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How-To Video: Help! I Need a Viral Video


I was part of a team that filmed a series of short how-to videos with 5:00 Films & Media as they prep for their first #MMCCon. I’ll be posting a few of the videos for you here in the run up to the conference – because these guys are awesome and they really know their stuff. Enjoy!

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Six Metrics to Measure Your Business Development Program

Spin Sucks

There are six metrics Gini Dietrich recommends you focus on to measure the effectiveness of your business development program. Start today with Analytics and a spreadsheet. The post Six Metrics to Measure Your Business Development Program appeared first on Spin Sucks.

You Have $100 to Spend on Social Media Marketing. Here’s One Way to Spend It.

Buffer Social

How big is your social media budget? I’ve heard of companies that spend millions on marketing and others who spend zero (we skew toward the zero side at Buffer). Regardless of how much you spend, you aim to spend it well.

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How to Write a Blog Post Your Audience Can’t Resist Sharing

Sprout Social

Content is the lifeblood of social media marketing. If you don’t have anything worth sharing, you’ll never be able to build an audience, earn traffic or maximize your social media ROI. One of the best places to create content to share is your blog.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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What Your Brand Can Learn from the Unicorn Frappuccino’s Social Media Impact

Simply Measured

Unicorn-themed products have popped up everywhere. The term “unicorn” has been used an average of 29,266 times daily on social within the past 30 days alone.

5 Social Media Best Practices Every Marketer Must Follow

Sprout Social

Possibly the biggest goal for marketers is to be seen and trusted by audiences. And most marketers today will admit a big portion of their audience is on social media.

How to Build a Brand on Instagram

agora pulse

Want to learn how to take advantage of Instagram and build your brand with it? Instagram is one of the most exciting and hottest social media platforms right now. A year ago, I decided to take Instagram more seriously.

How-To Video Series: Can I DIY My Video?


I was part of a team that filmed a series of short how-to videos with 5:00 Films & Media as they prep for their first #MMCCon. I’ll be posting a few of the videos for you here in the run up to the conference. Enjoy!

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

14 Cognitive Biases Which Affect Your Communications Plan

Spin Sucks

These 14 cognitive biases will affect the success of your communications plan. Laura Petrolino explains what they are and how they can help or hinder your success. The post 14 Cognitive Biases Which Affect Your Communications Plan appeared first on Spin Sucks.

Lessons for PR from a Winning Sales Team: How to Pitch Media with Persistence and Persuasion


Sales teams and PR professionals have more in common than most people might think.We all… Read More.

Team 20

Understanding the Instagram Algorithm: 7 Key Factors and Why the Algorithm is Great for Marketers

Buffer Social

The Instagram algorithm, just like the Facebook News Feed algorithm , is so mysterious yet ingenious and brilliant in showing the best content to the most people. If you are creating great content, more followers — and non-followers — are going to see it. But how does the Instagram algorithm work?

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The 6 Things Marketers Expect from Social Media Management Tools (but don’t have yet)

agora pulse

The World of Social Media Tools is an overcrowded, making it difficult for users to navigate the maze of features and pricing offered to them. As with every crowded market, the early players who raised massive VC money dominate the awareness game.

A World Gone Social

Learn how companies must adapt to survive.

Awesome Association Jobs This Week – April 26


Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital.

How to Use a Strategic Narrative to Improve PR Relevance

Spin Sucks

How do you or your PR firm stand out in today's noisy world? Guy Murrel says by embracing and adopting the strategic narrative approach. He explains. The post How to Use a Strategic Narrative to Improve PR Relevance appeared first on Spin Sucks.

#Winning: Using Hashtags to Amplify Your Brand


If your brand does any digital marketing, it may seem like using hashtags is essential… Read More.

Social Media for Small Businesses: Less Is More – Marie Forleo [SSM041]

Buffer Social

Managing social media for a small business is a unique and sometimes overwhelming challenge for so many entrepreneurs and marketers. On one hand, you have a business to run. On the other, you want that business to grow and flourish.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Why Email Marketing Is Still Important For Modern Business

The Realtime Report

Why Email Marketing Is Still Important For Modern Business. With all of the new technologies and methods of communication that are available today, it’s easy to take email for granted.

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How to Improve Your Instagram Reach

agora pulse

What business doesn’t want their Instagram posts to gain more visibility? More visibility means new users finding you, following you, and building a relationship with you. Eventually, that can mean purchasing from you, too. The key to increased visibility is to expand your Instagram reach.

Build a Business Development Program By Doing Your Own PR

Spin Sucks

One of the biggest mistakes most PR pros make is they don't make time to do their own PR. That leads to the lack of a proactive business development plan. Gini Dietrich describes why the feast or famine of working solely on referrals is bad for your business.

How a Business Can Create and Maintain a Good Reputation


Creating a good reputation takes time and effort and it can be something that’s lost… Read More. Blog author:Cormac Reynolds

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Why I Cut the Cord to Cable

Ari Herzog

My adventure began six years ago. I resisted online streaming for a long time. I liked my digital cable channel lineup. I borrowed movies from friends and checked out DVDs from the library.

Optimal Timing, Videos, and More: 10 Easy Ways to Boost Your Instagram Reach

Buffer Social

Since Instagram started sorting posts on users’ feed with an algorithm , many marketers have noticed a decline in their organic reach and engagement. But that doesn’t have to be the case for you.

Feed 10

Influencer Marketing: How to Co-Create Content with Top Industry Influencers

Pam Moore

Times are changing. Keeping up with the content demands of successful brand, audience and content marketing can be challenging even for the most experienced and qualified brands and marketers.

Five Ways to Build a Successful Business Development Program

Spin Sucks

Most PR pros don't have a proactive business development program, instead relying on referrals. Gini Dietrich has five ways to change that immediately. The post Five Ways to Build a Successful Business Development Program appeared first on Spin Sucks.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

On-page SEO Tips: Three Things You Can Do Right Now


Here’s something you should have known by now –. There are a number of aspects of a given web page that influence search engine rankings. And by optimizing these aspects (namely, on-page SEO), you will get higher rankings on search engines. Some of these factors which comprise on-page optimization include: writing great content which fills a need, and making it linkable. having a catchy page title with your top keyword in it. creating a URL which accurately reflects the hierarchy of your website.

A Streamlined Video Production Process for YouTube

Razor Social

Have you procrastinated about creating video content for YouTube? Or… …you have created video content but feel that it’s a really time-consuming process and it’s hard to deliver video content consistently? You’re not the only one!

The #GetSocialSmart Show Episode 017: Making the Most of Your Facebook Insights

Katie Lance

It’s episode 17 and today we are going to talk about three tips for making the most of your Facebook Insights. Tip Number One: You can see when the best time to post to your business page is. This is awesome! So often I get the question of, “What time should I post to Facebook?”

Why It's Important to Repost on Instagram


It's okay to admit that you're in a content crunch. Marketers today are responsibile for creating content for a multitude of different social channels and managing visual content for these channels can be overwhelming and expensive.


Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.