Pixlee

The Brand’s Guide to Getting Verified on Social Media in 2021

Pixlee

The coveted ‘blue check’ or verified symbol can play an integral role in a brand’s social media marketing strategy. When your social media account is verified, it serves as immediate credibility.

UGC 56

How to Identify the Best Conversion Points on Your Website

Pixlee

Only 22% of businesses are satisfied with their conversion rates. Needless to say, identifying your website’s primary conversion drivers is crucial. Without identifying and later, testing, you can’t expect to improve conversions on a larger scale.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

The Definitive Guide to Running a Social Media Contest in 2021

Pixlee

Drumming up engagement for your brand with a social media contest is possibly one of the most tried-and-true methods marketers have at their disposal.

UGC 62

Ecommerce During Uncertain Times: How Brands Are Delivering on Promises to Customers

Pixlee

The world of ecommerce has undergone two seemingly contradictory changes over the past 12 months. On one hand, online spending in the US was up by 44% compared to 2019. On the other, many ecommerce businesses have gone under, unable to survive the negative impacts on sales of the pandemic. .

UGC 59

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

5 User-Generated Content Campaigns from 2020 to Learn From

Pixlee

There is intense competition in digital marketing. Brands try to outdo each other with creative ideas and stunning visuals. Across platforms, consumers are faced with direct ads that promise the best product and service. So, how do you stand out?

UGC 52

5 Ways Ambassador Marketing Can Benefit Your Brand

Pixlee

Ambassador marketing has proven to be beneficial for businesses across a variety of different industries. . This marketing strategy is similar to the widely-popular realm of influencer marketing campaigns. Unlike influencers, however, ambassadors commit to working with a company long-term.

Brand Reputation Management: Designing a Modern Strategy and Filling Gaps

Pixlee

When it comes to online brand reputation, any marketer can confirm that they’ve had their share of negative reviews for their brand. Sometimes, you can blame it on unforeseen circumstances.

How To Get More Out Of Post Purchase Communications

Pixlee

Communicating with your customers post-purchase can go a long way in capitalizing on purchase intent—but many ecommerce brands are missing out. . According to Shopify , an existing customer has an 80% chance of buying from your brand again, whereas a new customer only holds a 10-20% chance.

UGC 52

5 SEO Trends for 2021 Ecommerce Marketers Need to Watch

Pixlee

As most customer interactions remain online, optimizing for search traffic is paramount to success in 2021. In this article, let’s look at those trends for next year.

SEO 67

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

The Increasing Demand for Ecommerce Content

Pixlee

These days, content marketing is a major part of consumer outreach. Regardless of the type of product or service being sold by a company, people want to know about it before making a buying decision. .

UGC 52

The 5 Things Social Media Marketers Need to Know about Mental Health

Pixlee

Social media helps us connect with friends, family, and even strangers from halfway around the world. When used right, it can be a great way to nurture healthy relationships with people who share the same interests.

UGC 62

Complete Your 2021 Email Audit In 4 Easy Steps Now

Pixlee

One of the most important parts of starting a new year, new job, or even a new quarter is to conduct an email audit as an email marketer.

What is a Social Media Coach: An Interview With Natali Chanany

Pixlee

Social media marketing has matured and changed since the early days of Facebook. Creating a social media presence has arguably more nuance now than it ever has before. Enter Social Media Coaches. .

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Ambassador Marketing in 2021: The Stats Marketers Need to Know

Pixlee

Digital business has given birth to digital marketing, and web owners are constantly trying to reach customers through marketing tactics that speak to this digital age. The digital world is moving at a fast pace, and clinging to traditional strategies may be a marketer’s downfall to competitors. .

Three Reasons Why Your Social Media Profiles Are Losing Followers

Pixlee

Marketing on social media is not a personal choice anymore. With almost 4 billion combined active users of various social media platforms, the audience present on these platforms is simply too big to be ignored from a marketing perspective.

UGC 59

7 Tools to Become a Better Influencer

Pixlee

Whether you’re a full-time influencer or looking for a cool side-hustle that leverages your social media channels, growing your influencer status starts with having the right tools.

10 Tips for Increasing Your Brand’s Instagram Growth in 2021

Pixlee

As social media has become the new way to reach customers, sell products, and get visibility for brand messages, the importance of maintaining or even building a presence online is growing. Of course, the importance of various social media platforms is not always the same. .

UGC 59

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

4 Easy Ways to Use Social Media for Customer Feedback

Pixlee

Social media is a great tool for engaging with your customer base , as well as finding new potential clients. It’s also an amazing tool for gathering customer feedback as well as keeping your finger on the pulse.

