Waxing UnLyrical

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Goings On… and On The Road

Waxing UnLyrical

21 , I’ll be leading a post-conference workshop for attendees of ALI’s “Social Media for Government Communicators” conference on (what else?) If by some chance you are one of the folks registered for my workshop, do let me know! So here they are, in case you can make any of them: This Friday, Sept.

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Monday Roundup: Lessons Learned

Waxing UnLyrical

Why: As a trainer or facilitator, how can you better incorporate your participants into your workshops? Beth Kanter shares some lessons from a recent workshop on best practices in crowd funding. Trainer’s Notebook: Integrating Thinking and Feedback Activities. 7 Customer Loyalty Lessons from Lady Gaga.

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This Communication Plan Doesn’t Smell Like Christmas Cookies

Waxing UnLyrical

For centuries Santa’s Workshop has been a leader in the secular celebrations industry as a result of successfully meeting the needs of its stakeholders – children. However, recent data from the Workshop’s global Awe and Wonder meter shows there has been a steady decline in enthusiasm for the holidays. Need/Opportunity.

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Seven Frequently Asked Questions on Social PR Strategy

Waxing UnLyrical

When I teach workshops, there are certain stumbling blocks to smart social PR strategy that come up frequently. As the workshop facilitator, it’s my job to help participants understand how to overcome these challenges or, at the very least, find a way to deal with them that’s not quite as painful. Too much to do, not enough time.

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My Love Letter to IABC

Waxing UnLyrical

I recently went to a workshop (a pilot program) that trains members how to evaluate IABC award entries consistently. The organizers really should have started it off Matrix-style: “You take the blue pill and the workshop ends. Denting those “mailboxes,” I am. It was eye-opening.

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When #measurePR met Klout

Waxing UnLyrical

Incidentally, this chat will take place during my workshop for IABC/Houston , so if you’re in Houston, I hope you’ll participate live by signing up for the workshop!

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Smart Social Selling Lessons From My First Kickboxing Class

Waxing UnLyrical

Whether it’s through this blog, or my emails, or the webinars I teach, or the workshops I do, or the Social PR Posse Facebook group , or the #measurePR Twitter chat … Because I really DO care about sharing what I’ve learned and paying it forward. Here’s the thing: “selling” is not a bad thing.

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