Expert insights. Personalized for you.
One of the most daunting goals of an ecommerce email marketer is to improve email performance. What can often feel like a zero-sum game between database subscriptions and conversions, finding the right balance that engages your subscribers without pushing too many away is a challenge. But in 2020, engaging your audience digitally is crucial. According to a Tagalys report, 81% of ecommerce businesses say that emails help in customer acquisition and better subscriber engagement. MORE
Public spaces that were once filled with crowds and camaraderie have largely shuttered in 2020, with an uncertain timeline for return. But people still seek ways to stay in shape – even if that means reconfiguring their workout regimen. MORE
Influencer marketing in 2020 looks very different than it did even one year ago. Now, compete-the-look images feature a mask and hand sanitizer. MORE
As some retailers begin to reopen in specific locations, brands are looking for ways to bring engaging user-generated content to their in-store displays and print. After months of shopping online, customers have grown accustomed to interacting with user-generated content and influencer campaigns. MORE
TikTok marketing is one of the top new tactics for video-obsessed marketers to try in 2020. Even if you’re a little late to the social media party and just learning how to use TikTok for marketing, understanding this channel isn’t difficult. . MORE
2020 has presented some unique changes to the way brands engage both organically and through paid social. With shifting budgets, content changes, and messaging rifts, marketers have had to embrace agility. And while many budgets have been shifted online, paid social has remained an interesting indicator of the state of marketing. These statistics on the state of paid social in 2020 help shed light on trends that are impacting brands, consumers, and the state of the world as we know it. MORE
Gen Z is the most diverse generation yet, and it’s no surprise they expect to see themselves represented in marketing content. But, it’s not only the newest generation that cares about inclusive marketing. MORE
Influencer marketing has emerged as a powerful force for businesses across many industries, and the relationships that brands can build with influencers can create irreplaceable value when executed well. . MORE
Influencers have become commonplace in the marketing content mix – they can offer social proof and unique access to niche communities that brands would otherwise find inaccessible. But like every marketing strategy, proving success of a campaign, program or channel is critical. MORE
Social media engagement is a critical indicator of health for community-driven brands. And with more people using social media to connect with brands than ever before, social media engagement should be increasing, right? But as volume increases, so does the need to stand out from other brands. MORE
Social media marketing has matured and changed since the early days of Facebook. Creating a social media presence has arguably more nuance now than it ever has before. Enter Social Media Coaches. . MORE
Inclusive marketing is more than just a buzzword. Brands who embrace diversity in their campaigns, content, and hiring practices are representing a wide range of races, genders, orientations, and abilities, to name a few things. MORE
The digital era has brought about a significant shift in how successful companies promote themselves. They’re replacing traditional models of advertising in favor of a more holistic approach. MORE
Influencer marketing is here to stay, regardless of travel and in-person events. Influencers provide a trustworthy connection with their fans, which brands can use to foster better connections with their audience. MORE
As many as 70% of millennials will buy from one brand over another based on the diversity that’s represented in its ad content. Inclusivity needs to be not only a goal in marketing but a priority. . MORE
The social media landscape is changing rapidly, as are the social media tactics brands use to stay in touch with their fans. Just when you’re on top of your game, you might need to go in a different direction to maintain your success. MORE
Stores across the country were forced to shut down physical operations as many states placed restrictions on indoor activities when COVID-19 struck. The business impact of the pandemic means that consumers are shifting more of their time online. MORE
The new year is coming up, and most of us are eager to turn a new page. 2020 has taught us that it’s not always possible to plan life too far ahead—but this shouldn‘t stand completely true for your yearly marketing strategy. MORE
Social media tools help marketers and creators get the most out of social platforms. The right social media tools in 2020 help improve your reach and engagement, but also create valuable moments of community and conversation. MORE
Instagram Reels are a new Instagram feature that allows users to make short, captivating, and fun video clips to entertain or attract new followers. MORE
The desire for diverse and inclusive branding isn’t new, but it’s become abundantly clear that today’s consumers want — and expect — brands to highlight real people who display the full spectrum of races, ethnicities, orientations, and abilities. MORE
