coming up, and most of us are eager to turn a new page. 2020 has taught us that it’s not always possible to plan life too far ahead—but this shouldn‘t stand completely true for your yearly marketing strategy. MORE
Social media tools help marketers and creators get the most out of social platforms. The right social media tools in 2020 help improve your reach and engagement, but also create valuable moments of community and conversation. MORE
Instagram Reels are a new Instagram feature that allows users to make short, captivating, and fun video clips to entertain or attract new followers. MORE
Marketing dynamics are constantly evolving to fit today’s digital world. Banners, billboards, television, and radio advertisements were once the most popular way to promote products. Today, social media platforms have changed the way products are advertised. MORE
Now more than ever, it’s critical for companies to take the time to understand their customers. Transparency and authenticity are hugely important to today’s consumers, and brands who don’t work to understand their audience risk not only losing sales but facing powerful backlash from customers. . MORE
Social media is a great tool for engaging with your customer base , as well as finding new potential clients. It’s also an amazing tool for gathering customer feedback as well as keeping your finger on the pulse. MORE
Repeat buyers are an ecommerce marketer’s dream. But building that loyalty is increasingly difficult in modern times. Traditional top-down marketing strategies and sales pitches will fall flat with modern audiences. . MORE
Travel and hospitality brands have faced one of the biggest challenges yet: 2020. After years of growth, fueled by influencers and social media, the travel industry has taken a significant hit. But that doesn’t mean there isn’t hope. . MORE
With more than 1 billion active users on its platform, Instagram is one of the most influential social media platforms in existence. Many businesses use Instagram influencers to help market their products and services. MORE
As more people engage with brands, businesses, and creators through digital channels, marketers are funneling their efforts to utilize short-form videos in their marketing campaigns. . When 4.57 MORE
Social media has completely changed how content is created and shared. But proper attribution and copyright have struggled to keep up with the viral nature of social content. Unsurprisingly, creators really want to be credited for their work. MORE
Editor’s note: We’re excited to welcome Julie Preis to Pixlee! Julie joins us with an impressive background within the user-generated content and mobile marketing industry. We asked her to share some thoughts on her journey to Pixlee and thoughts on the industry overall. MORE
Editor’s Note: This post was originally featured on Medium , but has been reposted here with the author’s permission. For new hires, the first day, week, and even month can evoke a range of emotions in people. MORE
In 2020, a crucial lesson surfaced between consumers and businesses: digital customer experience is vital at every level. Companies had to look beyond their customer experience models and pivot their digital marketing strategies to accommodate rapidly increasing online consumer demands. MORE
Today we embark on a new adventure alongside our longtime partners, TurnTo, as one combined entity dedicated to building customer-powered commerce. . Customer-Powered Commerce. MORE
Marketing on social media is not a personal choice anymore. With almost 4 billion combined active users of various social media platforms, the audience present on these platforms is simply too big to be ignored from a marketing perspective. MORE
Online shopping has been growing for the last several years, but with the drastic changes to daily life and new regulations on in-store shopping in 2020, ecommerce has accelerated even more. Using the right ecommerce tools is key for running an effective online store. MORE
Whether you’re a full-time influencer or looking for a cool side-hustle that leverages your social media channels, growing your influencer status starts with having the right tools. MORE
TikTok influencer marketing has gained significant traction since it’s founding but has truly skyrocketed in 2020. While the platform began as a music and dance video app for teenagers, it has grown recently, and now plenty of adults, brands, and businesses have a presence on the app too. MORE
Social media helps us connect with friends, family, and even strangers from halfway around the world. When used right, it can be a great way to nurture healthy relationships with people who share the same interests. MORE
Even with myriad unprecedented events in 2020, ecommerce has grown significantly. And while many brands were already thriving online, late arrivals to the ecommerce scene are catching up quickly. MORE
Over the last few decades, the Super Bowl has been the gold standard of advertising opportunities for many brands. As one of the year’s most-watched television broadcasts, the Super Bowl has become a massive national holiday. MORE
Pixlee
FEBRUARY 15, 2021
Marketing on social media is not a personal choice anymore. With almost 4 billion combined active users of various social media platforms, the audience present on these platforms is simply too big to be ignored from a marketing perspective.
