Why You Should Clean Your Social Connections
APRIL 20, 2017
The purpose of LinkedIn , according to the company, is “to connect the world’s professionals to allow them to be more productive and successful.
Meet 7 Twitter Influencers Who Follow Millions
FEBRUARY 5, 2016
How do you know if you are following one too many people on Twitter? How do you manage the relationships between the people you follow and the tweets they write? Do you feel guilty that you won’t see everyone’s tweets?
90 Percent of Small Business Use Social Media
SEPTEMBER 16, 2012
A survey of 600 small business owners across the United States indicates that 90% are actively engaged in social networking sites and 74% perceive social networking as valuable — if not more valuable — than networking in-person.
Why You Should Unfriend Facebook Friends
AUGUST 26, 2012
The average Facebook user in the United States has 229 friends, initiating 3 friend requests every month and accepting 4. The Pew Internet & American Life Project indicates your age says a lot about your friends. A Generation Xer, my friends today number 334. That number is decreasing every day.
Saying Goodbye to Digital Marketing: Meet the New Me
AUGUST 22, 2013
Footsteps by schick. Pick a verb — tired, bored, jaded, burned out. I spent four wonderful years self-employed as a digital marketing trainer, consultant, and community manager. I managed online footprints for nonprofits and a Fortune Global 500 company.
Finding Order in Chaos: Month 2
FEBRUARY 4, 2014
When I wrote last month about throwing away my social networking rules , I was unprepared what happened next. First: People were elated I connected with them. This tweet from Jeff Cutler is indicative of what I see: It's been a long time coming, but finally Ari saw the light!
When I Was Hired Sight Unseen
AUGUST 5, 2015
Considering the multiple steps of job searching today — telephone screenings followed by multiple levels of in-person interviews followed by an offer or rejection — I think back to the spring of 2001 before the end of the dot-com bubble.
Why Your Online Friends Are Not Friends
AUGUST 30, 2016
Every story about social media eventually mentions Dunbar’s number , a theory popularized by psychologist Robin Dunbar about the relationship between the size of your brain and the size of your average social group. He proposed that 150 friends is the average cognitive limit that our brains allow for stable relationships. It is therefore irrelevant how many friends you claim to have on Facebook, Twitter, Instagram, Snapchat, and other social media sites.
The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media
Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Non-Facebook Users: Please Comment Here
DECEMBER 19, 2012
Anil Dash is insightful about the differences between the old web and the new web. Scroll below his post to add a comment — and be forced to comment through Facebook.
SLAPPED! LinkedIn Warns Me For Being Friendly
SEPTEMBER 2, 2015
Imagine my shock when I attempted to invite someone (who I did not know) to join my LinkedIn network: Huh? LinkedIn’s mission is explicit to “connect the world’s professionals to make them more productive and successful.”
Facebook Followers: Profiles vs Pages
FEBRUARY 18, 2014
With over 39,000 fans today, Jon Loomer struggled to create a Facebook page. It was the winter of 2011 when Jon understood the value of a page but didn’t think his consulting business needed its own.
6 Guest Blogging Emails That Suck
MARCH 25, 2012
The top navigational bar of this blog makes it very clear that guest blog posts are accepted. I want you to write for me.
Tell That Story But Be Emotional
FEBRUARY 28, 2014
It was a 1991 Chrysler LeBaron. Maybe an ’89. It was my first car as a high school junior. I got my drivers license a few weeks earlier and Dad bought the used 4-door sedan for me as a gift. The year doesn’t matter because it was totaled that Saturday night. I was a mile from Jeff’s house. I was going to drop him off, having watched “Wayne’s World” at the movies that night. I remember playing some tape and pressing the fast-forward button to get the next song.
Stop Your Smartphone From Telling Burglars Where You Live
AUGUST 14, 2013
Photo by Pieter Vieu. Used with permission.
Get Internet Voicemail from Website Visitors with SpeakPipe
JANUARY 31, 2014
In the spirit of Vine, SnapChat, and other applications that enable you to record your voice (or any sound) in combination with video to your friends, meet SpeakPipe.
Thanks for the support
NOVEMBER 5, 2014
On March 26, 2014, I announced my candidacy for State Representative of the First Essex District in Massachusetts. On November 4, 2014, I received 1,122 votes in Newburyport, 278 votes in Amesbury, and 206 votes in Salisbury.
When a Tree Inspires You
DECEMBER 2, 2016
And the boy loved the tree — very much. And the tree was happy. – Shel Silverstein. I photographed this tree on December 2, 2016. It’s easy to stare at this tree as it stands less than 200 feet in front of me. It’s easy to ask aloud, “How old are you?”
Feature Friday: What Nike Can Teach Us About Social Media
FEBRUARY 24, 2011
The following feature article is written by Brandon Yanofsky. Do you know where Nike’s Just Do It! slogan came from? A serial killer was about to be executed by firing squad. When asked if he had any last words, he said, Let’s Do It!
