Expert insights. Personalized for you.
The world moved ‘mobile-first’ so brands built apps. And then, people barely used those apps, or used them once for a discount, and promptly moved on. Apps aren’t cheap to build, especially good ones. But app commerce is getting a resurgence on the premise of the community and user-generated content. MORE
Social media video is tailor-made for cosmetics brands as both makeup and social media are inherently visual. But as new channels emerge and others transform, brands are taking stock of their audiences and budgets to maximize their growth. MORE
One of the most daunting goals of an ecommerce email marketer is to improve email performance. What can often feel like a zero-sum game between database subscriptions and conversions, finding the right balance that engages your subscribers without pushing too many away is a challenge. MORE
Social media is a powerhouse for marketers, with 50% of the world’s population using at least one platform. But with so many different social media platforms, it’s a challenge to get the most out of all your social channels. MORE
As 2020 continues to unfold, upending many preexisting constructs, current circumstances have also caused a shift in consumer behavior. Brands who successfully pivoted to an ecommerce-first model are facing a challenge beyond customer acquisition: customer retention. MORE
The last decade has been huge for influencer marketing. So huge that it’s now hard to imagine our social media feeds without influencer marketing. . With so many technological changes on the horizon, what’s next for influencer marketing? . MORE
Brand building is a demanding process – but it’s changing rapidly in 2020. A process previously handled entirely by the marketing team, 2020 has demanded that brands become more community-focused , even in brand communications. MORE
Digital brand communities were popular before 2020, but they’re gaining a more informal and authentic edge in 2020. With digital-first connections becoming the norm at the intersection of increasing data security laws, brands are having to get creative with engaging their audiences. MORE
Editors note: At Pixlee, we feel that our team is our biggest strength. We also feel that individual stories are incredibly powerful. In this series, we’re featuring new team members on the Pixlee blog to share their journey to Pixlee, and their first impressions. MORE
Every marketer wants to drive sales on Instagram. If you’ve set your business up on Instagram, congratulations — it is, to date, one of the best available channels for advertising, marketing, and online selling. MORE
Food and travel are blossoming as digitally native millennials prioritize experiences over belongings. Naturally, who doesn’t want to eat Spaghetti alle Vongole in its native home of Naples, Italy? MORE
In June of 2020, it became abundantly clear that any individual or brand with a platform must use it constructively or face public scrutiny. This concept is increasingly more important: brands cannot fake authenticity and diversity. With UGC and influencer marketing, they don’t have to. . MORE
TikTok isn’t the first social media channel for challenges, but TikTok challenges are going viral. But are brands equipped to keep up with the Gen Z dominant platform TikTok? MORE
Instagram is an incredibly powerful tool for B2C organizations. Through Instagram’s Shoppable Posts feature, you’re able to tag your products for one-click shopping directly on your feed. Yet even as powerful as it is, there are plenty of mistakes that significantly undercut its effectiveness. MORE
Editor’s Note: For the past four months, Pixlee has had the pleasure of welcoming Bruce and Brianna, two co-op students from the University of Waterloo. MORE
Today’s customers inadvertently urge businesses to transform and adapt rapidly to the ever-changing online world. Research reveals that ecommerce sales have been flourishing in previous years and that sales percentage is expected to increase by 12.4% this year, compared to 9% in 2019. MORE
Editors note: At Pixlee, we feel that our team is our biggest strength. We also feel that individual stories are incredibly powerful. In this series, we’re featuring new team members on the Pixlee blog to share their journey to Pixlee, and their first impressions. MORE
Tough times don’t last – tough people (and brands) do. At Pixlee, we’re here to weather the storm with you as strategic partners, but also as humans adapting to a new normal. You are the reason we strive to create tools that enhance the irreplaceable relationships between your amazing brands and your valued customers. During good times, you’ve all found innovative ways to leverage the voice of the customer as a critical tool for new customer acquisition. MORE
Customer interactions with brands are becoming increasingly digital, and CPG brands are at the forefront of this digital transformation. As competition is picking up, brands are battling it out to create a unique identity as well as remain successful with their community. MORE
