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Hot association jobs this week – March 23

SocialFish

Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Vice President of Communications , Chesapeake Bay Foundation – CBF seeks a new Vice President of Communications. Communications is one of CBF’s four operating programs. photo credit ).

To Cision, With Love

Waxing UnLyrical

Dear Cision, Healthcare shmealthcare, you totally stole the show this week with your B.I.G. N.E.W.S. You know… that not-so-little bolt from the blue that you’re going public. And that you’ll have “ an anticipated initial enterprise value of approximately $2.4 billion.” ” That’s BIG! First of all, congrats. Innovation. My colleague Andy Russell agrees.

Business Spring Cleaning: Squeaky Clean Social Media Channels

Spin Sucks

In part one of this three part series, Laura Petrolino shows you how to clean up your social channels and improve your success with this social media focused business spring cleaning checklist. The post Business Spring Cleaning: Squeaky Clean Social Media Channels appeared first on Spin Sucks.

8 Twitter Bio Ideas to Attract More Followers

Sprout Social

How much time did you put into creating you Twitter bio? If you just treated it as an afterthought or rushed to finish, there’s a strong chance it’s probably not as strong as it could be. You don’t have to spend hours crafting your Twitter bio, but you should put more effort into it than most brands realize. The Pieces of Your Twitter Profile. Location. Website. Location. Website.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Instagram Analytics Guide: How to Pull & Examine Your Data

Sprout Social

Gone are the days of posting to Instagram, crossing your fingers and hoping for the best. With algorithmic changes and the increasing need for paid social efforts, the time to rely on your core Instagram analytics data is now. To fully understand how well your content performs on Instagram, you need to dig deeper than simple vanity metrics. Instagram Engagement Analytics. Analytics Instagram

Challenges of Modern Day PR Pros Versus Those of Decades Past

Meltwater

It used to be that one of the biggest challenges PR pros faced was faxing… Read More.

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The 6 Key Components of a Successful Marketing Campaign

Simply Measured

Ready, set, launch a campaign! It’s time to push the envelope and plan a campaign that is more creative and delivers better results than the last one. Here are the six components to focus on. Let’s channel our inner Olivia Pope, the campaign genius, and “handle it.” ” 1. Nail Your Campaign Theme. What is a campaign theme? Feel free to tailor it to your brand. But where do I start?

Call Content Marketing What You Want, But Don’t Say it Doesn’t Exist

Spin Sucks

A recent article criticized the value of content marketing by saying it's a buzzword. When, in fact, it's one of the most powerful ways to gain traction. Gini Dietrich outlines why she thinks that criticism is wrong and what every communicator can do about it. The post Call Content Marketing What You Want, But Don’t Say it Doesn’t Exist appeared first on Spin Sucks. Related Stories Why it Pays to Invest in Quality PR Content The Challenges and Solutions of the PESO Model Visualize the PESO Model to Help Others Understand it.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

You can’t fix politics, but you can fix this

SocialFish

These are turbulent times, and I think many of us feel pretty powerless (no matter which side of the fence we’re on). So while we can’t fix politics (or maybe we can, but that’s a topic for a different kind of blog), we CAN focus on the things that matter to us directly. Our communities, our friends, our neighbors, our colleagues… and our work. Work matters. Work matters.

How to Build a Social Media Marketing Funnel That Converts

Sprout Social

These days, it’s a given that anyone involved in digital marketing understands the importance of social media, from a content and engagement perspective. Unfortunately, a significant number of companies still believe that simply having a strong social media presence, posting content on a consistent basis and engaging with fans is going to have a positive impact on the overall ROI (return on investment) of a brand on its own. What is is the missing link? So, how do you actually put all of this into action? Let’s start from square one. What Is a Marketing Funnel? Ready, Set, Go. Engagement

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Square vs. Landscape Video – $1.5K Worth of Experiments: Here’s How They Compare

Buffer Social

In an effort to get to the bottom of what makes videos successful on social media, we set out to answer two not-so-simple questions: Where does video perform best? In what format does video perform best? What we found is that there are so many ways to go about it! Video format, length, content, captions, and graphics (to name a few) all play a big part in the success of your video content.

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Crisis & Reputation Management on Boards’ Radar

Proactive Report

The 2016 Aon Global Risk Management Survey that polled CEOs, CFOs and risk managers ranked damage to brand and reputation as a top concern, displacing the financial and economic risks that have traditionally dominated this survey in the past. Improving a brand’s image and protecting the reputation of the brand has long been considered a core PR function. Crisis Readiness Tips. Follow me on Twitter.

A World Gone Social

Learn how companies must adapt to survive.

What is the Future of Owned Media?

Spin Sucks

If you're not providing real value to your industry through owned media, you're already behind. Because the future of owned media is here. The post What is the Future of Owned Media? appeared first on Spin Sucks. Communication Content Apple bylined david hunegnaw gopro owned media benchmarks owned media metrics PESO model shot on iphone Starbucks

3 Foolproof Ways to Generate Leads with Social Media

Convince & Convert

If I refer to social media as a lead generation tool, what comes to mind first? I hesitate to ask because the response is not always positive. Maybe because the scars are still healing from a past failed social media campaign. Maybe it’s from reading one too many faux-advice columns on optimal social media posting times. Even so, not all is lost. Run a Photo Contest. Key Takeaways.

