Buzz Marketing for Technology

JANUARY 15, 2014

'Posted in Advertising Behavioral Targeting Conversion Optimization Customer Experience Interactive Marketing Lead Generation Online Advertising Online Testing Testing. Back in 2001, when Google AdWords was just launched, I remember the day that my first pay-per-click (PPC) campaign yielded the first batch of leads for the company I was working for.

Mobile 243

Mobile Advertising Adwords Data 243

Buzz Marketing for Technology

NOVEMBER 15, 2013

'Posted in Behavioral Targeting Customer Experience eCommerce Online Testing Optimization. As mobile devices continue their gains in popularity and usage worldwide, more consumers are interacting with brands at various stages of the buying life cycle—from browsing, researching and comparing products to reading reviews, sharing their experiences and making actual purchases.

Loyalty 243

Loyalty Mobile Buy iPad 243

Buzz Marketing for Technology

APRIL 10, 2013

'Posted in eCommerce Optimization Testing. On the face of it, the idea of a rigorously testing and optimizing your ecommerce web site seems like a no-brainer. After all, who would object to gathering hard data on exactly how customers move through your site, what happens on specific visits, and what unseen speed bumps and sticking points are hurting sales?

Team 185

Team Proposal Case Study Conversation 185

Buzz Marketing for Technology

APRIL 10, 2013

'Posted in Behavioral Targeting Commerce Conversion Conversion Optimization Customer Experience eCommerce Interactive Marketing Personalization Testing. A bit of a trick question: If you had $100 to spend, would you be better off devoting that money to doubling the traffic to your site? Or doubling your conversion rate? Many marketers get this wrong.

Conversation 203

Conversation Buy SEO Affiliate marketing 203

Buzz Marketing for Technology

JANUARY 25, 2012

For years I have kept tabs on the Edelman Trust barometer report , which comes out every January in Davos. And this year was no exception. After last year I figured this years report could make an excellent gauge of the economy worldwide! Simply put the report states: Trust is down in every industry and every country across the board by an average of 6%.

Microblogging 187

Microblogging Trends Forums Apple 187

Buzz Marketing for Technology

JUNE 22, 2011

Ok so this isn’t the newest concept you ever heard of – but hear me out – its time we really changed a few things in the marketing organization. So its easy to see that today’s marketing teams are not that well equipped to handle “ real time marketing ” as David Meerman Scott defined it. We need better systems to take in data and analytics in order to make smarter better business decisions.

Marketing 202

Marketing Data Analytics System 202

Buzz Marketing for Technology

MARCH 9, 2011

Many BtoB organizations these days are spending time and money to listen to the conversations that are happening about their brand, which is a basic essential for any brand. It’s good to be able to see those conversations and have some indication whether they are positive, negative or neutral so you have your finger on the “pulse” of what is being said socially about your brand.

Social Media 205

Social Media B2B ROI Advertising 205

Buzz Marketing for Technology

SEPTEMBER 22, 2010

I have been an avid iPhone user almost since the day it came out. I just had to have one and it killed me that it took a week to get one when it first hit the market. I love everything about the iPhone except the fact that it has been hard to actually use it as a phone! To make matters worse it is almost impossible to use in my home but that is a network issue rather than an iPhone issue.

iPhone 258

iPhone Reputation B2B Social Networking 258

Buzz Marketing for Technology

JULY 28, 2010

If you ask the members of my leadership team – they will tell you I keep talking about how I think we have B2B Marketing backward. Let me explain …. We focus a lot of energy on the acquisition part of marketing looking for new customers and getting them up the awareness to consideration to purchase cycle. The results being most of the time we get ambivalent buyers into the top of our funnel and we have to work hard to close them in order to prove value to the organization and contribute to growt

B2B 219

B2B Curation Communities Marketing 219

Buzz Marketing for Technology

MAY 19, 2010

In a recent poll by the TSIA o f firms using social media – 68% of companies don’t know or can’t measure the ROI of social media. Which is a real shame and if that’s the case for you I would argue that you are focusing your social media efforts in the wrong place! Certainly there are tools out there to help you measure your efforts in social media but sometimes it’s not the tool’s fault it’s the business case.

