Pixlee

How Marketers Can Drive More Conversions with Inspiration Galleries

Pixlee

Digitally-Native cosmetics retailer Morphe hit the online makeup scene in 2008 and rapidly established themselves as a cosmetics powerhouse.

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Email Marketing Basics: How Brands Can Boost Conversions from Email in 2019

Pixlee

Email marketing best practices are critical for ensuring your emails are being well received by your audience. Depending on your email program, you might need to adjust your strategy to maximize your return-on-investment for this channel in 2019. Prepare for 2019 by reviewing the best practices every brand marketer swears by. Clean Your Email List. Email addresses often “go bad” over time. Maybe a follower opted-in with a work email that went invalid after they left the company, for instance.

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2019 Influencer Marketing Trends for Brands

Pixlee

Influencer marketing has proven to be one of the most effective forms of connecting with a community. In 2019, this strategy will still use many of the techniques and approaches that were popular in 2018. But there are key trends that brands should be aware of if they want to expand success in their influencer marketing strategy in 2019. Here are the most important trends we’re expecting to see in 2019. . Trend #1. Instagram Will Remain a Key Influencer Marketing Channel.

Product ratings and UGC both work, but can they work together?

Pixlee

Product reviews are a huge part of a customer’s buying decision, but where should they appear? Displaying them almost seems counterintuitive to the clean, conversion-oriented design most Ecommerce sites strive for.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

“Nanoinfluencers” are Nothing New – It’s Just Word of Mouth on Steroids

Pixlee

With larger influencers losing some authenticity and credibility, and with microinfluencers still too pricey, brands are now investing in the vast realm of “nanoinfluencers.” The NYTimes defines nanoinfluencers as social media users with between 1,000 and 5,000 followers — who can drive sales and brand loyalty. Nanoinfluencers’ might seem like a hot new trend, but realistically it’s a new word for an age-old marketing practice.

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4 Brands Using Instagram Stories to Drive Engagement

Pixlee

Instagram Stories hasn’t been around for that long – the feature only launched in August 2016. But it has quickly become one of the very best ways for brands to drive engagement and connect with audiences. By November 2017, Instagram Stories had already topped over 300 million daily users.

The Marketing Power of User-Generated Content

Pixlee

Thanks to the professional-grade cameras on even the most basic smartphones, it is estimated that 1.2 trillion photos were taken last year , and much of this content features a product or experience provided by the brands they love.

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The 5 Best Ecommerce Store Designs for the Holiday Shopping Season

Pixlee

The holiday season is bound to make an impact on your Ecommerce website. According to Disruptive Advertising , 54% of millennials make purchases exclusively online. This data comes at the heels of the nearly $8 billion spent during the 2018 Black Friday Cyber Monday season in the US alone. To compete, Ecommerce businesses do everything they can to differentiate from the crowd. But truth be told, an optimal Ecommerce store design goes a long way.

Announcement Regarding Facebook’s Security Issue

Pixlee

Facebook announced this morning they experienced a security issue affecting 50 million accounts. Please be reassured this breach has not affected Pixlee in any way as our engineering team has thoroughly checked our security perimeter in regard to this breach.

How to Develop an Authentic eCommerce Brand to Drive Holiday Sales

Pixlee

The holidays are the most important time of year for your eCommerce business—and authenticity is on the top of every consumer’s mind right now. One reason for this is that consumers trust in marketers and brands is at an all-time low, according to a recent Forrester report.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

The Biggest Success of Nike’s “Just Do It” Campaign May Be User-Generated Content

Pixlee

For the 30th anniversary of Nike’s “Just Do It” campaign, the sneaker brand made a risky move by taking a stance on a fraught cultural topic. Since then, Nike has faced some backlash by fans boycotting brand products, but these reactions represent only a fraction of Nike’s customer base.

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What is a Social Storefront—and why do you need one?

Pixlee

You probably encounter social storefronts several times a day but may not know exactly what they are. A social storefront is a functional ecommerce store within an established social media network. Having a social media presence gives brands a chance to engage with customers and to mold the perception of a product, service, or mission.

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5 Valuable Ecommerce Lessons We Can Learn from Superheroes

Pixlee

Superheroes are just like us, right? Well, maybe not exactly, but we can definitely use our budget and invest it in amazing tools that will beat the competition, like Batman, have the resilience of Superman, or celebrate what sets us apart like so many different super teams. Here are some of the biggest lessons we can learn from across our favorite stories and characters to bring about something good in our own Ecommerce activities. Batman: Use the Right Resource for the Right Job.

