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[NEW!] Social Media Readiness Workshop


In this fun, collaborative, and insightful two-hour workshop,  authors Jamie Notter and Maddie Grant will analyze your organization through a social media readiness assessment, digging into several principles drawn from their research and their book Humanize. Format:  Emailed survey assessment + two hour facilitated workshop, with presentation of assessment results. Fee:   $3,000.

Applying Design Thinking to Your Organization: New CEO Workshop


In this workshop, participants will use a condensed and simple approach to practice design thinking tools and techniques, such as, customer interviews, ideation, rapid prototype development through an iterative, collaborative process of getting and applying feedback. Click here for more details (See participants’ list below). Why Design Thinking? This is a quantum leap. Debra S. Shawn E.

Humanize Public Workshop, DC Tuesday 10/16


We are VERY excited to invite you to our very first public workshop. At the workshop, Jamie and Maddie will highlight the most important ideas in Humanize and the survey with insights added by the panel of experts below: Robert H. Here’s the description: Social Leadership: What Humanize Means to the Top of the Org Chart. The very same elements that made social media a success.

Join @CKBurgess and @MNBurgess for @Conferenceboard Communication & Social Media Workshops #SocBiz #HR @SocialEmployee

Blue Focus Marketing

Join us next week in New York for a series of workshops hosted by the Conference Board (@ Conferenceboard ) as we explore these questions and more—defining what it means to be a social employee and what steps business leaders need to be taking to pilot their organizations into the future of social business. Here are the details: Friday, M arch 27, 2015. 1–2 p.m. To register, click here.

How to Do a Social Media Strategy- Workshop

Laurel Papworth

Please enquire for inhouse workshop (corporate). I’ve been asked by a dozen or so people to run a live, online class on developing social media strategies – 4 hrs, 2hrs a day with examples/case studies, proforma docs to fill out, a framework incl my 9 steps of a social media strategy and what to include & not include. What do you think? Could I say get 8 people? Shares.

Alicia and Keren Take Social Media Workshop To Brighton

Absolute PA

This time taking our popular, sell out social media workshop to Brighton ! Seeing those ‘lightbulb’ moments in their eyes and watching their progress after our workshops is so exciting for us! In December last year, Keren and I were joined at our workshop by Emma and Esme from My Special PA – a bespoke PA agency for creative professionals based in Brighton.

Social Media Workshop for Professional Services

Absolute PA

Recently, I presented a workshop with friend and associate, Keren Lerner from Top Left Design (they designed my website). The workshop was an introduction to social media for professional services , and was a big hit, but don’t take my word for it. Check out the 2 minute video below that I pulled together featuring some of our lovely workshop attendees.

And the IABC Canada conference workshop winner is…

Sherrilynne Starkie

Last week this blog ran a competition to give a reader  a chance to win a free ticket to an IABC 2012 Canada Business Summit preconference workshop. ”  His name was drawn and so he gets to attend his choice of workshop:  Communicating Inside Enterprise 2.0: A Survival Guide to the New Social Workspace. . Always something I’m looking for.”  Related posts: Win a ticket.

Learn to Create Contagious Employee Stories [AMA Workshop] #ContentMarketing #Content

Blue Focus Marketing

Content marketing has become an invaluable branding tool. Brands of all sizes use it, from global giants to mom-and-pop retailers and everything in between. The beauty of social media in general, and content marketing in particular, is that it’s a wide-open world full of marketing possibilities. Take Denny’s, who have made an art form out […].

Announcing the Blue Focus Marketing Social Employee Workshop @SocialEmployee

Blue Focus Marketing

I am pleased to announce the launch of Blue Focus Marketing’s latest venture, The Social Employee Workshop. This dynamic workshop expands on the ideas and arguments put forth in our recent McGraw-Hill book, The Social Employee (currently an Amazon best seller in several categories!). Topics covered in the Social Employee Workshop include: The Rise of the Social Employee.

