Pixlee

5 Ways Businesses are Revolutionizing the No-Contact Shopping Experience

Pixlee

Even before the pandemic hit, businesses all over the world were revolutionizing the way we shop. Online shopping was step one. Next up? An increase in no-contact shopping experiences.

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6 Ways to Boost Your Content Engagement in 2021

Pixlee

Let’s face it: nobody likes boring content. If I don’t grab your attention now, there’s a chance you’ll click off the content. That’s the power of content engagement, or the lack thereof, as you might say. . Low interaction across web pages is a problem common to many businesses.

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Design Agency vs User-Generated Content: Which is Better for Your Brand?

Pixlee

Marketing content mixes are more diverse than ever before. And while agencies are still playing a vital role in content creation, brands are getting creative with campaign creatives.

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Why User-Generated Content is More Eco-Friendly Than Traditional Content

Pixlee

Unless you’ve been living under the rock, you’re well aware of just how organically digital marketing has made its way into every brand’s business strategy in the past decade.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

A Marketer’s Guide to Sharing Links on Instagram

Pixlee

Instagram has emerged as a marketing powerhouse for brands over the past few years. Gen-Z and Millennials use Instagram more than any other generation, with 67% and 57% using Instagram multiple times per day respectively.

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Send Tweet: Insights From the #PixleePros with Andrew Stallings

Pixlee

Editor’s Note: Community is everything to us at Pixlee. We’re thrilled to welcome our community of #PixleePros in our latest series “Send Tweet: Insights From the #PixleePros.” This week I had the pleasure of speaking with Andrew Stallings!

Ecommerce SEO in 2021: Google’s Algorithm Update

Pixlee

Search Engine Optimization (SEO) is a key factor for ecommerce websites looking to beat out the competition, as ranking highly in search results allows more people to discover your brand organically.

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The Marketer’s Guide to Summer Influencer Campaigns

Pixlee

Influencer marketing allows your brand to work alongside a trusted community leader, paving the way for more engaged followers and greater credibility for your brand.

How to Improve Your Net Promoter Score (NPS) With User-Generated Content

Pixlee

It’s no secret that user-generated content (UGC) is a valuable marketing asset to build trust in your brand, drive sales, and broaden your customer community.

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How Professional Sports Teams Can Use User-Generated Content and Influencer Marketing

Pixlee

The sports industry took a major hit in 2020. According to Statista , the US sports industry lost $2.2 billion of national TV revenue as a result of the COVID-19 pandemic. During this time, sports teams globally were scrambling to figure out ways to recoup losses and maintain overall engagement.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Send Tweet: Insights From the #PixleePros with Allyssa Eclarin

Pixlee

Editor’s Note: Community is everything to us at Pixlee. We’re thrilled to welcome our community of #PixleePros in our latest series “ Send Tweet: Insights from the #PixleePros.” This week I had the pleasure of speaking with Allyssa Eclarin of Postal.io! .

The Definitive Guide to Running a Social Media Contest in 2021

Pixlee

Drumming up engagement for your brand with a social media contest is possibly one of the most tried-and-true methods marketers have at their disposal.

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Send Tweet: Insights From the #PixleePros with Pat Timmons

Pixlee

Editor’s Note: Community is everything to us at Pixlee. We’re thrilled to welcome our community of #PixleePros in our latest series “Send Tweet: Insights From the #PixleePros.” ” This week I had the pleasure of speaking with Pat Timmons! .

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The Brand’s Guide to Getting Verified on Social Media in 2021

Pixlee

The coveted ‘blue check’ or verified symbol can play an integral role in a brand’s social media marketing strategy. When your social media account is verified, it serves as immediate credibility.

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Stats to Know About Ecommerce & Retail Trends In 2021

Pixlee

Retail and ecommerce faced significant shifts in the past year, driven by store closures, no-contact shopping and myriad other challenges. As we move through 2021, the consumer landscape will continue to change as in-person events return.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

5 User-Generated Content Campaigns from 2020 to Learn From

Pixlee

There is intense competition in digital marketing. Brands try to outdo each other with creative ideas and stunning visuals. Across platforms, consumers are faced with direct ads that promise the best product and service. So, how do you stand out?

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How to Identify the Best Conversion Points on Your Website

Pixlee

Only 22% of businesses are satisfied with their conversion rates. Needless to say, identifying your website’s primary conversion drivers is crucial. Without identifying and later, testing, you can’t expect to improve conversions on a larger scale.

10 Ways You Can Beat the Instagram Algorithm

Pixlee

In 2016, Instagram migrated from a reverse-chronological feed to an algorithm-based feed for displaying content. This shift saw an immediate reduction in the reach of content. Many Instagram influencers felt as though their engagement and impressions were dwindling.

