[NEW!] Social Media Readiness Workshop
JANUARY 24, 2014
In this fun, collaborative, and insightful two-hour workshop, authors Jamie Notter and Maddie Grant will analyze your organization through a social media readiness assessment, digging into several principles drawn from their research and their book Humanize. Format: Emailed survey assessment + two hour facilitated workshop, with presentation of assessment results. Fee: $3,000.
Humanize Public Workshop, DC Tuesday 10/16
OCTOBER 11, 2012
We are VERY excited to invite you to our very first public workshop. At the workshop, Jamie and Maddie will highlight the most important ideas in Humanize and the survey with insights added by the panel of experts below: Robert H. Here’s the description: Social Leadership: What Humanize Means to the Top of the Org Chart. The very same elements that made social media a success.
Join @CKBurgess and @MNBurgess for @Conferenceboard Communication & Social Media Workshops #SocBiz #HR @SocialEmployee
Blue Focus Marketing
MARCH 22, 2015
Join us next week in New York for a series of workshops hosted by the Conference Board (@ Conferenceboard ) as we explore these questions and more—defining what it means to be a social employee and what steps business leaders need to be taking to pilot their organizations into the future of social business. Here are the details: Friday, M arch 27, 2015. 1–2 p.m. To register, click here.
How to Do a Social Media Strategy- Workshop
NOVEMBER 25, 2014
Please enquire for inhouse workshop (corporate). I’ve been asked by a dozen or so people to run a live, online class on developing social media strategies – 4 hrs, 2hrs a day with examples/case studies, proforma docs to fill out, a framework incl my 9 steps of a social media strategy and what to include & not include. What do you think? Could I say get 8 people? Shares.
Liveblogging the FTC Workshop on Native Advertising
DECEMBER 4, 2013
The FTC’s Workshop on native advertising “ Blurred Lines: Advertising or Content ” will be held today in Washington, DC. To help spread the conversation to a larger community, I will liveblog the sessions this morning via this blog post, and post shorter updates on Twitter. The sessions begin at 10:00 a.m. Native Advertising: Don’t Deceive – Disclose! Disclosure, said Andy.
Social Media Workshop for Professional Services
OCTOBER 28, 2011
Recently, I presented a workshop with friend and associate, Keren Lerner from Top Left Design (they designed my website). The workshop was an introduction to social media for professional services , and was a big hit, but don’t take my word for it. Check out the 2 minute video below that I pulled together featuring some of our lovely workshop attendees.
And the IABC Canada conference workshop winner is…
OCTOBER 29, 2012
Last week this blog ran a competition to give a reader a chance to win a free ticket to an IABC 2012 Canada Business Summit preconference workshop. ” His name was drawn and so he gets to attend his choice of workshop: Communicating Inside Enterprise 2.0: A Survival Guide to the New Social Workspace. . Always something I’m looking for.” Related posts: Win a ticket.
Learn to Create Contagious Employee Stories [AMA Workshop] #ContentMarketing #Content
Blue Focus Marketing
OCTOBER 11, 2016
Content marketing has become an invaluable branding tool. Brands of all sizes use it, from global giants to mom-and-pop retailers and everything in between. The beauty of social media in general, and content marketing in particular, is that it’s a wide-open world full of marketing possibilities. Take Denny’s, who have made an art form out […].
Announcing the Blue Focus Marketing Social Employee Workshop @SocialEmployee
Blue Focus Marketing
AUGUST 26, 2013
I am pleased to announce the launch of Blue Focus Marketing’s latest venture, The Social Employee Workshop. This dynamic workshop expands on the ideas and arguments put forth in our recent McGraw-Hill book, The Social Employee (currently an Amazon best seller in several categories!). Topics covered in the Social Employee Workshop include: The Rise of the Social Employee.
Singapore Social Media Workshop for PR and Online Media: September 2011
AUGUST 16, 2011
On 13th of September, 2011 I am teaching a social media workshop in Singapore, AND presenting at a conference. If you want to know how to put out a social media press release, how to set up an online community monitoring station and how to measure social media, this workshop is for you! That’s not bad for a (full price) $399 workshop or even the full conference plus workshops. Workshop B: Social Media Monitoring Tools and a Social Media Press Room. Benefits from this social media workshop. Why Attend. Been There? Done that? PRESENTATION.
