Expert insights. Personalized for you.
Social media video is tailor-made for cosmetics brands as both makeup and social media are inherently visual. But as new channels emerge and others transform, brands are taking stock of their audiences and budgets to maximize their growth. MORE
Public spaces that were once filled with crowds and camaraderie have largely shuttered in 2020, with an uncertain timeline for return. But people still seek ways to stay in shape – even if that means reconfiguring their workout regimen. Consumers are looking to engage with fitness brands that can make the transition to ‘working-out from home’ as smooth as possible. . MORE
Influencer marketing in 2020 looks very different than it did even one year ago. Now, compete-the-look images feature a mask and hand sanitizer. While on the one hand, brands saw their foot traffic come to an unthinkable halt, ecommerce has flourished, and influencers have proven to be essential in maintaining and increasing community engagement. . During the lockdown, businesses saw a 129% increase in their online sales. MORE
As 2020 continues to unfold, upending many preexisting constructs, current circumstances have also caused a shift in consumer behavior. Brands who successfully pivoted to an ecommerce-first model are facing a challenge beyond customer acquisition: customer retention. Securing repeat customers and fostering customer loyalty have proven to be difficult challenges in the age of a recession, retail closures, and ever-shifting consumer sentiment towards brands. MORE
Brand building is a demanding process – but it’s changing rapidly in 2020. A process previously handled entirely by the marketing team, 2020 has demanded that brands become more community-focused , even in brand communications. MORE
2020 has presented some unique changes to the way brands engage both organically and through paid social. With shifting budgets, content changes, and messaging rifts, marketers have had to embrace agility. And while many budgets have been shifted online, paid social has remained an interesting indicator of the state of marketing. These statistics on the state of paid social in 2020 help shed light on trends that are impacting brands, consumers, and the state of the world as we know it. MORE
Gen Z is the most diverse generation yet, and it’s no surprise they expect to see themselves represented in marketing content. But, it’s not only the newest generation that cares about inclusive marketing. MORE
Editors note: At Pixlee, we feel that our team is our biggest strength. We also feel that individual stories are incredibly powerful. In this series, we’re featuring new team members on the Pixlee blog to share their journey to Pixlee, and their first impressions. MORE
Every marketer wants to drive sales on Instagram. If you’ve set your business up on Instagram, congratulations — it is, to date, one of the best available channels for advertising, marketing, and online selling. MORE
Social media engagement is a critical indicator of health for community-driven brands. And with more people using social media to connect with brands than ever before, social media engagement should be increasing, right? But as volume increases, so does the need to stand out from other brands. As it turns out, social media engagement relies on marketers having a balance of creativity, data, and luck to engage with consumers on social media. MORE
Inclusive marketing is more than just a buzzword. Brands who embrace diversity in their campaigns, content, and hiring practices are representing a wide range of races, genders, orientations, and abilities, to name a few things. MORE
As many as 70% of millennials will buy from one brand over another based on the diversity that’s represented in its ad content. Inclusivity needs to be not only a goal in marketing but a priority. . MORE
The social media landscape is changing rapidly, as are the social media tactics brands use to stay in touch with their fans. Just when you’re on top of your game, you might need to go in a different direction to maintain your success. MORE
Stores across the country were forced to shut down physical operations as many states placed restrictions on indoor activities when COVID-19 struck. The business impact of the pandemic means that consumers are shifting more of their time online. MORE
Instagram Reels are a new Instagram feature that allows users to make short, captivating, and fun video clips to entertain or attract new followers. MORE
The desire for diverse and inclusive branding isn’t new, but it’s become abundantly clear that today’s consumers want — and expect — brands to highlight real people who display the full spectrum of races, ethnicities, orientations, and abilities. MORE
Editors note: At Pixlee, we feel that our team is our biggest strength. We also feel that individual stories are incredibly powerful. In this series, we’re featuring new team members on the Pixlee blog to share their journey to Pixlee, and their first impressions. MORE
Now more than ever, it’s critical for companies to take the time to understand their customers. Transparency and authenticity are hugely important to today’s consumers, and brands who don’t work to understand their audience risk not only losing sales but facing powerful backlash from customers. . MORE
Tough times don’t last – tough people (and brands) do. At Pixlee, we’re here to weather the storm with you as strategic partners, but also as humans adapting to a new normal. MORE