We’re thrilled to announce that Pixlee is joining the new Shopify Plus Certified App Program as the very best UGC and influencer partner for brands using Shopify Plus. This certification reflects Pixlee’s dedication to building incredibly valuable solutions for the biggest and most successful brands in the world, according to Shopify Plus. Pixlee’s Shopify Plus integration enables brands to seamlessly tag and publish shoppable social galleries tied to products across all marketing channels. MORE
Now more than ever, it’s critical for companies to take the time to understand their customers. Transparency and authenticity are hugely important to today’s consumers, and brands who don’t work to understand their audience risk not only losing sales but facing powerful backlash from customers. . MORE
Travel and hospitality brands have faced one of the biggest challenges yet: 2020. After years of growth, fueled by influencers and social media, the travel industry has taken a significant hit. But that doesn’t mean there isn’t hope. . MORE
As more people engage with brands, businesses, and creators through digital channels, marketers are funneling their efforts to utilize short-form videos in their marketing campaigns. . When 4.57 MORE
Social media has completely changed how content is created and shared. But proper attribution and copyright have struggled to keep up with the viral nature of social content. Unsurprisingly, creators really want to be credited for their work. MORE
Creating the best user experience on an ecommerce website means the content has to be relatable, authentic, and informative. But for customers to convert, they need better context for products that many sites lack. MORE
Online shopping has been growing for the last several years, but with the drastic changes to daily life and new regulations on in-store shopping in 2020, ecommerce has accelerated even more. Using the right ecommerce tools is key for running an effective online store. MORE
Whether you’re a full-time influencer or looking for a cool side-hustle that leverages your social media channels, growing your influencer status starts with having the right tools. MORE
Sifting through the news cycle of 2020 to find important ecommerce takeaways hasn’t exactly been easy. Meanwhile, the world of ecommerce has seen some transformational changes as online shopping increased. MORE
As social media matures, its capability grows as well. Now, businesses aren’t just using social media to connect with customers and drive traffic to their sites. Instead, they are building deeply impactful social relationships on the networks with their community. And that relationship, combined with the resulting user-generated content is translating into a powerful impact on revenue. Many know this concept as social commerce. MORE
TikTok influencer marketing has gained significant traction since it’s founding but has truly skyrocketed in 2020. While the platform began as a music and dance video app for teenagers, it has grown recently, and now plenty of adults, brands, and businesses have a presence on the app too. MORE
Two of the most important days for any brand are quickly approaching – Black Friday and Cyber Monday (BFCM). These are the two days where people do the most shopping – in 2019 over 189.6 million people shopped during this extended holiday weekend alone, more than any other year. To get the most out of this shopping holiday, you need to prepare your brand. MORE
The first email marketing campaign was in 1978. It went out to 400 people and generated $13 million in sales, according to TowerData. Decades later, email marketing still generates the best ROI of any channel. MORE
Even with myriad unprecedented events in 2020, ecommerce has grown significantly. And while many brands were already thriving online, late arrivals to the ecommerce scene are catching up quickly. MORE
Your brand exists in a world of diversity, and it’s time for your marketing to reflect this. Focusing on inclusive representation will build stronger relationships with consumers and increase your revenue. MORE
Pixlee
DECEMBER 1, 2020
Influencer marketing has emerged as a powerful force for businesses across many industries, and the relationships that brands can build with influencers can create irreplaceable value when executed well. .
Pixlee
NOVEMBER 12, 2020
Social media marketing has matured and changed since the early days of Facebook. Creating a social media presence has arguably more nuance now than it ever has before. Enter Social Media Coaches. .
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Pixlee
NOVEMBER 2, 2020
Travel and hospitality brands have faced one of the biggest challenges yet: 2020. After years of growth, fueled by influencers and social media, the travel industry has taken a significant hit. But that doesn’t mean there isn’t hope. .
Pixlee
NOVEMBER 4, 2020
As more people engage with brands, businesses, and creators through digital channels, marketers are funneling their efforts to utilize short-form videos in their marketing campaigns. . When 4.57
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A beginner's guide to social media automation tools and getting automation right.