How to Create Contagious Employee-Driven #ContentMarketing [AMA Workshop] #Chicago Nov. 3-4 #Content
Blue Focus Marketing
OCTOBER 19, 2016
Join us in Chicago for our NEW American Marketing Association (AMA) two-day, employee-driven content marketing workshop. Learn “how” to create a new authentic, employee marketing channel for 2017 that increases engagement and reduces marketing spend. Are you ready to turbocharge your marketing in 2017 with social employee-driven content marketing strategies?
Develop a Bare Minimum Brand Strategy
APRIL 13, 2015
Conduct a branding workshop with the leadership team. This will provide you their knowledge while investing them in the outcome of the branding initiative. A workshop is also a great opportunity to get an organization out of its head and into its heart. Branding Marketing bare minimum brand strategy brand strategy brand workshop branding branding plan Chuck Kent
REGISTER NOW Join #TED Speaker & Author, @mnburgess, for AMA #ContentMarketing Workshop
Blue Focus Marketing
NOVEMBER 8, 2014
I am proud to announce that, on December 4-5, I will be delivering an AMA Content Marketing Workshop at the Summit Executive Centre in Chicago. And it is for this reason that I have advocated so strongly for brands to develop and deploy an effective content marketing strategy , having delivered this workshop several times to dozens of past attendees who recognized the need to pick up their game. In 2014, Content marketing is a marketer’s number one priority. Discover how your brand can benefit from content marketing. Place: Summit Executive Centre, Chicago, IL 60601.
49 Tactics to Atomize Your Content Marketing
Convince & Convert
SEPTEMBER 16, 2015
Last week, I spent an afternoon in Cleveland conducting a workshop on content atomization with my colleagues Brad Walters from Lowe’s and Jani Byrne from IBM. For the workshop, we provided an exercise for content marketers to think through how to atomize their own content. Reasons Content Atomization Isn’t an Option. Atomization is resource efficient. Audio Tactics. 1.
REGISTER NOW Join #TEDx Speaker and Best-Selling Author, @mnburgess, for AMA #ContentMarketing Workshop
Blue Focus Marketing
JULY 27, 2014
11–12, I will be delivering an AMA Content Marketing Workshop at the Marina del Rey Marriott in Marina del Rey, CA. And it is for this reason that I have advocated so strongly for brands to develop and deploy an effective content marketing strategy , having delivered this workshop several times to dozens of past attendees who recognized the need to pick up their game. When: Sept.
How to Blog Like a Pro: Workshop on the Gold Coast Australia – Next Week
MAY 19, 2013
Next week (29th May) I’m running a special workshop at the Internet Conference on the Gold Coast here in Australia. The workshop is titled – How to Blog Like a Pro – and you’ll get 4 solid hours of teaching in it – all delivered by me in a workshop limited to 40 people only. The workshop has only previously been available to those signing up to the full 3 day conferences as an add-on but there are a few tickets still available and so I asked the organisers if we could sell them as a stand-alone ticket (i.e. The Training will Cover.
3 Day Social Media Intensive – Hands on! Sydney 2014
NOVEMBER 3, 2014
Prerequisites: While the first part of each session is for beginners, this workshop is fastpaced and very indepth. Workshop Facilitator: Laurel was named by Forbes magazine in the Top 50 Social Media Influencers globally, and Marketing Magazine named her “Head of Industry, Social Media” Author of Social Media Revenue, Laurel has consulted globally including with Singapore Government and Middle East Broadcasting, and in Australia, with Westpac, Sony, local, State and Federal Government. Social Media Workshop Outline. See Day by Day Schedule below to learn more.
#ContentMarketing Workshop at Leading #College to Drive Enrollment Taught by @MNBurgess #University
Blue Focus Marketing
AUGUST 9, 2015
This question was very much on my mind when I conducted a content marketing workshop for marketing and PR professionals at Columbia College in Columbia, Missouri. The workshop, which was a delightful blend of in-person and live-streaming attendees, was designed with a variety of goals in mind: Provide an introduction to content marketing. Is your content valuable?
Advanced Social Media Course – August Sydney 2015
JUNE 21, 2015
Course social media Social Media Australia Training analytics business campaign Education Facebook Marketing measurement social ads strategy Sydney Twitter workshopShares Looking for an advanced social media course in Sydney ? Look no further! sometimes get complaints that people don’t know when I’m running this class so here goes. August 3rd-5th 2015. Really? said no-one, evah).
