The 2017 Internet Trends that Brands Need to Know


Mary Meeker is ready with her 2017 internet trends report , which she delivered at this year’s Code Conference in California. At 350 pages, there’s a ton of data, but here are the five takeaways that all brands need to know.

Use Photos from Social Media to Combat Abandoned Shopping Carts


Marketing and e-commerce professionals project almost visceral reactions when talking about shopping cart abandonment. They are aware that it’s a big problem yet at the same time a lucrative opportunity.

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How to Optimize Your Website’s Perceived Load Speed


Load speed has long been a metric of focus for website developers and marketers alike, and this is particularly true in the e-commerce space. Shoppers’ rising expectations for brands to deliver quick and seamless online experiences leave little room for error. Conversion rates have been seen to increase by as much as 7% for every 1 second of load time improvement , making page optimization a seldom overlooked topic.

The 5 Aspirational Brands Millennials Are Obsessed With


Did you know millennials are the largest living generation? With 75.4 million people between the ages of 18 and 34 (as of 2015), it’s no wonder brands everywhere are trying to make their mark within the millennial demographic

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

5 Visual Marketing Facts You Need to Know


The fight for the consumer’s attention has never been so competitive and the margin of error so slim.

The What, Why, and How of Brand Awareness


New businesses today have a huge opportunity in social media. Yet they have no shortage of competition from brands looking to be the leaders in their industries.

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How AirBnB Thrives on User Generated Content


Millennials spend 30% of their media time (5 hours/day) engaged with user-generated content (UGC). Coincidently, this is the same generation that drives AirBnB’s success in the sharing economy.

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How to Build a Brand Lifestyle 101


A ‘ lifestyle brand ’ can best be described as a company that serves to cater its products or services to a specific group or culture of people based on expressed interests, attitudes, opinions, etc.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How Instagram Has Taken Over Tourism Marketing


The spectacular Northern Lights. The mountains of Cape Town. The lush greenery of Machu Picchu. These popular sights have long been the fodder for traditional destination marketing strategies. .

The 50 User Generated Content Stats You Need to Know


The 50 user generated content stats that all marketers need to know in order to successfully work with brand influencers, improve brand loyalty, and increase ecommerce sales. UGC and Brand Influencers. Influencer marketing is the fastest growing channel for customer acquisition.

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The Best Instagram Tools for Brands


With the number of brands succeeding in strategic Instagram engagement tactics, the marketing power of this social media platform is obvious. Although there’s a lot of potential for reaching and converting target customers on this social network, Instagram also comes with a number of challenges.

How to Use Social Data Analytics to Inform Your Marketing Strategy


Social media contains a wealth of data that is invaluable to marketers. Social media data is made up of collected information from social networks that shows how users engage with, view, or share content. Tracking and analyzing those metrics can help to inform a successful marketing strategy.

User Generated Content 101


Social media marketers are often encouraged to develop and curate user generated content, but what is user generated content and why is it important?

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A World Gone Social

Learn how companies must adapt to survive.

5 Ways Hospitality Marketers Can Use Travel Influencers


Social-media savvy travelers are making an indelible mark on the travel and hospitality industries. Social media influencers' reach on different social media platforms can equal over 5 figures in new bookings for travel brands

Why “Regram"? How Reposting on Instagram Can Build Your Brand


Your brand uses Instagram for a range of purposes. From sharing new products to getting the word out about pop-up sales, it’s an important platform to connect and engage with your customers through pictures and videos.

How to Create Social Media Awareness for Your Brand


The advent of social media revolutionized the way brands communicated with customers. Instead of trying to broadcast an advertising message that somehow connected with the individual, brands are connecting with their target customer base by having an active presence on the platforms their customers are active on—particularly, on social media. The only problem? Countless businesses and brands are all competing for that individual’s attention. Why should browsers follow you?