Customer interactions with brands are becoming increasingly digital, and CPG brands are at the forefront of this digital transformation. As competition is picking up, brands are battling it out to create a unique identity as well as remain successful with their community. MORE
Digital marketing has transformed both since its somewhat recent nascency. In many ways, digital marketing tactics have up-leveled customer experience, especially as most websites evolve beyond web 1.0 experiences. MORE
In the summer of 2016, the world was forever changed with the release of Pokemon Go. The mobile game took everyone by storm, becoming the most popular and profitable mobile app of all time. Although the initial hype has died down, as of May 2018 it still boasted nearly 150 million active users. . MORE
Digital community has become a necessity for brands hoping to engage with their customers. But doing that tactfully and authentically is often easier said than done. These brands not only positively engage their customers, but they also serve as an inspiration in unusual times. . Sennheiser . MORE
Online shopping has been growing for the last several years, but with the drastic changes to daily life and new regulations on in-store shopping in 2020, ecommerce has accelerated even more. Using the right ecommerce tools is key for running an effective online store. During the last several months, we’ve seen that brands with solid ecommerce capabilities were able to pivot more easily than businesses that relied heavily on in-person shopping. . MORE
Whether you’re a full-time influencer or looking for a cool side-hustle that leverages your social media channels, growing your influencer status starts with having the right tools. MORE
As social media matures, its capability grows as well. Now, businesses aren’t just using social media to connect with customers and drive traffic to their sites. Instead, they are building deeply impactful social relationships on the networks with their community. MORE
Building global brand affinity has never had a lower barrier to enter, thanks to TikTok. Smart brands are learning how to use this channel to not only discover the best influencers but harness the global content to appeal to a broader variety of audiences. MORE
TikTok influencer marketing has gained significant traction since it’s founding but has truly skyrocketed in 2020. While the platform began as a music and dance video app for teenagers, it has grown recently, and now plenty of adults, brands, and businesses have a presence on the app too. MORE
Mobile commerce has seen an incredible evolution over the last decade. From the original smartphones to voice commerce, and every small trend in between, staying ahead of mobile commerce trends can feel like an uphill battle. MORE
User-generated content tools (UGC) are highly effective for combatting stale and ineffective content. But, collecting and sharing user-generated content is only half the battle. Good user-generated content tools help you collect and publish UGC, all in one platform. Once you have a library of high-quality UGC, you need to be able to leverage it to drive engagement and conversions. . MORE
If you’re unfamiliar with Instagram shoutouts, don’t worry! First, it’s essential to know why Instagram marketing is important for a growing brand. . 95% of adults aged 18-34 follow at least one brand on social media. Additionally, Instagram alone has a huge reach – over 1 billion monthly users. And, to top it off, a solid 11% of Instagram users shop through the app. This means you have 100 million potential customers already active on the platform. . MORE
In the era of sliding into DMs, outreach on social media has never been easier. But still, many brands make critical mistakes when reaching out to influencers. A bad outreach strategy can sully a relationship and even tarnish your brand. MORE
Many social media managers are beginning to understand how TikTok works. But fashion brands have already begun to take the lead (along with cosmetics brands) in terms of TikTok content. MORE
With the growing popularity of TikTok, many brands are scrambling to build a TikTok marketing strategy. The two-year-old-app is simple: it allows users to make short, looping videos with musical overlays and special effects – and it’s booming. MORE
Even with myriad unprecedented events in 2020, ecommerce has grown significantly. And while many brands were already thriving online, late arrivals to the ecommerce scene are catching up quickly. MORE
Your brand exists in a world of diversity, and it’s time for your marketing to reflect this. Focusing on inclusive representation will build stronger relationships with consumers and increase your revenue. MORE
Pixlee
SEPTEMBER 21, 2020
As many as 70% of millennials will buy from one brand over another based on the diversity that’s represented in its ad content. Inclusivity needs to be not only a goal in marketing but a priority. .
Pixlee
SEPTEMBER 14, 2020
TikTok influencer marketing has gained significant traction since it’s founding but has truly skyrocketed in 2020. While the platform began as a music and dance video app for teenagers, it has grown recently, and now plenty of adults, brands, and businesses have a presence on the app too.
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Pixlee
SEPTEMBER 17, 2020
Even with myriad unprecedented events in 2020, ecommerce has grown significantly. And while many brands were already thriving online, late arrivals to the ecommerce scene are catching up quickly.
Pixlee
AUGUST 26, 2020
Whether you’re a full-time influencer or looking for a cool side-hustle that leverages your social media channels, growing your influencer status starts with having the right tools.