ROI 198

ROI Microblogging StumbleUpon Digg 198

Buzz Marketing for Technology

MARCH 11, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. More than ever, customers are using social media to spread the word about the brands they like and perhaps more importantly, don’t like.

B2B 206

B2B Social Media Radian6 Tweetdeck 206

Buzz Marketing for Technology

MARCH 9, 2010

In my new advisory role for the member s of MENG I have been getting a bunch of questions from the members that are making great fodder for blog posts. One question has popped up a few times to I thought it was worthy of some research and comparative analysis to give you a very clear answer. The question is – What is the appropriate level of budget to support social media for a B2B company?

B2B 198

B2B Social Media Marketing Survey 198

Buzz Marketing for Technology

DECEMBER 2, 2009

It’s no surprise that Direct Marketing response rates have dropped to a historic low with success rates in the low single digits. And further - that marketing organizations are becoming increasingly focused on Inbound Marketing (credit HubSpot for creating this term) which are a source of much higher response rates. Given the pervasive nature of the Internet I think the balance of power has shifted toward the customer or prospect indefinitely – which means we will be in a period of Inbound Marke

Hubspot 109

Hubspot B2B Cost System 109

Buzz Marketing for Technology

NOVEMBER 30, 2009

I had a chance before the holiday to interview Romi Mahajan, President of KKM Group, an Advisory company focused solely on Strategy and Marketing to get his advice on what CMO's should be looking for in an Agency. Here is his take. 1) What do you think is the one most important factor when choosing an agency? Romi: The single most important factor is the agency’s internal organizational principle.

Social Media 100

Social Media Microsoft Consultant Groups 100

Buzz Marketing for Technology

SEPTEMBER 22, 2009

While Facebook has recently surpassed 300 Million members, marketers are just starting to embrace the social network as a place to do business. For savvy Facebook marketers, there are tremendous untapped opportunities to making money. From Marketplace sales to application entrepreneurs to direct marketers, Facebook is opening up entirely new business channels for customer interaction.

Facebook 109

Facebook eBook Applications Social Networking 109

Buzz Marketing for Technology

JUNE 8, 2009

The short answer is – YES! In a recent article in the NY Times called Tweeting Your Way to a Job. They talk a lot about people who have found a new job Tweeting for an employer. Social Media roles are opening up in many firms and the Twitterati that have a combination of public relations, analyst relations and even customer relations are snapping them up.

Social Graph 113

Social Graph Twitter LinkedIn Social Media 113

Buzz Marketing for Technology

JUNE 1, 2009

After reading Chip and Dan heath’s article in Fast Company called “ Why It May Be Wiser To Hire People Without Meeting Them ”. I couldn’t help but agree with the findings in the article having fallen into that trap myself over the last few years with some key hires. In short, they talk a lot about how the interview process has little to do with the success of a candidate in your organization.

Social Media 100

Social Media Social Graph Web 2.0 Sample 100

Buzz Marketing for Technology

MARCH 25, 2009

Contextual Now I know this isnt such a new statement - but consider these clues. When the folks who created ET the movie (I hope I am not dating myself here) wanted to use M&M's as the candy that ET was most attracted to - Mars said no but Reese's Pieces said yes. Following the release of the movie Reese's Pieces sales went up 65%. That's no small feat to move the needle of a candy manufacturer that much!

Advertising 133

Advertising Buy Issues Products 133

Buzz Marketing for Technology

MARCH 17, 2009

I was talking to a small business owner last night. They are in the middle of a very costly redesign of their B2C website and I couldn't help but ask if they had plans to set up on Facebook as well. Right now, I have Facebook on the brain. As you may recall I am in the middle of writing a book called Facebook Marketing for Dummies (Wiley) due out at the end of the summer.

Facebook 124

Facebook Hosting URL Survey 124

Buzz Marketing for Technology

JULY 24, 2008

tgiftutorials. FrontPage. Search wiki: Home. Edit page. Log in Add features Help. SideBar. Wikis. Introduction to Blogging. Blogs2. Google Home Page. Social bookmarking. RSS feeds. Reference Manager. The Search Revolution. Social Networking. ISI Web of Knowledge. RePEc. Online Communities. Office Suites. Open Access and Publishers Copyright policies.

