[NEW!] Social Media Readiness Workshop
JANUARY 24, 2014
In this fun, collaborative, and insightful two-hour workshop, authors Jamie Notter and Maddie Grant will analyze your organization through a social media readiness assessment, digging into several principles drawn from their research and their book Humanize. Format: Emailed survey assessment + two hour facilitated workshop, with presentation of assessment results. Fee: $3,000.
Humanize Public Workshop, DC Tuesday 10/16
OCTOBER 11, 2012
We are VERY excited to invite you to our very first public workshop. At the workshop, Jamie and Maddie will highlight the most important ideas in Humanize and the survey with insights added by the panel of experts below: Robert H. Here’s the description: Social Leadership: What Humanize Means to the Top of the Org Chart. The very same elements that made social media a success.
How to Do a Social Media Strategy- Workshop
NOVEMBER 25, 2014
Please enquire for inhouse workshop (corporate). I’ve been asked by a dozen or so people to run a live, online class on developing social media strategies – 4 hrs, 2hrs a day with examples/case studies, proforma docs to fill out, a framework incl my 9 steps of a social media strategy and what to include & not include. What do you think? Could I say get 8 people? Shares.
Join @CKBurgess and @MNBurgess for @Conferenceboard Communication & Social Media Workshops #SocBiz #HR @SocialEmployee
Blue Focus Marketing
MARCH 22, 2015
Join us next week in New York for a series of workshops hosted by the Conference Board (@ Conferenceboard ) as we explore these questions and more—defining what it means to be a social employee and what steps business leaders need to be taking to pilot their organizations into the future of social business. Here are the details: Friday, M arch 27, 2015. 1–2 p.m. To register, click here.
Win a ticket to IABC 2012 Canada Business Summit preconference workshop
OCTOBER 23, 2012
Here’s your chance to win a free ticket to an IABC 2012 Canada Business Summit preconference workshop. For more information on all six workshops, click here. Win your way into a pre-conference workshop! Just leave a comment below saying which of the above workshops you’d like to attend and why. Château Laurier, Ottawa, Canada. Photo credit: Wikipedia).
Liveblogging the FTC Workshop on Native Advertising
DECEMBER 4, 2013
The FTC’s Workshop on native advertising “ Blurred Lines: Advertising or Content ” will be held today in Washington, DC. To help spread the conversation to a larger community, I will liveblog the sessions this morning via this blog post, and post shorter updates on Twitter. The sessions begin at 10:00 a.m. Native Advertising: Don’t Deceive – Disclose! Disclosure, said Andy.
Alicia and Keren Take Social Media Workshop To Brighton
APRIL 28, 2012
This time taking our popular, sell out social media workshop to Brighton ! Seeing those ‘lightbulb’ moments in their eyes and watching their progress after our workshops is so exciting for us! In December last year, Keren and I were joined at our workshop by Emma and Esme from My Special PA – a bespoke PA agency for creative professionals based in Brighton.
And the IABC Canada conference workshop winner is…
OCTOBER 29, 2012
Last week this blog ran a competition to give a reader a chance to win a free ticket to an IABC 2012 Canada Business Summit preconference workshop. ” His name was drawn and so he gets to attend his choice of workshop: Communicating Inside Enterprise 2.0: A Survival Guide to the New Social Workspace. . Always something I’m looking for.” Related posts: Win a ticket.
Social Media Workshop for Professional Services
OCTOBER 28, 2011
Recently, I presented a workshop with friend and associate, Keren Lerner from Top Left Design (they designed my website). The workshop was an introduction to social media for professional services , and was a big hit, but don’t take my word for it. Check out the 2 minute video below that I pulled together featuring some of our lovely workshop attendees.
REGISTER NOW Join #TEDx Speaker and Best-Selling Author, @mnburgess, for AMA #ContentMarketing Workshop
Blue Focus Marketing
JULY 27, 2014
11–12, I will be delivering an AMA Content Marketing Workshop at the Marina del Rey Marriott in Marina del Rey, CA. And it is for this reason that I have advocated so strongly for brands to develop and deploy an effective content marketing strategy , having delivered this workshop several times to dozens of past attendees who recognized the need to pick up their game. When: Sept.
Singapore Social Media Workshop for PR and Online Media: September 2011
AUGUST 16, 2011
On 13th of September, 2011 I am teaching a social media workshop in Singapore, AND presenting at a conference. If you want to know how to put out a social media press release, how to set up an online community monitoring station and how to measure social media, this workshop is for you! That’s not bad for a (full price) $399 workshop or even the full conference plus workshops. Workshop B: Social Media Monitoring Tools and a Social Media Press Room. Benefits from this social media workshop. Why Attend. Been There? Done that? PRESENTATION.