Pixlee
FEBRUARY 8, 2021
Social media helps us connect with friends, family, and even strangers from halfway around the world. When used right, it can be a great way to nurture healthy relationships with people who share the same interests.
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Pixlee
JANUARY 12, 2021
As most customer interactions remain online, optimizing for search traffic is paramount to success in 2021. In this article, let’s look at those trends for next year.
Pixlee
FEBRUARY 17, 2021
Over the last few decades, the Super Bowl has been the gold standard of advertising opportunities for many brands. As one of the year’s most-watched television broadcasts, the Super Bowl has become a massive national holiday.
Advertisement
A beginner's guide to social media automation tools and getting automation right.
Pixlee
FEBRUARY 3, 2021
As social media has become the new way to reach customers, sell products, and get visibility for brand messages, the importance of maintaining or even building a presence online is growing. Of course, the importance of various social media platforms is not always the same. .
Pixlee
JANUARY 14, 2021
Marketing dynamics are constantly evolving to fit today’s digital world. Banners, billboards, television, and radio advertisements were once the most popular way to promote products. Today, social media platforms have changed the way products are advertised.
Pixlee
DECEMBER 15, 2020
Gen Z is made up of individuals born between the years 1997 and 2012. This classification of children and young adults is among the most educated, influential, and technologically-experienced generation the world has ever seen.
Pixlee
DECEMBER 2, 2020
Social media is a great tool for engaging with your customer base , as well as finding new potential clients. It’s also an amazing tool for gathering customer feedback as well as keeping your finger on the pulse.
Pixlee
DECEMBER 10, 2020
Editor’s note: We’re excited to welcome Julie Preis to Pixlee! Julie joins us with an impressive background within the user-generated content and mobile marketing industry. We asked her to share some thoughts on her journey to Pixlee and thoughts on the industry overall.
Advertisement
Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Pixlee
JANUARY 4, 2021
In 2020, a crucial lesson surfaced between consumers and businesses: digital customer experience is vital at every level. Companies had to look beyond their customer experience models and pivot their digital marketing strategies to accommodate rapidly increasing online consumer demands.
Pixlee
NOVEMBER 2, 2020
Travel and hospitality brands have faced one of the biggest challenges yet: 2020. After years of growth, fueled by influencers and social media, the travel industry has taken a significant hit. But that doesn’t mean there isn’t hope. .
Pixlee
FEBRUARY 5, 2021
With more than 1 billion active users on its platform, Instagram is one of the most influential social media platforms in existence. Many businesses use Instagram influencers to help market their products and services.
Pixlee
AUGUST 26, 2020
Whether you’re a full-time influencer or looking for a cool side-hustle that leverages your social media channels, growing your influencer status starts with having the right tools.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Pixlee
DECEMBER 16, 2020
With the holidays quickly coming and going, it’s important for brands to keep the good cheer with their community into the new year. While many tactics appear to be seasonally bound, a lot of the top-performing holiday campaigns can extend well-beyond the season. .
Pixlee
NOVEMBER 4, 2020
As more people engage with brands, businesses, and creators through digital channels, marketers are funneling their efforts to utilize short-form videos in their marketing campaigns. . When 4.57
Pixlee
DECEMBER 8, 2020
Anyone with a smartphone and internet connection can become an internet sensation overnight. While not a new trend, social media content creators are blurring the line between brands, media powerhouses and marketers. .
Pixlee
OCTOBER 27, 2020
As some retailers begin to reopen in specific locations, brands are looking for ways to bring engaging user-generated content to their in-store displays and print. After months of shopping online, customers have grown accustomed to interacting with user-generated content and influencer campaigns.
