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5 Great Homepage Galleries Featuring Shoppable UGC

Pixlee

Shoppable user-generated content (UGC) is essential for any modern ecommerce homepage. UGC generates trust, helps drive organic product discovery, and helps brands keep their homepages up to date. By using UGC, online retailers can reduce bounce rates and improve their overall performance.

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The Marketing Power of User-Generated Content

Pixlee

Thanks to the professional-grade cameras on even the most basic smartphones, it is estimated that 1.2 trillion photos were taken last year , and much of this content features a product or experience provided by the brands they love.

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Important Information Regarding Changes to Instagram’s Application Programming Interface

Pixlee

Effective today, April 4, 2018 , and without advance notice with regard to the immediate implementation of the changes, Instagram deployed changes to their API affecting all users of the Instagram API for access to Instagram data. How does Instagram’s API affect Pixlee?

4 Brands Using Instagram Stories to Drive Engagement

Pixlee

Instagram Stories hasn’t been around for that long – the feature only launched in August 2016. But it has quickly become one of the very best ways for brands to drive engagement and connect with audiences. By November 2017, Instagram Stories had already topped over 300 million daily users.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

The 2017 Internet Trends that Brands Need to Know

Pixlee

Mary Meeker is ready with her 2017 internet trends report , which she delivered at this year’s Code Conference in California. At 350 pages, there’s a ton of data, but here are the five takeaways that all brands need to know.

Instagram Stories Vs. Snapchat Stories

Pixlee

Instagram Stories Vs. Snapchat Stories. A robust social media presence is a requirement to be relevant in today’s mobile-centric economy, and the most successful businesses are dedicated to meeting their customers where they are – on social media. However, it can be challenging to understand the nuances between platforms, since each caters to a specific demographic and promotes a certain style of communication.

5 Things You Didn’t Know You Could Do with Pixlee

Pixlee

Pixlee’s industry-leading UGC platform is known for its extensive content creation, curation, and multi-channel publishing capabilities.

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5 Free Hashtag Analytics Tools That Every Brand Needs

Pixlee

Hashtags are an integral part of finding and joining social conversations on a number of platforms, including Twitter, Instagram, and Pinterest.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

3 Brands Boosting E-commerce Sales with User-Generated Content 

Pixlee

User-generated content is becoming a mainstay of any marketing strategy. It’s been proven that integrating UGC into brand marketing campaigns helps acquire new customers, drive loyalty, and increase revenue. Consumers trust user-generated content above branded content and are more likely to make a purchase based on the word of mouth marketing from their peers. UGC marketing is powerful because it can be used across multiple channels and platforms.

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10 Travel Influencers Your Brand Should Partner With

Pixlee

Social-media savvy travelers are making an indelible mark on the travel and hospitality industries. Influencers have become an integral part of many brands’ marketing strategies as today’s consumers trust peer recommendations above all other forms of marketing. Engagement, visibility, number of followers, and increased sales are just some of the metrics influencer campaigns can drive.

IAB Research Shows Digitally Native Brands Are Driving the Consumer Economy

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IAB Research Shows Digitally Native Brands Are Driving Growth

Pixlee

What Your Brand Can Learn from Warby Parker’s Massive Success

Pixlee

In 2008, the concept of buying eyeglasses online was still just that – a concept. Neil Blumenthal, Dave Gilboa, Andy Hunt and Jeff Raider had the audacity to question (1) why eyeglasses were so expensive and (2) why they weren’t sold online.

A World Gone Social

Learn how companies must adapt to survive.

The Role of Community in Modern Branding

Pixlee

The idea of community has become a major focus of brands in many verticals. While. traditional methods of marketing still have their place, community-building is now a. critical part of any holistic branding strategy. This element is all about building an identity. within existing networks of consumers, as modern brands are no longer simply about. companies that create products and services. Instead, brands are defined by the people. who are buying them.

5 Ways to Tell Your Brand Story on Instagram

Pixlee

A growing number of marketers are tapping into the power of Instagram to tell their brand story. With features such as Instagram Stories, Instagram Live, and video uploads, Instagram offers plenty of ways to share a brand’s message to a large, yet targeted audience.

Top 10 Digital Marketing Conferences of 2018 (Part 2)

Pixlee

We previously posted a list of the top 10 Digital Marketing Conferences occurring from January through June of 2018. Below are the conferences to consider in the second half of 2018 if you’re looking to expand your knowledge of digital marketing, learn from the best in the industry, and network. MozCon. July 9-11, 2018. Seattle, WA.

