Effective today, April 4, 2018 , and without advance notice with regard to the immediate implementation of the changes, Instagram deployed changes to their API affecting all users of the Instagram API for access to Instagram data. How does Instagram’s API affect Pixlee? MORE
The 50 user generated content stats that all marketers need to know in order to successfully work with brand influencers, improve brand loyalty, and increase ecommerce sales. UGC and Brand Influencers. Influencer marketing is the fastest growing channel for customer acquisition. MORE
Why is it important to know statistics about social media? These statistics can help you and your brand drive social media engagement and growth. Knowing the social media user statistics will help you define and target your social media strategy to best reach your followers and drive growth. MORE
Shoppable user-generated content (UGC) is essential for any modern ecommerce homepage. UGC generates trust, helps drive organic product discovery, and helps brands keep their homepages up to date. By using UGC, online retailers can reduce bounce rates and improve their overall performance. MORE
Recently, I had the privilege of speaking at eCommerce giant, Shopify’s, roadshow event, “A Day With Shopify.” Merchants, developers, and entrepreneurs of all types gathered in Vancouver, BC, for a one-day meet up to learn tips and tricks and share best practices for all things eCommerce. MORE
Yesterday the Ad Council announced the establishment of a Leadership Council comprised of media company, agency, and advertising executives whose companies will lend their expertise in support of the overarching mission of the Ad Council. I am honored to join this outstanding group of leaders from amazing companies like Xerox, Oracle, Toyota, and Uber, in joining forces with the Ad Council. MORE
User-generated content is becoming a mainstay of any marketing strategy. It’s been proven that integrating UGC into brand marketing campaigns helps acquire new customers, drive loyalty, and increase revenue. Consumers trust user-generated content above branded content and are more likely to make a purchase based on the word of mouth marketing from their peers. UGC marketing is powerful because it can be used across multiple channels and platforms. MORE
Mary Meeker is ready with her 2017 internet trends report , which she delivered at this year’s Code Conference in California. At 350 pages, there’s a ton of data, but here are the five takeaways that all brands need to know. MORE
Visual commerce enables brands to differentiate themselves online. As consumer preferences shifts to visual communication, using visual content such as close-up shots, 360 degree views, and videos, will lead to easier product discovery and increased conversions. According to eMarketer , nearly 75% of US internet users regularly or always search for visual content prior to making a purchase; only 3% never do. MORE
User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. The idea behind user-generated content is that customers, followers, and partners will provide a more trustworthy recommendation than the brand itself when it comes to making a buying decision. According to a report from Adweek , 85% of users surveyed found visual UGC to be more influential than content made by the brands directly. MORE
A growing number of marketers are tapping into the power of Instagram to tell their brand story. With features such as Instagram Stories, Instagram Live, and video uploads, Instagram offers plenty of ways to share a brand’s message to a large, yet targeted audience. MORE
If you’re looking to master eCommerce for your business, there are several can’t-miss conferences in 2018! In addition to providing networking opportunities, attending these conferences can offer a chance to learn from the best and brightest in the industry. In this post, you will find a chronological list of the top 10 eCommerce conferences to attend in 2018 with amazing speakers covering a wide variety of topics from influencer marketing to digital storytelling. MORE
The idea of community has become a major focus of brands in many verticals. While. traditional methods of marketing still have their place, community-building is now a. critical part of any holistic branding strategy. This element is all about building an identity. within existing networks of consumers, as modern brands are no longer simply about. companies that create products and services. Instead, brands are defined by the people. who are buying them. MORE
Load speed has long been a metric of focus for website developers and marketers alike, and this is particularly true in the e-commerce space. Shoppers’ rising expectations for brands to deliver quick and seamless online experiences leave little room for error. Conversion rates have been seen to increase by as much as 7% for every 1 second of load time improvement , making page optimization a seldom overlooked topic. MORE
Hashtags are an integral part of finding and joining social conversations on a number of platforms, including Twitter, Instagram, and Pinterest. MORE
Brands are quickly catching on to the value of influencer marketing. It’s a natural way to connect with Millennials and Generation Z - and to market products and services in a way that’s organic, authentic, and enticing. MORE
Social media is all about sharing content. On Instagram, this means reposting relevant community content in addition to your brand’s original content. Instagram repost allows users to easily share pictures from another user with their own followers. MORE