Black Friday and Cyber Monday 2019 are fast approaching, and it’s shaking out to be a sizeable one this year. We’re highlighting some of the most unique brands offering discounts this year that are sure to make your holiday shopping efficient and cost-effective. Article. MORE
Over 1.8 billion people watched the Apple iPhone event of September 2019 live on YouTube. Samsung’s latest event had over 58 million live-stream viewers across the globe. And today, with all in-person events canceled, digital-live events are gaining unprecedented traction. MORE
Social media marketers everywhere are exploring TikTok for new campaigns. MORE
You want more authentic and diverse content in your marketing, but how do you make it happen? Pitching this concept to your senior management might be intimidating and difficult. . You already know why you need a solution, but you need to make the case for management. MORE
In the summer of 2016, the world was forever changed with the release of Pokemon Go. The mobile game took everyone by storm, becoming the most popular and profitable mobile app of all time. Although the initial hype has died down, as of May 2018 it still boasted nearly 150 million active users. . MORE
Digital community has become a necessity for brands hoping to engage with their customers. But doing that tactfully and authentically is often easier said than done. These brands not only positively engage their customers, but they also serve as an inspiration in unusual times. . Sennheiser . MORE
As social media matures, its capability grows as well. Now, businesses aren’t just using social media to connect with customers and drive traffic to their sites. Instead, they are building deeply impactful social relationships on the networks with their community. MORE
Modern brands need to design their marketing strategies with the customer at the center. From small direct-to-consumer brands to globally renowned luxury brands, user-generated content (UGC) can help brands connect better to consumers. MORE
Building global brand affinity has never had a lower barrier to enter, thanks to TikTok. Smart brands are learning how to use this channel to not only discover the best influencers but harness the global content to appeal to a broader variety of audiences. MORE
If you’re hearing a lot about TikTok, you’re not alone. The app launched in 2017 and has since grown to more than 500 million users with over one billion downloads. MORE
Mobile commerce has seen an incredible evolution over the last decade. From the original smartphones to voice commerce, and every small trend in between, staying ahead of mobile commerce trends can feel like an uphill battle. MORE
In the era of sliding into DMs, outreach on social media has never been easier. But still, many brands make critical mistakes when reaching out to influencers. A bad outreach strategy can sully a relationship and even tarnish your brand. MORE
Many social media managers are beginning to understand how TikTok works. But fashion brands have already begun to take the lead (along with cosmetics brands) in terms of TikTok content. MORE
With the growing popularity of TikTok, many brands are scrambling to build a TikTok marketing strategy. The two-year-old-app is simple: it allows users to make short, looping videos with musical overlays and special effects – and it’s booming. MORE
Digital-first marketing has been vital to brand growth for decades. With almost 4.57 billion internet users, businesses need to have a strong online presence if they hope to compete. But in today’s world of social distancing, brand value has changed. MORE
We now live in a world where FOMO (fear of missing out) has taken over retail. From streetwear “hype beasts” to TikTokers selling out a brand’s limited-edition products within minutes, consumers want what they can’t have and are willing to pay a pretty penny for it. MORE
User-generated content (UGC) has worked wonders for boosting sales and building a brand community. But its counterpart, EGC or Employee-Generated Content, has been underutilized for quite some time now. MORE
Pixlee
MAY 28, 2020
As social media matures, its capability grows as well. Now, businesses aren’t just using social media to connect with customers and drive traffic to their sites. Instead, they are building deeply impactful social relationships on the networks with their community.
Pixlee
JULY 7, 2020
Brand building is a demanding process – but it’s changing rapidly in 2020. A process previously handled entirely by the marketing team, 2020 has demanded that brands become more community-focused , even in brand communications.
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Pixlee
JUNE 15, 2020
As 2020 continues to unfold, upending many preexisting constructs, current circumstances have also caused a shift in consumer behavior. Brands who successfully pivoted to an ecommerce-first model are facing a challenge beyond customer acquisition: customer retention.
Pixlee
JUNE 29, 2020
In June of 2020, it became abundantly clear that any individual or brand with a platform must use it constructively or face public scrutiny. This concept is increasingly more important: brands cannot fake authenticity and diversity. With UGC and influencer marketing, they don’t have to. .
