5 Great Homepage Galleries Featuring Shoppable UGC


Shoppable user-generated content (UGC) is essential for any modern ecommerce homepage. UGC generates trust, helps drive organic product discovery, and helps brands keep their homepages up to date. By using UGC, online retailers can reduce bounce rates and improve their overall performance.

UGC 65

Important Information Regarding Changes to Instagram’s Application Programming Interface


Effective today, April 4, 2018 , and without advance notice with regard to the immediate implementation of the changes, Instagram deployed changes to their API affecting all users of the Instagram API for access to Instagram data. How does Instagram’s API affect Pixlee?

5 Things You Didn’t Know You Could Do with Pixlee


Pixlee’s industry-leading UGC platform is known for its extensive content creation, curation, and multi-channel publishing capabilities.

UGC 70

3 Brands Boosting E-commerce Sales with User-Generated Content 


User-generated content is becoming a mainstay of any marketing strategy. It’s been proven that integrating UGC into brand marketing campaigns helps acquire new customers, drive loyalty, and increase revenue. Consumers trust user-generated content above branded content and are more likely to make a purchase based on the word of mouth marketing from their peers. UGC marketing is powerful because it can be used across multiple channels and platforms.

UGC 59

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

IAB Research Shows Digitally Native Brands Are Driving Growth


My Day With Shopify


Recently, I had the privilege of speaking at eCommerce giant, Shopify’s, roadshow event, “A Day With Shopify.” Merchants, developers, and entrepreneurs of all types gathered in Vancouver, BC, for a one-day meet up to learn tips and tricks and share best practices for all things eCommerce.

API 40

7 Great User-Generated Content Campaigns


User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. The idea behind user-generated content is that customers, followers, and partners will provide a more trustworthy recommendation than the brand itself when it comes to making a buying decision. According to a report from Adweek , 85% of users surveyed found visual UGC to be more influential than content made by the brands directly.

UGC 52

5 Ways to Tell Your Brand Story on Instagram


A growing number of marketers are tapping into the power of Instagram to tell their brand story. With features such as Instagram Stories, Instagram Live, and video uploads, Instagram offers plenty of ways to share a brand’s message to a large, yet targeted audience.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

10 Travel Influencers Your Brand Should Partner With


Social-media savvy travelers are making an indelible mark on the travel and hospitality industries. Influencers have become an integral part of many brands’ marketing strategies as today’s consumers trust peer recommendations above all other forms of marketing. Engagement, visibility, number of followers, and increased sales are just some of the metrics influencer campaigns can drive.

What Your Brand Can Learn from Warby Parker’s Massive Success


In 2008, the concept of buying eyeglasses online was still just that – a concept. Neil Blumenthal, Dave Gilboa, Andy Hunt and Jeff Raider had the audacity to question (1) why eyeglasses were so expensive and (2) why they weren’t sold online.

In the Billion Dollar Athleisure Market, Here’s What Alo Yoga is Doing Right


In the past few years, athleisure has been one of the more prevalent trends in the fashion and apparel industry. It’s no surprise that with the surge of consumer enthusiasm—and willingness to spend—that it’s an extremely competitive space for businesses to be in right now.

5 Free Hashtag Analytics Tools That Every Brand Needs


Hashtags are an integral part of finding and joining social conversations on a number of platforms, including Twitter, Instagram, and Pinterest.

Why We Love the New Instagram Stories Archive Feature


Earlier this month, Instagram announced a couple of new tools to enhance to their popular Stories feature, Archive and Highlights. Stories will now be automatically saved to users’ private Archives after they expire.

A World Gone Social

Learn how companies must adapt to survive.

The Top 10 eCommerce Conferences of 2018


If you’re looking to master eCommerce for your business, there are several can’t-miss conferences in 2018! In addition to providing networking opportunities, attending these conferences can offer a chance to learn from the best and brightest in the industry. In this post, you will find a chronological list of the top 10 eCommerce conferences to attend in 2018 with amazing speakers covering a wide variety of topics from influencer marketing to digital storytelling.

7 Steps to a Successful Influencer Marketing Strategy


Influencer marketing has become an integral part of social media strategy for many brands. The chart below demonstrates just how many brands in different industries are working with influencers on Instagram, according to a recent report from L2 Inc.

The Statistics on Social Media All Marketers Need to Know


Why is it important to know statistics about social media? These statistics can help you and your brand drive social media engagement and growth. Knowing the social media user statistics will help you define and target your social media strategy to best reach your followers and drive growth.

How Instagram Polls Can Enhance Influencer Marketing


Influencer marketing isn’t the next big thing—it’s already a big thing. Influencers promoting brands existed long before the digital revolution from the beginning of print advertising to stars pushing their “favorite” cigarettes in commercials on black and white televisions.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How to Optimize Your Website’s Perceived Load Speed


Load speed has long been a metric of focus for website developers and marketers alike, and this is particularly true in the e-commerce space. Shoppers’ rising expectations for brands to deliver quick and seamless online experiences leave little room for error. Conversion rates have been seen to increase by as much as 7% for every 1 second of load time improvement , making page optimization a seldom overlooked topic.

