Pixlee

Three Reasons Why Your Social Media Profiles Are Losing Followers

Pixlee

Marketing on social media is not a personal choice anymore. With almost 4 billion combined active users of various social media platforms, the audience present on these platforms is simply too big to be ignored from a marketing perspective.

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The 5 Things Social Media Marketers Need to Know about Mental Health

Pixlee

Social media helps us connect with friends, family, and even strangers from halfway around the world. When used right, it can be a great way to nurture healthy relationships with people who share the same interests.

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5 SEO Trends for 2021 Ecommerce Marketers Need to Watch

Pixlee

As most customer interactions remain online, optimizing for search traffic is paramount to success in 2021. In this article, let’s look at those trends for next year.

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Why User-Generated Content and Influencer Marketing Stole the Show at the Super Bowl

Pixlee

Over the last few decades, the Super Bowl has been the gold standard of advertising opportunities for many brands. As one of the year’s most-watched television broadcasts, the Super Bowl has become a massive national holiday.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

10 Tips for Increasing Your Brand’s Instagram Growth in 2021

Pixlee

As social media has become the new way to reach customers, sell products, and get visibility for brand messages, the importance of maintaining or even building a presence online is growing. Of course, the importance of various social media platforms is not always the same. .

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Micro-Influencer Marketing: A Guide to Getting Better Engagement

Pixlee

Marketing dynamics are constantly evolving to fit today’s digital world. Banners, billboards, television, and radio advertisements were once the most popular way to promote products. Today, social media platforms have changed the way products are advertised.

4 Financial Trends Marketers Should Know About Gen Z

Pixlee

Gen Z is made up of individuals born between the years 1997 and 2012. This classification of children and young adults is among the most educated, influential, and technologically-experienced generation the world has ever seen.

4 Easy Ways to Use Social Media for Customer Feedback

Pixlee

Social media is a great tool for engaging with your customer base , as well as finding new potential clients. It’s also an amazing tool for gathering customer feedback as well as keeping your finger on the pulse.

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Welcome Julie Preis to Pixlee

Pixlee

Editor’s note: We’re excited to welcome Julie Preis to Pixlee! Julie joins us with an impressive background within the user-generated content and mobile marketing industry. We asked her to share some thoughts on her journey to Pixlee and thoughts on the industry overall.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How Digital Marketing Drove Customer Experience in Unpredictable Times

Pixlee

In 2020, a crucial lesson surfaced between consumers and businesses: digital customer experience is vital at every level. Companies had to look beyond their customer experience models and pivot their digital marketing strategies to accommodate rapidly increasing online consumer demands.

7 Marketing Ideas For Hospitality Brands During A Travel Lull

Pixlee

Travel and hospitality brands have faced one of the biggest challenges yet: 2020. After years of growth, fueled by influencers and social media, the travel industry has taken a significant hit. But that doesn’t mean there isn’t hope. .

How to Run a Fake Instagram Followers Audit

Pixlee

With more than 1 billion active users on its platform, Instagram is one of the most influential social media platforms in existence. Many businesses use Instagram influencers to help market their products and services.

7 Tools to Become a Better Influencer

Pixlee

Whether you’re a full-time influencer or looking for a cool side-hustle that leverages your social media channels, growing your influencer status starts with having the right tools.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How To Execute Memorable Instagram Campaigns – Beyond the Holidays

Pixlee

With the holidays quickly coming and going, it’s important for brands to keep the good cheer with their community into the new year. While many tactics appear to be seasonally bound, a lot of the top-performing holiday campaigns can extend well-beyond the season. .

Video Marketing in 2020: How Brands Can Use Short-form Video to Succeed

Pixlee

As more people engage with brands, businesses, and creators through digital channels, marketers are funneling their efforts to utilize short-form videos in their marketing campaigns. . When 4.57

Why Content Creators Make Great Social Media Managers for Brands

Pixlee

Anyone with a smartphone and internet connection can become an internet sensation overnight. While not a new trend, social media content creators are blurring the line between brands, media powerhouses and marketers. .

Bring Social Offline with Pixlee’s In-Store Download Feature

Pixlee

As some retailers begin to reopen in specific locations, brands are looking for ways to bring engaging user-generated content to their in-store displays and print. After months of shopping online, customers have grown accustomed to interacting with user-generated content and influencer campaigns.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Onboarding is Better with a Buddy

Pixlee

Editor’s Note: This post was originally featured on Medium , but has been reposted here with the author’s permission. For new hires, the first day, week, and even month can evoke a range of emotions in people.