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A beginner's guide to social media automation tools and getting automation right.
Pixlee
SEPTEMBER 10, 2020
Instagram Reels are a new Instagram feature that allows users to make short, captivating, and fun video clips to entertain or attract new followers.
Pixlee
SEPTEMBER 8, 2020
Gen Z is the most diverse generation yet, and it’s no surprise they expect to see themselves represented in marketing content. But, it’s not only the newest generation that cares about inclusive marketing.
Pixlee
SEPTEMBER 3, 2020
Inclusive marketing is more than just a buzzword. Brands who embrace diversity in their campaigns, content, and hiring practices are representing a wide range of races, genders, orientations, and abilities, to name a few things.
Pixlee
MAY 28, 2020
As social media matures, its capability grows as well. Now, businesses aren’t just using social media to connect with customers and drive traffic to their sites. Instead, they are building deeply impactful social relationships on the networks with their community.
Pixlee
AUGUST 17, 2020
The social media landscape is changing rapidly, as are the social media tactics brands use to stay in touch with their fans. Just when you’re on top of your game, you might need to go in a different direction to maintain your success.
Pixlee
AUGUST 22, 2020
Stores across the country were forced to shut down physical operations as many states placed restrictions on indoor activities when COVID-19 struck. The business impact of the pandemic means that consumers are shifting more of their time online.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Pixlee
AUGUST 19, 2020
One of the most profitable selling tools, email marketing offers a high-value connection between marketers and clients and will likely be relevant for decades to come.
Pixlee
AUGUST 21, 2020
Your brand exists in a world of diversity, and it’s time for your marketing to reflect this. Focusing on inclusive representation will build stronger relationships with consumers and increase your revenue.
Pixlee
APRIL 14, 2020
We’re thrilled to announce that Pixlee is joining the new Shopify Plus Certified App Program as the very best UGC and influencer partner for brands using Shopify Plus.
Pixlee
MARCH 25, 2020
Tough times don’t last – tough people (and brands) do. At Pixlee, we’re here to weather the storm with you as strategic partners, but also as humans adapting to a new normal.
Pixlee
APRIL 3, 2020
Digital community has become a necessity for brands hoping to engage with their customers. But doing that tactfully and authentically is often easier said than done. These brands not only positively engage their customers, but they also serve as an inspiration in unusual times. . Sennheiser .
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Pixlee
SEPTEMBER 24, 2020
If you’re unfamiliar with Instagram shoutouts, don’t worry! First, it’s essential to know why Instagram marketing is important for a growing brand. . 95% of adults aged 18-34 follow at least one brand on social media. Additionally, Instagram alone has a huge reach – over 1 billion monthly users. And, to top it off, a solid 11% of Instagram users shop through the app. This means you have 100 million potential customers already active on the platform. .
Pixlee
FEBRUARY 3, 2020
Editors note: At Pixlee, we feel that our team is our biggest strength. We also feel that individual stories are incredibly powerful. In this series, we’re featuring new team members on the Pixlee blog to share their journey to Pixlee, and their first impressions.
Pixlee
APRIL 15, 2020
Many social media managers are beginning to understand how TikTok works. But fashion brands have already begun to take the lead (along with cosmetics brands) in terms of TikTok content.
Pixlee
FEBRUARY 11, 2020
With the growing popularity of TikTok, many brands are scrambling to build a TikTok marketing strategy. The two-year-old-app is simple: it allows users to make short, looping videos with musical overlays and special effects – and it’s booming.
Advertisement
Learn the 10 worst social media marketing mistakes and how to avoid them.
Pixlee
AUGUST 25, 2020
The desire for diverse and inclusive branding isn’t new, but it’s become abundantly clear that today’s consumers want — and expect — brands to highlight real people who display the full spectrum of races, ethnicities, orientations, and abilities.
Pixlee
JANUARY 21, 2020
Every community-driven brand looking to thrive in 2020 has at least one thing in common: they’re prioritizing personalization.
Pixlee
JULY 7, 2020
Brand building is a demanding process – but it’s changing rapidly in 2020. A process previously handled entirely by the marketing team, 2020 has demanded that brands become more community-focused , even in brand communications.
Pixlee
FEBRUARY 7, 2020
Every marketer wants to drive sales on Instagram. If you’ve set your business up on Instagram, congratulations — it is, to date, one of the best available channels for advertising, marketing, and online selling.
Advertisement
Discover just how easy it is to boost SEO with social media.
