What is a social employee—and why is investing in a social culture so important to organizational success in today’s business landscape?

Join us next week in New York for a series of workshops hosted by the Conference Board (@Conferenceboard) as we explore these questions and more—defining what it means to be a social employee and what steps business leaders need to be taking to pilot their organizations into the future of social business.

Register now for the Conference Board’s “Strategic Human Resources Communication and Social Media Workshops”

The workshop series, which is set to take place over two days on March 26 and 27, will feature a series of sessions and working groups designed to explore what it means to do business in the age of social business—and why employee empowerment is more important to realizing organizational goals than ever before.

Join me, Cheryl Burgess (@CKBurgess), and Blue Focus Marketing cofounder Mark Burgess (@MNBurgess), as we explore ideas from our best-selling book, The Social Employee (McGraw-Hill, 2013) in during two different sessions on March 27. Here are the details:

Friday, March 27, 2015. 1–2 p.m.
Working Group: “Creating a Social Culture of Empowered Employees.”

Many companies are still learning that traditional command-and-control models may not be the best fit for today’s business. But the truth is that giving your employees a stake in the outcome by inviting them to contribute directly to the process can yield powerful results and create a successful social business. During this working session, we will lead the discussion on how to create a social culture of empowered employees.

Friday, March 27, 2015. 3:15–4:00 p.m.
Session: “Plotting a Course for Activating Social Employees”

An organization’s main priority in building social adoption in the next-gen workforce is mastering the why by demonstrating the value of social processes. For true engagement, employees must understand the benefits of what they’re being asked to do first. Understanding how to drive digital engagement through social technologies remains a mystery for many organizations. During this session, you will gain new insights on how to:

Build a social business organization from inside out
Create a win/win for employees and organizations
Leverage engaged employees to drive business impact
Develop a pilot program of empowered employees

We hope to see you during our sessions—and all of the other wonderful discussions sure to take place during this exciting two-day event.

For the full agenda and list of speakers, click here.

To register, click here.

Below are recent endorsements for The Social Employee (McGraw-Hill, August 2013) by Tom Peters and David Aaker on their social networks, but if you want to see more of their endorsements click here.

In The Social Employee, we go behind the scenes with several leading brands—such as IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo—pulling the lid off the inspiring social business success stories that have propelled these companies into the 21st century. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee.

See what others are saying about The Social Employee and order your copy today!

Please check out @SocialEmployee media buzz!

“Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? . . . The Social Employee lifts the lid on this potential and provides guidance for businesses everywhere.” —JEZ FRAMPTON, Global Chairman and CEO, Interbrand

The Social Employee offers an unparalleled behind-the-scenes look at the social business success stories of some of the biggest brand names in the business world, including IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee.

The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers.

FOREWORD by David C. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company

AFTERWORD by Kevin Randall, Vice President of Brand Strategy & Research at Movéo Integrated Branding, and journalist for The New York Times, The Economist and Vanity Fair.