INDUSTRY INSIGHTS YOUR PEERS ARE READING
Recently, we sat down with Emma Cookson, Partner at Brandtech group, You & Mr. Jones , for a candid interview, where we broached the subject of the new cadre of 2019 marketers entering the workforce. MORE
Online communities and the way they purchase are constantly evolving. Ecommerce brands need to keep up with these changing demands if they want to remain. If you have been running your ecommerce store for a while, you might have been using some techniques for a little longer than you should. MORE
Shoppable user-generated content (UGC) is essential for any modern ecommerce homepage. UGC generates trust, helps drive organic product discovery, and helps brands keep their homepages up to date. By using UGC, online retailers can reduce bounce rates and improve their overall performance. MORE
Editor’s Note: This is a guest post from Joanna Lou, a software engineering intern who joined Pixlee as a part of Waterloo University’s co-op program. We were delighted to have her contribute to the product, culture, and future of Pixlee. We wish her the best in her future endeavors. As someone who is on her fifth internship, I can say that I’ve had exposure to quite a few different work environments. MORE
Instagram Stories hasn’t been around for that long – the feature only launched in August 2016. But it has quickly become one of the very best ways for brands to drive engagement and connect with audiences. By November 2017, Instagram Stories had already topped over 300 million daily users. MORE
With larger influencers losing some authenticity and credibility, and with microinfluencers still too pricey, brands are now investing in the vast realm of “nanoinfluencers.” The NYTimes defines nanoinfluencers as social media users with between 1,000 and 5,000 followers — who can drive sales and brand loyalty. Nanoinfluencers’ might seem like a hot new trend, but realistically it’s a new word for an age-old marketing practice. MORE
In recent years, brands have increasingly put social media and social media managers at the center of their overall marketing strategies — and for good reason. Social media allows brands to build strong communities and drive sales, fine-tune campaigns and get insight into market trends. MORE
Scroll through any social media feed and you’re likely to see at least one picture of someone’s pet. It’s not your imagination, increased pet ownership is shifting consumer preference and disrupting industries in unusual ways. MORE
Food and travel are blossoming as digitally native millennials prioritize experiences over belongings. Naturally, who doesn’t want to eat Spaghetti alle Vongole in its native home of Naples, Italy? MORE
A recent survey report conducted by Havas Media revealed that consumers would not care if 77% of 1,800 brands from 31 markets and 22 industries disappeared. Even more, the study revealed that 58% of brand content is not meaningful. MORE
When it comes to today’s consumers, authenticity is key. They have more knowledge and information at their fingertips than ever before, and many potential customers do a lot of research before making a purchasing decision. MORE
WWDC this year brought a lot to the influencer and UGC space – and not just with Photos app updates. The MacOS and iOS updates are giving consumers the power to become their own media empires. MORE
What do my customers want? The savviest business leaders need to ask themselves this question. Today’s companies know they’re in the customer experience business, and they’re beginning to recognize how they deliver to their customers is just as important as what they deliver. MORE
Digitally-Native cosmetics retailer Morphe hit the online makeup scene in 2008 and rapidly established themselves as a cosmetics powerhouse. MORE
Social media advertising has huge potential for brands. When done right, it builds your brand’s community, attracts new customers, and leads to an increased ROI. That said, each tiny mistake in social ads can cost you a lot. MORE
Most digital marketing tactics ecommerce brands are using in 2019 can be improved with user-generated content (UGC). When digital marketing tactics are executed well with user-generated content, they offer a powerful advantage to traditional content. MORE
Pride, which began in the wake of the Stonewall Riots against police discrimination towards the LGBT community in New York, has evolved since 1970. MORE
Thanks to the professional-grade cameras on even the most basic smartphones, it is estimated that 1.2 trillion photos were taken last year , and much of this content features a product or experience provided by the brands they love. MORE
With the constant stream of user-generated content available on social media, it can be tempting for brands to repurpose that content without crediting the source. However, getting permission before using this content is a must. MORE
Top brands are leading the way by utilizing the latest technology to market their content. With so many ways to craft value-added experiences with content, brands need to choose the best investments to maximize conversions and sales. MORE
