Pixlee

DECEMBER 14, 2018

Digitally-Native cosmetics retailer Morphe hit the online makeup scene in 2008 and rapidly established themselves as a cosmetics powerhouse.

UGC 52

UGC Conversation Retail Curation 52

Pixlee

DECEMBER 12, 2018

Email marketing best practices are critical for ensuring your emails are being well received by your audience. Depending on your email program, you might need to adjust your strategy to maximize your return-on-investment for this channel in 2019. Prepare for 2019 by reviewing the best practices every brand marketer swears by. Clean Your Email List. Email addresses often “go bad” over time. Maybe a follower opted-in with a work email that went invalid after they left the company, for instance.

UGC 46

UGC Apparel Conversation Sports 46

Pixlee

NOVEMBER 20, 2018

Influencer marketing has proven to be one of the most effective forms of connecting with a community. In 2019, this strategy will still use many of the techniques and approaches that were popular in 2018. But there are key trends that brands should be aware of if they want to expand success in their influencer marketing strategy in 2019. Here are the most important trends we’re expecting to see in 2019. . Trend #1. Instagram Will Remain a Key Influencer Marketing Channel.

Influencer 61

Influencer Trends UGC Authentication 61

Pixlee

DECEMBER 4, 2018

Product reviews are a huge part of a customer’s buying decision, but where should they appear? Displaying them almost seems counterintuitive to the clean, conversion-oriented design most Ecommerce sites strive for.

UGC 52

UGC Bazaarvoice Retail Review 52

Advertisement

A beginner's guide to social media automation tools and getting automation right.

Social Media

Pixlee

NOVEMBER 15, 2018

With larger influencers losing some authenticity and credibility, and with microinfluencers still too pricey, brands are now investing in the vast realm of “nanoinfluencers.” The NYTimes defines nanoinfluencers as social media users with between 1,000 and 5,000 followers — who can drive sales and brand loyalty. Nanoinfluencers’ might seem like a hot new trend, but realistically it’s a new word for an age-old marketing practice.

UGC 58

UGC Authentication Hotels Nielsen 58

Pixlee

MAY 3, 2018

Instagram Stories hasn’t been around for that long – the feature only launched in August 2016. But it has quickly become one of the very best ways for brands to drive engagement and connect with audiences. By November 2017, Instagram Stories had already topped over 300 million daily users.

Engagement 83

Engagement Instagram Apparel Brands 83

Pixlee

MAY 15, 2018

Thanks to the professional-grade cameras on even the most basic smartphones, it is estimated that 1.2 trillion photos were taken last year , and much of this content features a product or experience provided by the brands they love.

UGC 74

UGC Content Authentication Loyalty 74

Pixlee

DECEMBER 6, 2018

The holiday season is bound to make an impact on your Ecommerce website. According to Disruptive Advertising , 54% of millennials make purchases exclusively online. This data comes at the heels of the nearly $8 billion spent during the 2018 Black Friday Cyber Monday season in the US alone. To compete, Ecommerce businesses do everything they can to differentiate from the crowd. But truth be told, an optimal Ecommerce store design goes a long way.

Posterous 40

Posterous UGC Yahoo Sports 40

Pixlee

SEPTEMBER 28, 2018

Facebook announced this morning they experienced a security issue affecting 50 million accounts. Please be reassured this breach has not affected Pixlee in any way as our engineering team has thoroughly checked our security perimeter in regard to this breach.

Issues 56

Issues Team Eventful Questions 56

Pixlee

OCTOBER 24, 2018

The holidays are the most important time of year for your eCommerce business—and authenticity is on the top of every consumer’s mind right now. One reason for this is that consumers trust in marketers and brands is at an all-time low, according to a recent Forrester report.

Authentication 52

Authentication CSR UGC Apparel 52

Advertisement

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media

Pixlee

SEPTEMBER 17, 2018

For the 30th anniversary of Nike’s “Just Do It” campaign, the sneaker brand made a risky move by taking a stance on a fraught cultural topic. Since then, Nike has faced some backlash by fans boycotting brand products, but these reactions represent only a fraction of Nike’s customer base.

UGC 57

UGC Apparel Campaign Loyalty 57

Pixlee

SEPTEMBER 19, 2018

You probably encounter social storefronts several times a day but may not know exactly what they are. A social storefront is a functional ecommerce store within an established social media network. Having a social media presence gives brands a chance to engage with customers and to mold the perception of a product, service, or mission.

UGC 55

UGC Hubspot Social Media Instagram 55

Pixlee

SEPTEMBER 25, 2018

Superheroes are just like us, right? Well, maybe not exactly, but we can definitely use our budget and invest it in amazing tools that will beat the competition, like Batman, have the resilience of Superman, or celebrate what sets us apart like so many different super teams. Here are some of the biggest lessons we can learn from across our favorite stories and characters to bring about something good in our own Ecommerce activities. Batman: Use the Right Resource for the Right Job.

