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How to Use TikTok to Reach Audiences in China

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Building global brand affinity has never had a lower barrier to enter, thanks to TikTok. Smart brands are learning how to use this channel to not only discover the best influencers but harness the global content to appeal to a broader variety of audiences.

Trendjacking: Jumping In on Internet Culture & 3 Brands Doing it Right

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Brands have been jumping in on relevant events for years, but it’s easier now more than ever for them to jump in on other trends that may not be completely relevant to their organization’s offering.

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How Augmented Reality Could Change User-Generated Content

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In the summer of 2016, the world was forever changed with the release of Pokemon Go. The mobile game took everyone by storm, becoming the most popular and profitable mobile app of all time. Although the initial hype has died down, as of May 2018 it still boasted nearly 150 million active users. .

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Top 5 Up-and-Coming Travel and Food Influencers

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Food and travel are blossoming as digitally native millennials prioritize experiences over belongings. Naturally, who doesn’t want to eat Spaghetti alle Vongole in its native home of Naples, Italy?

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Youtube vs Instagram vs TikTok: Which Channel is Best for Cosmetics Brands?

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Social media video is tailor-made for cosmetics brands as both makeup and social media are inherently visual. But as new channels emerge and others transform, brands are taking stock of their audiences and budgets to maximize their growth.

Career Advice to Young Marketers in the Graduating Class of 2019

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Recently, we sat down with Emma Cookson, Partner at Brandtech group, You & Mr. Jones , for a candid interview, where we broached the subject of the new cadre of 2019 marketers entering the workforce.

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7 Powerful Ways to Boost Conversions on Your Ecommerce Site

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A brands website is a huge part of a company’s success. A good website can establish credibility and serves as the foundation for digital marketing efforts. With that in mind, a pleasant customer experience when visiting your website is crucial to your company’s success.

7 Tricks for Instagram Accounts with Low Engagement Rates

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Ah, the ever-elusive Instagram engagement rate. Have you ever wondered what a good engagement rate is, how to increase yours, or why it even matters? Instagram engagement rates are actually declining for everyone – and they have been all year.

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Hosting Influencer Events: The Dos and Don’ts

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One of the greatest benefits of utilizing influencers is the genuine connection they can build with a brand and its community.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

What Customer Experience Means Today

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What do my customers want? The savviest business leaders need to ask themselves this question. Today’s companies know they’re in the customer experience business, and they’re beginning to recognize how they deliver to their customers is just as important as what they deliver.

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Content Strategy: When Less is More

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High-quality content goes a lot further than large quantities of content in your content strategy. Chances are that you have clicked onto a site and immediately left because the content was marred by spelling mistakes, factual inconsistencies, or an awkward tone.

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Top Black Friday and Cyber Monday Deals from the Hottest Brands of 2019

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Black Friday and Cyber Monday 2019 are fast approaching, and it’s shaking out to be a sizeable one this year. We’re highlighting some of the most unique brands offering discounts this year that are sure to make your holiday shopping efficient and cost-effective. Article.

Why Social Media Marketing Isn’t Synonymous with Community-Driven Marketing

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Social media marketing is a powerhouse for brands, but to be successful it takes more than just sharing ads and branded content across social platforms. Brands need to take their marketing a step further by focusing on who matters most: their customers.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

What a Modern Ecommerce Stack Looks Like

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The standards for ideal user experience (UX) have grown significantly. With an evolving market place, customers expect innovative online storefronts that provide the latest technology. According to blog.sagipl.com , companies can increase sales by 62% after improving their ecommerce design.

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How to Negotiate with the Best Online Influencers

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By partnering with established online influencers, you can build brand trust, increase customer engagement, and boost lead generation.

Why Mission-Driven Brands are Winning in 2019

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When it comes to today’s consumers, authenticity is key. They have more knowledge and information at their fingertips than ever before, and many potential customers do a lot of research before making a purchasing decision.

Improve Your Digital Marketing Tactics With User-Generated Content

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Most digital marketing tactics ecommerce brands are using in 2019 can be improved with user-generated content (UGC). When digital marketing tactics are executed well with user-generated content, they offer a powerful advantage to traditional content.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How Influencers Helped Generate $38 Billion in Sales on Singles Day

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Influencers have played a major part in making sales this year’s Singles Day, China’s version of Black Friday. On this day, Alibaba broke its sales record for the 11th consecutive year; in fact, they’ve managed to record $35.8

How (and Why) You Should Attract Pet Owners to Your Brand

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Scroll through any social media feed and you’re likely to see at least one picture of someone’s pet. It’s not your imagination, increased pet ownership is shifting consumer preference and disrupting industries in unusual ways.

