Trending Articles

10 Video Content Ideas to Kick-Start Your Video Marketing Strategy [Infographic]

Social Media Today

Struggling to come up with video content ideas for your business? These prompts might help get you thinking

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Using Livestreaming to Grow Your Brand, Community, & Influence

Waxing UnLyrical

Guest Post by Ai Addyson-Zhang. Imagine this: You’re about to go on stage in front of thousands of people. You do this every single week. You’ve got a loyal fanbase that follows you around the world. You are a global traveler and thought leader.

Brands go Easter egg hunting as they celebrate Easter Sunday on social media

Unmetric

Look out for the Easter bunnies and Easter egg hunts on social media as Easter Sunday is just 5 days away. Brands are looking to win over their fans with plenty of Easter-related social content. That means there’s going to be a lot more contests, giveaways and special promotions on your timeline.

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How to Use the Facebook Pixel Event Setup Tool

Jon Loomer

Any business serious about conversion tracking and optimization needs the Facebook pixel installed on their website. But getting the pixel and events installed correctly has been a chore, particularly for those who are less technical or lack the staff and resources to handle some basic code.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Why Your Social Media Marketing Never Works Out the Way You Plan

The Realtime Report

Why Your Social Media Marketing Never Works Out the Way You Plan. Social media marketing gives you access to a broad and engaged audience, one that you can turn into long-term customers for your business.

People Who Inspire Us: Meet Ingrid Ulrich

agora pulse

Ever hear a personal story that’s so captivating that you want to share it with others? At Agorapulse, we’ve heard some extraordinary stories from people who live life at a deeper, inspirational level. And we want to share them with you.

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Content for the Customer Journey – Phase IV: Post-Purchase

Ignite Social Media

Congratulations, you did it! You got someone to buy your product. ???? So what do you do now? ??. Well, we can tell you what NOT to do – don’t forget about that person.

How to Duplicate a Saved Audience in Facebook Ads Manager

Jon Loomer

When it comes to Saved Audiences, a question commonly repeats: How do I duplicate a saved audience in Ads Manager? While there’s currently no direct way to duplicate a saved audience, there is manual process that allows you to do this. We’ll cover that here. What Are Saved Audiences?

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Avoiding Google Penalties

The Realtime Report

Avoiding Google Penalties. While one will find numerous SEO experts in their circle, making sure that the website is keeping up with everything that does not get flagged by Google is not everyone’s cup of tea. Sometimes people don’t even realize that their site has been penalized.

Why the Packaging of Your Products Matters

Socialmedia.biz

The packaging of a product plays a huge role in consumer decisions. Although we may not notice it, subconsciously, we are all intrigued by unique, distinctive packaging. Packaging communicates a lot of information, even at first glance. It’s a huge part of your brand identity.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Instagram Tests Hiding Like Counts to Reduce Focus on Vanity Metrics

Social Media Today

Instagram is experimenting with a new option that would hide total like counts on posts from all but the post creator

Content for the Customer Journey – Phase I: Awareness

Ignite Social Media

In our digital age, the road to consumer’s dollars is paved with good content. As online sales rapidly increase and mobile devices feed us information 24/7, it’s never been tougher for brands to break through the noise and differentiate themselves in a crowded marketplace.

PR in the Boardroom: How Comms and PR Can Play a Bigger Role with the C-Suite

Meltwater

Most comms and PR leaders only interact with top execs when there is a crisis. When a social media debacle erupts on Twitter, or if there’s a failure of a product… Read More >>>. Enterprise Executives PR & Comms Planning & Strategy Reporting & Analytics

10 Surefire Ways To Get Me To Avoid Your Twitter Account

SocMed Sean

SocMedSean - Social.Media.Sean 10 Surefire Ways To Get Me To Avoid Your Twitter Account For those who have figured out how to use it, Twitter has become a great way to find useful information and to build online relationships.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Automatization of Digital Marketing with the Help of Services

Social Media Marketing

The market for automation services is growing every year, and now even representatives of the micro-business are already using several services and how much do you use? Keep in mind that in the New Year you will need as much again to be in trend!

