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To Cision, With Love

Waxing UnLyrical

Dear Cision, Healthcare shmealthcare, you totally stole the show this week with your B.I.G. N.E.W.S. You know… that not-so-little bolt from the blue that you’re going public. And that you’ll have “ an anticipated initial enterprise value of approximately $2.4 billion.” ” That’s BIG! First of all, congrats. Innovation. My colleague Andy Russell agrees.

The Big Question: Which PR Buzzwords Must Die?

Spin Sucks

PR buzzwords are a double-edged sword. We're responsible for their notoriety and then we want them to die. We asked five experts what they thought. The post The Big Question: Which PR Buzzwords Must Die? appeared first on Spin Sucks. Comments Now that you mention it, I agree. by Gini Dietrich I love this but admit I feel a little sorry for “yummy.”

Hot association jobs this week – March 23

SocialFish

Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Vice President of Communications , Chesapeake Bay Foundation – CBF seeks a new Vice President of Communications. Communications is one of CBF’s four operating programs. photo credit ).

Average Time On Social Media, Are You Using It Wisely? #Infographic

Janet Fouts

How much time are you using on social media sites? Here's an infographic with data on that, and some tips to use your time wisely for your business. mindful social social business social media black hole

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Five Owned Media Metrics Every Communicator Should Track

Spin Sucks

Owned media is here to stay, which means every communicator must set benchmarks and goals for metrics to prove effectiveness. Gini Dietrich gives you a good start. The post Five Owned Media Metrics Every Communicator Should Track appeared first on Spin Sucks. Communication Content bill clifford clickthrough rates CTR Joe Pulizzi lukas true PESO model referral traffic this old marketing

The 6 Key Components of a Successful Marketing Campaign

Simply Measured

Ready, set, launch a campaign! It’s time to push the envelope and plan a campaign that is more creative and delivers better results than the last one. Here are the six components to focus on. Let’s channel our inner Olivia Pope, the campaign genius, and “handle it.” ” 1. Nail Your Campaign Theme. What is a campaign theme? Feel free to tailor it to your brand. But where do I start?

Social Media & Government: Cutting Red Tape for Increased Citizen Engagement

Sprout Social

Social media isn’t just a way for us to send memes, find entertaining videos or keep up with the latest pop culture trends. It’s one of our primary forms of communication. In fact, social media was ranked as people’s top choice for customer care in our Q2 2016 Index. The use of social media to communicate extends to government as well. With an average response time of 10.7 Engage.

Square vs. Landscape Video – $1.5K Worth of Experiments: Here’s How They Compare

Buffer Social

In an effort to get to the bottom of what makes videos successful on social media, we set out to answer two not-so-simple questions: Where does video perform best? In what format does video perform best? What we found is that there are so many ways to go about it! Video format, length, content, captions, and graphics (to name a few) all play a big part in the success of your video content.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Top 11 Instagram Accounts Leading Their Industries

Meltwater

One of the most fascinating things about Instagram is that the cream always rises to… Read More.

What is the Future of Owned Media?

Spin Sucks

If you're not providing real value to your industry through owned media, you're already behind. Because the future of owned media is here. The post What is the Future of Owned Media? appeared first on Spin Sucks. Communication Content Apple bylined david hunegnaw gopro owned media benchmarks owned media metrics PESO model shot on iphone Starbucks

Ahrefs Review: How to Use Ahrefs to Analyze Your Blog

Razor Social

When was the last time you analyzed the inbound links pointing to your blog? Google is looking at your link profile, so you should be too! If your backlink profile looks unnatural Google will penalize your blog which in turn harms your search engine ranking. This is why it’s important to identify and remove broken, old or poor quality links from your blog’s profile. Ahrefs Backlink Profile.

#SproutChat Recap: Creating Shareable Content

Sprout Social

Creating content is easy, but creating content that your audience consistently shares is something else entirely. At this #SproutChat , the folks at BrandExtract and the Sprout community shared best practices for creating on-brand content that will reach the right people and have a meaningful impact. Check out additional advice from the team on creating brand content that earns shares. Create Content That Cuts Through the Noise. Social networks are saturated these days. Consider what would undoubtedly catch someone’s eye. Attractive images or video are a good place to start. SproutChat.

A World Gone Social

Learn how companies must adapt to survive.

What Social Media Measurement Tool Does My Business Need?

agora pulse

Do you ever wonder how to best measure your social media efforts? There are numerous tactics like creating a social media calendar , but at the end of the day, if you can’t narrow down your “why,” there’s not much reason to invest time in social media for business. Defining your goals and knowing what to measure to achieve those goals is imperative. Do you want to measure awareness?

Infographic: March Madness Social Media Showdown 2017

Meltwater

Filled with ups and downs, March Madness has been heating up social media. The first… Read More.