Don’t be afraid to go outside the box to find appealing content. User-generated content is possibly one of the greatest hallmarks of social media platforms. With the rise of smartphones, every user has become their own publisher. MORE
Crafting a marketing strategy that is both flexible enough to allow for agile shifts within the organization, while retaining rigidity that the whole team can align with isn’t an easy task. MORE
Emma Cookson is a partner at brandtech group You & Mr. Jones , a new group comprised of tech & tech-enabled companies that help startups and Fortune 500 brands harness the power of technology to do their marketing better, faster & cheaper. As the former head of ad agency Bartle Bogle Hegarty (BBH), Emma was named as one of Business Insider’s 30 Most Powerful Women in Advertising before joining You & Mr. Jones. MORE
High-quality content goes a lot further than large quantities of content in your content strategy. Chances are that you have clicked onto a site and immediately left because the content was marred by spelling mistakes, factual inconsistencies, or an awkward tone. MORE
Monetizing content can be a challenge for social media marketers. While engagement on social media is important for brand affinity, it’s even better when social media marketing can be directly tied to sales. Luckily, Instagram rolled out an exciting feature that will help to solve this problem. MORE
With the rapid changes in technology and the ever-shifting digital landscape, it’s important for ecommerce marketers to regularly reexamine and refresh marketing strategies and tactics. When it comes to ecommerce, strategies are changing in response to both innovations in tech and the preferences of today’s customers. MORE
With brands like Kylie Cosmetics and Fashion Nova leveraging young influencers to skyrocket to enormous valuations overnight, it can sometimes seem like the whole world of social media influence stops with millennials and Generation Z. MORE
Creating an omnichannel campaign requires greater alignment than isolated advertisement efforts on your digital channels. But as consumers require added-value across every touchpoint, brands are having to get creative while maintaining brand alignment. MORE
Social media marketing is a powerhouse for brands, but to be successful it takes more than just sharing ads and branded content across social platforms. Brands need to take their marketing a step further by focusing on who matters most: their customers. MORE
The standards for ideal user experience (UX) have grown significantly. With an evolving market place, customers expect innovative online storefronts that provide the latest technology. According to blog.sagipl.com , companies can increase sales by 62% after improving their ecommerce design. MORE
Influencer marketing has proven to be one of the most effective forms of connecting with a community. In 2019, this strategy will still use many of the techniques and approaches that were popular in 2018. But there are key trends that brands should be aware of if they want to expand success in their influencer marketing strategy in 2019. Here are the most important trends we’re expecting to see in 2019. . Trend #1. Instagram Will Remain a Key Influencer Marketing Channel. MORE
A brands website is a huge part of a company’s success. A good website can establish credibility and serves as the foundation for digital marketing efforts. With that in mind, a pleasant customer experience when visiting your website is crucial to your company’s success. MORE
Summer might have been a slow news cycle, but top brands were firing away excellent customer-driven campaigns. Don’t miss out on the top stories you might have missed this summer. So, before summer ends and you’re met with a Thanksgiving turkey, dive into these top must-reads and find out what you missed while you were at the beach. Talking about Startups, Marketing, and Work Ethic with Emma Cookson. Emma Cookson is one of the leading marketing experts in the brand-tech space. MORE
Influencer marketing is all the rage for brands that want to resonate with their customers in new and interesting ways. As this space matures, many brands find incredible success with smaller, niche influencers over larger influencers. MORE
Pixlee
JULY 30, 2019
Food and travel are blossoming as digitally native millennials prioritize experiences over belongings. Naturally, who doesn’t want to eat Spaghetti alle Vongole in its native home of Naples, Italy?
Pixlee
JULY 23, 2019
Influencer marketing is all the rage for brands that want to resonate with their customers in new and interesting ways. As this space matures, many brands find incredible success with smaller, niche influencers over larger influencers.
Pixlee
AUGUST 2, 2019
The standards for ideal user experience (UX) have grown significantly. With an evolving market place, customers expect innovative online storefronts that provide the latest technology. According to blog.sagipl.com , companies can increase sales by 62% after improving their ecommerce design.
