Ignite Social Media

SEPTEMBER 12, 2016

Facebook Will Punish Advertisers with Slow Mobile Page Loads. Remember when Google started punishing brands that didn’t have mobile optimized websites by pushing them lower in the search results? This is the latest step by Facebook to improve the mobile experience. Source: Inbound Marketing Agents.

Twitter 114

Twitter Mobile Banking Hashtag 114

Dave Fleet

FEBRUARY 16, 2016

The (actual) year of mobile. As it turns out, two other trends piled on top of this: the growth in mobile and – in Ontario, at least– the impact of accessibility-focused legislation – did drive a spike in owned media programs over the last couple of years, as companies shifted some budgets towards those properties.

Mobile 167

Mobile Trends Loyalty Compete 167

Waxing UnLyrical

JULY 18, 2016

Measuring Mobile Marketing Requires Different Metrics. Why: “With so many audiences, communication channels and types of messaging, proving the impact of public relations may seem impossible, but all you need is the right measurement strategy and the will to adapt to these changes,” writes Katie Gaab for Cision.

ROI 0

ROI Mobile Banking Analytics 0

Convince & Convert

MARCH 18, 2016

Not all SMS marketing campaigns are created equal. There are some companies who fully integrate SMS marketing into their business strategy and others who see it as a side project. According to a survey by ScanLife , 89% of customers use their mobile phones while shopping, and 64% of Americans own a smartphone as of 2015.

SMS 117

SMS Tips Marketing Discount 117

Convince & Convert

MARCH 7, 2016

Search marketing done right lands your site the first listing on Google or Bing results, but the consequences of search done wrong are much, much worse: In January 2016, the founder of a search agency in Texas was sentenced to 37 months in federal prison for his shady practices. What’s the Best Way to Utilize the Power of Mobile?

Marketing 92

Marketing Mobile How To SEO 92

Firebelly

APRIL 11, 2016

Mobile users spend 30 minutes a day on Facebook. This just in from Business Insider ‘s Matt Rosoff: “ When it comes to mobile social network usage, there’s Facebook, then there’s everybody else. The two numbers considered were the number of monthly average mobile users for each social network in the U.S.,

Social Networking 110

Social Networking Brands Facebook Mobile 110

Webbiquity SMM

FEBRUARY 2, 2016

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Spending on digital marketing is projected to increase by 12% to 15% on average.

Hubspot 140

Hubspot Marketing B2B Survey 140

Kikolani

NOVEMBER 8, 2016

From ThinkWithGoogle about Mobile Site Design. Consumers increasingly rely on the mobile web to research and make purchases, which makes it more important than ever for companies to have an effective mobile presence. But what makes a good mobile site? Never Run Out of Blog Post Ideas: 25 Content Marketing Resources.

Mobile 119

Mobile Sites Conversation Conference 119

yMarketingMatters

FEBRUARY 8, 2016

These updates will keep you informed of the latest changes to social media channels, and in turn, give you the knowledge to help you optimize and improve social media marketing for your business. People who have used it have seen a considerable increase in engagement on posts, which is great news for marketers. Did You Know?

Social Media 157

Social Media URL iPhone iPad 157

The Social Media Hat

NOVEMBER 29, 2016

Facebook has added a Video Feed for its mobile users to help with viewing and discovering video. Find out what it means for both users and marketers.

Video 131

Video Facebook Mobile Feed 131

Convince & Convert

JANUARY 4, 2016

Email marketing was ignored, under-resourced, and declared uncool and dead during the rise of social media. Prediction #1: We’ll see many more positive media stories about email marketing than negative in 2016. The Rise of Mobile. Email marketing has also become central to mobile strategies. highlight to tweet).

Embedding 95

Embedding Mobile Newsletter Energy 95

Convince & Convert

MARCH 8, 2016

Technology’s rapid rise plays a major role in why it’s important to focus on omnichannel marketing. With omnichannel marketing, every customer experience is smooth and consistent, regardless of the ways they access material. The areas explored below can help you pinpoint pieces of the omnichannel marketing puzzle you’ve overlooked.

Strategy 89

Strategy Retail Mobile Discount 89

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

B2B 121

B2B Social Media Marketing Survey 121

yMarketingMatters

SEPTEMBER 23, 2016

While Instagram is still predominantly teen focused, usage with older demographics is catching up fast, and is a target, focused market (see latest stats at the end). Insights on Instagram give businesses actionable information about who their followers are and which posts resonate better than others—all from within the mobile app.