Announcing the Blue Focus Marketing Social Employee Workshop @SocialEmployee
Blue Focus Marketing
AUGUST 26, 2013
I am pleased to announce the launch of Blue Focus Marketing’s latest venture, The Social Employee Workshop. This dynamic workshop expands on the ideas and arguments put forth in our recent McGraw-Hill book, The Social Employee (currently an Amazon best seller in several categories!). Topics covered in the Social Employee Workshop include: The Rise of the Social Employee.
REGISTER NOW Join #TED Speaker & Author, @mnburgess, for AMA #ContentMarketing Workshop
Blue Focus Marketing
NOVEMBER 8, 2014
I am proud to announce that, on December 4-5, I will be delivering an AMA Content Marketing Workshop at the Summit Executive Centre in Chicago. And it is for this reason that I have advocated so strongly for brands to develop and deploy an effective content marketing strategy , having delivered this workshop several times to dozens of past attendees who recognized the need to pick up their game. In 2014, Content marketing is a marketer’s number one priority. Discover how your brand can benefit from content marketing. Place: Summit Executive Centre, Chicago, IL 60601.
Develop a Bare Minimum Brand Strategy
APRIL 13, 2015
Conduct a branding workshop with the leadership team. This will provide you their knowledge while investing them in the outcome of the branding initiative. A workshop is also a great opportunity to get an organization out of its head and into its heart. Branding Marketing bare minimum brand strategy brand strategy brand workshop branding branding plan Chuck Kent
#ContentMarketing Workshop at Leading #College to Drive Enrollment Taught by @MNBurgess #University
Blue Focus Marketing
AUGUST 9, 2015
This question was very much on my mind when I conducted a content marketing workshop for marketing and PR professionals at Columbia College in Columbia, Missouri. The workshop, which was a delightful blend of in-person and live-streaming attendees, was designed with a variety of goals in mind: Provide an introduction to content marketing. Is your content valuable?
AMA #ContentMarketing Workshop Coming to Chicago Mar 3-4 #Content
Blue Focus Marketing
JANUARY 21, 2016
I am proud to announce that, on March 3 and 4, 2016, I will be delivering an AMA Content Marketing workshop in Chicago. . This workshop includes key strategic elements from brainstorming and storytelling to content distribution, and team structure to ROI — in a highly interactive format. Content Marketing is all the Marketing that’s Left.” – Seth Godin. link].
49 Tactics to Atomize Your Content Marketing
Convince & Convert
SEPTEMBER 16, 2015
Last week, I spent an afternoon in Cleveland conducting a workshop on content atomization with my colleagues Brad Walters from Lowe’s and Jani Byrne from IBM. For the workshop, we provided an exercise for content marketers to think through how to atomize their own content. Reasons Content Atomization Isn’t an Option. Atomization is resource efficient. Audio Tactics. 1.
AMA Content Marketing Workshop Coming to Charlotte, NC Taught by @mnburgess
Blue Focus Marketing
AUGUST 27, 2015
22 and 23, 2015, I will be delivering an AMA Content Marketing Workshop at the Aloft Charlotte Uptown at the EpiCentre, 210 East Trade Street, Charlotte, NC 28202. Register before Sept. 24, 2015 for early registration fee! I am proud to announce that, on Oct. In 2015, Content marketing is a marketer’s number one priority. Discover how your brand can benefit from content marketing.
How to Blog Like a Pro: Workshop on the Gold Coast Australia – Next Week
MAY 19, 2013
Next week (29th May) I’m running a special workshop at the Internet Conference on the Gold Coast here in Australia. The workshop is titled – How to Blog Like a Pro – and you’ll get 4 solid hours of teaching in it – all delivered by me in a workshop limited to 40 people only. The workshop has only previously been available to those signing up to the full 3 day conferences as an add-on but there are a few tickets still available and so I asked the organisers if we could sell them as a stand-alone ticket (i.e. The Training will Cover.
Advanced Social Media Course – August Sydney 2015
JUNE 21, 2015
Course social media Social Media Australia Training analytics business campaign Education Facebook Marketing measurement social ads strategy Sydney Twitter workshopShares Looking for an advanced social media course in Sydney ? Look no further! sometimes get complaints that people don’t know when I’m running this class so here goes. August 3rd-5th 2015. Really? said no-one, evah).
3 Day Social Media Intensive – Hands on! Sydney 2014
NOVEMBER 3, 2014
Prerequisites: While the first part of each session is for beginners, this workshop is fastpaced and very indepth. Workshop Facilitator: Laurel was named by Forbes magazine in the Top 50 Social Media Influencers globally, and Marketing Magazine named her “Head of Industry, Social Media” Author of Social Media Revenue, Laurel has consulted globally including with Singapore Government and Middle East Broadcasting, and in Australia, with Westpac, Sony, local, State and Federal Government. Social Media Workshop Outline. See Day by Day Schedule below to learn more.