Pixlee
AUGUST 26, 2020
Whether you’re a full-time influencer or looking for a cool side-hustle that leverages your social media channels, growing your influencer status starts with having the right tools.
Pixlee
OCTOBER 27, 2020
As some retailers begin to reopen in specific locations, brands are looking for ways to bring engaging user-generated content to their in-store displays and print. After months of shopping online, customers have grown accustomed to interacting with user-generated content and influencer campaigns.
Pixlee
NOVEMBER 18, 2020
Influencers have become commonplace in the marketing content mix – they can offer social proof and unique access to niche communities that brands would otherwise find inaccessible. But like every marketing strategy, proving success of a campaign, program or channel is critical.
Pixlee
OCTOBER 21, 2020
Social media has completely changed how content is created and shared. But proper attribution and copyright have struggled to keep up with the viral nature of social content. Unsurprisingly, creators really want to be credited for their work.
Pixlee
OCTOBER 16, 2020
The new year is coming up, and most of us are eager to turn a new page. 2020 has taught us that it’s not always possible to plan life too far ahead—but this shouldn‘t stand completely true for your yearly marketing strategy.
Pixlee
SEPTEMBER 29, 2020
The digital era has brought about a significant shift in how successful companies promote themselves. They’re replacing traditional models of advertising in favor of a more holistic approach.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Pixlee
SEPTEMBER 14, 2020
TikTok influencer marketing has gained significant traction since it’s founding but has truly skyrocketed in 2020. While the platform began as a music and dance video app for teenagers, it has grown recently, and now plenty of adults, brands, and businesses have a presence on the app too.
Pixlee
NOVEMBER 10, 2020
The first email marketing campaign was in 1978. It went out to 400 people and generated $13 million in sales, according to TowerData. Decades later, email marketing still generates the best ROI of any channel.
Pixlee
JULY 20, 2020
Influencer marketing in 2020 looks very different than it did even one year ago. Now, compete-the-look images feature a mask and hand sanitizer.
Pixlee
SEPTEMBER 10, 2020
Instagram Reels are a new Instagram feature that allows users to make short, captivating, and fun video clips to entertain or attract new followers.
Pixlee
AUGUST 28, 2020
Now more than ever, it’s critical for companies to take the time to understand their customers. Transparency and authenticity are hugely important to today’s consumers, and brands who don’t work to understand their audience risk not only losing sales but facing powerful backlash from customers. .
Advertisement
SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Pixlee
SEPTEMBER 21, 2020
As many as 70% of millennials will buy from one brand over another based on the diversity that’s represented in its ad content. Inclusivity needs to be not only a goal in marketing but a priority. .
Pixlee
SEPTEMBER 17, 2020
Even with myriad unprecedented events in 2020, ecommerce has grown significantly. And while many brands were already thriving online, late arrivals to the ecommerce scene are catching up quickly.
Pixlee
SEPTEMBER 8, 2020
Gen Z is the most diverse generation yet, and it’s no surprise they expect to see themselves represented in marketing content. But, it’s not only the newest generation that cares about inclusive marketing.
Pixlee
SEPTEMBER 3, 2020
Inclusive marketing is more than just a buzzword. Brands who embrace diversity in their campaigns, content, and hiring practices are representing a wide range of races, genders, orientations, and abilities, to name a few things.
Advertisement
Learn the 10 worst social media marketing mistakes and how to avoid them.
Pixlee
OCTOBER 8, 2020
Instagram is one of the top social media channels for brands to engage with fans. But monitoring engagement and growth on that channel alone can be time consuming.
Pixlee
JULY 27, 2020
Social media engagement is a critical indicator of health for community-driven brands. And with more people using social media to connect with brands than ever before, social media engagement should be increasing, right? But as volume increases, so does the need to stand out from other brands.
Pixlee
JULY 29, 2020
Public spaces that were once filled with crowds and camaraderie have largely shuttered in 2020, with an uncertain timeline for return. But people still seek ways to stay in shape – even if that means reconfiguring their workout regimen.
Pixlee
AUGUST 17, 2020
The social media landscape is changing rapidly, as are the social media tactics brands use to stay in touch with their fans. Just when you’re on top of your game, you might need to go in a different direction to maintain your success.