UGC 67

7 Marketing Ideas For Hospitality Brands During A Travel Lull

Pixlee

Travel and hospitality brands have faced one of the biggest challenges yet: 2020. After years of growth, fueled by influencers and social media, the travel industry has taken a significant hit. But that doesn’t mean there isn’t hope. .

4 Financial Trends Marketers Should Know About Gen Z

Pixlee

Gen Z is made up of individuals born between the years 1997 and 2012. This classification of children and young adults is among the most educated, influential, and technologically-experienced generation the world has ever seen.

How Digital Marketing Drove Customer Experience in Unpredictable Times

Pixlee

In 2020, a crucial lesson surfaced between consumers and businesses: digital customer experience is vital at every level. Companies had to look beyond their customer experience models and pivot their digital marketing strategies to accommodate rapidly increasing online consumer demands.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Unboxing Videos: An Ecommerce Brand’s Guide to Sourcing, Creating and Monetizing Unboxing Videos 

Pixlee

Unboxing videos, or videos that show customers taking a product out of it’s package and beginning to use it, are a goldmine for brands. Made popular by YouTube, unboxing videos can now be seen on almost all social media platforms.

UGC 52

Welcome Julie Preis to Pixlee

Pixlee

Editor’s note: We’re excited to welcome Julie Preis to Pixlee! Julie joins us with an impressive background within the user-generated content and mobile marketing industry. We asked her to share some thoughts on her journey to Pixlee and thoughts on the industry overall.

UGC 65

Video Marketing in 2020: How Brands Can Use Short-form Video to Succeed

Pixlee

As more people engage with brands, businesses, and creators through digital channels, marketers are funneling their efforts to utilize short-form videos in their marketing campaigns. . When 4.57

5 Post-Lockdown Influencer Marketing Trends

Pixlee

Influencer marketing in 2020 looks very different than it did even one year ago. Now, compete-the-look images feature a mask and hand sanitizer.

Why Social Commerce Will Rule 2020

Pixlee

As social media matures, its capability grows as well. Now, businesses aren’t just using social media to connect with customers and drive traffic to their sites. Instead, they are building deeply impactful social relationships on the networks with their community.

UGC 81

Bring Social Offline with Pixlee’s In-Store Download Feature

Pixlee

As some retailers begin to reopen in specific locations, brands are looking for ways to bring engaging user-generated content to their in-store displays and print. After months of shopping online, customers have grown accustomed to interacting with user-generated content and influencer campaigns.

3 Reasons Why TikTok is Pivotal for Influencer Marketing

Pixlee

TikTok influencer marketing has gained significant traction since it’s founding but has truly skyrocketed in 2020. While the platform began as a music and dance video app for teenagers, it has grown recently, and now plenty of adults, brands, and businesses have a presence on the app too.

The Top Ecommerce Tools in 2020

Pixlee

Online shopping has been growing for the last several years, but with the drastic changes to daily life and new regulations on in-store shopping in 2020, ecommerce has accelerated even more. Using the right ecommerce tools is key for running an effective online store.

Tools 75

What are Instagram Reels? Plus 3 Brands Winning with Instagram Reels

Pixlee

Instagram Reels are a new Instagram feature that allows users to make short, captivating, and fun video clips to entertain or attract new followers.

Scaling Permission With Creator Content

Pixlee

Social media has completely changed how content is created and shared. But proper attribution and copyright have struggled to keep up with the viral nature of social content. Unsurprisingly, creators really want to be credited for their work.

Micro-Influencer Marketing: A Guide to Getting Better Engagement

Pixlee

Marketing dynamics are constantly evolving to fit today’s digital world. Banners, billboards, television, and radio advertisements were once the most popular way to promote products. Today, social media platforms have changed the way products are advertised.

How Brands Can Approach Authenticity, Diversity, and Pride

Pixlee

In June of 2020, it became abundantly clear that any individual or brand with a platform must use it constructively or face public scrutiny. This concept is increasingly more important: brands cannot fake authenticity and diversity. With UGC and influencer marketing, they don’t have to. .

How To Execute Memorable Instagram Campaigns – Beyond the Holidays

Pixlee

With the holidays quickly coming and going, it’s important for brands to keep the good cheer with their community into the new year. While many tactics appear to be seasonally bound, a lot of the top-performing holiday campaigns can extend well-beyond the season. .

UGC 62

How to Measure Customer Engagement and Why It’s Important

Pixlee

The digital era has brought about a significant shift in how successful companies promote themselves. They’re replacing traditional models of advertising in favor of a more holistic approach.