UGC 53

UGC Meme Loyalty Team 53

Pixlee

APRIL 4, 2018

Effective today, April 4, 2018 , and without advance notice with regard to the immediate implementation of the changes, Instagram deployed changes to their API affecting all users of the Instagram API for access to Instagram data. How does Instagram’s API affect Pixlee?

Applications 70

Applications API Instagram Widget 70

Pixlee

OCTOBER 10, 2018

Travelers are constantly looking for advice from their peers, social media influencers, review websites, magazines, and more. There’s no reason why hotel brands can’t excel in this space by showcasing their extensive knowledge of local culture through robust curated experiences. Most brands already offer curated experiences to guests, but marketing these suggestions with User-Generated Content can make them more visible, attractive, and trustworthy.

Hotels 48

Hotels UGC Curation Authentication 48

Advertisement

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

GPS

Pixlee

FEBRUARY 21, 2018

“You must watch them. You must know them. You must partner with them.”. That was the message that IAB CEO Randall Rothenberg delivered about direct brands in his recent address introducing the “IAB 250 Powered by Dun & Bradstreet” report.

Apparel 69

Apparel Brands Curation Retail 69

Pixlee

NOVEMBER 6, 2017

Hashtags are an integral part of finding and joining social conversations on a number of platforms, including Twitter, Instagram, and Pinterest.

Hashtag 76

Hashtag Analytics Tools Instagram 76

Pixlee

SEPTEMBER 27, 2018

From YouTube to Yelp, user-generated content (UGC) powers some of the most popular websites in the world. For consumers, it adds trust and transparency to the buying process. For brands, it’s a powerful marketing technique that can double conversion rates and increase average order value. To maximize your team’s success with UGC, consider these common challenges before getting started. You don’t have many customers.

UGC 48

UGC Team Hashtag Curation 48

Pixlee

AUGUST 23, 2018

Today’s consumers rely heavily on social media and tapping into their community when it comes to brand loyalty and their purchase decisions. Brands understand that user-generated content (UGC) that shows real people with your products creates a more engaging shopping experience and builds trust. The question is how to bring the authentic community experience from social media into your stores.

Retail 52

Retail UGC Apparel Authentication 52

Advertisement

Learn the 10 worst social media marketing mistakes and how to avoid them.

How To

Pixlee

NOVEMBER 21, 2017

Pixlee’s industry-leading UGC platform is known for its extensive content creation, curation, and multi-channel publishing capabilities.

Social CRM 72

Social CRM UGC Influencer Aggregator 72

Pixlee

MAY 31, 2017

Mary Meeker is ready with her 2017 internet trends report , which she delivered at this year’s Code Conference in California. At 350 pages, there’s a ton of data, but here are the five takeaways that all brands need to know.

Metadata 82

Metadata Trends Retail Curation 82

Pixlee

NOVEMBER 13, 2018

As the ever-growing popularity of the post-Thanksgiving weekend of sales evolves from marketing buzzwords to a national holiday, Black Friday Cyber Monday mark the unofficial beginning of retailer’s best annual quarter, one that typically sparks off with a bang. In 2017, Cyber Monday spending in the US reached an all-time high of 3.36 Billion.

UGC 40

UGC Retail Embedding Upcoming 40

Pixlee

SEPTEMBER 7, 2018

The profit potential of social media can’t be overlooked. As eCommerce surpassed $327 billion in the US by 2016, the share created by social commerce continues to grow, and user-generated content (UGC) is emerging as a key growth engine. That’s because consumers throughout the country are more frequently turning to social media for inspiration, shopping advice, and meaningful connections.

UGC 48

UGC Authentication Curation Loyalty 48

Advertisement

Discover just how easy it is to boost SEO with social media.

SEO

Pixlee

NOVEMBER 8, 2018

As 2018 ends, it remains an uneasy time for brick-and-mortar retailers. When you combine the seemingly never-ending rise in online shopping behavior with the ever-growing specter of online retail monolith Amazon, it can feel as if the retail apocalypse is imminent. Whether considered media hype or fact, it’s hard to refute the hard facts regarding retail store closings in recent years. That said, physicals stores are far from irrelevant.

Retail 40

Retail Curation Hashtag Fashion 40

Pixlee

FEBRUARY 23, 2018

In 2016, e-commerce fueled over $360 million in sales within the United States. Experts believe that the value of products sold to consumers will reach $638.1 million by 2022. The way that retailers acquire customers online has changed significantly over the last decade. The days of mass marketing have ended. Today, brands need to find more authentic ways to connect with their existing and potential customers.

