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Top 5 Up-and-Coming Travel and Food Influencers

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Food and travel are blossoming as digitally native millennials prioritize experiences over belongings. Naturally, who doesn’t want to eat Spaghetti alle Vongole in its native home of Naples, Italy?

The Top Five Up-and-Coming Fashion and Style Influencers

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Influencer marketing is all the rage for brands that want to resonate with their customers in new and interesting ways. As this space matures, many brands find incredible success with smaller, niche influencers over larger influencers.

What a Modern Ecommerce Stack Looks Like

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The standards for ideal user experience (UX) have grown significantly. With an evolving market place, customers expect innovative online storefronts that provide the latest technology. According to blog.sagipl.com , companies can increase sales by 62% after improving their ecommerce design.

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Career Advice to Young Marketers in the Graduating Class of 2019

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Recently, we sat down with Emma Cookson, Partner at Brandtech group, You & Mr. Jones , for a candid interview, where we broached the subject of the new cadre of 2019 marketers entering the workforce.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

7 Powerful Ways to Boost Conversions on Your Ecommerce Site

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A brands website is a huge part of a company’s success. A good website can establish credibility and serves as the foundation for digital marketing efforts. With that in mind, a pleasant customer experience when visiting your website is crucial to your company’s success.

Content Strategy: When Less is More

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High-quality content goes a lot further than large quantities of content in your content strategy. Chances are that you have clicked onto a site and immediately left because the content was marred by spelling mistakes, factual inconsistencies, or an awkward tone.

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Why Social Media Marketing Isn’t Synonymous with Community-Driven Marketing

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Social media marketing is a powerhouse for brands, but to be successful it takes more than just sharing ads and branded content across social platforms. Brands need to take their marketing a step further by focusing on who matters most: their customers.

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Why Mission-Driven Brands are Winning in 2019

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When it comes to today’s consumers, authenticity is key. They have more knowledge and information at their fingertips than ever before, and many potential customers do a lot of research before making a purchasing decision.

Improve Your Digital Marketing Tactics With User-Generated Content

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Most digital marketing tactics ecommerce brands are using in 2019 can be improved with user-generated content (UGC). When digital marketing tactics are executed well with user-generated content, they offer a powerful advantage to traditional content.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How (and Why) You Should Attract Pet Owners to Your Brand

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Scroll through any social media feed and you’re likely to see at least one picture of someone’s pet. It’s not your imagination, increased pet ownership is shifting consumer preference and disrupting industries in unusual ways.

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The Brand Marketer’s Back-to-School Reading List

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Summer might have been a slow news cycle, but top brands were firing away excellent customer-driven campaigns. Don’t miss out on the top stories you might have missed this summer. So, before summer ends and you’re met with a Thanksgiving turkey, dive into these top must-reads and find out what you missed while you were at the beach. Talking about Startups, Marketing, and Work Ethic with Emma Cookson. Emma Cookson is one of the leading marketing experts in the brand-tech space.

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Social Media Platforms that Yield the Best User-Generated Content

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Don’t be afraid to go outside the box to find appealing content. User-generated content is possibly one of the greatest hallmarks of social media platforms. With the rise of smartphones, every user has become their own publisher.

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5 Social Ad Content Mistakes Brands Make and How To Avoid Them (With UGC)

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Social media advertising has huge potential for brands. When done right, it builds your brand’s community, attracts new customers, and leads to an increased ROI. That said, each tiny mistake in social ads can cost you a lot.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

This Overlooked Marketing Strategy Can Help You Succeed in 2019

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Crafting a marketing strategy that is both flexible enough to allow for agile shifts within the organization, while retaining rigidity that the whole team can align with isn’t an easy task.

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Would Consumers Care if Your Brand Disappeared Tomorrow?

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A recent survey report conducted by Havas Media revealed that consumers would not care if 77% of 1,800 brands from 31 markets and 22 industries disappeared. Even more, the study revealed that 58% of brand content is not meaningful.

Does Influencer Marketing Work with Baby Boomers?

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With brands like Kylie Cosmetics and Fashion Nova leveraging young influencers to skyrocket to enormous valuations overnight, it can sometimes seem like the whole world of social media influence stops with millennials and Generation Z.

10 Never-fail Marketing Strategies for ECommerce in 2019

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With the rapid changes in technology and the ever-shifting digital landscape, it’s important for ecommerce marketers to regularly reexamine and refresh marketing strategies and tactics. When it comes to ecommerce, strategies are changing in response to both innovations in tech and the preferences of today’s customers.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Gain Your Customers’ Trust With Permissioned Content

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With the constant stream of user-generated content available on social media, it can be tempting for brands to repurpose that content without crediting the source. However, getting permission before using this content is a must.