The Statistics on Social Media All Marketers Need to Know

Pixlee

Why is it important to know statistics about social media? These statistics can help you and your brand drive social media engagement and growth. Knowing the social media user statistics will help you define and target your social media strategy to best reach your followers and drive growth.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

7 Steps to a Successful Influencer Marketing Strategy

Pixlee

Influencer marketing has become an integral part of social media strategy for many brands. The chart below demonstrates just how many brands in different industries are working with influencers on Instagram, according to a recent report from L2 Inc.

Why We Love the New Instagram Stories Archive Feature

Pixlee

Earlier this month, Instagram announced a couple of new tools to enhance to their popular Stories feature, Archive and Highlights. Stories will now be automatically saved to users’ private Archives after they expire.

How to Optimize Your Website’s Perceived Load Speed

Pixlee

Load speed has long been a metric of focus for website developers and marketers alike, and this is particularly true in the e-commerce space. Shoppers’ rising expectations for brands to deliver quick and seamless online experiences leave little room for error. Conversion rates have been seen to increase by as much as 7% for every 1 second of load time improvement , making page optimization a seldom overlooked topic.

In the Billion Dollar Athleisure Market, Here’s What Alo Yoga is Doing Right

Pixlee

In the past few years, athleisure has been one of the more prevalent trends in the fashion and apparel industry. It’s no surprise that with the surge of consumer enthusiasm—and willingness to spend—that it’s an extremely competitive space for businesses to be in right now.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How Instagram Polls Can Enhance Influencer Marketing

Pixlee

Influencer marketing isn’t the next big thing—it’s already a big thing. Influencers promoting brands existed long before the digital revolution from the beginning of print advertising to stars pushing their “favorite” cigarettes in commercials on black and white televisions.

7 Great User-Generated Content Campaigns

Pixlee

User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. The idea behind user-generated content is that customers, followers, and partners will provide a more trustworthy recommendation than the brand itself when it comes to making a buying decision. According to a report from Adweek , 85% of users surveyed found visual UGC to be more influential than content made by the brands directly.

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How to Win Millennials' Brand Loyalty

Pixlee

Many brands focus on attracting Millennial customers but are finding it difficult to win over Millennial brand loyalty. Millennials are savvy consumers, they can sniff out the best deals and they recognize dishonest marketing very easily.

How to Get an Instafeed on your Website

Pixlee

If you click through most successful emerging e-commerce sites, there’s one thing you’ll see on almost all of them: an Instagram feed that displays a number of their latest posts.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

My Day With Shopify

Pixlee

Recently, I had the privilege of speaking at eCommerce giant, Shopify’s, roadshow event, “A Day With Shopify.” Merchants, developers, and entrepreneurs of all types gathered in Vancouver, BC, for a one-day meet up to learn tips and tricks and share best practices for all things eCommerce.

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How to Measure the ROI of User-Generated Content

Pixlee

User-generated content (UGC) images take the power of word-of-mouth to a new level, articulating the value of a product or service through a more authentic, visual lens. In today’s day and age, consumers can share their experiences with your company in a matter of seconds.

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The Top 10 eCommerce Conferences of 2018

Pixlee

If you’re looking to master eCommerce for your business, there are several can’t-miss conferences in 2018! In addition to providing networking opportunities, attending these conferences can offer a chance to learn from the best and brightest in the industry. In this post, you will find a chronological list of the top 10 eCommerce conferences to attend in 2018 with amazing speakers covering a wide variety of topics from influencer marketing to digital storytelling.

The Trends and Challenges Shaping Influencer Marketing in 2018

Pixlee

Influencer marketing is holding steady as an important element of any serious marketing strategy. Now, 30% of consumers are more likely to buy a product recommended by a non-celebrity blogger.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

How to Repost and Build a Brand Community on Instagram

Pixlee

Social media is all about sharing content. On Instagram, this means reposting relevant community content in addition to your brand’s original content. Instagram repost allows users to easily share pictures from another user with their own followers.

5 Different Ways to Weave Earned Content Into Your Marketing Mix

Pixlee

When Burberry launched their “The Art of the Trench” site in 2009, allowing users to upload pictures of themselves wearing the company’s products (or just interact with them), they saw a 50% increase in ecommerce sales.

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Use Photos from Social Media to Combat Abandoned Shopping Carts

Pixlee

Marketing and e-commerce professionals project almost visceral reactions when talking about shopping cart abandonment. They are aware that it’s a big problem yet at the same time a lucrative opportunity.

Personalize Triggered Email Campaign Content with Earned Media

Pixlee

Triggered email campaigns can help you reach potential customers at opportune times with relevant content. Furthermore, after the initial set up, triggered emails can save marketers a ton of time and work while maintaining high levels of customer attentiveness.