How to Gain Productivity
SEPTEMBER 17, 2013
There were dozens of blog posts on my Feedly reading list. They had accumulated over the past few weeks and I’d only read a handful of them. While I could have kept reading at a snail’s pace, I decided to mark them all as read and to start fresh the next time I open the program.
Why Twitter Hashtag Infographic Fails
SEPTEMBER 3, 2013
Twitter launched this infographic on August 21, 2013. Mashable and other sites spread it the following day. Companies such as J Campbell Social Marketing continue to spread it. It’s everywhere. And, it’s a failure. Who spends so much time creating a hashtag?
Got Value? Stop Using Social Media.
MARCH 2, 2014
Social media posts expire very quickly. Consider Facebook, for instance. Engagement = likes, comments, shares. Impressions = the number of times a post is displayed in the news feeds of your followers and/or their friends. Reach = the total number of users who are sent or shared an impression.
How to Be Social: A Social Media Manifesto
Learn the 10 worst social media marketing mistakes and how to avoid them.
Mobile Technology and Your Small Business
JANUARY 3, 2013
This is a guest blog post from Megan Totka, chief editor of ChamberOfCommerce.com. Mobile technology is not one thing. It’s not just a type of phone or a data plan. It’s not just an application or a QR code. Mobile technology is all these things and more.
Facebook LinkedIn Twitter in 2013
DECEMBER 28, 2012
That is the order of my priorities in 2013. Of the three largest social networking sites in the United States, I plan to use Facebook the most, LinkedIn the second-most, and Twitter the least. Facebook in 2013.
…and My Twitter Experiment Dies
FEBRUARY 13, 2014
I thought it would be intriguing to spend a week and tweet like Aaron Lee , Martin Zwilling , and other so-called influencers.
Learn Twitter From Justin Bieber
MARCH 1, 2011
Does it surprise you that pop star Justin Bieber is ubiquitous on Twitter? He doesn’t have to tweet, even. His fans adore the 16-year-old. They retweet each other, glued to any mention of Bieber’s name.
8 Stupid Simple Social Media Tricks to Boost SEO
Discover just how easy it is to boost SEO with social media.
The Death of Blogging: Part 271
APRIL 24, 2012
It seems that every month there is a newspaper article about the death of blogging. Editors talk. Verne Kopytoff wrote a sensationalist headline in the New York Times in February 2011 entitled, “ Blogs Wane as the Young Drift to Sites Like Twitter.”
Fact-Checking and Spinning Trump on Twitter
JANUARY 4, 2017
I recently created a Twitter list all about President-elect Donald Trump. The list comprises three accounts: Trump himself who writes about everything under the sun, The Washington Post fact-checking team that provides true/false accuracy, and an anonymous third-party that provides humorous spin.
10 Tips to Be Successful on LinkedIn
MARCH 4, 2014
LinkedIn launched on May 5, 2003 (on my mother’s birthday) and currently has 277 million members — with two new people creating accounts every second. Here are updated LinkedIn statistics to impress your boss or your mom.
Alt and Rogue Twitter Accounts are Unofficial But They Are Not Necessarily Fake
FEBRUARY 21, 2017
Shortly after Inauguration Day, the Trump Administration issued a gag order to federal agencies to cease online communications and other media outreach until transition teams were in place. The White House is creating national unrest on multiple fronts.
How a Brand is Born Online
JANUARY 1, 2014
Thank you for reading my blog where I write and explore digital media. Meet AriHerzogDotCom. On the first day of 2014 I launched a series of social media channels under this name. Follow my brand on this Twitter page. Follow my brand on this Facebook page. Follow my brand on this Google+ page. Follow my brand on this Pinterest page. Follow my brand on this LinkedIn group. Twitter will act as the hub; and scripts via Buffer and IFTTT will auto-populate each other.
How Social We Are With Social Media
JUNE 30, 2011
The following article is written by Brandon Yanofsky. My parents love poking fun at my generation of 20-somethings. They say we lack social skills. They observe we walk around constantly looking down at our phones and never start any conversations with people around us. Photo by Funkdooby.
Trump Administration Hires Official Bloggers
APRIL 1, 2017
In response to the rising tide of fake news and misinformation, senior White House officials are approaching bloggers who may not have necessarily voted for the President to nevertheless work for the administration, counterpunch the naive, and promote verified stories.
SEPTEMBER 1, 2014
This is a test of a new blog-to-email system. If you’re on the list, you should be reading this in your email inbox. If you’re not on the list, click here. Thanks for reading. Please sign up to receive blog posts by email. Related Stories Why I List My Facebook Friends Follow Me, Friend Me, Do Me Wherever Why Foursquare and I Split Up. Media