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Scaling Permission With Creator Content

Pixlee

Social media has completely changed how content is created and shared. But proper attribution and copyright have struggled to keep up with the viral nature of social content. Unsurprisingly, creators really want to be credited for their work.

Going Beyond Loyalty Programs: 7 Ways to Create More Loyal Customers

Pixlee

Repeat buyers are an ecommerce marketer’s dream. But building that loyalty is increasingly difficult in modern times. Traditional top-down marketing strategies and sales pitches will fall flat with modern audiences. .

3 Reasons Why TikTok is Pivotal for Influencer Marketing

Pixlee

TikTok influencer marketing has gained significant traction since it’s founding but has truly skyrocketed in 2020. While the platform began as a music and dance video app for teenagers, it has grown recently, and now plenty of adults, brands, and businesses have a presence on the app too.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Five New Ways to Celebrate Customers and Boost Engagement

Pixlee

As they progress on a journey with your brand, customers reach various milestones that make them more likely to share your product on social media.

What are Instagram Reels? Plus 3 Brands Winning with Instagram Reels

Pixlee

Instagram Reels are a new Instagram feature that allows users to make short, captivating, and fun video clips to entertain or attract new followers.

How to Measure Customer Engagement and Why It’s Important

Pixlee

The digital era has brought about a significant shift in how successful companies promote themselves. They’re replacing traditional models of advertising in favor of a more holistic approach.

5 Post-Lockdown Influencer Marketing Trends

Pixlee

Influencer marketing in 2020 looks very different than it did even one year ago. Now, compete-the-look images feature a mask and hand sanitizer.

The Top Ecommerce Tools in 2020

Pixlee

Online shopping has been growing for the last several years, but with the drastic changes to daily life and new regulations on in-store shopping in 2020, ecommerce has accelerated even more. Using the right ecommerce tools is key for running an effective online store.

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How to Create an Adaptable Content Strategy with User-Generated Content

Pixlee

The new year is coming up, and most of us are eager to turn a new page. 2020 has taught us that it’s not always possible to plan life too far ahead—but this shouldn‘t stand completely true for your yearly marketing strategy.

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What Gen Z NEEDS From Brands

Pixlee

Now more than ever, it’s critical for companies to take the time to understand their customers. Transparency and authenticity are hugely important to today’s consumers, and brands who don’t work to understand their audience risk not only losing sales but facing powerful backlash from customers. .

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Pixlee and TurnTo Merge To Become the Leader in Customer-Powered Commerce

Pixlee

Today we embark on a new adventure alongside our longtime partners, TurnTo, as one combined entity dedicated to building customer-powered commerce. . Customer-Powered Commerce.

5 Times Brands Used User-Generated Content to Build Inclusivity

Pixlee

As many as 70% of millennials will buy from one brand over another based on the diversity that’s represented in its ad content. Inclusivity needs to be not only a goal in marketing but a priority. .

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Five Ways to Make Your Next Marketing Campaign More Diverse

Pixlee

Gen Z is the most diverse generation yet, and it’s no surprise they expect to see themselves represented in marketing content. But, it’s not only the newest generation that cares about inclusive marketing.

The 2020 Black Friday Cyber Monday Ecommerce Checklist

Pixlee

Even with myriad unprecedented events in 2020, ecommerce has grown significantly. And while many brands were already thriving online, late arrivals to the ecommerce scene are catching up quickly.

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4 Brands Embracing Diversity in Their Content

Pixlee

Inclusive marketing is more than just a buzzword. Brands who embrace diversity in their campaigns, content, and hiring practices are representing a wide range of races, genders, orientations, and abilities, to name a few things.

The Top 5 Social Media Tools in 2020

Pixlee

Social media tools help marketers and creators get the most out of social platforms. The right social media tools in 2020 help improve your reach and engagement, but also create valuable moments of community and conversation.

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Social Media Engagement: 5 Revamped Tricks for Brands

Pixlee

Social media engagement is a critical indicator of health for community-driven brands. And with more people using social media to connect with brands than ever before, social media engagement should be increasing, right? But as volume increases, so does the need to stand out from other brands.