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Co-op at Pixlee: My Semester as an Engineering Intern

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Editor’s Note: This is a guest post from Joanna Lou, a software engineering intern who joined Pixlee as a part of Waterloo University’s co-op program. We were delighted to have her contribute to the product, culture, and future of Pixlee. We wish her the best in her future endeavors. As someone who is on her fifth internship, I can say that I’ve had exposure to quite a few different work environments.

Instagram’s Shoppable Feature: What it Means for Brands

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Monetizing content can be a challenge for social media marketers. While engagement on social media is important for brand affinity, it’s even better when social media marketing can be directly tied to sales. Luckily, Instagram rolled out an exciting feature that will help to solve this problem.

How to Incorporate UGC Into Your Inbound Marketing Strategy

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

15 Innovative Brands Using Technology to Power Their Content

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Top brands are leading the way by utilizing the latest technology to market their content. With so many ways to craft value-added experiences with content, brands need to choose the best investments to maximize conversions and sales.

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How Micro-influencers Help Boost Omnichannel Sales

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Creating an omnichannel campaign requires greater alignment than isolated advertisement efforts on your digital channels. But as consumers require added-value across every touchpoint, brands are having to get creative while maintaining brand alignment.

4 Brands Using Instagram Stories to Drive Engagement

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Instagram Stories hasn’t been around for that long – the feature only launched in August 2016. But it has quickly become one of the very best ways for brands to drive engagement and connect with audiences. By November 2017, Instagram Stories had already topped over 300 million daily users.

Five Brands Taking the Next Step in Supporting Equal Rights During Pride Month

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Pride, which began in the wake of the Stonewall Riots against police discrimination towards the LGBT community in New York, has evolved since 1970.

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What Influencers and Brands Should Takeaway from the #WWDC Conference 2019

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WWDC this year brought a lot to the influencer and UGC space – and not just with Photos app updates. The MacOS and iOS updates are giving consumers the power to become their own media empires.

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5 Great Homepage Galleries Featuring Shoppable UGC

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Shoppable user-generated content (UGC) is essential for any modern ecommerce homepage. UGC generates trust, helps drive organic product discovery, and helps brands keep their homepages up to date. By using UGC, online retailers can reduce bounce rates and improve their overall performance.

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Outdated ECommerce Tactics You Should Definitely Stop Using

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Online communities and the way they purchase are constantly evolving. Ecommerce brands need to keep up with these changing demands if they want to remain. If you have been running your ecommerce store for a while, you might have been using some techniques for a little longer than you should.

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How Marketers Can Drive More Conversions with Inspiration Galleries

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Digitally-Native cosmetics retailer Morphe hit the online makeup scene in 2008 and rapidly established themselves as a cosmetics powerhouse.

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New Feature: Google Photos Integration Powers the Best UGC

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Two-thirds of shoppers report that user-generated content makes brands more appealing and authentic (Retail Dive), but can social media alone give you all the content you need?

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2019 Influencer Marketing Trends for Brands

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Influencer marketing has proven to be one of the most effective forms of connecting with a community. In 2019, this strategy will still use many of the techniques and approaches that were popular in 2018. But there are key trends that brands should be aware of if they want to expand success in their influencer marketing strategy in 2019. Here are the most important trends we’re expecting to see in 2019. . Trend #1. Instagram Will Remain a Key Influencer Marketing Channel.

“Nanoinfluencers” are Nothing New – It’s Just Word of Mouth on Steroids

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With larger influencers losing some authenticity and credibility, and with microinfluencers still too pricey, brands are now investing in the vast realm of “nanoinfluencers.” The NYTimes defines nanoinfluencers as social media users with between 1,000 and 5,000 followers — who can drive sales and brand loyalty. Nanoinfluencers’ might seem like a hot new trend, but realistically it’s a new word for an age-old marketing practice.

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The Social Media Manager’s Top 5 Priorities for in 2019

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In recent years, brands have increasingly put social media and social media managers at the center of their overall marketing strategies — and for good reason. Social media allows brands to build strong communities and drive sales, fine-tune campaigns and get insight into market trends.

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The Marketing Power of User-Generated Content

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Thanks to the professional-grade cameras on even the most basic smartphones, it is estimated that 1.2 trillion photos were taken last year , and much of this content features a product or experience provided by the brands they love.

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Talking Startup Culture, Marketing, and Work Ethic With the Woman who Defines “Brand Tech”

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Emma Cookson is a partner at brandtech group You & Mr. Jones , a new group comprised of tech & tech-enabled companies that help startups and Fortune 500 brands harness the power of technology to do their marketing better, faster & cheaper. As the former head of ad agency Bartle Bogle Hegarty (BBH), Emma was named as one of Business Insider’s 30 Most Powerful Women in Advertising before joining You & Mr. Jones.