Convince & Convert

FEBRUARY 22, 2017

For years, social media was primarily a text-based circumstance, and social media directors were often people with a background in writing. Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English).

Social Media 163

Social Media Skills UGC Sample 163

The Realtime Report

FEBRUARY 16, 2017

It’s a revolution in marketing that includes gen Z, Gen Y, Gen X and even Boomers. Content and social networks are the new currency. Influencer marketing is on the precipice of exploding growth. It was designed to help brands understand key trends in influencer marketing, video content and ecommerce. Methodology.

Video 131

Video Retail Influencer YouTube 131

Jenn's Trends

FEBRUARY 22, 2017

For as much as I love speaking at social media conferences, I love attending them just as much. The opportunity to be surrounded by other marketers with fresh, different experiences, is like sending a kid to Disneyland… although I do love me some Disneyland too

Social Media 118

Social Media Tips Conference Marketing 118

Buffer Social

FEBRUARY 13, 2017

Video marketing is one of the most-talked about subjects in social media right now. Marketers, brands, and businesses everywhere are all jumping aboard this incredible trend that has truly begun to take take over our social news feeds. Essential video marketing gear for filming. Google Play.

Video 111

Video Film Marketing Wireless 111

Small Business Mavericks

FEBRUARY 1, 2017

Social media is difficult for engaging return on investment (ROI), but it’s not impossible. So what are some other ways you can judge whether you are getting a positive ROI from your social media campaigns? Updated February 1, 2017. Opt-ins is better, but engagement does mean that you have struck a nerve.

ROI 70

ROI Social Media Campaign Engagement 70

agora pulse

FEBRUARY 15, 2017

They use social media to stay active and engaged with with customers and attract future customers through organic and paid social actions. Keeping Up With Social Media. Monitor and engage with their audience on their social media channels without the resource of a dedicated team member.

Company 124

Company Social Media Management Price Metrics 124

The Realtime Report

FEBRUARY 12, 2017

Social Analytics: A Valuable Tool Evolving To Meet Expectations. G2 Crowd , a business software reviewing company, recently released a report focusing on social analytic software. The report contains nearly 900 reviews of over 25 different social analytics products. By Levi Olmstead.

Analytics 107

Analytics Meeting Tools Sentiment 107

Audiense

FEBRUARY 21, 2017

This week: we swiftly discuss three developments across the social media industry that all marketers need to be paying attention to, with Harry Taylor from The Marketing Store , Ellie Hernaman from Truffle Social , and Audiense’s own Carlos Serra. appeared first on Audiense.

Industry 101

Industry Video Marketing Issues 101

Ignite Social Media

FEBRUARY 13, 2017

Increased Instagram ad engagement, hot stats from the Super Bowl and a safer twitter experience for consumers and brands in this week’s edition of Social You Should Know. Social media moves pretty fast. Quick Social Super Bowl Stats from MarketingLand. Engagement with Instagram Ads Increasing.

Instagram 112

Instagram Engagement Hashtag URL 112

Small Business Mavericks

FEBRUARY 6, 2017

Izea recently published a report titled “2015 State of Sponsored Social” in which there are some interesting findings. According to the report, sponsored social is in the top three most influential types of content. Sponsored social is more effective than radio ads, TV ads, and magazine ads.

Content 70

Content Guidelines Report Blogger 70

The Realtime Report

FEBRUARY 10, 2017

Social Selling For Your Business By Jessica Oaks. The multitude of digital and social communications platforms available to us has exponentially expanded our connections everywhere. Because of increased access to mobile technology, the internet and social media, marketing as a whole has evolved with the social media revolution.

Retail 100

Retail Fashion Platform Social Media 100

Ignite Social Media

FEBRUARY 3, 2017

It’s the start of a New Year and many of you may be wishing to develop a social media audit for your social media channels to be sure they’re working hard for your brand. The path to a social media audit is as easy as the following 5 steps. Well never fear! Outline Key Motivators.