Advertisement
Discover just how easy it is to boost SEO with social media.
Pixlee
AUGUST 22, 2020
Stores across the country were forced to shut down physical operations as many states placed restrictions on indoor activities when COVID-19 struck. The business impact of the pandemic means that consumers are shifting more of their time online.
Pixlee
AUGUST 19, 2020
One of the most profitable selling tools, email marketing offers a high-value connection between marketers and clients and will likely be relevant for decades to come.
Pixlee
OCTOBER 15, 2020
Two of the most important days for any brand are quickly approaching – Black Friday and Cyber Monday (BFCM). These are the two days where people do the most shopping – in 2019 over 189.6 million people shopped during this extended holiday weekend alone, more than any other year. To get the most out of this shopping holiday, you need to prepare your brand.
Pixlee
AUGUST 21, 2020
Your brand exists in a world of diversity, and it’s time for your marketing to reflect this. Focusing on inclusive representation will build stronger relationships with consumers and increase your revenue.
Pixlee
OCTOBER 12, 2020
Creating the best user experience on an ecommerce website means the content has to be relatable, authentic, and informative. But for customers to convert, they need better context for products that many sites lack.
Pixlee
AUGUST 5, 2020
Online shopping has been growing for the last several years, but with the drastic changes to daily life and new regulations on in-store shopping in 2020, ecommerce has accelerated even more. Using the right ecommerce tools is key for running an effective online store.
Pixlee
JULY 22, 2020
Social media tools help marketers and creators get the most out of social platforms. The right social media tools in 2020 help improve your reach and engagement, but also create valuable moments of community and conversation.
Pixlee
AUGUST 12, 2020
Influencer marketing is here to stay, regardless of travel and in-person events. Influencers provide a trustworthy connection with their fans, which brands can use to foster better connections with their audience.
Pixlee
AUGUST 10, 2020
TikTok marketing is one of the top new tactics for video-obsessed marketers to try in 2020. Even if you’re a little late to the social media party and just learning how to use TikTok for marketing, understanding this channel isn’t difficult. .
Pixlee
AUGUST 3, 2020
Sifting through the news cycle of 2020 to find important ecommerce takeaways hasn’t exactly been easy. Meanwhile, the world of ecommerce has seen some transformational changes as online shopping increased.
Pixlee
MAY 28, 2020
As social media matures, its capability grows as well. Now, businesses aren’t just using social media to connect with customers and drive traffic to their sites. Instead, they are building deeply impactful social relationships on the networks with their community. And that relationship, combined with the resulting user-generated content is translating into a powerful impact on revenue. Many know this concept as social commerce.
Pixlee
AUGUST 25, 2020
The desire for diverse and inclusive branding isn’t new, but it’s become abundantly clear that today’s consumers want — and expect — brands to highlight real people who display the full spectrum of races, ethnicities, orientations, and abilities.
Pixlee
APRIL 14, 2020
We’re thrilled to announce that Pixlee is joining the new Shopify Plus Certified App Program as the very best UGC and influencer partner for brands using Shopify Plus. This certification reflects Pixlee’s dedication to building incredibly valuable solutions for the biggest and most successful brands in the world, according to Shopify Plus. Pixlee’s Shopify Plus integration enables brands to seamlessly tag and publish shoppable social galleries tied to products across all marketing channels.
Pixlee
MAY 21, 2020
2020 has presented some unique changes to the way brands engage both organically and through paid social. With shifting budgets, content changes, and messaging rifts, marketers have had to embrace agility. And while many budgets have been shifted online, paid social has remained an interesting indicator of the state of marketing. These statistics on the state of paid social in 2020 help shed light on trends that are impacting brands, consumers, and the state of the world as we know it.
Pixlee
JUNE 30, 2020
One of the most daunting goals of an ecommerce email marketer is to improve email performance. What can often feel like a zero-sum game between database subscriptions and conversions, finding the right balance that engages your subscribers without pushing too many away is a challenge. But in 2020, engaging your audience digitally is crucial. According to a Tagalys report, 81% of ecommerce businesses say that emails help in customer acquisition and better subscriber engagement.
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