Your Brand Screwed-Up On Social Media, Now What?
OCTOBER 4, 2012
Headline from CNN. Bad things can happen to any business or brand. You do your best to avoid it; you hire the right people, make the right products, make the right decisions. Sometimes, though, things still don’t go as planned and something, someone screws-up. It’s often what happens next that can make, break or save a brand’s reputation. Confused? What happened first. Outreach.
10 Email Sins You Must Stop Committing Right Now
MARCH 22, 2012
Email. Whether we like it or not, it is part of our lives. We love it when it’s easy and when others use it in a way that works for us. The rest of the time, we hate it. And when we hate it, we really hate it. Even though I often communicate through social channels, such as Facebook, Twitter or chat messages, my mailbox remains a sacred place where the most important conversations take place.
10 Steps To Create An Awesome Google+ Profile
AUGUST 16, 2011
Once you sign-up for Google+, the first order of business should be to build your profile. As with any social networking site, your profile is your home base. It’s where you tell people what you’d like them to know about you. This is where you showcase the information you want to be publicly available when someone searches, or googles , you online. Make sure to include a headline.
Your Brand Screwed-Up On Social Media, Now What?
OCTOBER 4, 2012
Headline from CNN. Bad things can happen to any business or brand. You do our best to avoid it; you hire the right people, make the right products, make the right decisions. Sometimes, though, things don’t go as planned and something, someone screws-up. It’s often what happens next that can make, break or save a brand’s reputation. This blog post isn’t about what happened.
Social Media Automation 101
A beginner's guide to social media automation tools and getting automation right.
Connecting Twitter to LinkedIn: Just Say No
JANUARY 5, 2011
I already know most of you will be in one of two camps. Some of you will immediately feel my pain and totally get what I’m talking about. Others will think I’m making much ado about nothing and ought to let go of my outdated idea of how and where content is best shared. That said, bring on the controversy. Let’s get ready to rumble! Sound a little melodramatic? Maybe.
How Old is the Perfect Social Media Expert?
JUNE 23, 2011
So, there I was. Listening in on an fascinating conversation online with one of the business world’s most well known thought-leaders, some of his most famous books on the shelf above my desk as I soaked in his words coming through the speakers of my computer. His wisdom and perspective on the importance of respecting and empowering one’s employees and customers were inspiring. Really?
Twitter Etiquette: Outside Voices, Inside Voices and Whispers
MARCH 24, 2011
If you grew up with a mother anything like mine, many of your childhood memories include being shushed and reminded to use your inside voice. We had three voices, but the one we heard the most about was our inside voice. Heaven forbid we might say something too loudly and the neighbors would hear! Little did I know these voices would come in handy when thinking about Twitter. Whispering on Twitter.
9 Things to Include in Every Speaker Request
MARCH 8, 2011
I’ve been doing a lot of speaking lately. It is a huge compliment to receive so many requests. I am grateful for every one and wish I had time to honor all of them. It’s funny; I am extremely introverted, but give me a captive audience and a microphone and I’m in heaven. I love public speaking! Go figure. Are you representing a business, professional organization, etc.?
The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media
Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
The ROI of Respect, Listening and Hugs
SEPTEMBER 5, 2011
I spend way too much time online, most of it on Twitter, Facebook, Google+ or LinkedIn. While you may not spend the hours online as I do, admit it, you are online a lot. My question to you is a simple one: How well do you really know your virtual connections? It feels like we know these people, but do we? Spoiler alert: The answer is No.). They are not simply numbers. Yes, I used a curse word.
Is Social Media is the Brussels Sprouts of the Internet?
JANUARY 30, 2012
To those of us who live and breathe social media every day, it is easy to forget that not everyone is as comfortable online as we are. In fact, many people have concerns about being too visible online and some don’t want to be online, period. Yes, there are people who, by choice, do not have Facebook, Twitter or Google+ accounts. Lola doesn’t use Facebook. Judging from a distance.