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Important Information Regarding Changes to Instagram’s Application Programming Interface

Pixlee

Effective today, April 4, 2018 , and without advance notice with regard to the immediate implementation of the changes, Instagram deployed changes to their API affecting all users of the Instagram API for access to Instagram data. How does Instagram’s API affect Pixlee?

Why Hotel Brands Need to Curate Experiences to Drive Business

Pixlee

Travelers are constantly looking for advice from their peers, social media influencers, review websites, magazines, and more. There’s no reason why hotel brands can’t excel in this space by showcasing their extensive knowledge of local culture through robust curated experiences. Most brands already offer curated experiences to guests, but marketing these suggestions with User-Generated Content can make them more visible, attractive, and trustworthy.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

IAB ‘Direct Brands to Watch’ are Winning with Consumer Content

Pixlee

“You must watch them. You must know them. You must partner with them.”. That was the message that IAB CEO Randall Rothenberg delivered about direct brands in his recent address introducing the “IAB 250 Powered by Dun & Bradstreet” report.

5 Free Hashtag Analytics Tools That Every Brand Needs

Pixlee

Hashtags are an integral part of finding and joining social conversations on a number of platforms, including Twitter, Instagram, and Pinterest.

3 Common UGC Challenges And How To Conquer Them

Pixlee

From YouTube to Yelp, user-generated content (UGC) powers some of the most popular websites in the world. For consumers, it adds trust and transparency to the buying process. For brands, it’s a powerful marketing technique that can double conversion rates and increase average order value. To maximize your team’s success with UGC, consider these common challenges before getting started. You don’t have many customers.

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The Next Generation of Retail Experiences: Leading Retailer Launches Interactive In-Store Touchscreens with UGC from Social Media

Pixlee

Today’s consumers rely heavily on social media and tapping into their community when it comes to brand loyalty and their purchase decisions. Brands understand that user-generated content (UGC) that shows real people with your products creates a more engaging shopping experience and builds trust. The question is how to bring the authentic community experience from social media into your stores.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

5 Things You Didn’t Know You Could Do with Pixlee

Pixlee

Pixlee’s industry-leading UGC platform is known for its extensive content creation, curation, and multi-channel publishing capabilities.

The 2017 Internet Trends that Brands Need to Know

Pixlee

Mary Meeker is ready with her 2017 internet trends report , which she delivered at this year’s Code Conference in California. At 350 pages, there’s a ton of data, but here are the five takeaways that all brands need to know.

Keys to a Successful Black Friday Cyber Monday: Social Proof and UGC

Pixlee

As the ever-growing popularity of the post-Thanksgiving weekend of sales evolves from marketing buzzwords to a national holiday, Black Friday Cyber Monday mark the unofficial beginning of retailer’s best annual quarter, one that typically sparks off with a bang. In 2017, Cyber Monday spending in the US reached an all-time high of 3.36 Billion.

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Want to Double the Likelihood of an Online Sale with User-Generated Content?

Pixlee

The profit potential of social media can’t be overlooked. As eCommerce surpassed $327 billion in the US by 2016, the share created by social commerce continues to grow, and user-generated content (UGC) is emerging as a key growth engine. That’s because consumers throughout the country are more frequently turning to social media for inspiration, shopping advice, and meaningful connections.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Improving the Customer Experience Through In-Store Signage Innovations

Pixlee

As 2018 ends, it remains an uneasy time for brick-and-mortar retailers. When you combine the seemingly never-ending rise in online shopping behavior with the ever-growing specter of online retail monolith Amazon, it can feel as if the retail apocalypse is imminent. Whether considered media hype or fact, it’s hard to refute the hard facts regarding retail store closings in recent years. That said, physicals stores are far from irrelevant.

3 New Trends in Retail Customer Acquisition

Pixlee

In 2016, e-commerce fueled over $360 million in sales within the United States. Experts believe that the value of products sold to consumers will reach $638.1 million by 2022. The way that retailers acquire customers online has changed significantly over the last decade. The days of mass marketing have ended. Today, brands need to find more authentic ways to connect with their existing and potential customers.

