Pixlee

How Pixlee Powers Web Personalization at Scale

Pixlee

Every community-driven brand looking to thrive in 2020 has at least one thing in common: they’re prioritizing personalization.

How to Attract the Right Influencers When Promoting Your Brand

Pixlee

There’s no denying the power that influencer marketing is a powerful force for myriad businesses. The relationships that brands build with influencers can create irreplicable value when executed well.

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The Top Influencer Marketing Predictions for 2020

Pixlee

The last decade has been huge for influencer marketing. So huge that it’s now hard to imagine our social media feeds without influencer marketing. . With so many technological changes on the horizon, what’s next for influencer marketing? .

The Top User-Generated Content Campaigns of 2019

Pixlee

Whether you’re looking to increase conversion rates, expand brand awareness or pretty much anything else, a well-crafted User Generated Content (UGC) campaign is an invaluable asset.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Trendjacking: Jumping In on Internet Culture & 3 Brands Doing it Right

Pixlee

Brands have been jumping in on relevant events for years, but it’s easier now more than ever for them to jump in on other trends that may not be completely relevant to their organization’s offering.

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Top 8 Mobile Shopping Trends in 2020

Pixlee

Mobile commerce has seen an incredible evolution over the last decade. From the original smartphones to voice commerce, and every small trend in between, staying ahead of mobile commerce trends can feel like an uphill battle.

The Top Five Up-and-Coming Fashion and Style Influencers

Pixlee

Influencer marketing is all the rage for brands that want to resonate with their customers in new and interesting ways. As this space matures, many brands find incredible success with smaller, niche influencers over larger influencers.

How to Use TikTok to Reach Audiences in China

Pixlee

Building global brand affinity has never had a lower barrier to enter, thanks to TikTok. Smart brands are learning how to use this channel to not only discover the best influencers but harness the global content to appeal to a broader variety of audiences.

Career Advice to Young Marketers in the Graduating Class of 2019

Pixlee

Recently, we sat down with Emma Cookson, Partner at Brandtech group, You & Mr. Jones , for a candid interview, where we broached the subject of the new cadre of 2019 marketers entering the workforce.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

7 Powerful Ways to Boost Conversions on Your Ecommerce Site

Pixlee

A brands website is a huge part of a company’s success. A good website can establish credibility and serves as the foundation for digital marketing efforts. With that in mind, a pleasant customer experience when visiting your website is crucial to your company’s success.

What Customer Experience Means Today

Pixlee

What do my customers want? The savviest business leaders need to ask themselves this question. Today’s companies know they’re in the customer experience business, and they’re beginning to recognize how they deliver to their customers is just as important as what they deliver.

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How Brands Can Vibe With Gen Z and Gen Alpha

Pixlee

The global internet users grew by 8.6% over the past year, and ecommerce now accounts for over 13% of all retail revenue, according to the latest figures. There’s a lot of money on the table if you know where to look. .

7 Tricks for Instagram Accounts with Low Engagement Rates

Pixlee

Ah, the ever-elusive Instagram engagement rate. Have you ever wondered what a good engagement rate is, how to increase yours, or why it even matters? Instagram engagement rates are actually declining for everyone – and they have been all year.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Content Strategy: When Less is More

Pixlee

High-quality content goes a lot further than large quantities of content in your content strategy. Chances are that you have clicked onto a site and immediately left because the content was marred by spelling mistakes, factual inconsistencies, or an awkward tone.

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Why Social Media Marketing Isn’t Synonymous with Community-Driven Marketing

Pixlee

Social media marketing is a powerhouse for brands, but to be successful it takes more than just sharing ads and branded content across social platforms. Brands need to take their marketing a step further by focusing on who matters most: their customers.

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Why Mission-Driven Brands are Winning in 2019

Pixlee

When it comes to today’s consumers, authenticity is key. They have more knowledge and information at their fingertips than ever before, and many potential customers do a lot of research before making a purchasing decision.