Pixlee
JULY 1, 2019
Recently, we sat down with Emma Cookson, Partner at Brandtech group, You & Mr. Jones , for a candid interview, where we broached the subject of the new cadre of 2019 marketers entering the workforce.
Advertisement
A beginner's guide to social media automation tools and getting automation right.
Pixlee
JUNE 28, 2019
A brands website is a huge part of a company’s success. A good website can establish credibility and serves as the foundation for digital marketing efforts. With that in mind, a pleasant customer experience when visiting your website is crucial to your company’s success.
Pixlee
MAY 15, 2019
High-quality content goes a lot further than large quantities of content in your content strategy. Chances are that you have clicked onto a site and immediately left because the content was marred by spelling mistakes, factual inconsistencies, or an awkward tone.
Pixlee
MAY 8, 2019
Social media marketing is a powerhouse for brands, but to be successful it takes more than just sharing ads and branded content across social platforms. Brands need to take their marketing a step further by focusing on who matters most: their customers.
Pixlee
APRIL 22, 2019
When it comes to today’s consumers, authenticity is key. They have more knowledge and information at their fingertips than ever before, and many potential customers do a lot of research before making a purchasing decision.
Pixlee
APRIL 11, 2019
Most digital marketing tactics ecommerce brands are using in 2019 can be improved with user-generated content (UGC). When digital marketing tactics are executed well with user-generated content, they offer a powerful advantage to traditional content.
Advertisement
Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Pixlee
APRIL 8, 2019
Scroll through any social media feed and you’re likely to see at least one picture of someone’s pet. It’s not your imagination, increased pet ownership is shifting consumer preference and disrupting industries in unusual ways.
Pixlee
AUGUST 9, 2019
Summer might have been a slow news cycle, but top brands were firing away excellent customer-driven campaigns. Don’t miss out on the top stories you might have missed this summer. So, before summer ends and you’re met with a Thanksgiving turkey, dive into these top must-reads and find out what you missed while you were at the beach. Talking about Startups, Marketing, and Work Ethic with Emma Cookson. Emma Cookson is one of the leading marketing experts in the brand-tech space.
Pixlee
APRIL 4, 2019
Don’t be afraid to go outside the box to find appealing content. User-generated content is possibly one of the greatest hallmarks of social media platforms. With the rise of smartphones, every user has become their own publisher.
Pixlee
AUGUST 13, 2019
Social media advertising has huge potential for brands. When done right, it builds your brand’s community, attracts new customers, and leads to an increased ROI. That said, each tiny mistake in social ads can cost you a lot.
Advertisement
SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Pixlee
APRIL 2, 2019
Crafting a marketing strategy that is both flexible enough to allow for agile shifts within the organization, while retaining rigidity that the whole team can align with isn’t an easy task.
Pixlee
MARCH 18, 2019
A recent survey report conducted by Havas Media revealed that consumers would not care if 77% of 1,800 brands from 31 markets and 22 industries disappeared. Even more, the study revealed that 58% of brand content is not meaningful.
Pixlee
JANUARY 4, 2019
With brands like Kylie Cosmetics and Fashion Nova leveraging young influencers to skyrocket to enormous valuations overnight, it can sometimes seem like the whole world of social media influence stops with millennials and Generation Z.
Pixlee
MAY 6, 2019
With the rapid changes in technology and the ever-shifting digital landscape, it’s important for ecommerce marketers to regularly reexamine and refresh marketing strategies and tactics. When it comes to ecommerce, strategies are changing in response to both innovations in tech and the preferences of today’s customers.
Advertisement
Learn the 10 worst social media marketing mistakes and how to avoid them.
Pixlee
JULY 15, 2019
With the constant stream of user-generated content available on social media, it can be tempting for brands to repurpose that content without crediting the source. However, getting permission before using this content is a must.
Pixlee
APRIL 29, 2019
Editor’s Note: This is a guest post from Joanna Lou, a software engineering intern who joined Pixlee as a part of Waterloo University’s co-op program. We were delighted to have her contribute to the product, culture, and future of Pixlee. We wish her the best in her future endeavors. As someone who is on her fifth internship, I can say that I’ve had exposure to quite a few different work environments.