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Dos and Don’ts of UGC Curation 2021 

Pixlee

In today’s digital landscape, user-generated content (UGC) has become more important than ever as 64% of customers will not only value online reviews but will actively seek them out before making a purchasing decision.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How to Engage Eco-Friendly Customers on Instagram

Pixlee

Sustainability has already proven to be not just a trendy movement, but an expectation for society that’s continuing to gain supporters day after day. Naturally, social media had to catch up. .

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Ecommerce During Uncertain Times: How Brands Are Delivering on Promises to Customers

Pixlee

The world of ecommerce has undergone two seemingly contradictory changes over the past 12 months. On one hand, online spending in the US was up by 44% compared to 2019. On the other, many ecommerce businesses have gone under, unable to survive the negative impacts on sales of the pandemic. .

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Instagram Algorithm- What You Need to Know in 2021

Pixlee

Instagram is one of the top channels for brands, creators, influencers, entrepreneurs, and solopreneurs. But getting your share of impressions and engagement really comes down to the Instagram algorithm – the process or set of rules that governs how posts are shown to users.

7 Ecommerce Updates You Probably Missed in 2020

Pixlee

Sifting through the news cycle of 2020 to find important ecommerce takeaways hasn’t exactly been easy. Meanwhile, the world of ecommerce has seen some transformational changes as online shopping increased.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

What is a Social Media Coach: An Interview With Natali Chanany

Pixlee

Social media marketing has matured and changed since the early days of Facebook. Creating a social media presence has arguably more nuance now than it ever has before. Enter Social Media Coaches. .

How to Promote Non-Visual Brands on Instagram

Pixlee

Travel, fashion, cosmetics, fitness: what do these industries have in common? They all thrive on Instagram. Lending itself to images and videos exclusively, the highly visual platform attracts users and visual brands alike.

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5 SEO Trends for 2021 Ecommerce Marketers Need to Watch

Pixlee

As most customer interactions remain online, optimizing for search traffic is paramount to success in 2021. In this article, let’s look at those trends for next year.

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5 Ways Ambassador Marketing Can Benefit Your Brand

Pixlee

Ambassador marketing has proven to be beneficial for businesses across a variety of different industries. . This marketing strategy is similar to the widely-popular realm of influencer marketing campaigns. Unlike influencers, however, ambassadors commit to working with a company long-term.

7 Tools to Become a Better Influencer

Pixlee

Whether you’re a full-time influencer or looking for a cool side-hustle that leverages your social media channels, growing your influencer status starts with having the right tools.

How the Travel Industry is Recovering in 2021 with Influencers

Pixlee

Travel and tourism took a major hit in 2020. Over 2020, the travel industry lost approximately 1.3 trillion dollars in export revenue. A report published in May 2020 even estimated the loss of over 100 million jobs in the travel industry (as per the World Travel and Tourism Council).

4 Financial Trends Marketers Should Know About Gen Z

Pixlee

Gen Z is made up of individuals born between the years 1997 and 2012. This classification of children and young adults is among the most educated, influential, and technologically-experienced generation the world has ever seen.

Brand Reputation Management: Designing a Modern Strategy and Filling Gaps

Pixlee

When it comes to online brand reputation, any marketer can confirm that they’ve had their share of negative reviews for their brand. Sometimes, you can blame it on unforeseen circumstances.

The 5 Things Social Media Marketers Need to Know about Mental Health

Pixlee

Social media helps us connect with friends, family, and even strangers from halfway around the world. When used right, it can be a great way to nurture healthy relationships with people who share the same interests.

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4 Proven Ways to Take Relationships With Influencers to the Next Level in 2021

Pixlee

Influencer marketing is all about relationships and authenticity. It’s no wonder that 40% of consumers surveyed claimed that they purchased an item after seeing their favorite influencer use it.

Why Brands Are Focusing On Shoppable UGC To Provide Authentic Ecommerce Experiences

Pixlee

In the past year, many brands prioritized building an online presence to connect with customers in light of social distancing. But that transition left a lot to be desired by consumers looking to get a better understanding of the product.

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Social Media Tactics that Cut Through the Noise

Pixlee

The social media landscape is changing rapidly, as are the social media tactics brands use to stay in touch with their fans. Just when you’re on top of your game, you might need to go in a different direction to maintain your success.

7 Marketing Ideas For Hospitality Brands During A Travel Lull

Pixlee

Travel and hospitality brands have faced one of the biggest challenges yet: 2020. After years of growth, fueled by influencers and social media, the travel industry has taken a significant hit. But that doesn’t mean there isn’t hope. .

Why Social Commerce Will Rule 2020

Pixlee

As social media matures, its capability grows as well. Now, businesses aren’t just using social media to connect with customers and drive traffic to their sites. Instead, they are building deeply impactful social relationships on the networks with their community.

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5 Post-Lockdown Influencer Marketing Trends

Pixlee

Influencer marketing in 2020 looks very different than it did even one year ago. Now, compete-the-look images feature a mask and hand sanitizer.