3 Ways to Check if Your Brand Influencer Has Fake Followers


Working with brand influencers is an excellent way for a brand to expand its audience, develop social proof, and create user generated content. However, brands need to carefully vet their influencers before initiating a partnership.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How Lifestyle Brands Nail Millennial Marketing


As brands seek to tackle the challenge of marketing to millennials, they are discovering that it’s not just a product they need to sell, but a lifestyle. The concept of a “lifestyle brand” has grown in popularity because it uniquely captures the attention of the millennial shopper

How National Geographic’s Successful Social Media Campaigns Build Engagement


National Geographic is one of the top Instagram accounts online today with more than 61.4 million followers, and it's easy to see why with its access to gorgeous global imagery and the world's top photo-explorers.

5 Types of Brand Influencers: Which One is Right for You?


If you’re familiar with influencer marketing, you probably know that finding the right influencers is one of the biggest challenges brands face. Should you work with a celebrity Instagrammer? What about a trendsetting YouTuber?

How to Repost and Build a Brand Community on Instagram


Social media is all about sharing content. On Instagram, this means reposting relevant community content in addition to your brand’s original content. Instagram repost allows users to easily share pictures from another user with their own followers.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Forget Everything You've Learned about Influencer Marketing


Marketing has always been an always-changing compilation of best practices. With the rapid progression of the internet, that evolution has sped up significantly. What was considered the world’s best ever marketing strategy six months ago might not even work today.

5 Business Benefits of Social Commerce


Social Commerce Definition : What is social commerce? Social ecommerce is when social media platforms are used to make a more personalized and targeted in-app experience shopping experience for customers. Simply put, it brings ecommerce functionality directly into social media platforms.

How Social Media Influencers Make or Break Your Business


When modern brands try to find powerful, cost-effective marketing solutions, they inevitably decide that social media influencers are the key to furthering their message authentically and successfully.

The Statistics on Social Media All Marketers Need to Know


Why is it important to know statistics about social media? These statistics can help you and your brand drive social media engagement and growth. Knowing the social media user statistics will help you define and target your social media strategy to best reach your followers and drive growth.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Social Media’s Role Across the Customer Journey


Social media marketing and social sharing in particular can help to move potential customers move through the customer journey, all the way from first learning about your brand to actively advocating for it

Top 10 Travel Marketing Conferences of 2017


We’ve put together our list of the 10 must-attend travel marketing conferences of 2017 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. The NY Times Travel Show : New York City, NY (January 27 – 29 2017).

13 Amazing Facts About Digitally Native Vertical Brands


The future of online retail is here, now, and quickly becoming the norm. Familiar with Warby Parker? Dollar Shave Club? Alo Yoga? These examples of vertical commerce (or v-commerce for short)—also known as digitally-native vertical brands (DNVB) —are quickly becoming forces to be reckoned with. Marketing expert and CEO of Bonobos, Andy Dunn coined the phrase “digitally-native vertical brands” for companies that have essentially been born to function online.

How to Get Started with User Generated Content


User-generated content (UGC) feels like one of the biggest trends in marketing right now—it’s considered the most authentic and trusted form of media available. What does this mean for your brand? That the content your customers post about you online can be your most valuable marketing asset.

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Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

5 Different Ways to Weave Earned Content Into Your Marketing Mix


When Burberry launched their “The Art of the Trench” site in 2009, allowing users to upload pictures of themselves wearing the company’s products (or just interact with them), they saw a 50% increase in ecommerce sales.

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A Gen Z's Perspective on What Makes for an Authentic Brand


My name is Devon Smith; I’m a 14-year-old freshman in high school and am an active Instagram-er and snapchat-er. As such, I have noticed a few things about brands on the platform.

The Indispensable Role of Social Brand Influencers


Brands are quickly catching on to the value of influencer marketing. It’s a natural way to connect with Millennials and Generation Z - and to market products and services in a way that’s organic, authentic, and enticing.

How to Add a Free Instagram Feed to Your Website


Customer photos from social media don’t have to—and shouldn’t—just stay on the platforms they originate from. They’re much more powerful when they’re shared on your site.

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