Tackling Your Top Three Toughest PR Content Challenges
SEPTEMBER 9, 2016
Communication Content #CMWorld CMWorld workshop content content marketing world digital strategies gini dietrich Google analytics how to leverage your content how to measure content How to Successfully Pitch Media integrated marketing communications Measurement Moz PR content PR content challenges PR struggle ROI content Using PR to Fuel Your Content Marketing EffortsIs it creating content?
Area 404: Facebook’s New 22,000-Square-Foot Hardware Lab
AUGUST 3, 2016
Burns and Greaves said the hardware lab has two main areas: electrical engineering labs and prototyping workshops. The prototyping workshops contain machine tools enabling teams to “quickly iterate on complex problems,” including: A nine-axis mill turn lathe. Facebook announced the opening of a 22,000-square-foot hardware lab at its headquarters in Menlo Park , Calif.
How to Write a Social Media Strategy in 9 Steps
FEBRUARY 22, 2015
Course Online Communities Online Course social media communications Marketing online public relations strategy Training workshop Shares How to write a #socialmedia strategy for Gov, Organisations. Do you have to write a social media strategy for a client? Do they say “our strategy is we have a Facebook Page and we think we need Twitter”? It’s a tactic or tool. Be clear.
Social Media Online Courses and Training
JANUARY 11, 2015
Course Online Communities social media Training campaign Facebook google plus online strategy Twitter workshop Shares My online courses are on Udemy – please scroll down to “teaching” – to join the 3000+ social media students undertaking my courses! How to Automate, Autoschedule and AutoFollow on Social Media : . Save Time: Learn about autoposting and autoscheduling , natively within Facebook & Twitter as well investigate which social media dashboards are best for automation – Hootsuite, Sprout Social and Buffer. Thank you John! Nothing else like it.”
RSS Extensions for Browsers & Social Media Dashboards
JULY 21, 2014
howto social media Workshop Notes Chrome extension Facebook feedly Firefox addon Internet Explorer monitoring netvibes panels rss Safari Twitter RSS Extensions to Omnibox/URL box for Browsers (for my students). This is what you want in your browser right? sometimes it’s IN the URL box (Chrome for example), sometimes its on the buttons of the menu bar (IE for example). Safari. Chrome .
How to Write a Social Media Press Release #socialmedia
JULY 1, 2015
Shares The days of emailing out a PDF to a small group of journalists and hoping they will open the attachment on their blackberry – lol – and act on it are over. Writing a social media press release for customers, vendors, clients, stakeholders to pick up and deliver the news into their Facebook and Twitter and Google Plus networks is a totally different beast. Let’s tame it.
What is Social Business? It is simply this.
MARCH 11, 2014
Indeed when I do social workshops with teams, it is less about learning new techniques for them.and more about unlearning the complexity of the last 50 years! Social Business social business social marketing social workshops Guide to Social business may be a new phrase; but don''t be fooled. Social business is nothing new. Tweet this ). Tweet this). einventing is a constant.
16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia
SEPTEMBER 18, 2014
howto social media Workshop Notes hashtags how to keywords lists online community tagging Twitter If you create content and don’t use a hashtag you are passing it through OWNED media (your subscribers) but it rarely escapes into EARNED media (other people who would be interested. Try adding a hashtag or two that you know people use and monitor and see how it resonates. Follow List.
5 Lighting Lessons Learned from Tony Corbell
AUGUST 3, 2015
Last week I travelled to New Mexico for a Santa Fe Photography Workshop on lighting taught by Tony Corbell. There were many other lessons learned at the workshop, but these were my big five takeaways. And thanks to the Santa Fe Photography Workshops for organizing and hosting. Everything I have achieved to date with photography has been done with ambient light.
Social Media Strategy Course – Valentine’s Day Competition
FEBRUARY 11, 2015
Course Education Online Course social media Training Facebook online online course social media strategy Twitter Valentines Day campaign workshops Shares SOCIAL MEDIA COURSE: How to do a social media strategy online course with homework and writing content calendars, setting goals, target audience and key influencers. Valentines Day competition for homework! You can link to them too.
5 Truths About Social Marketing
MARCH 19, 2014
Have you the right expectations for your social marketing? I ask because often when I am holding social marketing workshops, I can sense that expectations are either too high or too low. Social Media social marketing social marketing workshops customer relationship tool business strategy social marketing tools customer loyalty digital age So either. Tweet this ). Tweet this ).