Retail 63

Retail UGC Trends Authentication 63

Pixlee

NOVEMBER 1, 2018

Hashtags used to be the king of Instagram, but if your brand is ignoring tags and mentions, you’re missing a big piece of the IG puzzle. Brands that encourage mentions and tags over hashtags are more likely to increase quality interactions with actual customers and prospects that are more likely to buy.

UGC 40

UGC Hashtag Posterous Construction 40

Pixlee

JULY 10, 2017

User-generated content (UGC) is any type of content created by users of online platforms. It can be in the form of photos, videos, text posts, product reviews, and more. It’s highly trusted by consumers and impacts purchasing decisions.

SEO 70

SEO UGC Curation Authentication 70

Pixlee

SEPTEMBER 11, 2018

Since its inception eCommerce has transformed the marketing and business industries and is continuing to expand. The popularity of most eCommerce businesses results from shifts of traditional marketing to online marketing. Adoption of the eCommerce business model through optimization of user interface (UI) and user experience (UX) results in profit optimization. The eCommerce business model makes business over 62% successful compared to the companies adopting traditional business models.

UGC 43

UGC Research Mobile Exercises 43

Pixlee

MAY 29, 2017

In 2008, the concept of buying eyeglasses online was still just that – a concept. Neil Blumenthal, Dave Gilboa, Andy Hunt and Jeff Raider had the audacity to question (1) why eyeglasses were so expensive and (2) why they weren’t sold online.

Brands 72

Brands Buy Price Authentication 72

Pixlee

FEBRUARY 4, 2018

User-generated content is becoming a mainstay of any marketing strategy. It’s been proven that integrating UGC into brand marketing campaigns helps acquire new customers, drive loyalty, and increase revenue. Consumers trust user-generated content above branded content and are more likely to make a purchase based on the word of mouth marketing from their peers. UGC marketing is powerful because it can be used across multiple channels and platforms.

UGC 59

UGC Crowdsourcing Authentication Instagram 59

Pixlee

MARCH 8, 2018

The idea of community has become a major focus of brands in many verticals. While. traditional methods of marketing still have their place, community-building is now a. critical part of any holistic branding strategy. This element is all about building an identity. within existing networks of consumers, as modern brands are no longer simply about. companies that create products and services. Instead, brands are defined by the people. who are buying them.

Communities 57

Communities Pharmaceuticals Brands Travel 57

Pixlee

OCTOBER 8, 2018

Editor’s note: this is a guest post from Lorenzo Siy, who joined the Pixlee team as an intern this summer for ten weeks. Reminisce over summer 2018 with us as we celebrate his growth story, and wish him well in his future endeavors. For ten weeks, I was an intern at Pixlee – a San Francisco-based startup that helps brands build more authentic interactions with their customers using user-generated content (UGC).

UGC 40

UGC Startup Authentication Class 40

Pixlee

APRIL 27, 2017

It’s okay to admit that you’re in a content crunch. Marketers today are responsible for creating content for a multitude of different social channels and managing visual content for these channels can be overwhelming and expensive.

UGC 71

UGC Instagram Hashtag Loyalty 71

Pixlee

MAY 7, 2018

Instagram Stories Vs. Snapchat Stories. A robust social media presence is a requirement to be relevant in today’s mobile-centric economy, and the most successful businesses are dedicated to meeting their customers where they are – on social media. However, it can be challenging to understand the nuances between platforms, since each caters to a specific demographic and promotes a certain style of communication.

Instagram 52

Instagram Platform Loyalty Privacy 52

Pixlee

MAY 4, 2018

Brands are experiencing a paradigm shift as they move away from traditional marketing techniques and towards a more seamless omni-channel experience.

UGC 52

UGC Apparel Authentication Review 52

Pixlee

SEPTEMBER 23, 2017

Social-media savvy travelers are making an indelible mark on the travel and hospitality industries. Influencers have become an integral part of many brands’ marketing strategies as today’s consumers trust peer recommendations above all other forms of marketing. Engagement, visibility, number of followers, and increased sales are just some of the metrics influencer campaigns can drive.

Travel 63

Travel Influencer Airlines Instagram 63

Pixlee

MAY 2, 2017

In the past few years, athleisure has been one of the more prevalent trends in the fashion and apparel industry. It’s no surprise that with the surge of consumer enthusiasm—and willingness to spend—that it’s an extremely competitive space for businesses to be in right now.

Apparel 70

Apparel UGC Hashtag Influencer 70

Pixlee

NOVEMBER 30, 2017

Influencer marketing isn’t the next big thing—it’s already a big thing. Influencers promoting brands existed long before the digital revolution from the beginning of print advertising to stars pushing their “favorite” cigarettes in commercials on black and white televisions.

Influencer 60

Influencer Instagram Features Upcoming 60