Wiki 100

Wiki Social Bookmarking RSS Instant Messaging 100

Buzz Marketing for Technology

JULY 24, 2008

Dave Pollards environmental philosophy, creative works, business papers and essays. In search of a better way to live and make a living, and a better understanding of how the world really works. June 2006. Sun. Mon. Tue. Wed. Thu. Fri. Sat. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30.

Technorati 100

Technorati Aggregator Resources Report 100

Buzz Marketing for Technology

JULY 24, 2008

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220

Buzz Marketing for Technology

JULY 28, 2008

Campus Technology. Subscription. Newsletters. RSS Contact Us. Existing users login below, new users please register for a new account. Registered Users. E-mail Address. Password. forgot your password? New Users. Register with Campus Technology. More Content. Networking with peers. It only takes a minute. Login | Register. Existing users login below, new users please register for a new account.

Web 2.0 202

Web 2.0 Wireless Telecommunications Education 202

Buzz Marketing for Technology

JULY 28, 2008

skip to main | skip to sidebar. Connecting 2 the World. Connecting ideas, cultures, and disciplines. Monday, July 28, 2008. Lessons Learned in Working with International Virtual Groups. Christine Martels blog last week journaled about her participation in a course on culture, technology, and communication. Each day, as she worked in cross-cultural groups, she gave her insights into working with an international group in a virtual environment.

Groups 100

Groups Groups Web 2.0 Skills 100

Buzz Marketing for Technology

JULY 28, 2008

NYTimes: Home -. Site Index -. Archive -. Help. Register for NYTimes.com. • Breaking news and award winning multimedia. • New York Times newspaper articles. • Arts & Dining reviews. • Online Classifieds. Its free and it only takes a minute! In order to access our Web site, your Web browser must accept cookies from NYTimes.com.

Policies 213

Policies Privacy Review News 213

Buzz Marketing for Technology

JULY 28, 2008

About |. Contributors |. Contact us. Managing in the Virtual or Network(ed) Organization by Jon Husband. July 27, 2008 at 9:05 pm. · Filed under Collaboration , Communities , Distributed Work , Enterprise 2.0 , Talent Management. During my blogging over the past four years I have pointed several times previous to an article in The Economist from January 2006 titled The New Organization ( The way people work has changed dramatically, but the way their companies are organised lags far behind.

Organization 100

Organization Review Web 2.0 Tools 100

Buzz Marketing for Technology

JULY 27, 2008

Cognitive Flexibilty Theory, Hypertext, and the Post-Gutenberg Mind: Rand Spiros Home Page. This is my new home page and the main site for Cognitive Flexibility Theory. Youll find many of my papers here, as well as my column in Educational Technology, entitled "The New Gutenberg Revolution: Radical New Learning, Thinking, Teaching, and Training with Technologyâ?

Wikipedia 184

Wikipedia Education Syndication Patterns 184

Buzz Marketing for Technology

JULY 22, 2008

Slideshare.net (beta). Home. My Slidespace. Upload. Community. Tags. Widgets. Latest. |. Most Viewed. |. Most Embedded. |. Featured. |. Most Favorited. |. Most Downloaded. |. Slidecasts. Uploading. Post: Download file. Web2.0@work: In Pursuit Of Passion. From: sachac , 2 months ago. Web2.0@work: In Pursuit Of Passion view presentation (tags: web2.0@work web2.0 2.0 ).

Web 2.0 181

Web 2.0 Viddler Embedding FAQ 181

Buzz Marketing for Technology

JULY 22, 2008

Books. Periodicals. Conferences. Blogs. Buyers Guides. E-Newsletters. News/Events. Info Services. KM. Advertising. March 15, 2007. Social Bookmarking For Enterprise Knowledge Management. Filed under: blinklist , bluedot , cogenz , connectbeam , delicious , diigo , furl , knowledge_management , magnolia , shadows , simpy , social_bookmarking — Robert Berkman @ 3:05 pm.

