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Sweet Association Social Media & Marketing Jobs – June 21

SocialFish

Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. .

Infographic: U.S. Open Highlights by the Numbers

Meltwater

USGA’s U.S. Open 2017 brought us some memorable golf moments this past week. Open… Read More.

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Trending Sources

7 Ways to Get out from Under the Instagram Shadowban

Meltwater

More and more companies are noticing a drop in Instagram engagement, despite the fact that… Read More.

What Kind of Decisions Would You Make if Your Future Didn’t Depend on it?

Direct Marketing Observations

What if you had no filter? What if there were no repercussions for your actions both offline and online? What kind of world would that be? That would be 2017, where streaming your crimes, your transgressions or other people’s flaws, misdeeds, and imperfections on your phone seem to be the norm.

Film 28

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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7 TweetDeck Alternatives You Should Start Thinking About

agora pulse

There is some very real talk about Twitter offering a paid subscription to power users which would be contained within TweetDeck. Its mobile app is already gone and there’s a very real possibility that the desktop version of TweetDeck could be removed or upgraded to paid only.

How to Turn Video Content into Conversions

Convince & Convert

The first electronic television was introduced to the world 90 years ago. Right off the bat, everyone knew it was love at first sight. Fast forward to the present day, and video content is projected to account for more than 80 percent of the world’s internet traffic.

The Complete Guide to Facebook Mentions and Tags for People and Pages

The Social Media Hat

Whether you're a long-time Facebook user or just getting started, understanding the differences between mentions and tagging can be a bit tricky. Here's everything you need to know

[Webinar Highlights] How to Make Full-Funnel Impact with Social Media

Simply Measured

Today we hosted a webinar with Socedo : How to Make Full-Funnel Impact with Social Media. This webinar focused on the ability of social media to touch the entire sales funnel—as long as you are strategic about social intent data and guiding customers through appropriately.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How Social Media Can Extinguish (or Ignite) Your PR Crisis

Meltwater

Whether your company is killing it on social or getting by with a minimal presence,… Read More.

Use Photos from Social Media to Combat Abandoned Shopping Carts

Pixlee

Marketing and e-commerce professionals project almost visceral reactions when talking about shopping cart abandonment. They are aware that it’s a big problem yet at the same time a lucrative opportunity.

25 Days, 25 Expert Social Media Growth Strategies [New Email Course for Marketers]

Buffer Social

What’s working for you social media these days? One of our goals at Buffer is to always be iterating and experimenting with what we do on social media and in marketing.

Focus on Strategic Content, Relationships and Technology, Not Social Media

Razor Social

Quite often I give presentations to groups of entrepreneurs who think that social media is all about building up followers and fans. You hire a social media intern to share some updates, you get some fans and followers, and that somehow generates business for you. It doesn’t work that way.

A World Gone Social

Learn how companies must adapt to survive.

Social Innovators Series: Melissa Thompson

Simply Measured

In our Social Innovators series, we highlight leaders who use data and creativity to build world-class social marketing organizations. Here’s Melissa Thompson’s story. What are the first three tabs that Melissa Thompson, Social Media Lead at Brooks Running, opens in the morning? Her social media editorial calendar. Her budget-in-flight deck (paid social media tracking + how much she is spending daily). Her Simply Measured social analytics dashboard.

Facebook Group Updates: Insights, Scheduled Posts and More

Jon Loomer

Facebook is rolling out new features for Group admins that will aid in the management of members and content. As I type this, I don’t yet have most of these features. TechCrunch wrote a terrific recap of these updates , and the images below come from that article.

3 Facebook Search Tips You Might Not Know About

agora pulse

Can Facebook search really help you reach your social media marketing goals? Unlike Twitter , Facebook doesn’t have a separate advanced search function. All we’ve got is the “Search Facebook” bar in the top left hand corner. It wasn’t always like this.

7 Key Design Elements for a Mobile Landing Page that Converts

ProBlogger

This is a guest contribution from Shane Barker. If you’ve been blogging for awhile, you’re probably familiar with landing pages, and may have even used a few of them for different campaigns. Whether you’re trying to drive people to sign up for your mailing list, or to purchase a product/service you’re promoting, landing pages can help you achieve your conversion goals. But is your landing page optimized for mobile users? Is it able to drive enough conversions on mobile?

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Tips to Improve YouTube Marketing Strategy

Social Media Marketing

There are a lot of tips to improve Youtube Marketing strategy but getting started with YouTube marketing can be difficult if you don't know where to start. Many brands are missing out on the marketing benefits YouTube has to offer.

What Social Marketers Can Learn from David Ogilvy

Simply Measured

Remember when there wasn’t social media and people instead did…wait, what did they do? Even those of us who once ran across the ice fields hunting mammoths for dinner have trouble imagining a world without social media.

Want to Increase Blog Traffic? Some Fab Tips for Success

Peg Fitzpatrick

I am going to share the biggest and best secret about blogging and how to increase your traffic. Are you listening? Lean in really close and I will whisper it to you: create great content. That’s the big secret!

[ACADEMY WEEK] One-Year Anniversary of the #GetSocialSmart Academy

Katie Lance

It’s our one-year anniversary of the #GetSocialSmart Academy ! It’s hard to believe it’s been a year since we launched our online membership site.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

198: 6 First Income Streams Recommended for Bloggers

ProBlogger

6 Recommendations to Monetize Your Blog. In today’s episode I want to talk about making money blogging. More specifically, I want to tackle a question from a reader who has been blogging for a while without monetizing but is wondering which income stream she should try first. I’ll suggest 6 income streams that I see bloggers often starting with and at the end nominate my favorite one that I think can be a good place to start for many bloggers.

6 Social Media Marketing Aspects to Remember If You Want Success

Stay N' Alive

The top two rewards that come from effective social media use are increased exposure and traffic (to your website), as cited in the 2017 Social Media Marketing Industry Report.

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#measurePR Recap (May 2017): From Cadillacs to Shoestrings

Waxing UnLyrical

In May, we saw a fab team from Mississippi State University Extension Service take their seats at the #measurePR “table.” ” You see, my friend Elizabeth Gregory North had been telling me of how they’ve been doing a lot of research with both small and large budgets recently.

Six Links Worthy Of Your Attention #365

Twist Image

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

The Ultimate List of Snapchat Best Practices

agora pulse

Snapchat feels different than other social media marketing platforms. As a marketer, I avoided it for as long as possible: why would I possibly want to spend time and money creating content that would only disappear in 24 hours and was difficult to track?

How to Choose Which Online Tools to Use for Your Marketing Campaign

Simply Measured

There are literally hundreds, if not thousands, of online marketing tools available to help you plan, manage, execute, and measure the effectiveness of your digital marketing campaign. Conversations to Conversions: How to Measure Anything on Social Using Simply Measured Download. All of them claim to be the best, and many of them claim to be the “only tool you need” to succeed, but that can’t possibly be the case.

ROI 4

The Top 7 Reasons Why Social Media Marketing Isn’t Getting The Credit it Deserves

Stay N' Alive

When you get down to it, social media marketing is one of the most effective marketing platforms in today’s world, and we have the statistics to prove it! Over 50% of small businesses are increasing their social media spend this year. Yet, social media is still seen by many as being less than a necessity, and is left in the hands of interns or other nonprofessionals. When in reality, social media nets a positive ROI for up to 92 percent of businesses that use it properly.

Learn How to Grow Your Business with Micro-Influencer Marketing in this Free Mini-Course

Pam Moore

Do you know the difference between a micro-influencer and an influencer as it relates to business marketing strategies? Did you know that 86% of brands use influencer marketing as a form of content marketing?

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.