Internet Trends for 2014 Report is a must read
JUNE 2, 2014
Tweet. Every so often you stumble across a report that contains so much insight that it’s futile to try to digest it all in one sitting.
Marketing, community, support or all of the above?
MARCH 1, 2014
Tweet. Something has been gnawing at me for a while, and after a great conversation over brunch with Ferg Devins today I’m feeling inspired to throw this out there. “When I was your age…” Source: halfpastawesome.com.
15 top tips for a successful PR career
APRIL 15, 2013
Tweet. One of the things I enjoy most nowadays is having the opportunity to speak to the future leaders of the PR profession when they’re starting out. One of the questions I often get asked is “what tips would you offer to get ahead in this field?”
Six important shifts for social media in 2012
DECEMBER 31, 2011
It’s hard to believe we’re about to tick over to another calendar year. So, as usual, I got to thinking about the shifts I think companies need to make in their social media activities in the next year.
Reflections on the changing digital agency environment
FEBRUARY 16, 2016
We live in interesting times in the digital agency world – a time of constant change in our business landscape that provides both immense opportunity and a real threat to the survival of agencies that fail to adapt. I’ve spent a lot of time thinking about this landscape over the last year or so.
Five way to improve your social media measurement
NOVEMBER 21, 2011
Tweet. We’re past the point where a “get me one of those” approach to the latest social shiny object is a viable approach. As business use of social media continues to slowly mature, measurement is becoming more and more important to justify the investment in social activities.
Content Calendars Aren’t Evil – They’re Just Abused
OCTOBER 15, 2013
Tweet. My friend Jeremy thinks content calendars are evil. I disagree: I think content calendars are useful tools, but they’re consistently and brutally abused to the point where they can seem evil. Content calendars are here to stay.
Where does content fit in Facebook’s new marketing model?
MARCH 5, 2012
While marketers everywhere seem to be focused on Facebook Timelines for brands, the latest changes to Facebook’s advertising model represent just as significant a change for brands – if not even more so. How so, you ask? Let’s start by.
The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media
Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Communication is about what they hear, not what you say
APRIL 24, 2012
If you think you’ve conveyed something but the other person hears something completely different, is that their fault or yours? . Recently a friend of mine posted a photo on Facebook: As pithy and humorous as it was, I disagreed. Strongly.
Should you let social media conversations direct your business?
NOVEMBER 22, 2011
Tweet. Here’s a question for you: Should you let conversations in social media direct your business? If you’ve worked in the social media space, that seems like a pretty straightforward “yes”, right?
Four theories on the declining trust in Canadian social media
FEBRUARY 4, 2016
Yesterday I had the pleasure of attending my seventh Edelman Trust Barometer launch event in Toronto. This year’s results are some of the most interesting I’ve seen, highlighting a disparity in trust amongst what we call the “informed” public and the mass population, and the ongoing failure of businesses to live up to the expectations that people have of them when it comes to societal good (you can see the full results on SlideShare ).
4 Ways To Improve Your Social Media Content Strategy
SEPTEMBER 7, 2011
Tweet. Lots of people spend lots of time nowadays thinking about how to build up channels/audiences/communities (choose your buzzword as appropriate) through social channels. Relatively few, however, seem to apply similar rigor to the process of communicating with those people after the fact.
25 Suggestions For How To Use Twitter
FEBRUARY 2, 2011
Twitter sent an email around to users yesterday, giving four suggestions for getting the most out of Twitter in 2011: Follow your interests: Follow the people who share your passions. Get specific: Follow your favourite leagues, teams, players, writers etc.
Return On Influence Can Return From Whence It Came
OCTOBER 5, 2011
Tweet. The Harvard Business Review recently published a post entitled “ Return on Influence, the New ROI “ In it, the author suggested that marketers consider the use of “Return on Influence” as a metric for measuring social media activity. What is this metric, you ask?
15 top tips for a successful PR career
APRIL 15, 2013
One of the things I enjoy most nowadays is having the opportunity to speak to the future leaders of the PR profession when they’re starting out. One of the questions I often get asked is “what tips would you offer to get ahead in this field?”
Presentation: The Power of Loyalty in Social Media
JUNE 4, 2014
Tweet. This afternoon I was pleased to have the opportunity to present at Sprinklr ‘s Social @ Scale event in Toronto, as part of an impressive lineup of speakers featuring Mitch Joel , Keith McArthur , Di Gallo , Mathieu Legace and Tara Hunt. In my presentation – entitled The Power of Loyalty in Social Media – I posited that social media presents an opportunity to drive significant ROI through customer loyalty.