How to Write a Social Media Strategy in 9 Steps
FEBRUARY 22, 2015
Course Online Communities Online Course social media communications Marketing online public relations strategy Training workshop Shares How to write a #socialmedia strategy for Gov, Organisations. Do you have to write a social media strategy for a client? Do they say “our strategy is we have a Facebook Page and we think we need Twitter”? It’s a tactic or tool. Be clear.
Social Media Online Courses and Training
JANUARY 11, 2015
Course Online Communities social media Training campaign Facebook google plus online strategy Twitter workshop Shares My online courses are on Udemy – please scroll down to “teaching” – to join the 3000+ social media students undertaking my courses! How to Automate, Autoschedule and AutoFollow on Social Media : . Save Time: Learn about autoposting and autoscheduling , natively within Facebook & Twitter as well investigate which social media dashboards are best for automation – Hootsuite, Sprout Social and Buffer. Thank you John! Nothing else like it.”
5 Lighting Lessons Learned from Tony Corbell
AUGUST 3, 2015
Last week I travelled to New Mexico for a Santa Fe Photography Workshop on lighting taught by Tony Corbell. There were many other lessons learned at the workshop, but these were my big five takeaways. And thanks to the Santa Fe Photography Workshops for organizing and hosting. Everything I have achieved to date with photography has been done with ambient light.
How to Write a Social Media Press Release #socialmedia
JULY 1, 2015
Shares The days of emailing out a PDF to a small group of journalists and hoping they will open the attachment on their blackberry – lol – and act on it are over. Writing a social media press release for customers, vendors, clients, stakeholders to pick up and deliver the news into their Facebook and Twitter and Google Plus networks is a totally different beast. Let’s tame it.
RSS Extensions for Browsers & Social Media Dashboards
JULY 21, 2014
howto social media Workshop Notes Chrome extension Facebook feedly Firefox addon Internet Explorer monitoring netvibes panels rss Safari Twitter RSS Extensions to Omnibox/URL box for Browsers (for my students). This is what you want in your browser right? sometimes it’s IN the URL box (Chrome for example), sometimes its on the buttons of the menu bar (IE for example). Safari. Chrome .
16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia
SEPTEMBER 18, 2014
howto social media Workshop Notes hashtags how to keywords lists online community tagging Twitter If you create content and don’t use a hashtag you are passing it through OWNED media (your subscribers) but it rarely escapes into EARNED media (other people who would be interested. Try adding a hashtag or two that you know people use and monitor and see how it resonates. Follow List.
5 Truths About Social Marketing
MARCH 19, 2014
Have you the right expectations for your social marketing? I ask because often when I am holding social marketing workshops, I can sense that expectations are either too high or too low. Social Media social marketing social marketing workshops customer relationship tool business strategy social marketing tools customer loyalty digital age So either. Tweet this ). Tweet this ).
How Do You Move from the Why to the How to Create Employee Advocates? #marketing #business
Blue Focus Marketing
MARCH 29, 2016
Download ~> Free Chapter 3 – “Brands Under Pressure” Communication Employee Branding Social Business Social Learning The Social Employee Workshops & TrainingThe course will cover a lot of ground, from the value of branding from the inside out to setting up a social employee ( @socialemployee ) pilot program. Once your employees are on board, what comes next?
Clean Out Your List of Blog Post Ideas in a Blog Content Workshop
JANUARY 20, 2013
Clean Out Your List of Blog Post Ideas in a Blog Content Workshop. This post is by Steve of Do Something Cool. . One of the first things I learned when I started blogging was to create a Word document to write down all my blog post ideas. That way I could always find something to write about. . After a few months, I had dozens of ideas and titles to work from. All in one day! Edit later.
Social Media Strategy Course – Valentine’s Day Competition
FEBRUARY 11, 2015
Course Education Online Course social media Training Facebook online online course social media strategy Twitter Valentines Day campaign workshops Shares SOCIAL MEDIA COURSE: How to do a social media strategy online course with homework and writing content calendars, setting goals, target audience and key influencers. Valentines Day competition for homework! You can link to them too.
Sydney Social Media Course – 3 Days with Laptop
JULY 2, 2013
Prerequisites: While the first part of each session is for beginners, this workshop is fastpaced and very indepth. Sydney Social Media Workshop Outline. Event Sydney Course Education Facebook laurel papworth social media Training Twitter workshop Sydney social media course 2013. Walk away with a social media strategy, campaign, tools. Small classes, bring your laptop.