Social Media 98

Social Media Metrics Feed Feedly 98

Buffer Social

FEBRUARY 20, 2017

Instagram Stories is quickly becoming one of the go-to marketing channels for some of the world’s top brands. A huge thank you to Hannah for jam-packing this episode with actionable wisdom and takeaways for social media managers and marketers alike looking to take their Instagram Stories content to the next level in 2017!

Instagram 95

Instagram Strategy Social Media Management Metrics 95

The Realtime Report

FEBRUARY 1, 2017

To provide a response, Experian examined five automotive brands that had a social media component tied to their Super Bowl 50 campaigns. According to the analysis , these brands not only gained more social media followers, but these people also were more influential and socially active than the average social media user.

Automotive 70

Automotive Advertising Brands Real Estate 70

The Realtime Report

FEBRUARY 9, 2017

3 Reasons Why It’s Worth Paying For Social Media Advertising. The majority of social media platforms offer their own advertising services, but it seems there are many businesses that do not believe it can benefit their business. You’ll Be Able To Build A Bigger Audience. Immediate Results.

Advertising 129

Advertising Social Media Campaign Platform 129

Convince & Convert

FEBRUARY 8, 2017

There is a new strategy that baffles some people’s social media. I wanted to write about something that would resonate with every business owner active on social media: the topic of making money through the use of social. There is a more human side needed when marketing your products online these days.

Social Media 118

Social Media Insurance Engagement Research 118

agora pulse

FEBRUARY 21, 2017

Our first instinct (or at least mine) is to hide it or somehow bury it so that it won’t hurt the post or my business, especially in the age where social media reputation weighs so heavily. Since social media often acts as powerful word-of-mouth marketing , we want those comments to work in our favor.

Comments 135

Comments Facebook Sentiment Reputation 135

Ignite Social Media

FEBRUARY 7, 2017

While some may think of social media marketing as, “playing on Facebook all day,” those of us in the industry know that it’s so much more than that. From content, to community management, to strategy & metrics, there are many important facets to social media. Always Consider Your Audience First. Be Authentic.

Social Media 97

Social Media Content Authentication UGC 97

Sprout Social

FEBRUARY 22, 2017

For freelancers and agencies who provide social media services, having a proposal ready for your client should be an essential part of your workflow. We’ll walk through the important components of a social media proposal, aided by tips from people who write proposals on a daily basis. What’s in a Social Media Proposal?

Proposal 90

Proposal Template Templates Social Media 90

Ignite Social Media

FEBRUARY 1, 2017

Assuming you already know that social media is the first way in which people follow live events they can’t attend in person…. Having traveled for social media live events since 2010, I’ve seen some things and want to help you prepare and execute a successful event for your brands and your audiences.

Eventful 107

Eventful Brands Content Upcoming 107

Ignite Social Media

FEBRUARY 27, 2017

In the world of social media marketing, it’s a misconception that we’re always hidden behind our computer screens scouring social channels 24-7. Every so often, we get the opportunity to support our client’s event activations via social. This past year was our second time covering the event. Going LIVE!

UGC 115

UGC Aggregator Fashion Eventful 115

Sprout Social

FEBRUARY 21, 2017

Every marketer has their favorite set of tools that help make their job easier. For instance, email marketers might use autoresponders or coding tools. Social media marketers use social media management tools and SEOs use keyword research and analytics tools. But we’re here to bridge the gap.

SEO 106

SEO Social Media Tools FAQ 106

Proactive Report

FEBRUARY 24, 2017

The one thing you can rely on in Social Media is that there will be change. The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. It doesn’t create social media stars and their advertising is not producing as much revenue as other networks.