Pixlee
DECEMBER 5, 2019
In the summer of 2016, the world was forever changed with the release of Pokemon Go. The mobile game took everyone by storm, becoming the most popular and profitable mobile app of all time. Although the initial hype has died down, as of May 2018 it still boasted nearly 150 million active users. .
Pixlee
JANUARY 27, 2020
Editors note: At Pixlee, we feel that our team is our biggest strength. We also feel that individual stories are incredibly powerful. In this series, we’re featuring new team members on the Pixlee blog to share their journey to Pixlee, and their first impressions.
Pixlee
DECEMBER 3, 2019
Social media video is tailor-made for cosmetics brands as both makeup and social media are inherently visual. But as new channels emerge and others transform, brands are taking stock of their audiences and budgets to maximize their growth.
Pixlee
APRIL 6, 2020
Customer interactions with brands are becoming increasingly digital, and CPG brands are at the forefront of this digital transformation. As competition is picking up, brands are battling it out to create a unique identity as well as remain successful with their community.
Pixlee
FEBRUARY 21, 2020
In the era of sliding into DMs, outreach on social media has never been easier. But still, many brands make critical mistakes when reaching out to influencers. A bad outreach strategy can sully a relationship and even tarnish your brand.
Pixlee
DECEMBER 9, 2019
Building global brand affinity has never had a lower barrier to enter, thanks to TikTok. Smart brands are learning how to use this channel to not only discover the best influencers but harness the global content to appeal to a broader variety of audiences.
Pixlee
JANUARY 6, 2020
Mobile commerce has seen an incredible evolution over the last decade. From the original smartphones to voice commerce, and every small trend in between, staying ahead of mobile commerce trends can feel like an uphill battle.
Pixlee
JULY 27, 2020
Social media engagement is a critical indicator of health for community-driven brands. And with more people using social media to connect with brands than ever before, social media engagement should be increasing, right? But as volume increases, so does the need to stand out from other brands. As it turns out, social media engagement relies on marketers having a balance of creativity, data, and luck to engage with consumers on social media.
Pixlee
MAY 21, 2020
2020 has presented some unique changes to the way brands engage both organically and through paid social. With shifting budgets, content changes, and messaging rifts, marketers have had to embrace agility. And while many budgets have been shifted online, paid social has remained an interesting indicator of the state of marketing. These statistics on the state of paid social in 2020 help shed light on trends that are impacting brands, consumers, and the state of the world as we know it.
Pixlee
JULY 29, 2020
Public spaces that were once filled with crowds and camaraderie have largely shuttered in 2020, with an uncertain timeline for return. But people still seek ways to stay in shape – even if that means reconfiguring their workout regimen. Consumers are looking to engage with fitness brands that can make the transition to ‘working-out from home’ as smooth as possible. .
Pixlee
JUNE 15, 2020
As 2020 continues to unfold, upending many preexisting constructs, current circumstances have also caused a shift in consumer behavior. Brands who successfully pivoted to an ecommerce-first model are facing a challenge beyond customer acquisition: customer retention. Securing repeat customers and fostering customer loyalty have proven to be difficult challenges in the age of a recession, retail closures, and ever-shifting consumer sentiment towards brands.
Pixlee
AUGUST 5, 2020
Online shopping has been growing for the last several years, but with the drastic changes to daily life and new regulations on in-store shopping in 2020, ecommerce has accelerated even more. Using the right ecommerce tools is key for running an effective online store. During the last several months, we’ve seen that brands with solid ecommerce capabilities were able to pivot more easily than businesses that relied heavily on in-person shopping. .
Pixlee
DECEMBER 18, 2019
Digital marketing has transformed both since its somewhat recent nascency. In many ways, digital marketing tactics have up-leveled customer experience, especially as most websites evolve beyond web 1.0 experiences.
Pixlee
JULY 20, 2020
Influencer marketing in 2020 looks very different than it did even one year ago. Now, compete-the-look images feature a mask and hand sanitizer. While on the one hand, brands saw their foot traffic come to an unthinkable halt, ecommerce has flourished, and influencers have proven to be essential in maintaining and increasing community engagement. . During the lockdown, businesses saw a 129% increase in their online sales.
Pixlee
JULY 14, 2020
User-generated content tools (UGC) are highly effective for combatting stale and ineffective content. But, collecting and sharing user-generated content is only half the battle. Good user-generated content tools help you collect and publish UGC, all in one platform. Once you have a library of high-quality UGC, you need to be able to leverage it to drive engagement and conversions. .
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