Your brand uses Instagram for a range of purposes. From sharing new products to getting the word out about pop-up sales, it’s an important platform to connect and engage with your customers through pictures and videos. MORE
We previously posted a list of the top 10 Digital Marketing Conferences occurring from January through June of 2018. Below are the conferences to consider in the second half of 2018 if you’re looking to expand your knowledge of digital marketing, learn from the best in the industry, and network. MozCon. July 9-11, 2018. Seattle, WA. MORE
Earlier this month, Instagram announced a couple of new tools to enhance to their popular Stories feature, Archive and Highlights. Stories will now be automatically saved to users’ private Archives after they expire. MORE
Influencer marketing has become an integral part of social media strategy for many brands. The chart below demonstrates just how many brands in different industries are working with influencers on Instagram, according to a recent report from L2 Inc. MORE
When used in reference to technology, innovation has become a sort of cliche buzzword nowadays. And although the topic can lend itself towards flashiness over substance, there are other areas upon which innovation is seen on a daily basis: customer experience and social consciousness. MORE
Pixlee’s industry-leading UGC platform is known for its extensive content creation, curation, and multi-channel publishing capabilities. MORE
In 2008, the concept of buying eyeglasses online was still just that – a concept. Neil Blumenthal, Dave Gilboa, Andy Hunt and Jeff Raider had the audacity to question (1) why eyeglasses were so expensive and (2) why they weren’t sold online. MORE
Many brands focus on attracting Millennial customers but are finding it difficult to win over Millennial brand loyalty. Millennials are savvy consumers, they can sniff out the best deals and they recognize dishonest marketing very easily. MORE
The new year is fast approaching, and marketers are already looking ahead to determine the direction of their digital marketing campaigns when we enter 2018. As the digital world is constantly changing, many marketers are wondering if their best move is to stay on their 2017 trajectory, or chart a different path forward. To help you out, here are five key trends you should consider when developing your 2018 strategy. Micro-Moments. What are “micro-moments” you ask? MORE
In 2016, e-commerce fueled over $360 million in sales within the United States. Experts believe that the value of products sold to consumers will reach $638.1 million by 2022. The way that retailers acquire customers online has changed significantly over the last decade. The days of mass marketing have ended. Today, brands need to find more authentic ways to connect with their existing and potential customers. MORE
“You must watch them. You must know them. You must partner with them.”. That was the message that IAB CEO Randall Rothenberg delivered about direct brands in his recent address introducing the “IAB 250 Powered by Dun & Bradstreet” report. MORE
Social-media savvy travelers are making an indelible mark on the travel and hospitality industries. Influencers have become an integral part of many brands’ marketing strategies as today’s consumers trust peer recommendations above all other forms of marketing. Engagement, visibility, number of followers, and increased sales are just some of the metrics influencer campaigns can drive. MORE
Influencer marketing isn’t the next big thing—it’s already a big thing. Influencers promoting brands existed long before the digital revolution from the beginning of print advertising to stars pushing their “favorite” cigarettes in commercials on black and white televisions. MORE
The transition to a digital economy has disrupted traditional ways of doing business, and companies are scrambling to keep up with consumer preferences in a digital marketplace. Slowly but surely, consumer habits are changing, and direct brands are weakening the stronghold long held by indirect brands. In fact, a recent report from the Interactive Advertising Bureau (IAB) states that “direct brands are supplanting the indirect brands that dominated the U.S. MORE
Marketing has always been an always-changing compilation of best practices. With the rapid progression of the internet, that evolution has sped up significantly. What was considered the world’s best ever marketing strategy six months ago might not even work today. MORE
In the past few years, athleisure has been one of the more prevalent trends in the fashion and apparel industry. It’s no surprise that with the surge of consumer enthusiasm—and willingness to spend—that it’s an extremely competitive space for businesses to be in right now. MORE
User-generated content (UGC) images take the power of word-of-mouth to a new level, articulating the value of a product or service through a more authentic, visual lens. In today’s day and age, consumers can share their experiences with your company in a matter of seconds. MORE
Pixlee
APRIL 12, 2018
Shoppable user-generated content (UGC) is essential for any modern ecommerce homepage. UGC generates trust, helps drive organic product discovery, and helps brands keep their homepages up to date. By using UGC, online retailers can reduce bounce rates and improve their overall performance.
Pixlee
APRIL 4, 2018
Effective today, April 4, 2018 , and without advance notice with regard to the immediate implementation of the changes, Instagram deployed changes to their API affecting all users of the Instagram API for access to Instagram data. How does Instagram’s API affect Pixlee?