Social Media Platforms that Yield the Best User-Generated Content

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Don’t be afraid to go outside the box to find appealing content. User-generated content is possibly one of the greatest hallmarks of social media platforms. With the rise of smartphones, every user has become their own publisher.

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Does Your Brand Need an Influencer Manager?

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The influencer marketing industry is rapidly expanding and for a good reason. According to Influencer Marketing Hub, the average earned media value per $1 spent on social media is $5.20.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

This Overlooked Marketing Strategy Can Help You Succeed in 2019

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Crafting a marketing strategy that is both flexible enough to allow for agile shifts within the organization, while retaining rigidity that the whole team can align with isn’t an easy task.

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Would Consumers Care if Your Brand Disappeared Tomorrow?

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A recent survey report conducted by Havas Media revealed that consumers would not care if 77% of 1,800 brands from 31 markets and 22 industries disappeared. Even more, the study revealed that 58% of brand content is not meaningful.

Jeffree Star and Shane Dawson Prove the Power of Influencers

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On November 1st, Youtube superstars Shane Dawson and Jeffree Star debuted a much-talked-about makeup palette , with help from Morphe Brushes.

How Brands Can Vibe With Gen Z and Gen Alpha

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The global internet users grew by 8.6% over the past year, and ecommerce now accounts for over 13% of all retail revenue, according to the latest figures. There’s a lot of money on the table if you know where to look. .

3 Big Mistakes Brands Make with Instagram’s Shoppable Posts

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Instagram is an incredibly powerful tool for B2C organizations. Through Instagram’s Shoppable Posts feature, you’re able to tag your products for one-click shopping directly on your feed. Yet even as powerful as it is, there are plenty of mistakes that significantly undercut its effectiveness.

How Online Travel Agencies can be More Like Amazon

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Online travel agencies (OTA’s) were extremely innovative in their genesis, but now, their user experience is starting to fall short. As more companies move towards the ecommerce and marketplace model, expectations for best-in-class user experience have also grown. .

The Top Influencer Marketing Predictions for 2020

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The last decade has been huge for influencer marketing. So huge that it’s now hard to imagine our social media feeds without influencer marketing. . With so many technological changes on the horizon, what’s next for influencer marketing? .

Does Influencer Marketing Work with Baby Boomers?

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With brands like Kylie Cosmetics and Fashion Nova leveraging young influencers to skyrocket to enormous valuations overnight, it can sometimes seem like the whole world of social media influence stops with millennials and Generation Z.

How to Make Your Ecommerce Site More ADA Compliant

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Accessibility and inclusion are key elements of a good ecommerce website. But sometimes accessibility features are overlooked, and potential customers are isolated.

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The Top User-Generated Content Campaigns of 2019

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Whether you’re looking to increase conversion rates, expand brand awareness or pretty much anything else, a well-crafted User Generated Content (UGC) campaign is an invaluable asset.

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6 Challenges Brick and Mortar Retailers Need to Master Before 2020

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Retail shopping has been permanently changed by internet culture. This combined with the presence of giant ecommerce corporations like Amazon and AliExpress has forced retailers to understand that shopping is no longer a simple errand but rather an experience for consumers.

How to Run the Most Successful Influencer Marketing Campaign in 2020

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Influencers and brand advocates are incredibly valuable contributors to your marketing portfolio. Influencers help your brand adopt agility by outsourcing creative tactics to individuals who already deeply understand your target audience.

Personalization vs. UGC: Which Resonates Better With the Modern Shopper?

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Personalization and User Generated Content (UGC) are integral parts of any ecommerce marketing strategy. While Personalization involves using data to create a tailor-made experience for users, UGC gains the trust of potential buyers because of the authentic content your historical customers share.

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How Brands Can Attract College Shoppers

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Attracting college students to your brand may be a challenge, but companies can find ways to customize their advertising campaigns and resonate with these younger consumers. By harnessing the power of generational marketing, your brand can focus on Gen Z.

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