Why Mentions and Tags Rule Instagram for Businesses

Pixlee

Hashtags used to be the king of Instagram, but if your brand is ignoring tags and mentions, you’re missing a big piece of the IG puzzle. Brands that encourage mentions and tags over hashtags are more likely to increase quality interactions with actual customers and prospects that are more likely to buy.

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SEO Ideas: How to Improve SEO with User Generated Content

Pixlee

User-generated content (UGC) is any type of content created by users of online platforms. It can be in the form of photos, videos, text posts, product reviews, and more. It’s highly trusted by consumers and impacts purchasing decisions.

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eCommerce Best Practices to Boost Your Online Sales

Pixlee

Since its inception eCommerce has transformed the marketing and business industries and is continuing to expand. The popularity of most eCommerce businesses results from shifts of traditional marketing to online marketing. Adoption of the eCommerce business model through optimization of user interface (UI) and user experience (UX) results in profit optimization. The eCommerce business model makes business over 62% successful compared to the companies adopting traditional business models.

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What Your Brand Can Learn from Warby Parker’s Massive Success

Pixlee

In 2008, the concept of buying eyeglasses online was still just that – a concept. Neil Blumenthal, Dave Gilboa, Andy Hunt and Jeff Raider had the audacity to question (1) why eyeglasses were so expensive and (2) why they weren’t sold online.

3 Brands Boosting E-commerce Sales with User-Generated Content 

Pixlee

User-generated content is becoming a mainstay of any marketing strategy. It’s been proven that integrating UGC into brand marketing campaigns helps acquire new customers, drive loyalty, and increase revenue. Consumers trust user-generated content above branded content and are more likely to make a purchase based on the word of mouth marketing from their peers. UGC marketing is powerful because it can be used across multiple channels and platforms.

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The Role of Community in Modern Branding

Pixlee

The idea of community has become a major focus of brands in many verticals. While. traditional methods of marketing still have their place, community-building is now a. critical part of any holistic branding strategy. This element is all about building an identity. within existing networks of consumers, as modern brands are no longer simply about. companies that create products and services. Instead, brands are defined by the people. who are buying them.

My Internship Experience: A Summer at Pixlee

Pixlee

Editor’s note: this is a guest post from Lorenzo Siy, who joined the Pixlee team as an intern this summer for ten weeks. Reminisce over summer 2018 with us as we celebrate his growth story, and wish him well in his future endeavors. For ten weeks, I was an intern at Pixlee – a San Francisco-based startup that helps brands build more authentic interactions with their customers using user-generated content (UGC).

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Why It’s Important to Repost on Instagram

Pixlee

It’s okay to admit that you’re in a content crunch. Marketers today are responsible for creating content for a multitude of different social channels and managing visual content for these channels can be overwhelming and expensive.

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Instagram Stories Vs. Snapchat Stories

Pixlee

Instagram Stories Vs. Snapchat Stories. A robust social media presence is a requirement to be relevant in today’s mobile-centric economy, and the most successful businesses are dedicated to meeting their customers where they are – on social media. However, it can be challenging to understand the nuances between platforms, since each caters to a specific demographic and promotes a certain style of communication.

5 Brands That Are Taking UGC to the Next Level with Product Page Visual Reviews

Pixlee

Brands are experiencing a paradigm shift as they move away from traditional marketing techniques and towards a more seamless omni-channel experience.

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10 Travel Influencers Your Brand Should Partner With

Pixlee

Social-media savvy travelers are making an indelible mark on the travel and hospitality industries. Influencers have become an integral part of many brands’ marketing strategies as today’s consumers trust peer recommendations above all other forms of marketing. Engagement, visibility, number of followers, and increased sales are just some of the metrics influencer campaigns can drive.

In the Billion Dollar Athleisure Market, Here’s What Alo Yoga is Doing Right

Pixlee

In the past few years, athleisure has been one of the more prevalent trends in the fashion and apparel industry. It’s no surprise that with the surge of consumer enthusiasm—and willingness to spend—that it’s an extremely competitive space for businesses to be in right now.

How Instagram Polls Can Enhance Influencer Marketing

Pixlee

Influencer marketing isn’t the next big thing—it’s already a big thing. Influencers promoting brands existed long before the digital revolution from the beginning of print advertising to stars pushing their “favorite” cigarettes in commercials on black and white televisions.