The Role of Community in Modern Branding


The idea of community has become a major focus of brands in many verticals. While. traditional methods of marketing still have their place, community-building is now a. critical part of any holistic branding strategy. This element is all about building an identity. within existing networks of consumers, as modern brands are no longer simply about. companies that create products and services. Instead, brands are defined by the people. who are buying them.

How to Measure the ROI of User-Generated Content


User-generated content (UGC) images take the power of word-of-mouth to a new level, articulating the value of a product or service through a more authentic, visual lens. In today’s day and age, consumers can share their experiences with your company in a matter of seconds.

ROI 60

How to Win Millennials' Brand Loyalty


Many brands focus on attracting Millennial customers but are finding it difficult to win over Millennial brand loyalty. Millennials are savvy consumers, they can sniff out the best deals and they recognize dishonest marketing very easily.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How to Repost and Build a Brand Community on Instagram


Social media is all about sharing content. On Instagram, this means reposting relevant community content in addition to your brand’s original content. Instagram repost allows users to easily share pictures from another user with their own followers.

5 Key Trends to Inform Your 2018 Digital Marketing Strategy


The new year is fast approaching, and marketers are already looking ahead to determine the direction of their digital marketing campaigns when we enter 2018. As the digital world is constantly changing, many marketers are wondering if their best move is to stay on their 2017 trajectory, or chart a different path forward. To help you out, here are five key trends you should consider when developing your 2018 strategy. Micro-Moments. What are “micro-moments” you ask?

3 New Trends in Retail Customer Acquisition


In 2016, e-commerce fueled over $360 million in sales within the United States. Experts believe that the value of products sold to consumers will reach $638.1 million by 2022. The way that retailers acquire customers online has changed significantly over the last decade. The days of mass marketing have ended. Today, brands need to find more authentic ways to connect with their existing and potential customers.

Pixlee’s CEO on Joining The Ad Council’s Leadership Council


Yesterday the Ad Council announced the establishment of a Leadership Council comprised of media company, agency, and advertising executives whose companies will lend their expertise in support of the overarching mission of the Ad Council. I am honored to join this outstanding group of leaders from amazing companies like Xerox, Oracle, Toyota, and Uber, in joining forces with the Ad Council.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

What Does Omni-Channel Retail Mean in 2018?


The transition to a digital economy has disrupted traditional ways of doing business, and companies are scrambling to keep up with consumer preferences in a digital marketplace. Slowly but surely, consumer habits are changing, and direct brands are weakening the stronghold long held by indirect brands. In fact, a recent report from the Interactive Advertising Bureau (IAB) states that “direct brands are supplanting the indirect brands that dominated the U.S.

Why “Regram"? How Reposting on Instagram Can Build Your Brand


Your brand uses Instagram for a range of purposes. From sharing new products to getting the word out about pop-up sales, it’s an important platform to connect and engage with your customers through pictures and videos.

The 50 User Generated Content Stats You Need to Know


The 50 user generated content stats that all marketers need to know in order to successfully work with brand influencers, improve brand loyalty, and increase ecommerce sales. UGC and Brand Influencers. Influencer marketing is the fastest growing channel for customer acquisition.

UGC 67

Top 10 Digital Marketing Conferences of 2018 (Part 2)


We previously posted a list of the top 10 Digital Marketing Conferences occurring from January through June of 2018. Below are the conferences to consider in the second half of 2018 if you’re looking to expand your knowledge of digital marketing, learn from the best in the industry, and network. MozCon. July 9-11, 2018. Seattle, WA.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

5 Innovative Brands to Emulate


When used in reference to technology, innovation has become a sort of cliche buzzword nowadays. And although the topic can lend itself towards flashiness over substance, there are other areas upon which innovation is seen on a daily basis: customer experience and social consciousness.

Forget Everything You've Learned about Influencer Marketing


Marketing has always been an always-changing compilation of best practices. With the rapid progression of the internet, that evolution has sped up significantly. What was considered the world’s best ever marketing strategy six months ago might not even work today.

The Indispensable Role of Social Brand Influencers


Brands are quickly catching on to the value of influencer marketing. It’s a natural way to connect with Millennials and Generation Z - and to market products and services in a way that’s organic, authentic, and enticing.

Six Reasons to Embrace Visual Commerce in 2018


Visual commerce enables brands to differentiate themselves online. As consumer preferences shifts to visual communication, using visual content such as close-up shots, 360 degree views, and videos, will lead to easier product discovery and increased conversions. According to eMarketer , nearly 75% of US internet users regularly or always search for visual content prior to making a purchase; only 3% never do.

UGC 40