Expert insights. Personalized for you.
Earned media, often referred to as PR coverage, is growing in importance for today’s digital marketing success. People are returning to mainstream media in droves, according to the Edelman Trust Barometer 2020. MORE
TikTok is opening its platform up to all advertisers with its new, self-serve ad buying platform MORE
Did you know that October 29th is the anniversary of the first bits of data ever sent over a long distance computer connection? Check out TheInternetDay.com to learn more! The post Today is Internet Day! appeared first on Navolutions. News internet day october 29th the internet day MORE
Every once in a while, someone tells you that your business needs to be on Facebook. Or Twitter. Or Pinterest, Foursquare, Instagram, or any of a thousand different sites. MORE
Facebook has added a new Community Management education stream to its free Blueprint program MORE
What do you do when a customer means to order one product, but somehow manages to order another? If it’s a T-shirt or a DVD, you’d probably just exchange it, but what if it’s a really big ticket item that has high shipping costs? MORE
You may not think that a book written about the internet in 1999 would have much to offer us in the realm of web marketing today, but think again. Here’s a snippet of The Cluetrain Manifesto that was dead-on about the fundamentals: “…Markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can’t be faked.”. MORE
It’s happened to the best of us. A customer goes on Yelp to leave a review, ends up writing a 5 star masterpiece longer than most Hemmingway novels, and Yelp filters it out. MORE
Google has added some new predictive tools into Google Analytics to help marketers target audience segments based on their likely actions MORE
Have you ever heard of Project Home Again ? I hadn’t, until just a few minutes ago, and I’m already sold on the idea. Project Home Again is a program by the MSCA (Mechanical Service Contractors of America) that helps find missing children by turning your everyday service truck into a giant, rolling milk carton. MORE
Google+ just won’t sit still. If you haven’t taken advantage of the platform yet, now is definitely a good time to start. MORE
It’s that magical time of the year again when everyone tries to guess what’s next for SEO. 2013 was a downright bizarre year for SEO, which is why you’re bound to see all sorts of wacky predictions for 2014. MORE
There has been a lot of misinformation out there about Facebook’s latest announcement. With headlines like New Facebook Rules Will Sting Entrepreneurs and Facebook is Killing Small Business Entrepreneurs with new Policy Rule , it’s hard not to get a little excited (if you like getting your news from the source, Facebook’s actual post can be found here.) The big issue is that some posts by business pages aren’t being seen by as many people as they used to be. MORE
I’m hosting a new business podcast about how to lead. Most people know me as a marketing communications professional. But, did you know that for years I’ve been a volunteer leader for IABC , the International Association of Business Communicators? MORE
If you’re like us, you probably hate Internet Explorer. It’s clunky, slow, prone to malware, and just a terrible browser all around. While the latest versions have finally managed to add many of the features you’ll find on real browsers, we believe it’s too little too late. MORE
No one is going to argue that the internet hasn’t fundamentally changed the way that people experience the world. Ten years ago, they might have, but not anymore. Now, mobile technology is doing it again. MORE
SEO professionals (and SEO “professionals”) love to talk about great content. “Content is king” may be the oldest adage in the industry, but a lot of SEO people are under the impression that more is always better, and that great content is just a matter of sweat equity. MORE
After testing it out over the last few months, Instagram will now enable all users to pin up to three comments on their posts MORE
Here’s a quick tutorial on how to make your LinkedIn profile really work for you. It covers the importance of a custom URL, cover photo, linking and optimizing for SEO. It’s important to get social media foundations right to be successful in digital marketing communications. MORE
Here’s a scary loophole to Yelp’s content guidelines: what if someone has an interaction with your business, but doesn’t actually do business with you? MORE
Every time you look at a search results page on Google, there is a good chance that you may see something new. It wasn’t too long ago that videos, images, author profiles, links to Google plus reviews, and maps weren’t all shown on the same screen. MORE