How To Opt-Out of Social Ads on LinkedIn in 5 Clicks
AUGUST 11, 2011
UPDATE : LinkedIn changed the design of their social ads and posted a clarification to their policy. See below for the updated details. Oh, how I love LinkedIn! I often speak and write about LinkedIn , as well as provide a great deal of training to help others get the most out of the most powerful professional networking site online. But, LinkedIn? Surely they didn’t do this? Or did they?
Dear Netflix: While You’re Huddled Under the Table, I’ve Got One More Thing
JULY 13, 2011
Netflix has a bit of a public relations nightmare on their hands at the moment. You may have heard about it. In my mind, this really isn’t about a simple matter of a price increase. Sure, no one wants to pay more for anything than they were yesterday. Why would we? Neither of these things has happened here. It isn’t about the what. It’s about the how. a month, or both for $15.98
Why I’m Over Declaring Tech Tools “Over”
JULY 19, 2011
With the launch of Google’s new social network, Google+ , there are many who have rushed to publish opinions about the demise of other networks, most notably Twitter and Facebook. Some have even gone as far as to shut down their accounts on these other networks to move their entire online network to Google+. It would be redundant. This is not the case with Google+. Worry Not.
A World Gone Social
Learn how companies must adapt to survive.
11 Sure-Fire Ways to Get Me to Unfollow You on Twitter
JULY 11, 2009
unfollow. I love Twitter, no doubt about it. I have found it to be a fabulous tool, through which I've come to know countless brilliant and fascinating people. To me, Twitter is about building relationships. Like all social media tools
Social Media Refresh Tip #2: Export Your Friends’ Contact Info
JANUARY 6, 2011
You’ve taken the job of connecting with the right people online seriously. You’ve methodically built your professional network of connections on LinkedIn. You’ve added your family, friends, old classmates and co-workers to your list of Facebook friends. Unless you happen to know their email address, you have to go to LinkedIn or Facebook to send that email. Why Bother? Facebook.
I Don't Care Where. You. Are. Right. Now. | Almost Savvy
MARCH 31, 2010
Hey, you! Yeah, you standing in line at Starbucks using your phone to check-in while waiting to get your daily latte. We need to have a word. We've been connected for awhile on Twitter and Facebook. I like you, really I do
LinkedIn Adds 3 Fun Ways to Remember Your Connections
JUNE 14, 2011
LinkedIn doesn’t get much love in the “I can’t wait to go online and have fun with my friends category of social networking sites, but make no mistake – for professionals, wannabe professionals, businesses or non-profits, LinkedIn is where the real action is. The secret to networking is to actually stay in touch with many of your connections. Out of sight, out of mind.
How To Manage Your Online Reputation By Using Google Alerts
JUNE 1, 2011
In addition to the wonderful feedback to my post last week about 3 Mistakes You’re Making Online , I also received questions about my third point – using Google Alerts to monitor your reputation online. While I know throngs of hyper-connected people for whom using Google Alerts is second nature, the fact is that this is a new tool for many people. What is Google Alerts?
Confused About Facebook Changes? (Free Webinar)
OCTOBER 14, 2011
While it may seem that David Bowie is referring to Facebook when he sings, “Ch, ch, ch, ch, changes.” ” I’m pretty sure he had something else in mind. Still, the lyrics do include “Turn and face the strain,” which may be how you’re feeling each time you visit the site. The good new is that you’re not alone. ” and “Where do I find…?”
It’s All About.Me (Your Identity Online – Simplified)
FEBRUARY 7, 2011
Have you ever received an email from someone and their signature block seems to run on forever with so many links that the signature is longer than the email itself? Are you guilty of this yourself? It’s okay to admit it, you’re among friends. I have several links in my own signature block. If so, you may want to check out about.me. Reasons to set up your own about.me It’s easy.
8 Tips for Using Social Media for Political Campaigns
JUNE 16, 2011
By now, most candidates for public office have figured out that incorporating social media into their campaigns is a critically important step. It’s the how to do this that escapes most of them. That’s perfectly understandable. The last couple of election cycles, much of this social media business was new. That was then, this is now. That said…can we talk? Engage (a.k.a.
