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12 Secret Facebook Features Every Marketer Should Use

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Mastering hidden Facebook features will help you get ahead of your competition. Managing an active and successful Facebook page with a thriving community can be a daunting experience. As your fanbase grows, so does their insatiable appetite for content.

7 Ways to Raise Facebook Engagement [Infographic]

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Facebook organic reach for business pages is plummeting. As I noted in a recent post , brands that use Facebook for marketing have seen a sharp drop in organic reach.

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8 Big Social Media Marketing Mistakes Businesses Make (and How to Avoid Them)

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Social media marketing is vital for business growth these days. Social media platforms like Facebook and Twitter present unique opportunities to reach your target customers.

Don’t Make These 9 Social Media Marketing Mistakes

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Social media marketing should be part of your strategy. Social networking is the most popular online activity, so it makes sense for businesses to try to engage that audience in an attempt to increase sales.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

5 Mistakes That Prevent Your Content From Going Viral

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Why isn’t your amazing content going viral? You do everything you’re supposed to do. You write great blog posts, film interesting videos, and take amazing photos. You share them on Twitter, Facebook, YouTube, Instagram, and your other social media channels.

How to Promote Your Event With Social Media Marketing

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Events are, by nature, social affairs. People attend them so they can connect, interact, and share with their peers. Likewise, people join social media networks such as Twitter, Facebook, and LinkedIn to connect, interact, and share with their peers.

Social Media Marketing Tips and Tricks for Facebook, Twitter, Google+, and More

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Want to get the most out of your social media marketing activities? The world of social media is ever-changing. It’s important to keep current on best practices to ensure that you’re doing all you can to keep your marketing campaigns and initiatives fresh.

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10 Ways to Get More People to Read Your Content

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You work hard to create great content — people should see it. Content marketing creates brand loyalty by engaging current customers and attracting new ones. It gives your company a voice and positions your brand as the expert in your field.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

3 Proven Ways to Dramatically Improve Website Traffic

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Every brand wants more website traffic. After all, more traffic can improve sales and generate company growth. The key is to attract the “right” traffic.

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How to Create Perfect Headlines for Social Media Posts

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Your headline is the first — and maybe last — impression you make on your audience. Although headlines sometimes take a back seat when it comes to writing social media posts, they really should be top-of-mind in your content creation process.

7 Steps to Successful Content Marketing [Infographic]

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Content marketing is a way of communicating with your customers and prospects without pitching your products or services. . Also known as inbound marketing , content marketing is non-interruptive.

When to Post on Facebook, Twitter, Google+, LinkedIn, and Pinterest

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Social media is always on. Determining the best times to post on Facebook, Twitter, Google+, Pinterest, LinkedIn, and blogs is vital to content marketing success. The optimal time to share on each platform may vary depending on your audience, of course.

How to Increase YouTube Engagement [Infographic]

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Is YouTube marketing worth it? More than 1 billion unique users visit YouTube each month. I t is the second most popular search engine and the third most popular site in the world. Nielsen says that it reaches more U.S. adults ages 18-34 than any cable network, a sweet spot for advertisers.

A World Gone Social

Learn how companies must adapt to survive.

25 Excellent Content Marketing Tools for Your Brand

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Successful content marketing initiatives have many moving parts. Creating powerful content that grows your business can be a discouraging process.

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10 Examples of Social Media ROI [Infographic]

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Does social media drive ROI? Many brands are still plagued by this question. . The immediacy and visibility offered by social media marketing has convinced most business owners that it’s worth their time and effort, but calculating its effectiveness is another story.

8 LinkedIn Tools for Business

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LinkedIn connects marketers to millions of affluent, ambitious, and influential professionals. . The undisputed leader in business and career-oriented social networking, LinkedIn’s valuable demographic is sought after by marketers.