Want to get better at social media? Ask “Why?”
MARCH 30, 2012
Social media practitioners: want to get better at your job? Learn one word: Why? Used well, asking “why?” ” can help you get to the bottom of almost any problem, push your colleagues to explore new options, and force a new level of honesty in decision making.
11 Things I Wish More People Knew About Me
JULY 8, 2011
If you didn’t already know, I’m a huge Amber Naslund fan. Her latest post, over at the Brass Tack Thinking blog, focuses on the things she wishes more people knew about her, and it got me thinking.
7 Tips For Getting Legal Approval on Social Media Programs
SEPTEMBER 27, 2011
Tweet. I don’t think it matters which form of communications you work in; “legal” often seems to be a pain point.
Cartoon: Corporate Twitter
JUNE 14, 2011
This made me chuckle. Recognize this picture? via the brilliant tomfishburne.com ). social media
Why Share of Voice is a Useless PR Metric
MAY 24, 2011
This is a guest post by my Edelman colleague Rob Clark. Sometimes you say a word too many times in a row and the word slowly begins to lose meaning for yourself.
How to Be Social: A Social Media Manifesto
Learn the 10 worst social media marketing mistakes and how to avoid them.
Blogger relations – you’re doing it wrong
AUGUST 15, 2012
I don’t usually write posts outing other PR folks, but a pitch I received this morning from another PR agency roused my blogging tendencies from their slumber. Here’s how it read: From : [.] gmail.com. Sent : Wed, Aug 15, 2012 at 3:02 AM. PR Firm [.]
Facebook Timeline for Brands: Curation and Palpitation
MARCH 8, 2012
Lots of attention has been put on the new Facebook Pages layout since fMC, with people displaying differing perspectives. The usual suspects have already released their pieces on how to prepare for Facebook Timelines. My friend Jay Baer says it betrays small businesses.
You’re Not a Strategist – You’re a Punk
OCTOBER 20, 2011
Tweet. I’m constantly astonished at how many people looking to get into agencies describe themselves as a “strategist” and think that by doing so, they can now avoid all of the work they don’t want to do.
Infographic: The Cost and Benefit of Social Media
JUNE 6, 2011
Check out this infographic – the first thing I’ve seen really trying to put a number on the true cost and return of social media activities. Is it perfect? Is it an interesting kick-off point for a discussion? Certainly. What do you think of it? Source: Focus.
8 Stupid Simple Social Media Tricks to Boost SEO
Discover just how easy it is to boost SEO with social media.
Don’t Be Fooled By Last-Click Analysis Of Social Media
MAY 16, 2011
Forrester recently published a report entitled “ The Purchase Path of Online Buyers. Normally I’m a fan of Forrester’s reports, but this one left me scratching my head.
Yeah, Well Your Agency Is Killing Unicorns
APRIL 26, 2011
Daniel Stein recently wrote an attention-grabbing post over at Digiday entitled “ HypeBusters: PR Agencies Are Ruining Facebook. His basic argument: PR agencies are boring and uncreative, and their attempts at engagement are doomed to fail.
Book Review: The Social Media Strategist
APRIL 9, 2012
“Page turner.” ” Not words you usually expect to associate with a social media book.
Facebook Commenting Platform: Pros and Cons For Businesses
MARCH 2, 2011
Facebook has announced a new version of its Comments Box plugin – its social plugin that enables Facebook-connected commenting on a website. In this post we’ll take a look at some of the apparent benefits and risks of this new feature for businesses. Facebook’s Comment Box plugin.
20 Social Media Trends for Business in 2011
JANUARY 27, 2011
Tweet 20 Social Media Business Trends in 2011. View more presentations from Dave Fleet. One of the great things about working in the digital space right now is observing the many changes constantly occurring.
10 Social Media Lessons From Home Improvement
JANUARY 4, 2011
Tweet If we’re connected on Twitter or Facebook, you may have noticed me posting a lot about the renovations we’re currently conducting on our new house. In a brief moment of downtime, I started thinking about the social media lessons you can learn from the process of renovating a house.
Startups: No, You Don’t Need To Hire A Social Media Experts
JUNE 16, 2011
My eye was caught this weekend by a post from Francis Tan, asking whether startups need to hire social media experts. His key points: First things first: Agreeing with Peter Shankman that startups should focus on generating revenue.
Newsflash: PR is Not Easy, Cheap or Quick
AUGUST 16, 2011
Tweet. As I continue to work towards my challenge of reading 26 books in 2011 (an aside: I’m up to 18 right now – two ahead of schedule), I recently finished reading Michael Crichton’s book State Of Fear.