Firebelly

JULY 9, 2019

Grab your sunglasses because these sun-sational blogging tips are about to bring the heat. Blogs play a major role in boosting your website’s search engine optimization. The more value you bring to people via your blog, the more you can position your brand as a thought leader in your industry. Best of all, it is […]. The post Sun-sational Blogging Tips For Boosting SEO And Growing Your Blog appeared first on Social Media Marketing Agency | Firebelly Marketing.

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SEO Tips Engineering Industry 172

Firebelly

JULY 23, 2019

Alex and Sonja Overhiser share how they’re making a difference in the Indianapolis food community in the latest episode of #GotTheFire. What started as a way to bring friends together around a dinner table and a passion for farmers markets turned into a blog, “A Couple Cooks,” and cookbook, “Pretty Simple Cooking,” that have made […]. The post Alex & Sonja Overhiser’s Impact On The Indianapolis Food Community appeared first on Social Media Marketing Agency | Firebelly Marketing.

Communities 127

Communities Social Media Marketing 127

Firebelly

JANUARY 22, 2018

Mix tapes were and are labors of love – carefully curated, tested and re-recorded – all with the intent of a certain desired listening experience. Whether it was for a friend, a parent or a significant other – these were designed with an intended result. Getting the right strategy for generating website traffic is very similar. Each month, the phrase “SEO is dead” is searched about 210 times, providing evidence that a smattering of marketing professionals aren’t entirely sold o

Marketing 181

Marketing Influencer SEO Adwords 181

Firebelly

OCTOBER 23, 2017

A social media crisis is bound to happen at some point to your brand. This could be as small as a negative review/comment or as big as when Adidas tweeted , “Congrats you survived the Boston Marathon.” What ever your crisis is, be prepared to handle it with these tips: Plan Ahead As the saying goes,“Prepare for the worst, hope for the best.” Being prepared is the first step to surviving a social media crisis!

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Social Media Press Release Issues Team 129

Firebelly

APRIL 5, 2016

We are currently seeking seeking to fill a full-time entry level social media coordinator position within our company. Could it be you or someone you know? PRIMARY RESPONSIBILITIES. • Create monthly content calendars of status updates and images for clients’ social media channels. • Publish content to our clients’ social media channels. • Manage interactions on our clients’ social media channels. • Create social ads to grow our clients’ audiences, increase engagement and delive

Social Media 100

Social Media Skills WordPress Social Media Management 100

Firebelly

MARCH 14, 2016

In my new Shorthand series, I’ll be asking fellow social media marketing industry leaders for three quick and easy-to-digest insights into their areas of expertise or interest. In this first installment, I spoke with Jay Baer—leader of Convince & Convert. He recently published Hug Your Haters: How to Embrace Complaints and Keep Your Customers , which is being touted as “the first modern book on customer service.” Let’s get to the questions!

Fashion 100

Fashion Study Issues Industry 100

Firebelly

FEBRUARY 29, 2016

Here’s a handy cheat sheet for common social media ad metrics and the formulas used to derive them. Reach. The unique number of people who saw your ad. Impressions. The total number of times your ad was seen. If the 1000 people reached were each displayed the ad 5 times, then the total impressions would be 5000. Cost Per Click. How much you paid for each click.

Metrics 50

Metrics Social Media Cost Consultant 50

Firebelly

FEBRUARY 22, 2016

We’re excited to announce that we have recently started working with Gnarly Grove Hard Cider. Gnarly Grove Hard Cider, crafted in Indiana, is naturally gluten-free, made from 100% fresh pressed apple cider and available in two flavors—Original Blend and Legendberry. Firebelly will be providing a combination of social media strategy, social media management and social ad management services.

Apple 100

Apple Social Media Management Instagram Social Media 100

Firebelly

FEBRUARY 8, 2016

We’re excited to announce that Heather Chapman has joined the Firebelly team as a social media manager. Get to know a little bit about her below! Favorite social networks: Snapchat and Pinterest. Most-used hashtag: #MyKindOfCrazy. Favorite emoji: Thoughts on selfie sticks: I don’t own one, but do what you’ve gotta do. My wing span is pretty legit.

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Team Social Media Management Hashtag Social Networking 0

Firebelly

FEBRUARY 3, 2016

Here are three tips for restaurants or coffee shops struggling to manage their Facebook pages. 1) Promote your page. You’ve got a Facebook page, but what you really want is fans—right? Surely you have many happy customers who’d love to like your page. But do they know about it? If you build it, they will not come. You’ve got to promote it.

Tips 40

Tips Facebook URL Questions 40

Firebelly

JANUARY 11, 2016

A rant posted to an Indianapolis bar’s Facebook page on New Year’s Eve went viral and became international news. The woman who posted the complaint, as well as women who share her name, have received threats since then. Fox 59 recently interviewed our CEO Duncan Alney about this incident and “the dark side of social media.” You can watch the story below. [ Video URL: [link] ].