If you are a WordPress blogger and need help improving your Google Page Speed Insights and GTmetrix scores, here is your detailed, step-by-step guide. The post Site Speed Steps – A Detailed Guide To Taking Your WordPress Site From Slow To Go appeared first on SocMedSean - Social Media Sean. MORE
Another day, another weird experiment from Google. Google’s latest oddball comes in the form of a “Google Home Services Concierge.” MORE
Instagram has launched a global test of its new Shops tab, which, eventually, will make it easier for users to buy direct from businesses in the app MORE
Right now, the bird is the word. From Bloomberg to Mashable, everyone is talking about Google’s Hummingbird update. Search for Hummingbird on SearchEngineJournal , one of the SEO industry’s leading publications, and you’ll find roughly 2,000 results. MORE
If you haven’t heard the news, businessman Jon Schultz just sold Ebola.com for a whopping $200,000, and that’s just the tip of the iceberg. MORE
And that’s all I have to say about that. Go make them donate! https://www.facebook.com/pages/Gentec-Services-Inc/191215340902145. R5GJNQWPUEK8. pwt id=’2′]. The post Gentec Services, Inc. is giving $1 to the Taylor Family Foundation for every new like on their Facebook page appeared first on Navolutions. Social Media MORE
If I had a dime for every time a business owner tore into Yelp, I’d already be retired. It turns out that the internet’s most popular business review site, at over 100 million registered users, still isn’t popular with everyone. MORE
Search Engine Land just reported that Google’s Home Service Ads, which only launched last month, are already expanding from plumbing and locksmiths to house cleaners and handymen. For those who haven’t been following along at home, Home Service Ads are a new advertising block that literally replaces the local stack. That means if HSAs are showing in your market and you’re not paying for advertising through Google, your company just literally fell off the map. MORE
Google+ just won’t sit still. If you haven’t taken advantage of the platform yet, now is definitely a good time to start. MORE
R5GJNQWPUEK8 . Pop culture has an obsession with all powerful computer nerds. MORE
Today we’re giving you a free set of buttons (the kind you click) and badges (the kind you show off) to use on your website. They’re the kind we use for plumbing, electrician, and other service industry websites, though we’re sure you could use them for all sorts of industries. MORE
Thanks to everyone who joined us at today’s Pleasanton Young Professionals presentation, where we covered the basics of SEO and social media marketing. You can use the following guide to reference what we covered and access a few of the tools that we mentioned in the presentation. If you have any other questions about what we covered, or how we can help with your SEO & SEM, you’re always welcome to leave us a comment or contact us directly. What is SEO? MORE
What should be your social media marketing budget? This is a common question. In the not-too-distant past, marketers used three per cent of turnover as the marketing budget ‘rule of thumb’. But things are not that simple anymore. MORE
By David Shankbone (Own work) [CC-BY-3.0 ([link] via Wikimedia Commons There are plenty of blogs that get links from HuffPo on a daily basis, but this was a first for us. This is how we got it. A couple weeks ago, I was browsing Reddit on my lunch break and saw a post that caught my attention. MORE
Spend five minutes on the internet and there’s a good chance you’ll run into Google’s new local search result module, which Mike Blumenthal dubbed the “Local Stack” Google Local Stack showing results for “roofer in Livermore” If you have any issues with the new stack, you’re in good company. MORE
“Informational long tail posts” might not be the hottest topic in SEO, but we’ve learned to love them. Between you, me, and the wall, a lot of our clients operate in boring industries. MORE
Navolutions
AUGUST 18, 2015
Spend five minutes on the internet and there’s a good chance you’ll run into Google’s new local search result module, which Mike Blumenthal dubbed the “Local Stack” Google Local Stack showing results for “roofer in Livermore” If you have any issues with the new stack, you’re in good company.
Navolutions
MARCH 9, 2016
Another day, another weird experiment from Google. Google’s latest oddball comes in the form of a “Google Home Services Concierge.”
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Navolutions
NOVEMBER 13, 2014
If you’re like us, you probably hate Internet Explorer. It’s clunky, slow, prone to malware, and just a terrible browser all around. While the latest versions have finally managed to add many of the features you’ll find on real browsers, we believe it’s too little too late.
Navolutions
JANUARY 27, 2016
“Informational long tail posts” might not be the hottest topic in SEO, but we’ve learned to love them. Between you, me, and the wall, a lot of our clients operate in boring industries.