Instagram 191

Instagram Mobile Social Networking Hashtag 191

The Realtime Report

JUNE 6, 2016

Even the smallest of businesses with a quality product or service to offer can now build the necessary web based infrastructure that allows them to reach localized markets in the blink of an eye. When tapping into new markets in foreign lands, it’s important to ensure that your website can make the sale. Proper Translation Services.

Mobile 99

Mobile Compete Retail Research 99

Webbiquity SMM

FEBRUARY 11, 2016

Digital marketing is growing rapidly. Compared to traditional marketing mediums, digital marketing is definitely cheaper, too. However, like everything else, there are horror stories that haunt digital marketing too. However, like everything else, there are horror stories that haunt digital marketing too.

Marketing 101

Marketing Sentiment Sysomos Campaign 101

agora pulse

DECEMBER 1, 2016

What’s the best way to engage mobile users on Facebook with sponsored content? Use at least one the following five Facebook ad types to improve mobile engagement and effortlessly build trust with your brand. Facebook Lead Ads are specifically designed for mobile traffic. I’ve tested these all personally. Canvas Ads.

Mobile 101

Mobile Types Engagement Facebook 101

Twist Image

NOVEMBER 30, 2016

For years, I've been on a "mobile-first" rant. In short: your mobile experience should be better than your desktop experience (think about Instagram , Snapchat , Tinder , Uber and beyond). It also means that your mobile experience should not be a less-than experience from your desktop. The argument against mobile-first.

Mobile 66

Mobile comScore Retail Analytics 66

Audiense

JULY 29, 2016

This week, we have Samsung Mobile running an inspiring sport-related campaign with the hashtag #DoWhatYouCant, Gatorade UK looks at the #LoveOfSport, while Nike has reinvented their #JustDoIt campaign to suit the upcoming Olympic games. — Samsung Mobile (@SamsungMobile) July 27, 2016. What a year for sport! 0MZIeSZTXu https://t.co/Sz3Rj3Nfcs.

Campaign 110

Campaign Social Media Sports Mobile 110

Webbiquity SMM

FEBRUARY 23, 2016

the “big three” among both consumers and marketers continue to thrive and dominate. marketers used the site in 2015, and that figure is expected to approach 70% by 2017) while Google+ is struggling (though it has 300 million active monthly users worldwide, less than 6 million made any public posts in 2015). Twelveskip ).

Social Networking 112

Social Networking B2B LinkedIn Instagram 112

Audiense

JULY 29, 2016

This week, we have Samsung Mobile running an inspiring sport-related campaign with the hashtag #DoWhatYouCant, Gatorade UK looks at the #LoveOfSport, while Nike has reinvented their #JustDoIt campaign to suit the upcoming Olympic games. — Samsung Mobile (@SamsungMobile) July 27, 2016. What a year for sport! 0MZIeSZTXu https://t.co/Sz3Rj3Nfcs.

Campaign 88

Campaign Social Media Sports Mobile 88

Convince & Convert

MARCH 10, 2016

Construct an Attractive, Clean Design for Desktop and Mobile. This means that it needs to look clean, inviting, and easy to navigate for people utilizing mobile and desktop devices. Avoid too many buttons and social icons, and do away with Flash, pop-ups, hover menus, and large images that may take a while to load on a mobile screen.

Mobile 95

Mobile Newsletter Construction Discount 95

Buzz Marketing for Technology

DECEMBER 14, 2016

It’s no secret that the rise of computer apps is transforming both the marketing and customer experience. Recently, I had the pleasure of speaking with Christian Brucculeri, the CEO at mobile messaging company Snaps, a developer of chatbots and other marketing technology products for companies.

Conversation 125

Conversation Marketing Apparel Tourism 125

Kikolani

MAY 26, 2016

Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. Big brands don’t seem to like SMS as a marketing media.

SMS 87

SMS Marketing ROI API 87

Pam Moore

SEPTEMBER 12, 2016

Download here-> “ 7 Step Success Strategy to Build a Pinterest for Business Plan” In this 30 minute episode you will learn how to build a Pinterest Business Plan to help you achieve your business and marketing goals. How to Get Your Social Marketing Budget Approved (white paper). Influencer Marketing in a Nutshell.