11 Tips To Thrive on Twitter | Almost Savvy
SEPTEMBER 9, 2009
twitterfollowme After my post on 11 Sure-Fire Ways to Get Me to Unfollow You on Twitter, many asked that I put together some tips highlighting the best way to get started on Twitter. I'm very happy to oblige
How to Find and Ban Members in Facebook Groups
DECEMBER 8, 2011
Seemingly stealth group members. You know they're there, but you can't find them. Today’s post is written specifically for those responsible for managing a Group on Facebook. Facebook Groups don’t get as much buzz as Facebook Profiles (soon to be known as Timelines) and Facebook Pages. Still, there are many wonderful uses for Groups. Or, is it? Are you a Facebook Group Admin?
3 Mistakes You’re Making Online
MAY 23, 2011
Oy, the internet. Must it be so complicated? Can’t we all just have fun online and not worry so much? While some people do take that approach, but I certainly wouldn’t recommend it. If you’re reading this, chances are you’re active online and chances are you’re making one of these mistakes. Multiple Personalities. You’re the professional you on LinkedIn.
8 Sure-Fire Ways to Get Unfriended on Facebook
JUNE 18, 2012
Ah, our Facebook friends. Some we can’t live without and, well, then there are those other ones. It is the latter group that I’m focusing on today. We all know people like this, right?The The chatty co-worker, the family member who can’t keep a secret, that pretty girl you sat next to in junior high school. We were excited when we first friended you on Facebook. Tweets. Really?
Facebook Friend Requests: Accept or Ignore?
MAY 25, 2011
Everybody uses Facebook differently. Just like all of social media, there is no one right way to use it. Still, I’m often asked how I use it. One of the common questions about Facebook concerns friend requests. How to choose which to accept and which to ignore? I currently have about 600 Facebook friends, which is probably too many for me. Not really a person. No note. Friends in common.
How to Screw-Up a Blogger Pitch in 4 Easy Steps
DECEMBER 16, 2010
In addition to all of the presentations and workshops, one of the many wonderful aspects of the recent LeWeb conference in Paris is the opportunity to connect with others who are working on innovative projects and developing new applications which make our lives easier or more productive. Anyone who reads my blog will easily see that this really isn’t the way I work. Bad move. Bullcrap.
Old Habits, New Skills: Repetitive Injuries and Voice Recognition Software
APRIL 26, 2011
The Problem. I’ve been in pain for the last month. At first, the pain in my hand would come and go. Gradually, the pain moved to my wrist, up my arm and eventually to my shoulder. I spend too much time on the computer, there’s just no way around it. Between email, blogging, Twitter, Facebook and LinkedIn, my fingers are constantly tap-tapping away. The Solution. Right. LeWeb Bingo!
How Our Vanity Leads to Spam
APRIL 12, 2011
The email I received from Gina had a very simple subject line: “Hello. The body of the email was also simple, just a link without any other text. Ugh; spam. I knew immediately what had happened. Somewhere, she had clicked on a malicious link and all of her contacts received the same email. I happened to see Gina about an hour after receiving the email. There it was. Is this really you?
Disconnected in a Hyper-Connected World
MARCH 16, 2011
It had been nagging me for months, though I couldn’t put my finger on exactly what it was. Things with my work have been going well and keeping me busy, but something didn’t feel quite right. I know a lot of people, more than I’ve ever known at any other time in my life. I spend much of my day connecting with them in one way or another. Why hadn’t we talked? Disconnected.
New Tool Makes My Email Work Harder and Smarter
AUGUST 3, 2010
Remember the old days when we started using email for business communication and to send messages to multiple people simultaneously? Ok, so maybe I'm the only one who remembers when that was a big deal. It seems like eons ago
Back-up Your LinkedIn Information | Almost Savvy
APRIL 12, 2009
linkedin-image-export-contacts1. Contact information for all of your connections. You've taken great care in building your LinkedIn network of connections because these are the folks you've known throughout your career, those friends
Just Because We're Social Networking “Friends” Doesn't Mean I'll.
JULY 15, 2010
You Don't Bring Me Flowers Anymore. Where did the romance go? When did we stop asking, “Tell me about yourself,” “Do you like to take long walks on the beach?” or even the tired old line, “What's your sign