Advertisement
A beginner's guide to social media automation tools and getting automation right.
Navolutions
OCTOBER 16, 2014
What do you do when a customer means to order one product, but somehow manages to order another? If it’s a T-shirt or a DVD, you’d probably just exchange it, but what if it’s a really big ticket item that has high shipping costs?
Navolutions
MARCH 24, 2015
Here’s a scary loophole to Yelp’s content guidelines: what if someone has an interaction with your business, but doesn’t actually do business with you?
Navolutions
APRIL 30, 2013
If I had a dime for every time a business owner tore into Yelp, I’d already be retired. It turns out that the internet’s most popular business review site, at over 100 million registered users, still isn’t popular with everyone.
Navolutions
FEBRUARY 6, 2014
It’s happened to the best of us. A customer goes on Yelp to leave a review, ends up writing a 5 star masterpiece longer than most Hemmingway novels, and Yelp filters it out.
Navolutions
AUGUST 28, 2015
Search Engine Land just reported that Google’s Home Service Ads, which only launched last month, are already expanding from plumbing and locksmiths to house cleaners and handymen. For those who haven’t been following along at home, Home Service Ads are a new advertising block that literally replaces the local stack. That means if HSAs are showing in your market and you’re not paying for advertising through Google, your company just literally fell off the map.
Navolutions
DECEMBER 11, 2014
There has been a lot of misinformation out there about Facebook’s latest announcement. With headlines like New Facebook Rules Will Sting Entrepreneurs and Facebook is Killing Small Business Entrepreneurs with new Policy Rule , it’s hard not to get a little excited (if you like getting your news from the source, Facebook’s actual post can be found here.) The big issue is that some posts by business pages aren’t being seen by as many people as they used to be.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Navolutions
APRIL 11, 2013
Every time you look at a search results page on Google, there is a good chance that you may see something new. It wasn’t too long ago that videos, images, author profiles, links to Google plus reviews, and maps weren’t all shown on the same screen.
Navolutions
MARCH 25, 2013
Google+ just won’t sit still. If you haven’t taken advantage of the platform yet, now is definitely a good time to start.
Navolutions
MARCH 18, 2013
No one is going to argue that the internet hasn’t fundamentally changed the way that people experience the world. Ten years ago, they might have, but not anymore. Now, mobile technology is doing it again.
Navolutions
JANUARY 29, 2014
By David Shankbone (Own work) [CC-BY-3.0 ([link] via Wikimedia Commons There are plenty of blogs that get links from HuffPo on a daily basis, but this was a first for us. This is how we got it. A couple weeks ago, I was browsing Reddit on my lunch break and saw a post that caught my attention.
Navolutions
JANUARY 15, 2014
SEO professionals (and SEO “professionals”) love to talk about great content. “Content is king” may be the oldest adage in the industry, but a lot of SEO people are under the impression that more is always better, and that great content is just a matter of sweat equity.
Advertisement
SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Navolutions
OCTOBER 29, 2013
Did you know that October 29th is the anniversary of the first bits of data ever sent over a long distance computer connection? Check out TheInternetDay.com to learn more! The post Today is Internet Day! appeared first on Navolutions. News internet day october 29th the internet day
Navolutions
OCTOBER 9, 2013
Right now, the bird is the word. From Bloomberg to Mashable, everyone is talking about Google’s Hummingbird update. Search for Hummingbird on SearchEngineJournal , one of the SEO industry’s leading publications, and you’ll find roughly 2,000 results.
Navolutions
AUGUST 7, 2013
Today we’re giving you a free set of buttons (the kind you click) and badges (the kind you show off) to use on your website. They’re the kind we use for plumbing, electrician, and other service industry websites, though we’re sure you could use them for all sorts of industries.
Navolutions
JULY 30, 2013
R5GJNQWPUEK8 . Pop culture has an obsession with all powerful computer nerds.
Advertisement
Learn the 10 worst social media marketing mistakes and how to avoid them.
Navolutions
MARCH 25, 2013
Google+ just won’t sit still. If you haven’t taken advantage of the platform yet, now is definitely a good time to start.