Clean Out Your List of Blog Post Ideas in a Blog Content Workshop
JANUARY 20, 2013
Clean Out Your List of Blog Post Ideas in a Blog Content Workshop. This post is by Steve of Do Something Cool. . One of the first things I learned when I started blogging was to create a Word document to write down all my blog post ideas. That way I could always find something to write about. . After a few months, I had dozens of ideas and titles to work from. All in one day! Edit later.
First Social Media Training Workshop Program by Red Chair Group in Europe
Social Email Marketing
JUNE 14, 2011
The second edition of the Social Media Day in Belgium will take place in Antwerp on June 30, 2011. Olivier Blanchard, author of the book ‘Social Media ROI’ and marketing expert with several years of experience in social media in large companies will deliver a full training programme. There are no. Industry news
How Do You Move from the Why to the How to Create Employee Advocates? #marketing #business
Blue Focus Marketing
MARCH 29, 2016
Download ~> Free Chapter 3 – “Brands Under Pressure” Communication Employee Branding Social Business Social Learning The Social Employee Workshops & TrainingThe course will cover a lot of ground, from the value of branding from the inside out to setting up a social employee ( @socialemployee ) pilot program. Once your employees are on board, what comes next?
Social media training on Foursquare Google Plus Pinterest Facebook Training for June and July 2012
JUNE 11, 2012
More info on the Corporate inhouse 3 Day Intensive Advanced Social Media workshop here]. Google Plus Business Page training and computer workshop. Foursquare Social Media Marketing Workshop. All social media training below is held in Sydney – please contact laurel [at] communitycrew.com for other locations and inhouse corporate training. Session Details . Forever!
Sydney Social Media Course – 3 Days with Laptop
JULY 2, 2013
Prerequisites: While the first part of each session is for beginners, this workshop is fastpaced and very indepth. Sydney Social Media Workshop Outline. Event Sydney Course Education Facebook laurel papworth social media Training Twitter workshop Sydney social media course 2013. Walk away with a social media strategy, campaign, tools. Small classes, bring your laptop.
Social Media Course – $176 – 13 June 2012 Sydney with @InforumGroup
MAY 31, 2012
Workshop training on social media strategy and campaigns – I’m teaching (doing a practical session, showing how to set up Facebook, Twitter, blog etc) an afternoon course with Inforum Group. INFORUM group invite you to attend a very special workshop with social media guru Laurel Papworth. This workshop is tax deductible. Book social media course. BOOK NOW.
Social Media Monitoring Bookmarks and RSS
JUNE 24, 2014
social media Workshop Notes Facebook google plus monitoring RSS Feeds Twitter When monitoring social media, don’t forget to monitor social media platforms (changes at Facebook, Twitter, Google Plus, LinkedIn etc) as well as stuff specific to YOUR industry. RSS Icons – any colour or the word RSS or Subscribe . Readers (Alternative). link]. Traditional News. Google Search.
Facebook Intensive Class – Computer Class, 1 Day
AUGUST 5, 2012
This is a very practical workshop. . Course Event Online Communities social media Social Media Australia social networks Training Brisbane Canberra Computer Facebook Melbourne Sydney workshopLooking for a very indepth Facebook class? Course Agenda. COMPUTER COURSE: Facebook has one billion members – are you ready? Session Details. Are you customers on Facebook? Please pass on!
The Next New Now. Makers Of The Future.
OCTOBER 23, 2012
What is relegated to workshops and some semi-public spaces is starting to become more and more accessible. " It's much more than WorkShop 2.0. workshop. workshop 20. We are getting it all wrong. When people ask, "what's next?" " you will hear one of three things: Social. Mobile. Local. Those are not "next" those are "now." " When I think of what's next, nothing has been more illuminating than watching the Makers Movement take hold. It seems small. Most people look at 3D printing and it seems small and inconsequential.
How #NonProfits Become the Worlds Greatest Marketers by @SimonMainwaring #WeFirst
Blue Focus Marketing
OCTOBER 16, 2012
Branding Communication Marketing Social Media Community Social Media Marketing Strategy Workshops & TrainingIn 2010, Melinda Gates said something truly profound at TEDxChange. Citing Coca-Cola as a powerful example of effective marketing, she said that non-profits must stop acting like missionaries and become more effective marketers. This is important for several reasons.