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Social Media URL News Video 100

Firebelly

DECEMBER 31, 2015

We’re excited to announce that we have recently started working with Cornerstone Bread Company. Cornerstone Bread Company makes every item from scratch—using nothing less than high-quality, all-natural ingredients shaped by hand. Because of their belief that every chef knows what kind of bread will best showcase his or her culinary art, they work with them to make that perfect match.

Company 100

Company Social Media Management Social Media Strategy 100

Firebelly

NOVEMBER 12, 2015

We’re thrilled to announce that Storage Solutions has retained Firebelly services for social advertising. “We want to target engineers and managers of warehouses and distributions centers anyway that we can – and this just extends our approach to get in front of these people. Firebelly came highly recommended and we’re excited to work with the team,” said Michelle Coleman, Director of Marketing Communications. .

Social Media Management 0

Social Media Management Engineering Advertising Social Media 0

Firebelly

OCTOBER 22, 2015

I caught up with Jesse Laffen, our principal consultant on all things conversion. The man has been there and done it – and burned the t-shirt. As I talk to our clients and future clients on a daily basis – I’m constantly surprised at the constant avoidance when it comes to conversion. So, here’s Jesse’s take… What is conversion?

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Conversation Buy B2B Consultant 100

Firebelly

OCTOBER 5, 2015

In my first must-have post, I wrote about Sprout Social —my favorite tool for scheduling content on Facebook, Twitter, LinkedIn and Google+. It doesn’t schedule posts to Instagram. That’s where ScheduGram comes in. Must-Have: ScheduGram. ScheduGram doesn’t just send you a reminder to post to Instagram like Hootsuite and other platforms, it actually posts to Instagram for you.

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Social Media Management Social Media HootSuite Instagram 100

Firebelly

SEPTEMBER 21, 2015

For years, people have been asking for a dislike button on Facebook. It seems that Mark Zuckerburg is finally ready to give the people what they want. In a Q&A last Tuesday, Facebook’s founder said “I think people have asked about the dislike button for many years. Today is a special day because today is the day I can say we’re working on it and shipping it.”.

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Brands Communities Advertising Social Media 100

Firebelly

AUGUST 31, 2015

10 FACE / Shutterstock.com. Which social networks should your brand be on? There are a lot of them, but the answer to that question largely depends on where your customers are located. To make things easier for you, the good people at Sprout Social have created this infographic detailing demographics on the most popular social networks. Are your people on the platforms you’re using?

Social Networking 100

Social Networking Brands How To Social Media 100

Firebelly

AUGUST 17, 2015

It’s the most wonderful time of the year! I’m not talking about the holidays—it’s football season! Coveted by true fans like myself, this time of year means tailgaiting, game-watching, and, of course, social media. As I was noticing posts from the NFL about pre-season games, I began wondering who the most popular teams were on social media. Who owns interactions, posts, hashtags and followers on and off the field?

Team 100

Team Facebook Conference Hashtag 100

Firebelly

MAY 11, 2015

I’m surprised at the number of brands who keep making this common social media mistake. Despite years of warnings, and even some embarrassing revelations (think “Great Instagram Purge of 2014″), brands continue to be seduced by a shortcut that gets them nowhere in the long run. What am I talking about? Purchasing fans and followers!

Social Media 100

Social Media Marketing Community building Analysis 100

Firebelly

JUNE 1, 2015

There are three critical components of B2B marketing—messaging, traffic and conversion. These are ultimately the only three that really matter and yet the B2B marketing landscape is like a field of broken dreams. Messaging matters. Starting with an approach that focuses on your customer’s needs, fears and pain—and extending that into clear, concise and conversion oriented messaging—is the only way to go.

B2B 100

B2B Marketing Metrics Conversation 100

Firebelly

MARCH 19, 2015

We’re excited to announce that we have recently started working with American Red Cross of Indiana. The American Red Cross of Indiana serves 57 counties in Indiana—preventing and alleviating human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors. Firebelly will be providing a combination of social media strategy, advocate identification and influencer outreach services.

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Mobile Influencer Social Media Strategy 100

Firebelly

APRIL 6, 2015

Last month, I talked about 10 Twitter Best Practices For 2015. This month I decided to take on my favorite app, Instagram. Here are my ten tips fellow Instagrammers! 1) Tell your story . They say a picture is worth a thousand words. By sharing what your brand is doing on Instagram, you’re telling your brand’s story more effectively than with just words alone. 2) Go behind-the-scenes.

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Instagram Hashtag Syndication Foursquare 100

Firebelly

DECEMBER 17, 2014

'We’re excited to announce that we have recently started working with Team USA—specifically U.S. Synchronized Swimming. U.S. Synchronized Swimming, also known as USA Synchro, was established as a nonprofit organization in 1979 and is the United States national governing body for the sport. It is recognized by the International Olympic Committee, the United States Olympic.

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Team Committee Sports Organization 250

Firebelly

NOVEMBER 26, 2014

'Let me get a little deep on you. Publishing is a relationship. It’s a contract between the writer and the reader where the writer says, “I’ll write something good, if you’ll promise to read it,” and the reader responds with, “I’ll read the stuff you write, if you promise it will be good.” We see.