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A beginner's guide to social media automation tools and getting automation right.
Pixlee
MAY 21, 2020
2020 has presented some unique changes to the way brands engage both organically and through paid social. With shifting budgets, content changes, and messaging rifts, marketers have had to embrace agility.
Pixlee
JUNE 30, 2020
One of the most daunting goals of an ecommerce email marketer is to improve email performance. What can often feel like a zero-sum game between database subscriptions and conversions, finding the right balance that engages your subscribers without pushing too many away is a challenge.
Pixlee
APRIL 14, 2020
We’re thrilled to announce that Pixlee is joining the new Shopify Plus Certified App Program as the very best UGC and influencer partner for brands using Shopify Plus.
Pixlee
JUNE 8, 2020
Modern brands need to design their marketing strategies with the customer at the center. From small direct-to-consumer brands to globally renowned luxury brands, user-generated content (UGC) can help brands connect better to consumers.
Pixlee
FEBRUARY 3, 2020
Editors note: At Pixlee, we feel that our team is our biggest strength. We also feel that individual stories are incredibly powerful. In this series, we’re featuring new team members on the Pixlee blog to share their journey to Pixlee, and their first impressions.
Pixlee
JUNE 24, 2020
We now live in a world where FOMO (fear of missing out) has taken over retail. From streetwear “hype beasts” to TikTokers selling out a brand’s limited-edition products within minutes, consumers want what they can’t have and are willing to pay a pretty penny for it.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Pixlee
JUNE 17, 2020
Digital-first marketing has been vital to brand growth for decades. With almost 4.57 billion internet users, businesses need to have a strong online presence if they hope to compete. But in today’s world of social distancing, brand value has changed.
Pixlee
APRIL 27, 2020
Over 1.8 billion people watched the Apple iPhone event of September 2019 live on YouTube. Samsung’s latest event had over 58 million live-stream viewers across the globe. And today, with all in-person events canceled, digital-live events are gaining unprecedented traction.
Pixlee
APRIL 15, 2020
Many social media managers are beginning to understand how TikTok works. But fashion brands have already begun to take the lead (along with cosmetics brands) in terms of TikTok content.
Pixlee
MARCH 10, 2020
If you’re hearing a lot about TikTok, you’re not alone. The app launched in 2017 and has since grown to more than 500 million users with over one billion downloads.
Pixlee
FEBRUARY 11, 2020
With the growing popularity of TikTok, many brands are scrambling to build a TikTok marketing strategy. The two-year-old-app is simple: it allows users to make short, looping videos with musical overlays and special effects – and it’s booming.
Advertisement
SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Pixlee
APRIL 30, 2020
Editor’s Note: For the past four months, Pixlee has had the pleasure of welcoming Bruce and Brianna, two co-op students from the University of Waterloo.
Pixlee
MARCH 5, 2020
You want more authentic and diverse content in your marketing, but how do you make it happen? Pitching this concept to your senior management might be intimidating and difficult. . You already know why you need a solution, but you need to make the case for management.
Pixlee
FEBRUARY 25, 2020
Social media marketers everywhere are exploring TikTok for new campaigns.
Pixlee
MARCH 23, 2020
Today’s customers inadvertently urge businesses to transform and adapt rapidly to the ever-changing online world. Research reveals that ecommerce sales have been flourishing in previous years and that sales percentage is expected to increase by 12.4% this year, compared to 9% in 2019.
Advertisement
Learn the 10 worst social media marketing mistakes and how to avoid them.
Pixlee
APRIL 3, 2020
Digital community has become a necessity for brands hoping to engage with their customers. But doing that tactfully and authentically is often easier said than done. These brands not only positively engage their customers, but they also serve as an inspiration in unusual times. . Sennheiser .
Pixlee
JANUARY 21, 2020
Every community-driven brand looking to thrive in 2020 has at least one thing in common: they’re prioritizing personalization.
Pixlee
FEBRUARY 7, 2020
Every marketer wants to drive sales on Instagram. If you’ve set your business up on Instagram, congratulations — it is, to date, one of the best available channels for advertising, marketing, and online selling.