Facebook Releases New Guide on Creating More Effective Stories [Infographic]

Social Media Today

Facebook has published a new report which looks at Stories best practices and how to maximize performance

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Content for the Customer Journey – Phase III: Conversion

Ignite Social Media

At this point in our customer journey, you have a grasp on awareness, we’ve covered consideration, and now we’re here at the moment of truth: conversion. This is goal of so many marketing efforts… getting the consumer to make the purchase or other measurable action.

7 Great Reasons to Get Really Excited About Bulk Publishing

agora pulse

Does the mere thought of scheduling multiple social posts at once make your heart race or your palms sweat? You might have an unwarranted fear of bulk publishing on social media. For fans of task batching, scheduling a month or two at a time is a dream come true.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Social Media Is Reverting Society From Adults Back Into Children

Forbes Social Media

Social media has become a toxic cesspool of hate and stupidity, where the loudest and most obnoxious one wins and enlightened insight is overwhelmed by sarcasm and toxicity. Is there any hope for a social future

Business Blogs: Why Blogs are Important for Your Business

Blog2Social

Business blogs have become an integral part of corporate social media communication. A successful corporate blog can increase a company’s reach and visibility in search engines, strengthen its reputation, and serve as a content center for internal and external communication.

Facebook Adds New Options for Posting 3D Photos, Including 3D Photos in Stories

Social Media Today

After launching its 3D posts option last year, Facebook is now looking to advance its 3D tools, including a new option to post 3D images in Facebook Stories

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Content for the Customer Journey – Phase II: Consideration

Ignite Social Media

As we’ve learned, the customer journey is ever evolving. After you’ve made potential customers aware of what you offer, it’s time to move on to phase two – consideration content for the customer journey.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Why Mission-Driven Brands are Winning in 2019

Pixlee

When it comes to today’s consumers, authenticity is key. They have more knowledge and information at their fingertips than ever before, and many potential customers do a lot of research before making a purchasing decision.

If You Haven't Heard Of Extinction Rebellion Yet, You SoonWill.

Forbes Social Media

Extinction Rebellion (XR) is a peaceful activism movement with an iconic logo seeking to influence global environmental policies to minimize climate change. Forget the misinformation: environmental activism has now moved to its next phase, and will soon be on the political agenda

The Top 10 Marketing Attribution Software Solutions

Oktopost

Attribution. It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for lead generation. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation.

Web Design Checklist: 10 Tips for a More Effective Business Website [Infographic]

Social Media Today

Is your business website ticking all the boxes? Check out this handy checklist

Tips 152

Getting to the Heart of What Makes a Conference Amazing with #MDMC2019 Founders

Pam Moore

? ?. There is no doubt that in person events can provide incredible value. However, attending, exhibiting or sponsoring an event requires investment such as time, energy and money. It’s critical to do your research to ensure you achieve a positive return on your investment.

How Much Social Content Do You Really Need?

Likeable

When it comes to content on social media, here’s what we know for sure: There are no magic, one-size-fits-all formulas for what to post, when to post, or how often to post.

Next Year’s 4/20 Celebrations In California Will Look A Lot More Legal

Forbes Social Media

One of the main objectives of the new law to give attendees access to legal lab tested cannabis in an effort to steer business away from illicit dealers

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Instagram Videos and Hashtags

Oktopost

We’re delighted to introduce two new features that were recently made available by Facebook: Instagram Videos and Hashtags Search. Instagram Videos. When Instagram launched videos in 2013, over 5 million videos were uploaded in the first 24 hours.

7 Landing Page Best Practices for a More Effective Digital Marketing Strategy [Infographic]

Social Media Today

Improve the performance of your landing pages with these tips

Tips 166

6 Simple Ways You Can Use Neuroscience to Increase Marketing Productivity

Buffer Social

Neuroscience is a multidisciplinary science that is concerned with the study of the structure and function of the nervous system. When applied to our professional lives, neuroscience can help us to unlock our greatest potential.