Social Bookmarking 113

Social Bookmarking Sharepoint Groups Groups 113

Buzz Marketing for Technology

JULY 22, 2008

Close. Sign Up. QuickList ( 0 ). Help. Sign In. Site: Home. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. Diigo V3: Highlight & Share the Web! Social Bookmarking 2.0. Rate: 47 ratings Sign in to rate. Views: 31,977. watch in standard quality. watch in high quality. Share. Favorite. Playlists. Flag. MySpace. Facebook. Digg. ( more share options ). ( fewer share options ).

Social Bookmarking 279

Social Bookmarking YouTube Handbook Web 2.0 279

Buzz Marketing for Technology

JULY 24, 2008

Welcome to the original Learning 2.0 Program. This site was created to support PLCMCs Learning 2.0 Program; a discovery learning program designed to encourage staff to explore new technologies and reward them for doing 23 Things. Since the programs launched, it has fostered Learning 2.0 programs all over the world. If you are interested in duplicating or modifying this program for your organization, please see Program Notes on About Page and contact Helene Blowers for information. 23 Things. 23

Web 2.0 279

Web 2.0 Wiki Folksonomy Technorati 279

Buzz Marketing for Technology

JULY 24, 2008

Google Guide is an online interactive tutorial and reference for experienced users, novices, and everyone in between. I developed Google Guide because I wanted more information about Googles capabilties, features, and services than I found on Googles website. --Nancy Blachman. Start now: Jump to a section: Overview. Contents. Favorites. Query Input.

Google 280

Google Features Overview How To 280

Buzz Marketing for Technology

JULY 24, 2008

This file is part of a software application licensed from. TEKgroup International, Inc. (www.tekgroup.com). The application software, database and associated files cannot be duplicated, copied or. modified without the written permission of TEKgroup International, Inc. -->. Global Home. Newsroom. Managers Say the Majority of Information Obtained for Their Work Is Useless, Accenture Survey Finds. 04 January 2007.

Survey 170

Survey Instant Messaging Applications Software 170

Buzz Marketing for Technology

JULY 24, 2008

Gene Carrs Patron Technology Blog. E-marketing Insight to help arts & non-profit organizations leverage the Internet. About. Your email address: Powered by FeedBlitz. Categories. E-mail Marketing. General E-marketing. Presidential Web-watch 08. Web Design. Web/Tech. Recent Posts. The Decline of Print Newspapers: Quantified. The Fall of Newspapers and the Rise of Self-Publishing in the Arts.

Conference 279

Conference Study FeedBlitz Research 279

Buzz Marketing for Technology

JULY 24, 2008

home. about. contact. subscribe. advertise. privacy. photos. Categories. Announcements (26). Blogs (28). Business (22). Collaboration (16). Content Management (2). Intellectual Property (4). Knowledge Management (35). Memes (10). PayPerPost (1). Technology (28). Time Management (3). Writing (2). Archives. July 2008. June 2008. May 2008. April 2008. March 2008.

RSS 100

RSS Plaxo Meme Telecommunications 100

Buzz Marketing for Technology

JULY 24, 2008

français - Español. idrc.ca HOME >. Programming >. Other Projects >. Research for Health Equity >. Governance >. Research Matters >. Key Documents >. Synthesis Papers >. Topic Explorer. Research Matters. About Research Matters. Conferences & Events. Contact RM. Focus Themes. Habari. Key Documents Synthesis Papers. News. Projects. Radio. Resources. Search Engines.

Research 100

Research Applications URL Project 100

Buzz Marketing for Technology

JULY 24, 2008

Home. About Full Circle. Resources. Contact Us. Full Circus. Full Circle Associates. connections for a changing world, online and offline… Online Facilitation Resources from IBM Workshop. Online Facilitation Diagnostic Map - a look at five main online facilitation stages: orientation, welcome, agreements, community and cycles. Facilitator Qualities & Skills - a checklist of facilitator qualities, skills and knowledge base.

Creative Commons 100

Creative Commons Knowledge Base URL Community building 100