Pixlee
NOVEMBER 21, 2017
Pixlee’s industry-leading UGC platform is known for its extensive content creation, curation, and multi-channel publishing capabilities.
Pixlee
FEBRUARY 4, 2018
User-generated content is becoming a mainstay of any marketing strategy. It’s been proven that integrating UGC into brand marketing campaigns helps acquire new customers, drive loyalty, and increase revenue. Consumers trust user-generated content above branded content and are more likely to make a purchase based on the word of mouth marketing from their peers. UGC marketing is powerful because it can be used across multiple channels and platforms.
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A beginner's guide to social media automation tools and getting automation right.
Pixlee
APRIL 3, 2018
Recently, I had the privilege of speaking at eCommerce giant, Shopify’s, roadshow event, “A Day With Shopify.” Merchants, developers, and entrepreneurs of all types gathered in Vancouver, BC, for a one-day meet up to learn tips and tricks and share best practices for all things eCommerce.
Pixlee
JANUARY 25, 2018
User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. The idea behind user-generated content is that customers, followers, and partners will provide a more trustworthy recommendation than the brand itself when it comes to making a buying decision. According to a report from Adweek , 85% of users surveyed found visual UGC to be more influential than content made by the brands directly.
Pixlee
OCTOBER 2, 2017
A growing number of marketers are tapping into the power of Instagram to tell their brand story. With features such as Instagram Stories, Instagram Live, and video uploads, Instagram offers plenty of ways to share a brand’s message to a large, yet targeted audience.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Pixlee
SEPTEMBER 23, 2017
Social-media savvy travelers are making an indelible mark on the travel and hospitality industries. Influencers have become an integral part of many brands’ marketing strategies as today’s consumers trust peer recommendations above all other forms of marketing. Engagement, visibility, number of followers, and increased sales are just some of the metrics influencer campaigns can drive.
Pixlee
MAY 29, 2017
In 2008, the concept of buying eyeglasses online was still just that – a concept. Neil Blumenthal, Dave Gilboa, Andy Hunt and Jeff Raider had the audacity to question (1) why eyeglasses were so expensive and (2) why they weren’t sold online.
Pixlee
MAY 2, 2017
In the past few years, athleisure has been one of the more prevalent trends in the fashion and apparel industry. It’s no surprise that with the surge of consumer enthusiasm—and willingness to spend—that it’s an extremely competitive space for businesses to be in right now.
Pixlee
NOVEMBER 6, 2017
Hashtags are an integral part of finding and joining social conversations on a number of platforms, including Twitter, Instagram, and Pinterest.
Pixlee
DECEMBER 18, 2017
Earlier this month, Instagram announced a couple of new tools to enhance to their popular Stories feature, Archive and Highlights. Stories will now be automatically saved to users’ private Archives after they expire.
Pixlee
NOVEMBER 29, 2017
If you’re looking to master eCommerce for your business, there are several can’t-miss conferences in 2018! In addition to providing networking opportunities, attending these conferences can offer a chance to learn from the best and brightest in the industry. In this post, you will find a chronological list of the top 10 eCommerce conferences to attend in 2018 with amazing speakers covering a wide variety of topics from influencer marketing to digital storytelling.
Pixlee
OCTOBER 11, 2017
Influencer marketing has become an integral part of social media strategy for many brands. The chart below demonstrates just how many brands in different industries are working with influencers on Instagram, according to a recent report from L2 Inc.
Pixlee
NOVEMBER 8, 2016
Why is it important to know statistics about social media? These statistics can help you and your brand drive social media engagement and growth. Knowing the social media user statistics will help you define and target your social media strategy to best reach your followers and drive growth.
Pixlee
NOVEMBER 30, 2017
Influencer marketing isn’t the next big thing—it’s already a big thing. Influencers promoting brands existed long before the digital revolution from the beginning of print advertising to stars pushing their “favorite” cigarettes in commercials on black and white televisions.
Advertisement
SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Pixlee
JUNE 12, 2017
Load speed has long been a metric of focus for website developers and marketers alike, and this is particularly true in the e-commerce space. Shoppers’ rising expectations for brands to deliver quick and seamless online experiences leave little room for error. Conversion rates have been seen to increase by as much as 7% for every 1 second of load time improvement , making page optimization a seldom overlooked topic.
Pixlee
MARCH 8, 2018
The idea of community has become a major focus of brands in many verticals. While. traditional methods of marketing still have their place, community-building is now a. critical part of any holistic branding strategy. This element is all about building an identity. within existing networks of consumers, as modern brands are no longer simply about. companies that create products and services. Instead, brands are defined by the people. who are buying them.