Navolutions
AUGUST 21, 2014
Thanks to everyone who joined us at today’s Pleasanton Young Professionals presentation, where we covered the basics of SEO and social media marketing. You can use the following guide to reference what we covered and access a few of the tools that we mentioned in the presentation. If you have any other questions about what we covered, or how we can help with your SEO & SEM, you’re always welcome to leave us a comment or contact us directly. What is SEO?
Navolutions
JANUARY 21, 2014
You may not think that a book written about the internet in 1999 would have much to offer us in the realm of web marketing today, but think again. Here’s a snippet of The Cluetrain Manifesto that was dead-on about the fundamentals: “…Markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can’t be faked.”.
Navolutions
APRIL 23, 2013
And that’s all I have to say about that. Go make them donate! https://www.facebook.com/pages/Gentec-Services-Inc/191215340902145. R5GJNQWPUEK8. pwt id=’2′]. The post Gentec Services, Inc. is giving $1 to the Taylor Family Foundation for every new like on their Facebook page appeared first on Navolutions. Social Media
Advertisement
Discover just how easy it is to boost SEO with social media.
Navolutions
APRIL 23, 2013
And that’s all I have to say about that. Go make them donate! https://www.facebook.com/pages/Gentec-Services-Inc/191215340902145
Navolutions
APRIL 22, 2013
Have you ever heard of Project Home Again ? I hadn’t, until just a few minutes ago, and I’m already sold on the idea. Project Home Again is a program by the MSCA (Mechanical Service Contractors of America) that helps find missing children by turning your everyday service truck into a giant, rolling milk carton.
Navolutions
MAY 30, 2013
Every once in a while, someone tells you that your business needs to be on Facebook. Or Twitter. Or Pinterest, Foursquare, Instagram, or any of a thousand different sites.
Navolutions
JANUARY 2, 2014
It’s that magical time of the year again when everyone tries to guess what’s next for SEO. 2013 was a downright bizarre year for SEO, which is why you’re bound to see all sorts of wacky predictions for 2014.
Sherrilynne Starkie
JANUARY 27, 2020
What should be your social media marketing budget? This is a common question. In the not-too-distant past, marketers used three per cent of turnover as the marketing budget ‘rule of thumb’. But things are not that simple anymore.
Sherrilynne Starkie
FEBRUARY 18, 2020
Earned media, often referred to as PR coverage, is growing in importance for today’s digital marketing success. People are returning to mainstream media in droves, according to the Edelman Trust Barometer 2020.
SocMed Sean
JULY 4, 2020
If you are a WordPress blogger and need help improving your Google Page Speed Insights and GTmetrix scores, here is your detailed, step-by-step guide. The post Site Speed Steps – A Detailed Guide To Taking Your WordPress Site From Slow To Go appeared first on SocMedSean - Social Media Sean.
Sherrilynne Starkie
MAY 12, 2020
I’m hosting a new business podcast about how to lead. Most people know me as a marketing communications professional. But, did you know that for years I’ve been a volunteer leader for IABC , the International Association of Business Communicators?
Sherrilynne Starkie
APRIL 17, 2020
Here’s a quick tutorial on how to make your LinkedIn profile really work for you. It covers the importance of a custom URL, cover photo, linking and optimizing for SEO. It’s important to get social media foundations right to be successful in digital marketing communications.
Social Media Today
JULY 7, 2020
After testing it out over the last few months, Instagram will now enable all users to pin up to three comments on their posts
Social Media Today
JULY 10, 2020
Google has added some new predictive tools into Google Analytics to help marketers target audience segments based on their likely actions
Social Media Today
JULY 7, 2020
Instagram has launched a global test of its new Shops tab, which, eventually, will make it easier for users to buy direct from businesses in the app
Social Media Today
JULY 8, 2020
TikTok is opening its platform up to all advertisers with its new, self-serve ad buying platform
Social Media Today
JULY 8, 2020
Facebook has added a new Community Management education stream to its free Blueprint program
Social Media Today
JULY 1, 2020
Get ready for the next level of the Instagram Stories takeover
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