Pixlee
JULY 11, 2019
Monetizing content can be a challenge for social media marketers. While engagement on social media is important for brand affinity, it’s even better when social media marketing can be directly tied to sales. Luckily, Instagram rolled out an exciting feature that will help to solve this problem.
Advertisement
Discover just how easy it is to boost SEO with social media.
Pixlee
JULY 3, 2019
Top brands are leading the way by utilizing the latest technology to market their content. With so many ways to craft value-added experiences with content, brands need to choose the best investments to maximize conversions and sales.
Pixlee
JUNE 21, 2019
Creating an omnichannel campaign requires greater alignment than isolated advertisement efforts on your digital channels. But as consumers require added-value across every touchpoint, brands are having to get creative while maintaining brand alignment.
Pixlee
MAY 3, 2018
Instagram Stories hasn’t been around for that long – the feature only launched in August 2016. But it has quickly become one of the very best ways for brands to drive engagement and connect with audiences. By November 2017, Instagram Stories had already topped over 300 million daily users.
Pixlee
JUNE 13, 2019
Pride, which began in the wake of the Stonewall Riots against police discrimination towards the LGBT community in New York, has evolved since 1970.
Pixlee
JUNE 7, 2019
WWDC this year brought a lot to the influencer and UGC space – and not just with Photos app updates. The MacOS and iOS updates are giving consumers the power to become their own media empires.
Pixlee
APRIL 12, 2018
Shoppable user-generated content (UGC) is essential for any modern ecommerce homepage. UGC generates trust, helps drive organic product discovery, and helps brands keep their homepages up to date. By using UGC, online retailers can reduce bounce rates and improve their overall performance.
Pixlee
MAY 21, 2019
Online communities and the way they purchase are constantly evolving. Ecommerce brands need to keep up with these changing demands if they want to remain. If you have been running your ecommerce store for a while, you might have been using some techniques for a little longer than you should.
Pixlee
DECEMBER 14, 2018
Digitally-Native cosmetics retailer Morphe hit the online makeup scene in 2008 and rapidly established themselves as a cosmetics powerhouse.
Pixlee
MAY 13, 2019
Two-thirds of shoppers report that user-generated content makes brands more appealing and authentic (Retail Dive), but can social media alone give you all the content you need?
Pixlee
NOVEMBER 20, 2018
Influencer marketing has proven to be one of the most effective forms of connecting with a community. In 2019, this strategy will still use many of the techniques and approaches that were popular in 2018. But there are key trends that brands should be aware of if they want to expand success in their influencer marketing strategy in 2019. Here are the most important trends we’re expecting to see in 2019. . Trend #1. Instagram Will Remain a Key Influencer Marketing Channel.
Pixlee
NOVEMBER 15, 2018
With larger influencers losing some authenticity and credibility, and with microinfluencers still too pricey, brands are now investing in the vast realm of “nanoinfluencers.” The NYTimes defines nanoinfluencers as social media users with between 1,000 and 5,000 followers — who can drive sales and brand loyalty. Nanoinfluencers’ might seem like a hot new trend, but realistically it’s a new word for an age-old marketing practice.
Pixlee
APRIL 17, 2019
In recent years, brands have increasingly put social media and social media managers at the center of their overall marketing strategies — and for good reason. Social media allows brands to build strong communities and drive sales, fine-tune campaigns and get insight into market trends.
Pixlee
MAY 15, 2018
Thanks to the professional-grade cameras on even the most basic smartphones, it is estimated that 1.2 trillion photos were taken last year , and much of this content features a product or experience provided by the brands they love.
Pixlee
JULY 17, 2019
Emma Cookson is a partner at brandtech group You & Mr. Jones , a new group comprised of tech & tech-enabled companies that help startups and Fortune 500 brands harness the power of technology to do their marketing better, faster & cheaper. As the former head of ad agency Bartle Bogle Hegarty (BBH), Emma was named as one of Business Insider’s 30 Most Powerful Women in Advertising before joining You & Mr. Jones.
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