How to Learn Social Media Marketing: 15 Blogs for Beginners

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Are you blogging, Facebooking, tweeting, or pinning? If not, you’re missing out. The Internet has become the primary means for prospective buyers to evaluate products or services. Social media platforms like Facebook, Twitter, and Pinterest can take your marketing to the next level.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Using Hashtags in Social Media Marketing

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Hashtags are increasingly important in social media marketing campaigns. They enable content marketers get in front of their target audience and identify social media conversations that are relevant to their business.

15 Fantastic Books on Social Media Marketing

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Do you want to learn more about social media marketing? You’re not alone. By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is essential in determining your success or failure. It’s more important than ever to master the essentials of how to attract and retain an audience for your brand.

Optimize Your Posts on LinkedIn, Facebook, Twitter, Pinterest, and More

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Creating great content isn’t enough. If you want people to share it, you must consider the dynamics of each of your social networks and optimize your posts for each.

10 Great Alternatives to the Google Keyword Research Tool

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Keyword research is a fundamental part of content marketing. . It is an indispensable tool for developing a potent inbound marketing strategy and improving SEO.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

A Comprehensive Guide to Your Social Media Image Sizes

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Make an impact with your social media images! Harnessing the power of images makes your social media marketing more powerful and memorable. You’re probably already using the visual elements of your brand on your social media channels.

Content Marketing: How to Measure Its Effectiveness [Infographic]

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Content marketing metrics can be confusing and preoccupy your time, so start by selecting a just a few fundamentals to measure. Content marketing is key in today’s marketplace — it is the intersection of awareness and lead generation.

50 Top Tools for Social Media Monitoring, Analytics, and Management 2013

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Use these platforms to manage, measure, and analyze your social media marketing initiatives. To succeed in today’s connected world, you need to build a community around your company, brand, and products.

The Role of Color in Marketing [Infographics]

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Use the right colors to increase brand recognition and drive purchasing. It’s more important than ever for brands to project their value. Marketers in general understand the need for consistency in color and design.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

The Secrets to Tweets that Generate Engagement

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How to say things on Twitter that get noticed. Is Twitter part of your social media marketing mix? It should be. With more than 550 million registered users, it is a force to be reckoned with. 66.7% of all public brand mentions on social media happen on Twitter.

20 Statistics That Will Drive 2014 Marketing Strategies [Infographic]

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Next year’s trends highlight the importance of social media marketing. As 2013 draws to a close, marketers are looking ahead to next year when social media marketing will begin to take center stage. No longer a luxury, it will become a must-have in 2014 marketing strategies.

The Top Benefits of Social Media Marketing [Infographic]

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89% of marketers say that social media generates more business exposure. There are a million articles and blog posts out there that sing the praises of social media marketing — how social networks like Twitter, Facebook, and Pinterest have had a major impact on lead generation and sales.

How to Use Twitter Cards in Social Media Marketing

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Twitter Cards enable publishers to attach media experiences to tweets — beyond the 140-character limit. They add a few lines of HTML metadata to blog posts and other thought leadership content that enable brands to stand out from the pack in Twitter feeds that are full of text.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

120 Marketing Tactics for Blogs

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Part of a good content marketing strategy, blogging helps you position yourself as an expert in your area. . Content marketing consists of producing and publishing information that builds trust and authority among your ideal customers.

Measuring Your Content Marketing Success [Infographic]

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Content marketing one of the most reliable and effective tactics available to digital marketers. Brands are increasingly employing content marketing strategies to generate product awareness and drive demand.

A Beginners Guide to Content Marketing [Plus Infographic]

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Content marketing has changed the way consumers research and buy your products. Every day, people form impressions of brands from many touch points: Ads, product experiences, tweets, Google, Facebook, blog posts, websites, and conversations with family and friends.

18 Tips for Optimizing Your Pinterest Images to Improve SEO

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Pinterest is perfect for businesses with small marketing budgets, and you can improve SEO and drive traffic by optimizing your images. The image-based social media site is an online bulletin board that lets you collect and share images by “pinning” them to virtual boards.

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