Trending Articles

Calling all Community Managers!


Have you ever asked yourself “I love working in community, but what’s next?” or, “I know my community is important, but how can I convince my executives that more investment and resources would lead to even more ROI?”.

Search marketing services every social media consultant should offer

Sherrilynne Starkie

Social media is great for brand recognition, community engagement and public relations. It’s also highly-effective at driving website traffic, which can boost search engine ranking. But, if gaining a page-one ranking is the main goal, a social media strategy can’t do it alone.

3 Ways to Use Social Media to Grow Membership


This post originally appeared on MC Talks. ——-. There are thousands upon thousands of associations out there, but one thing all associations have in common: They all want to grow! Now you may have a growth strategy in place (as part of your association’s strategic plan), but does that growth strategy incorporate social media? If not, you may want to consider adding that in, as social media is typically a fairly cheap and easy way to reach new eyes.

What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Social media consultants are not masters of the dark arts. Nor are they only those bearded hipsters who never look away from their iPhone. They are highly-qualified professionals with specific digital marketing and communications skills and experience. Here’s a look at what they bring to a job.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

Using Hashtags for Nonprofit Marketing: Tips & Tricks


Studies have shown that posts with a hashtag have an engagement that is 12.6% higher than posts that don’t use hashtags. The power of hashtags is undeniable. People use them to search for the posts they want and marketers use them to find their way to relevant customers.

Top Five: Google Analytics introduces new ‘Audiences’ report

Sherrilynne Starkie

REPORT. Sherrilynne Starkie. Owner. items . followers . votes . views. Top Five: Google Analytics introduces new 'Audiences' report. Listly by Sherrilynne Starkie. Here are top social media news stories for this week. Must-know info for marketing communications pros. Follow List. Embed List.

3 Fool Proof Ways to Grow Your Instagram Followers

Jenn's Trend

Inevitably, people often ask me a number of questions about Instagram strategies. One of the most common topics is hashtags (we’ll talk about that in a sec) and one of the other most common questions I get is how to grow your Instagram followers.

How Participation Marketing Elevates Your Social Media Strategy

Convince & Convert

Innovative brands are activating employees to be storytellers. They are doing this to reach new audiences, extend the reach of organic content in social and humanize their brand. The current buzzword for this practice is “employee advocacy,” or even “social selling.”

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

3 Digital Tools That Improve PR

Proactive Report

If the idea of technology invading the practice of PR freaks you out a little, perhaps all you need a different perspective. Yes, technology can be daunting, but it can also make your life a lot easier, help you achieve better results and demonstrate the value of your work.

Pitching Success Stories from PR Pros in the Trenches


Public relations pros know how tough it can be out there in the media pitching trenches. Just check Twitter any day of the week. You’ll see PR folks lamenting the… Read More >>>.

Top Five: New Whatsapp for Business

Sherrilynne Starkie

REPORT. Sherrilynne Starkie. Owner. items . followers . votes . views. Top Five: WhatsApp launches app for business. Listly by Sherrilynne Starkie. Facebook, Instagram, WhatsApp and Twitter have all launched new apps or features this week. Find out more here. Follow List. Embed List.

API 31

How Your Business Can Survive the 2018 “Facebook Apocalypse”

agora pulse

The sky is falling! The end is nigh!! This is #FacebookZERO!! It’s a Facebook Apocalypse!

Tips 12

A World Gone Social

Learn how companies must adapt to survive.

How To Use Trivia To Engage Your Fans

Ignite Social Media

There are many ways to engage with fans as a brand. Fan of the week competitions, open ended questions and what we’re going to talk about today, trivia! Back in the day when speaking about trivia, I’d think about the board game Trivial Pursuit and how horrible I was at it.

How the Twitter Timeline Works (and 6 Simple Tactics to Increase Your Reach)

Buffer Social

Understanding the social media algorithms is important to social media marketers, especially since it can heavily impact a brand’s reach on social media. We’ve talked about the Facebook News Feed algorithm and the Instagram Feed algorithm.