Publishing 135

Publishing Content Marketing 135

Firebelly

NOVEMBER 19, 2014

'It takes a lot of time, effort and talent to be successful on social media, but because brands didn’t have to pay to create an account, the perception that it was “free” existed. Well, that “free ride” has come to an end. Sure, you still don’t have to pay to create an account, but if.

Social Media 199

Social Media Trends Brands 199

Firebelly

NOVEMBER 17, 2014

'It’s not too late for your brand to have some fun on social media this Thanksgiving. Get inspired with these five must-reads. Social Media Planning for Thanksgiving By Julia Bass Thanksgiving is upon us. In addition to long car rides and overeating, consumers will be searching for cranberry sauce deals on Twitter, browsing Pintrest for green.

Social Media 119

Social Media Twitter Brands 119

Firebelly

NOVEMBER 3, 2014

'-App Development Tools (<<great article on tools to get started) -Buffer (Hootsuite, SproutSocial) -Bottlnose -Camtasia -Conversion Rate Optimization Tools: Here’s are two great articles with tool-lists from State of Digital & Search Engine Journal -D3JS -Ditto -Followerwonk -GNIP -ifttt -iMACROS -Javascript, jQuery, JSON, node.js -Likealyzer -Live Chat Software -LinkedIn Inmail -NUVI -Oculus Rift -Open Site Explorer.

HootSuite 147

HootSuite Journal Software Engineering 147

Firebelly

OCTOBER 24, 2014

'Despite their outcries about privacy and security concerns, Americans can’t seem to get enough of Facebook Messenger. A recent report by Parks Associates shows that 53% of Americans using messaging apps are on Messenger—putting it in the #1 spot ahead of Skype, Snapchat and iMessage. Is there any stopping Facebook in its battle for the backchannel?

Facebook 178

Facebook Privacy Report Social Media 178

Firebelly

OCTOBER 20, 2014

'Here are the slides from Duncan’s Next Generation Social Media For Agencies presentation at the 2014 BOLO Conference. It focuses on emerging trends that will effect most agencies in the near future. Specifically, the real-time marketing opportunity, image-based listening, and other late breaking topics. [URL: [link].

Social Media 162

Social Media URL Conference Trends 162

Firebelly

OCTOBER 17, 2014

'Our own Duncan Alney will be presenting “Next Generation Social Media For Agencies” at the 2014 BOLO Conference, a conference that brings together thought-leaders and change-makers of the agency world, in Scottsdale, Arizona on October 20th. Session description This session will focus on emerging trends that will effect most agencies in the near future.

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Conference Social Media News Trends 156

Firebelly

OCTOBER 10, 2014

'Our own Duncan Alney will be presenting two sessions at the Midwest Multifamily Conference at the Indiana Convention Center on October 15th. In “Social Media For Lead Generation & Customer Retention,” Duncan will discuss the use of ‘listening’ and “engagement” to identify prospective residents, the creation of useful content, landing pages and tracking conversion, as.

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Conference Social Media News Conversation 183

Firebelly

SEPTEMBER 3, 2014

'Facebook was a popular subject on our blog in July, but interests varied in August. What would you like to see us write about in September? Let us know in a comment below! YOUR SELFIES TELL A STORY, PREPARE TO GET CREEPED OUT By Stephanie Daily Think about all the photos you take in a.

Comments 177

Comments Facebook 177

Firebelly

AUGUST 22, 2014

'By now, I’m sure many of you have seen several ALS Ice Bucket Challenge videos come across your Facebook News Feed. Check out these three must-reads to learn more about this social media phenomenon.

Social Media 179

Social Media Feed Feedly News 179

Firebelly

AUGUST 14, 2014

'Think about all the photos you take in a week, in a month, how about the last six months. Think about all of those pictures, not just of you, but of your friends. Places you’ve gone, things you’ve eaten, exercise routines you’ve started, ballgames, concerts, movies, vacations, on, and on, and on. Now think.

Exercises 223

Exercises Instagram Social Media Twitter 223

Firebelly

AUGUST 8, 2014

'In case you missed it (ICYMI), Pinterest announced changes to how profile images appear this weekthey’re now circular. To keep your profile image looking good, follow these recommendations from Pinterest’s blog post about the update: Upload a square, 200X200 px image (JPG or PNG) Keep your logo centered and inside the safe area Avoid images.

Social Media 174

Social Media 174

Firebelly

JULY 30, 2014

'Paul Stringer / Shutterstock.com Pinterest web analytics will show you content being pinned from your own domain, but what if you’re curious about what’s being pinned from competitors’ websites? There’s a quick and easy (and free) way to find out! Simply use this URL: [link] Enter your competitor’s domain in the appropriate spot and you.

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URL How To Analytics Content 222

Firebelly

JULY 14, 2014

'Gil C / Shutterstock.com Interactions — likes, comments, shares — are only half of the engagement story on Facebook. There is a less obvious — but equally important — engagement metric you can’t see by looking at your Facebook page or status updates alone. You have to check Insights. What am I talking about? Consumptions.

Metrics 170

Metrics Engagement Facebook Comments 170