Advertisement
Learn the 10 worst social media marketing mistakes and how to avoid them.
Pixlee
JANUARY 11, 2021
Editor’s Note: This post was originally featured on Medium , but has been reposted here with the author’s permission. For new hires, the first day, week, and even month can evoke a range of emotions in people.
Pixlee
OCTOBER 21, 2020
Social media has completely changed how content is created and shared. But proper attribution and copyright have struggled to keep up with the viral nature of social content. Unsurprisingly, creators really want to be credited for their work.
Pixlee
JANUARY 28, 2021
Repeat buyers are an ecommerce marketer’s dream. But building that loyalty is increasingly difficult in modern times. Traditional top-down marketing strategies and sales pitches will fall flat with modern audiences. .
Pixlee
SEPTEMBER 14, 2020
TikTok influencer marketing has gained significant traction since it’s founding but has truly skyrocketed in 2020. While the platform began as a music and dance video app for teenagers, it has grown recently, and now plenty of adults, brands, and businesses have a presence on the app too.
Advertisement
Discover just how easy it is to boost SEO with social media.
Pixlee
JANUARY 26, 2021
As they progress on a journey with your brand, customers reach various milestones that make them more likely to share your product on social media.
Pixlee
SEPTEMBER 10, 2020
Instagram Reels are a new Instagram feature that allows users to make short, captivating, and fun video clips to entertain or attract new followers.
Pixlee
SEPTEMBER 29, 2020
The digital era has brought about a significant shift in how successful companies promote themselves. They’re replacing traditional models of advertising in favor of a more holistic approach.
Pixlee
JULY 20, 2020
Influencer marketing in 2020 looks very different than it did even one year ago. Now, compete-the-look images feature a mask and hand sanitizer.
Pixlee
AUGUST 5, 2020
Online shopping has been growing for the last several years, but with the drastic changes to daily life and new regulations on in-store shopping in 2020, ecommerce has accelerated even more. Using the right ecommerce tools is key for running an effective online store.
Pixlee
OCTOBER 16, 2020
The new year is coming up, and most of us are eager to turn a new page. 2020 has taught us that it’s not always possible to plan life too far ahead—but this shouldn‘t stand completely true for your yearly marketing strategy.
Pixlee
AUGUST 28, 2020
Now more than ever, it’s critical for companies to take the time to understand their customers. Transparency and authenticity are hugely important to today’s consumers, and brands who don’t work to understand their audience risk not only losing sales but facing powerful backlash from customers. .
Pixlee
JANUARY 20, 2021
Today we embark on a new adventure alongside our longtime partners, TurnTo, as one combined entity dedicated to building customer-powered commerce. . Customer-Powered Commerce.
Pixlee
SEPTEMBER 21, 2020
As many as 70% of millennials will buy from one brand over another based on the diversity that’s represented in its ad content. Inclusivity needs to be not only a goal in marketing but a priority. .
Pixlee
SEPTEMBER 8, 2020
Gen Z is the most diverse generation yet, and it’s no surprise they expect to see themselves represented in marketing content. But, it’s not only the newest generation that cares about inclusive marketing.
Pixlee
SEPTEMBER 17, 2020
Even with myriad unprecedented events in 2020, ecommerce has grown significantly. And while many brands were already thriving online, late arrivals to the ecommerce scene are catching up quickly.
Pixlee
SEPTEMBER 3, 2020
Inclusive marketing is more than just a buzzword. Brands who embrace diversity in their campaigns, content, and hiring practices are representing a wide range of races, genders, orientations, and abilities, to name a few things.
Pixlee
JULY 22, 2020
Social media tools help marketers and creators get the most out of social platforms. The right social media tools in 2020 help improve your reach and engagement, but also create valuable moments of community and conversation.
Pixlee
JULY 27, 2020
Social media engagement is a critical indicator of health for community-driven brands. And with more people using social media to connect with brands than ever before, social media engagement should be increasing, right? But as volume increases, so does the need to stand out from other brands.
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