Optimizing for the Twitter Search Results

Bill Hartzer

When we do SEO (Search Engine Optimization), most of the time we think about optimizing web pages and images for the Google search results. After all, we really can get traffic and sales for ranking well in the Google search results pages. But, what about Twitter?

List 10

Top Five: Facebook loses a million users

Sherrilynne Starkie

REPORT. Sherrilynne Starkie. Owner. items . followers . votes . views. Top Five: Facebook loses a million users. Listly by Sherrilynne Starkie. This week's top social media news featuring Twitter, Instagram and Facebook. Follow List. Embed List. Facebook loses a million users. Feb 08, 2018.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Bookmark This: 2018 Social Media Image Sizes



How To Capture Winter Content (And Not Freeze)

Ignite Social Media

Winter can prove difficult even when your job doesn’t involve regularly getting up from your desk, heading outside, and exploring until inspiration strikes. For most of us, such expedition isn’t an issue, but for your social media content creators, it’s basically everything.

5 Digital Marketing Predictions for the 2018 Olympic Games

Convince & Convert

Beginning February ninth, the neglected cable boxes that occupy our living rooms will get some much-needed attention. All month, Americans will switch on the tube to ignite dormant dreams of snow-dusted Olympic fame.

Study 10

Infographic: Super Bowl 52 by the Numbers


2018’s Super Bowl win was the Eagles first in the team’s 85 year history. That’s why going into the NFL Championship, it was no surprise that the Patriots with their… Read More >>>.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Free ebook: A guide to digital marketing skills development

Sherrilynne Starkie

Do you have the skills necessary for marketing success today? Are you keeping on top of digital trends? Is your communications team using the latest digital tools and platforms? If you answered ‘no’ to any of these questions, this free ebook is for you. .

7 Inspiring Minimalistic Email Designs to Spice Up Your Email Campaign

The Social Media Hat

In addition to providing much-needed impact and pleasing email designs, the minimalistic approach to emails also increases effectiveness. Learn more

Best Practices For Social Media Event Coverage

Ignite Social Media

In the final days before the 2018 All-Star Weekend, Team Curry & Team Lebron are making final adjustments to their game day tactics. As we get closer and closer to tip off, brands should also be questioning if their social media teams are game time ready. Here are a few tips to keep in mind as your assembling the perfect social media team to cover any big game. Know the Rules. A game wouldn’t be any fun if players didn’t follow the rules, right? deflategate.

Team 15

Next Level Negotiation Skills With Chris Voss - This Week's Six Pixels Of Separation Podcast

Twist Image

Episode #605 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. His book is easily one of the best books that I have read in a very long time. The concept of negotiating has been a hot topic for authors and business speakers for a very long time. Still, Chris Voss is truly brilliant and his book, Never Split The Difference - Negotiating As If Your Life Depended On It , is just chock full of genius from start to finish.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

5 Ways PR Pros Can Take Advantage of the Facebook Algorithm Change


Facebook has recently made some significant changes to the News Feed algorithm.If your business relies heavily on Facebook to generate engagement, drive product awareness, and bring in new leads, these changes will have… Read More >>>.

The Rise of Social Media Stories – What You Need to Know

Socially Sorted

If you’ve been on social media lately you’d have noticed the rise of Social Media Stories and the Story Format. But what does it mean for your business? In this post we look at the Rise of the Story (with a handy infographic) – from Instagram Stories to Snapchat. // Read More. The post The Rise of Social Media Stories – What You Need to Know appeared first on Socially Sorted.

Should Brands Use Social Media Stories?

The Social Media Hat

From Snapchat to Instagram, being able to create brand Stories is now everywhere. But are they a good idea? Who might be paying attention enough to benefit? Let's find out

Social Media Roundup: Super Bowl LII

Ignite Social Media

The Super Bowl has always been the biggest event of the year for advertisers, but with the prominence of social media, brand involvement no longer stops when the commercials air. Social media is now a key part of the experience for brands and fans alike. . Here’s a roundup of what some of the biggest brands were doing during the big game this year. . The NFL’s commercial featuring Eli Manning and Odell Beckham, Jr.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.