Twitter 94

Twitter News Influencer Open Source 94

Sprout Social

FEBRUARY 13, 2017

Thirty-two percent of internet users are on Instagram, according to PewResearch Center’s Social Media Update 2016. One 2016 social media marketing report found that of the brands on Instagram, 51% are business to consumer (B2C) while only 33% are business to business (B2B). B2C Businesses Succeed.

Instagram 78

Instagram B2B Metrics Report 78

Jon Loomer

FEBRUARY 16, 2017

Side note: My business manager, John Robinson, pushed me to market this more. It won’t be for most marketers who haven’t put in the groundwork. Too much for this blog post, but everything involved with writing content, driving traffic, building an email list and building a social media audience. Free Webinar.

Products 144

Products Training Groups Groups 144

Ignite Social Media

FEBRUARY 9, 2017

More often than not Facebook plays a significant role in a brand’s social strategy. Back in 2014, everyone from brand marketers to local musicians started freaking out about the decreasing reach posts received following drastic changes to the News Feed algorithm. As such, brands rely on the community built around their pages.

Metrics 123

Metrics Brands Facebook Sample 123

Pixlee

FEBRUARY 2, 2017

At the time, this was a revolutionary marketing move; now, using earned content in your marketing is a necessity. User generated content is considered the most authentic form of marketing by the same audiences wary of blatantly promotional content-- digital natives. Share on Social Media. Place UGC On Your Site.

UGC 53

UGC Content Marketing Sentiment 53

Buffer Social

FEBRUARY 27, 2017

Social media algorithms are a lot like “Dog Years.” But despite the challenges that marketers face with social media algorithms, there is still a way to overcome them and share your content with the world. How to overcome social media algorithms. In Michael’s words… 1.

Social Media 87

Social Media How To Hotels Social Media Management 87

Twist Image

FEBRUARY 24, 2017

The discrepancy between what I see when I engage with a brand "out in the wild" (meaning, when I shop, search and try to inform myself) verses what I see when brand leaders get up on stage to talk up the marvellous marketing initiatives that they are engaged with during an industry event, could not be further apart. digital marketing.

Mobile 68

Mobile Brands Data Analytics 68

Sprout Social

FEBRUARY 6, 2017

Social media ROI is one of the most heavily debated topics in the online marketing world. Because measuring the effectiveness of social media marketing efforts isn’t as clear cut as, say, running a Google AdWords campaign. 56% said an inability to tie social media to business outcomes.

ROI 86

ROI Social Media Analytics Cost 86

Sprout Social

FEBRUARY 27, 2017

Right when you think you’re getting a grasp on your demographics, buyer habits and trends on social media , something new changes and turns your data into old news. That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. Social Media Advertising Statistics.

Statistics 87

Statistics Social Media LinkedIn Instagram 87

Buffer Social

FEBRUARY 6, 2017

With more than 25,000,000 adoring fans across social media, National Geographic Travel is a poster child for the power of storytelling in marketing. Undiscovered places around the world and tales of incredible human feats fill our social feed – we can’t help but click and be inspired. Their secret?

Travel 87

Travel Posterous Social Media Management Groups 87

Twist Image

FEBRUARY 26, 2017

When it comes to celebrity and athletes winning at social media, many point to Oliver Luckett. He recently co-authored the book, The Social Organism - A Radical Understanding Of Social Media To Transform Your Business And Life , with Michael J. digital marketing. digital marketing agency. david usher.

Organization 46

Organization Advertising Social Media Brands 46

agora pulse

FEBRUARY 1, 2017

To build and maintain these relationships many businesses use social CRM tools. What is a “social CRM” and what does it do? When you say these two magic words, most of us start thinking of social CRM tools, instead of the actual process. A social CRM strategy puts the customer at the forefront. .

Social CRM 100

Social CRM Avatar Groups Groups 100

Twist Image

FEBRUARY 20, 2017

It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. digital marketing. digital marketing agency. digital marketing blog. digital media. marketing agency. marketing blog. social media. digital media.

Google 51

Google Insurance Advertising Publishing 51