Pixlee
DECEMBER 5, 2019
In the summer of 2016, the world was forever changed with the release of Pokemon Go. The mobile game took everyone by storm, becoming the most popular and profitable mobile app of all time. Although the initial hype has died down, as of May 2018 it still boasted nearly 150 million active users. .
Advertisement
Discover just how easy it is to boost SEO with social media.
Pixlee
MARCH 31, 2020
The world moved ‘mobile-first’ so brands built apps. And then, people barely used those apps, or used them once for a discount, and promptly moved on. Apps aren’t cheap to build, especially good ones. But app commerce is getting a resurgence on the premise of the community and user-generated content.
Pixlee
APRIL 6, 2020
Customer interactions with brands are becoming increasingly digital, and CPG brands are at the forefront of this digital transformation. As competition is picking up, brands are battling it out to create a unique identity as well as remain successful with their community.
Pixlee
OCTOBER 28, 2019
The last decade has been huge for influencer marketing. So huge that it’s now hard to imagine our social media feeds without influencer marketing. . With so many technological changes on the horizon, what’s next for influencer marketing? .
Pixlee
JANUARY 27, 2020
Editors note: At Pixlee, we feel that our team is our biggest strength. We also feel that individual stories are incredibly powerful. In this series, we’re featuring new team members on the Pixlee blog to share their journey to Pixlee, and their first impressions.
Pixlee
MAY 8, 2020
Digital brand communities were popular before 2020, but they’re gaining a more informal and authentic edge in 2020. With digital-first connections becoming the norm at the intersection of increasing data security laws, brands are having to get creative with engaging their audiences.
Pixlee
NOVEMBER 20, 2019
Black Friday and Cyber Monday 2019 are fast approaching, and it’s shaking out to be a sizeable one this year. We’re highlighting some of the most unique brands offering discounts this year that are sure to make your holiday shopping efficient and cost-effective. Article.
Pixlee
DECEMBER 3, 2019
Social media video is tailor-made for cosmetics brands as both makeup and social media are inherently visual. But as new channels emerge and others transform, brands are taking stock of their audiences and budgets to maximize their growth.
Pixlee
FEBRUARY 21, 2020
In the era of sliding into DMs, outreach on social media has never been easier. But still, many brands make critical mistakes when reaching out to influencers. A bad outreach strategy can sully a relationship and even tarnish your brand.
Pixlee
APRIL 22, 2020
TikTok isn’t the first social media channel for challenges, but TikTok challenges are going viral. But are brands equipped to keep up with the Gen Z dominant platform TikTok?
Pixlee
NOVEMBER 4, 2019
Instagram is an incredibly powerful tool for B2C organizations. Through Instagram’s Shoppable Posts feature, you’re able to tag your products for one-click shopping directly on your feed. Yet even as powerful as it is, there are plenty of mistakes that significantly undercut its effectiveness.
Pixlee
APRIL 23, 2020
User-generated content (UGC) has worked wonders for boosting sales and building a brand community. But its counterpart, EGC or Employee-Generated Content, has been underutilized for quite some time now.
Pixlee
DECEMBER 9, 2019
Building global brand affinity has never had a lower barrier to enter, thanks to TikTok. Smart brands are learning how to use this channel to not only discover the best influencers but harness the global content to appeal to a broader variety of audiences.
Pixlee
MARCH 25, 2020
Tough times don’t last – tough people (and brands) do. At Pixlee, we’re here to weather the storm with you as strategic partners, but also as humans adapting to a new normal. You are the reason we strive to create tools that enhance the irreplaceable relationships between your amazing brands and your valued customers. During good times, you’ve all found innovative ways to leverage the voice of the customer as a critical tool for new customer acquisition.
Pixlee
JULY 30, 2019
Food and travel are blossoming as digitally native millennials prioritize experiences over belongings. Naturally, who doesn’t want to eat Spaghetti alle Vongole in its native home of Naples, Italy?
Pixlee
JANUARY 6, 2020
Mobile commerce has seen an incredible evolution over the last decade. From the original smartphones to voice commerce, and every small trend in between, staying ahead of mobile commerce trends can feel like an uphill battle.
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