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Top 11 Instagram Accounts Leading Their Industries

Meltwater

One of the most fascinating things about Instagram is that the cream always rises to… Read More.

Ahrefs Review: How to Use Ahrefs to Analyze Your Blog

Razor Social

When was the last time you analyzed the inbound links pointing to your blog? Google is looking at your link profile, so you should be too! If your backlink profile looks unnatural Google will penalize your blog which in turn harms your search engine ranking. This is why it’s important to identify and remove broken, old or poor quality links from your blog’s profile. Ahrefs Backlink Profile.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How to Use Social Media to Create Stellar Webinars

Socialmedia.biz

Post by Adi Englander. The internet is undergoing another major transformation. Video is utterly and completely taking over, and live streams are the bells of the digital ball. Digital video’s extreme popularity is not isolated to YouTube and live broadcasts, however, as webinars are also proving to be an increasingly prominent tool. Webinar Best Practices. The Social Spotlight. Adi Englander

The Big Question: Which PR Buzzwords Must Die?

Spin Sucks

PR buzzwords are a double-edged sword. We're responsible for their notoriety and then we want them to die. We asked five experts what they thought. The post The Big Question: Which PR Buzzwords Must Die? appeared first on Spin Sucks. Comments Now that you mention it, I agree. by Gini Dietrich I love this but admit I feel a little sorry for “yummy.”

Don’t Make These Mistakes When Scheduling Instagram Posts

agora pulse

Scheduling software can be one of the best tools that you can have in a world that relies so heavily on social media. It lets you share updates at peak times without actually having to be on your device to press “Post,” and lets you schedule content as far in advance as you’d like. Let’s take a look at the four most common Instagram scheduling mistakes and how to avoid them. Post at peak times.

How to Grow Your Fitness Blog to 100,000 Monthly Visitors in Less than a Year

ProBlogger

By Alex Chris of reliablesoft.net. How do you build a successful fitness blog? What does it take to start a blog and grow the traffic to 100K monthly visitors in less than a year? If you have a fitness blog or planning to start one or even if you are just curious on how you can grow your blog’s traffic fast, then this post is for you. So, let’s get started. Well, it’s a matter of quality.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

The Importance of Content, Authenticity, and Credibility

Meltwater

For digital media and publishing companies, content is their business. Magazines create must-read articles just… Read More.

5 New Ways to Increase eCommerce Conversions

Pixlee

If there were an easy, almost-instantaneous way to increase conversions on your site, would you do it? Of course you would. Almost all business owners and marketers would seize on that opportunity

Help Save Journalism: Pay for News

Spin Sucks

As PR professionals we need to make a personal investment in quality journalism. Sherrilynne Starkie shares why it's important to pay for your news. The post Help Save Journalism: Pay for News appeared first on Spin Sucks. Related Stories Five Tips to Get Your Media Pitches Opened and Read How Alternative Facts Damage the PR Profession How to Launch a Successful PR Campaign Without a News Release.

4 Great New Instagram Carousel Examples Chosen By Social Media Experts

agora pulse

Last month, Instagram announced that users can share up to 10 photos and videos in one post. This “Instagram carousel” feature was previously available only to those who advertise on Instagram but now is open to users, business owners and marketers of all stripes. How are brands making the most of this new feature? Ana Gotter, anagotter.com. Fill, fold, fry! Swipe above

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

The #GetSocialSmart Show Episode 012: 3 Instagram Hacks

Katie Lance

Instagram is one of my favorite social media platforms and there’s a lot that you can do with Instagram. Today I want to share with you three of my favorite quick tools for rocking your Instagram strategy. Tip number one, you’ve got to rock your bio. Hack number two, it’s all about hashtags ! My third hack is a hack that has to do with the geotag feature within Instagram.

How to Leverage Facebook in Your B2B Public Relations

Meltwater

Does your B2B public relations strategy include Facebook? Many B2B companies dismiss Facebook because of… Read More.

Better Collaboration with Recent Enhancements Across Sprout

Sprout Social

Sprout’s platform enables teams to better collaborate and more easily manage their workflow. We’ve recently released many enhancements to further refine user roles within your team and configure profile and admin settings to maximize productivity and value from the platform. Engage With Customers Using the Can Reply Permission. Learn more about how to apply the Can Reply permission.

Contributed Content is on the Rise — Here’s How to Stand Out

Spin Sucks

No matter how many times you write guest posts, your chance at connecting with an audience depends on how an editor perceives your work. However, there are still some unknown factors at play when it comes to pitching editors at the online publications you want to target. Influence & Co. surveyed editors at leading online publications to uncover what it is they’re actually looking for. Here are the findings. The post Contributed Content is on the Rise — Here’s How to Stand Out appeared first on Spin Sucks. Influence & Co. survey is your content too promotional?

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.