5 Strategies for Humanizing the Digital Customer Experience

Pixlee

Digital marketing has transformed both since its somewhat recent nascency. In many ways, digital marketing tactics have up-leveled customer experience, especially as most websites evolve beyond web 1.0 experiences.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

What a Modern Ecommerce Stack Looks Like

Pixlee

The standards for ideal user experience (UX) have grown significantly. With an evolving market place, customers expect innovative online storefronts that provide the latest technology. According to blog.sagipl.com , companies can increase sales by 62% after improving their ecommerce design.

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Improve Your Digital Marketing Tactics With User-Generated Content

Pixlee

Most digital marketing tactics ecommerce brands are using in 2019 can be improved with user-generated content (UGC). When digital marketing tactics are executed well with user-generated content, they offer a powerful advantage to traditional content.

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Three Simple Ways to Boost Ecommerce Sales with Influencer Marketing

Pixlee

When Content Marketing Institute talked to businesses about their challenges and perspectives on digital marketing, they found that a lot of them saw the value in using influencers.

How (and Why) You Should Attract Pet Owners to Your Brand

Pixlee

Scroll through any social media feed and you’re likely to see at least one picture of someone’s pet. It’s not your imagination, increased pet ownership is shifting consumer preference and disrupting industries in unusual ways.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

A Brand’s Guide to TikTok

Pixlee

The post A Brand’s Guide to TikTok appeared first on The Pixlee Blog. Brand Marketing

Social Media Platforms that Yield the Best User-Generated Content

Pixlee

Don’t be afraid to go outside the box to find appealing content. User-generated content is possibly one of the greatest hallmarks of social media platforms. With the rise of smartphones, every user has become their own publisher.

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This Overlooked Marketing Strategy Can Help You Succeed in 2019

Pixlee

Crafting a marketing strategy that is both flexible enough to allow for agile shifts within the organization, while retaining rigidity that the whole team can align with isn’t an easy task.

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Would Consumers Care if Your Brand Disappeared Tomorrow?

Pixlee

A recent survey report conducted by Havas Media revealed that consumers would not care if 77% of 1,800 brands from 31 markets and 22 industries disappeared. Even more, the study revealed that 58% of brand content is not meaningful.

How Augmented Reality Could Change User-Generated Content

Pixlee

In the summer of 2016, the world was forever changed with the release of Pokemon Go. The mobile game took everyone by storm, becoming the most popular and profitable mobile app of all time. Although the initial hype has died down, as of May 2018 it still boasted nearly 150 million active users. .

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Youtube vs Instagram vs TikTok: Which Channel is Best for Cosmetics Brands?

Pixlee

Social media video is tailor-made for cosmetics brands as both makeup and social media are inherently visual. But as new channels emerge and others transform, brands are taking stock of their audiences and budgets to maximize their growth.

3 Big Mistakes Brands Make with Instagram’s Shoppable Posts

Pixlee

Instagram is an incredibly powerful tool for B2C organizations. Through Instagram’s Shoppable Posts feature, you’re able to tag your products for one-click shopping directly on your feed. Yet even as powerful as it is, there are plenty of mistakes that significantly undercut its effectiveness.

Hosting Influencer Events: The Dos and Don’ts

Pixlee

One of the greatest benefits of utilizing influencers is the genuine connection they can build with a brand and its community.

Does Influencer Marketing Work with Baby Boomers?

Pixlee

With brands like Kylie Cosmetics and Fashion Nova leveraging young influencers to skyrocket to enormous valuations overnight, it can sometimes seem like the whole world of social media influence stops with millennials and Generation Z.

Top Black Friday and Cyber Monday Deals from the Hottest Brands of 2019

Pixlee

Black Friday and Cyber Monday 2019 are fast approaching, and it’s shaking out to be a sizeable one this year. We’re highlighting some of the most unique brands offering discounts this year that are sure to make your holiday shopping efficient and cost-effective. Article.

How to Negotiate with the Best Online Influencers

Pixlee

By partnering with established online influencers, you can build brand trust, increase customer engagement, and boost lead generation.