Pixlee
AUGUST 1, 2017
User-generated content (UGC) images take the power of word-of-mouth to a new level, articulating the value of a product or service through a more authentic, visual lens. In today’s day and age, consumers can share their experiences with your company in a matter of seconds.
Pixlee
DECEMBER 1, 2016
Many brands focus on attracting Millennial customers but are finding it difficult to win over Millennial brand loyalty. Millennials are savvy consumers, they can sniff out the best deals and they recognize dishonest marketing very easily.
Advertisement
Learn the 10 worst social media marketing mistakes and how to avoid them.
Pixlee
APRIL 13, 2017
Social media is all about sharing content. On Instagram, this means reposting relevant community content in addition to your brand’s original content. Instagram repost allows users to easily share pictures from another user with their own followers.
Pixlee
DECEMBER 1, 2017
The new year is fast approaching, and marketers are already looking ahead to determine the direction of their digital marketing campaigns when we enter 2018. As the digital world is constantly changing, many marketers are wondering if their best move is to stay on their 2017 trajectory, or chart a different path forward. To help you out, here are five key trends you should consider when developing your 2018 strategy. Micro-Moments. What are “micro-moments” you ask?
Pixlee
FEBRUARY 23, 2018
In 2016, e-commerce fueled over $360 million in sales within the United States. Experts believe that the value of products sold to consumers will reach $638.1 million by 2022. The way that retailers acquire customers online has changed significantly over the last decade. The days of mass marketing have ended. Today, brands need to find more authentic ways to connect with their existing and potential customers.
Pixlee
OCTOBER 19, 2017
Yesterday the Ad Council announced the establishment of a Leadership Council comprised of media company, agency, and advertising executives whose companies will lend their expertise in support of the overarching mission of the Ad Council. I am honored to join this outstanding group of leaders from amazing companies like Xerox, Oracle, Toyota, and Uber, in joining forces with the Ad Council.
Advertisement
Discover just how easy it is to boost SEO with social media.
Pixlee
FEBRUARY 20, 2018
The transition to a digital economy has disrupted traditional ways of doing business, and companies are scrambling to keep up with consumer preferences in a digital marketplace. Slowly but surely, consumer habits are changing, and direct brands are weakening the stronghold long held by indirect brands. In fact, a recent report from the Interactive Advertising Bureau (IAB) states that “direct brands are supplanting the indirect brands that dominated the U.S.
Pixlee
DECEMBER 20, 2016
Your brand uses Instagram for a range of purposes. From sharing new products to getting the word out about pop-up sales, it’s an important platform to connect and engage with your customers through pictures and videos.
Pixlee
JANUARY 19, 2017
The 50 user generated content stats that all marketers need to know in order to successfully work with brand influencers, improve brand loyalty, and increase ecommerce sales. UGC and Brand Influencers. Influencer marketing is the fastest growing channel for customer acquisition.
Pixlee
FEBRUARY 19, 2018
We previously posted a list of the top 10 Digital Marketing Conferences occurring from January through June of 2018. Below are the conferences to consider in the second half of 2018 if you’re looking to expand your knowledge of digital marketing, learn from the best in the industry, and network. MozCon. July 9-11, 2018. Seattle, WA.
Advertisement
Get started on truly maximizing your LinkedIn presence with this informative eBook.
Pixlee
DECEMBER 13, 2016
When used in reference to technology, innovation has become a sort of cliche buzzword nowadays. And although the topic can lend itself towards flashiness over substance, there are other areas upon which innovation is seen on a daily basis: customer experience and social consciousness.
Pixlee
FEBRUARY 16, 2017
Marketing has always been an always-changing compilation of best practices. With the rapid progression of the internet, that evolution has sped up significantly. What was considered the world’s best ever marketing strategy six months ago might not even work today.
Pixlee
OCTOBER 18, 2016
Brands are quickly catching on to the value of influencer marketing. It’s a natural way to connect with Millennials and Generation Z - and to market products and services in a way that’s organic, authentic, and enticing.
Pixlee
FEBRUARY 14, 2018
Visual commerce enables brands to differentiate themselves online. As consumer preferences shifts to visual communication, using visual content such as close-up shots, 360 degree views, and videos, will lead to easier product discovery and increased conversions. According to eMarketer , nearly 75% of US internet users regularly or always search for visual content prior to making a purchase; only 3% never do.
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