Social Media Workshop in Salt Lake City
Josh S Peters
NOVEMBER 16, 2009
The workshop is 2 days straight from 9am – 6pm and we will cover basics and get into some of the more advanced thinking and methods of social media. For a full outline check out the social media workshop link, but we will be covering social media and communications, pr, marketing, for your business, inside a business and more. Thank you for reading, hope to see you there.
What is Social Business? It is simply this.
MARCH 11, 2014
Indeed when I do social workshops with teams, it is less about learning new techniques for them.and more about unlearning the complexity of the last 50 years! Social Business social business social marketing social workshops Guide to Social business may be a new phrase; but don''t be fooled. Social business is nothing new. Tweet this ). Tweet this). einventing is a constant.
How #NonProfits Become the Worlds Greatest Marketers by @SimonMainwaring #WeFirst
Blue Focus Marketing
OCTOBER 16, 2012
Branding Communication Marketing Social Media Community Social Media Marketing Strategy Workshops & TrainingIn 2010, Melinda Gates said something truly profound at TEDxChange. Citing Coca-Cola as a powerful example of effective marketing, she said that non-profits must stop acting like missionaries and become more effective marketers. This is important for several reasons.
How Social Executive Buy-In Builds a @SocialEmployee Culture #CMO #SocBiz #CIO
Blue Focus Marketing
JANUARY 16, 2014
More and more internet/social media-focused workshops and courses are popping up, designed not just to introduce the C-suite to different platforms, but to teach them the rhetoric or each platform, as well as the vocabulary necessary to be considered “web literate.”. Blue Focus Marketing’s social executive workshops and trainings include: Industry-leading best practices.
Social media training on Foursquare Google Plus Pinterest Facebook Training for June and July 2012
JUNE 11, 2012
More info on the Corporate inhouse 3 Day Intensive Advanced Social Media workshop here]. Google Plus Business Page training and computer workshop. Foursquare Social Media Marketing Workshop. All social media training below is held in Sydney – please contact laurel [at] communitycrew.com for other locations and inhouse corporate training. Session Details . Forever!
Social Media Monitoring Bookmarks and RSS
JUNE 24, 2014
social media Workshop Notes Facebook google plus monitoring RSS Feeds Twitter When monitoring social media, don’t forget to monitor social media platforms (changes at Facebook, Twitter, Google Plus, LinkedIn etc) as well as stuff specific to YOUR industry. RSS Icons – any colour or the word RSS or Subscribe . Readers (Alternative). link]. Traditional News. Google Search.
First Social Media Training Workshop Program by Red Chair Group in Europe
Social Email Marketing
JUNE 14, 2011
The second edition of the Social Media Day in Belgium will take place in Antwerp on June 30, 2011. Olivier Blanchard, author of the book ‘Social Media ROI’ and marketing expert with several years of experience in social media in large companies will deliver a full training programme. There are no. Industry news
4 Takeaways from Photoshop World
AUGUST 17, 2015
The first was lighting, and I learned a whole bunch about that from Tony Corbell during his Santa Fe Photography Workshop. Photography DxO film pack filters Jay Masiel Julieanne Kost Photoshop Photoshop World Santa Fe Photography Workshop Scott Kelby Tony CorbellI attended Scott Kelby ‘s Photoshop World in Las Vegas last week. Overall I had four big takeaways, which are below.
Free webinar on Twitter for Australian Teachers – PIL Microsoft Teachers
MAY 21, 2013
Join social media expert, Laurel Papworth from May 28th for three very exciting social media workshops tailored specifically towards educators. blogs Education Online Communities social media Social Media Australia social networks australian Course Microsoft pil teachers Twitter workshop But how do you master it? From beginner to expert, these courses will challenge and empower you.
The Next New Now. Makers Of The Future.
OCTOBER 23, 2012
What is relegated to workshops and some semi-public spaces is starting to become more and more accessible. " It's much more than WorkShop 2.0. workshop. workshop 20. We are getting it all wrong. When people ask, "what's next?" " you will hear one of three things: Social. Mobile. Local. Those are not "next" those are "now." " When I think of what's next, nothing has been more illuminating than watching the Makers Movement take hold. It seems small. Most people look at 3D printing and it seems small and inconsequential.
Warning: Eliminate this Sentence to Make A Profit
OCTOBER 16, 2014
When delivering workshops many people say they want to make a difference – great! Entrepreneurship delivering workshops make a profit new customers successful businesses successful entrepreneurs We would do X but… The most overused sentence in business. The sentence that brings shivers down my spine. If gaining new customers was easy then anyone could be in business.