Three Things Big Data Can Do to Help in Crisis Communications Planning

Spin Sucks

There is a three-step process to using data and analytics in crisis communications planning. The first is, as Mitch Joel says, having sex with Big Data. Gini Dietrich brings you the first in a three-part series to help you prepare for the inevitable. The post Three Things Big Data Can Do to Help in Crisis Communications Planning appeared first on Spin Sucks.

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5 Ways Hospitality Marketers Can Use Travel Influencers

Pixlee

Social-media savvy travelers are making an indelible mark on the travel and hospitality industries. Social media influencers' reach on different social media platforms can equal over 5 figures in new bookings for travel brands

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Better Collaboration with Recent Enhancements Across Sprout

Sprout Social

Sprout’s platform enables teams to better collaborate and more easily manage their workflow. We’ve recently released many enhancements to further refine user roles within your team and configure profile and admin settings to maximize productivity and value from the platform. Engage With Customers Using the Can Reply Permission. Learn more about how to apply the Can Reply permission.

Here’s What to Tweet during a Slow Sales Period

agora pulse

Every Social Media Manager has been there at some point. The sales manager enters the marketing office on the last week of the month because leads are down and the company looks set to miss target. All eyes turn to you. As Social Media Manager it is your duty to save the day … but how? Your Twitter Sales Funnel. If you want to get leads from Twitter, you need to think about your sales funnel.

How to Leverage Facebook in Your B2B Public Relations

Meltwater

Does your B2B public relations strategy include Facebook? Many B2B companies dismiss Facebook because of… Read More.

Business Spring Cleaning: Sparkling Clean Website Performance

Spin Sucks

Our business spring cleaning continues, this week with your website performance. Laura Petrolino explains how to make both the operational and customer-focused parts of your site sparkle. The post Business Spring Cleaning: Sparkling Clean Website Performance appeared first on Spin Sucks. Comments Thanks ma'am! This stuff isn't sexy, but it's necessary by Laura Petrolino Awesome list!

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

What Your Brand Can Learn from Casper’s Instagram Account

Simply Measured

Becoming one of the most innovative companies in the world, barely three years post-launch, is no small feat. Ranking second on this list , right after Amazon is an even bigger feat. Casper, the mattress-in-a-box company, did it by delivering small, shippable boxes with mattresses directly to consumers, disrupting the mattress industry paradigm. This strategy has paid off well. . Were they quirky?

6 Ways I Use Facebook Ad Targeting

Jon Loomer

Facebook ad targeting is one of the primary reasons why ads fail or succeed. You could have the perectly crafted ad, but you shouldn’t expect it to work if it’s targeting the wrong people. So allow me to walk you through how I use my six primary targeting methods… 1. Target Most Frequent Website Visitors. Use Case: Promoting a Webinar. I could target all of my website visitors.

4 Great New Instagram Carousel Examples Chosen By Social Media Experts

agora pulse

Last month, Instagram announced that users can share up to 10 photos and videos in one post. This “Instagram carousel” feature was previously available only to those who advertise on Instagram but now is open to users, business owners and marketers of all stripes. How are brands making the most of this new feature? Ana Gotter, anagotter.com. Fill, fold, fry! Swipe above

Social Media Recap: March 2017

Meltwater

In the Social Media Recap this month we have Twitter releasing custom profiles for bots,… Read More.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Contributed Content is on the Rise — Here’s How to Stand Out

Spin Sucks

No matter how many times you write guest posts, your chance at connecting with an audience depends on how an editor perceives your work. However, there are still some unknown factors at play when it comes to pitching editors at the online publications you want to target. Influence & Co. surveyed editors at leading online publications to uncover what it is they’re actually looking for. Here are the findings. The post Contributed Content is on the Rise — Here’s How to Stand Out appeared first on Spin Sucks. Influence & Co. survey is your content too promotional?

How SEO Can Help Your Blog Rank Well

ProBlogger

In the final part of our three-part series on the What , Why and How of SEO and how it can be used to improve your blog’s rankings, we’ll be exploring how SEO can help your blog rank well. Ranking well in the major search engines means added visibility for your blog. Visibility should eventually turn into conversions, so you are making money by learning SEO. The rules change often.

How Businesses Can Use Highly Visual Online Brochures and Magazines to Convert

The Social Media Hat

While some bloggers and businesses are familiar with repurposing their content to places like SlideShare, few are leveraging the dramatic appeal of digital magazines. Here's how

How to Use Facebook Insights and Analytics to Boost Your Social Media Marketing Strategy

Buffer Social

Facebook Insights is one of the most powerful Facebook analytics tools available. When you dive into your Facebook Insights, you’ll receive a wealth of data to help you understand more about your Facebook Page. This complete guide will cover everything you need to know about the key sections of Facebook Insights and share tips to help you become proficient with Facebook analytics. Net Likes.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.