ROI 131

ROI Social Networking Template Templates 131

Kikolani

NOVEMBER 1, 2016

Each one is far more useful to you as a marketer or business owner than total likes. This info is useful, because it helps you spot weak areas in your marketing. Is it mostly mobile devices? For example, lots of image-based content and less text is great for mobiles. Facebook ‘Likes’ Are A Vanity Metric.

Analytics 131

Analytics Facebook Metrics Statistics 131

Kikolani

NOVEMBER 15, 2016

Everyone knows the limitations of physical market over the online market. Physical market businesspersons were eager and always optimize their shops with various trendy material. Same concept can be applied to the digital market, where website optimization services helps to improve your online presence. 4 steps…10 steps….

Analysis 102

Analysis Mobile WordPress Products 102

Waxing UnLyrical

JUNE 22, 2016

It is important that marketing and communications professionals understand the control that they can now assert on platform-specific content. Facebook Instant Articles lets publishers distribute articles to the Facebook mobile app that load and display faster than the mobile web. 40 percent of mobile devices in the U.S.

Content 128

Content Apple Drupal WordPress 128

Twist Image

APRIL 24, 2016

How big of a growing market is ad blocking? As expected, mobile was a beast, growing 66%, from $13 billion in 2014 to $21 billion in 2015. So, as people complain about the size and quality of digital advertising, the market just continues to soar. digital marketing. digital marketing agency. digital marketing blog.

Advertising 56

Advertising Automotive Retail Mobile 56

Ignite Social Media

DECEMBER 16, 2016

With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired. Although Instagram is growing in popularity, especially with brands and marketers, it is one of the worst platforms for analytics with several large problems.

Analytics 104

Analytics Platform Social Media comScore 104

Kikolani

MAY 24, 2016

However, after you start learning more about SEO, mobile-friendly design, and conversion, there is a tendency to step back and take a look at your site in a new perspective. You likely know the basics: Your website needs to be mobile-friendly. Ugly Mobile Navigation. It should load quickly. I can hear your protests….

SEO 99

SEO Conversation Mobile Sites 99

Ignite Social Media

AUGUST 10, 2016

Mobile Game Ever according to Survey Monkey. As with any craze we marketers are always left wondering, how can we get in on the action? Many have been quick to pivot and jump on the bandwagon, for instance, Yelp quickly added a Pokestop filter to their mobile app. Image Source: PC Mag. Image Source: Survey Monkey. Offer Rewards.

Eventful 94

Eventful Engagement How To GPS 94

Convince & Convert

JANUARY 11, 2016

Make Mobile Usability a Priority. Earlier this year, Google released yet another important algorithm in April 2015: Mobilegeddon , a mobile-friendly update. According to the update, all websites must be mobile-responsive, or else their traffic and ranking will plummet greatly. Mobile-friendly images and fonts.

Google 93

Google Guidelines SEO Mobile 93

Audiense

JUNE 15, 2016

The platform would allow advertisers to promote ads not only on Twitter but on the millions of mobile apps that are used day in and day out. How does this change your marketing and advertising game? With this in mind, your targeting capabilities can unfold gloriously depending on the genre of mobile apps you’d like to target.

Airlines 78

Airlines CPA Mobile Advertising 78

Waxing UnLyrical

APRIL 13, 2016

What captured their attention decades ago via billboards will not even make them sit up and notice in this digital era , where everyone is glued to their mobile devices. This is where influencer marketing comes to the rescue. ” Often, marketers equate influencers with celebrities. in revenue per $1 spent.

Influencer 158

Influencer Campaign Marketing Fashion 158

yMarketingMatters

NOVEMBER 2, 2016

Here are the latest social media updates to keep you ahead of the curve and make sure your marketing is up to date and successful! Moments is currently available for twitter.com and is “ coming soon to mobile. ”. In addition, Pinterest also created a new quick reference to help marketers “create great Pins quickly and easily.”.

Social Media 176

Social Media LinkedIn Instagram Campaign 176

Twist Image

MARCH 18, 2016

How many brands are really marketing themselves properly these days? Each and every day, the feeds are full of marketing-related stories that glorify the lack of knowledge that either a brand or an agency has. The real focus should be on the overall mobile experience of the brand. Mobile goes beyond impressions and reach.

Marketing 48

Marketing Mobile Advertising Metrics 48