Singapore Social Media Workshop for PR and Online Media: September 2011

Laurel Papworth

On 13th of September, 2011 I am  teaching a social media workshop in Singapore, AND presenting at a conference. If you want to know how to put out a social media press release, how to set up an online community monitoring station and how to measure social media, this workshop is for you! That’s not bad for a (full price) $399 workshop or even the full conference plus workshops. Workshop B: Social Media Monitoring Tools and a Social Media Press Room. Benefits from this social media workshop. Why Attend. Been There? Done that? PRESENTATION.

How to Create Contagious Employee-Driven #ContentMarketing [AMA Workshop] #Chicago Nov. 3-4 #Content

Blue Focus Marketing

Join us in Chicago for our NEW American Marketing Association (AMA) two-day, employee-driven content marketing workshop. Learn “how” to create a new authentic, employee marketing channel for 2017 that increases engagement and reduces marketing spend. Are you ready to turbocharge your marketing in 2017 with social employee-driven content marketing strategies?

Develop a Bare Minimum Brand Strategy

Spin Sucks

Conduct a branding workshop with the leadership team. This will provide you their knowledge while investing them in the outcome of the branding initiative.  A workshop is also a great opportunity to get an organization out of its head and into its heart. Branding Marketing bare minimum brand strategy brand strategy brand workshop branding branding plan Chuck Kent

REGISTER NOW Join #TED Speaker & Author, @mnburgess, for AMA #ContentMarketing Workshop

Blue Focus Marketing

I am proud to announce that, on December 4-5, I will be delivering an  AMA Content Marketing Workshop  at the Summit Executive Centre in Chicago. And it is for this reason that I have advocated so strongly for brands to develop and deploy  an effective content marketing strategy , having delivered this workshop several times to dozens of past attendees who recognized the need to pick up their game. In 2014, Content marketing is a marketer’s number one priority. Discover how your brand can benefit from content marketing. Place: Summit Executive Centre, Chicago, IL 60601.

Best 2017 Business Strategies To Create Brand Star Social Employees

Blue Focus Marketing

Branding Employee Branding Marketing Social Business Social Learning The Social Employee Uncategorized Workshops & TrainingHere in the final months of 2016, now is as good a time as any to take stock of your branding efforts—where you’ve been, where you are now, and, perhaps most importantly, where you’re going in 2017.

49 Tactics to Atomize Your Content Marketing

Convince & Convert

Last week, I spent an afternoon in Cleveland conducting a workshop on content atomization with my colleagues Brad Walters from Lowe’s and Jani Byrne from IBM. For the workshop, we provided an exercise for content marketers to think through how to atomize their own content. Reasons Content Atomization Isn’t an Option. Atomization is resource efficient. Audio Tactics. 1. 

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Social Leaders Lift Their Brands

Blue Focus Marketing

Branding Employee Branding Social Executive The Social Employee Uncategorized Workshops & TrainingTransparent Social Executives Build Brand Value and Empower Social Employees Should executives engage publicly on social media? This question has been hotly debated over the years.

REGISTER NOW Join #TEDx Speaker and Best-Selling Author, @mnburgess, for AMA #ContentMarketing Workshop

Blue Focus Marketing

11–12, I will be delivering an AMA Content Marketing Workshop at the Marina del Rey Marriott in Marina del Rey, CA. And it is for this reason that I have advocated so strongly for brands to develop and deploy an effective content marketing strategy , having delivered this workshop several times to dozens of past attendees who recognized the need to pick up their game. When: Sept.

How to Blog Like a Pro: Workshop on the Gold Coast Australia – Next Week


Next week (29th May) I’m running a special workshop at the Internet Conference on the Gold Coast here in Australia. The workshop is titled – How to Blog Like a Pro – and you’ll get 4 solid hours of teaching in it – all delivered by me in a workshop limited to 40 people only. The workshop has only previously been available to those signing up to the full 3 day conferences as an add-on but there are a few tickets still available and so I asked the organisers if we could sell them as a stand-alone ticket (i.e. The Training will Cover.

Tackling Your Top Three Toughest PR Content Challenges

Spin Sucks

Communication Content #CMWorld CMWorld workshop content content marketing world digital strategies gini dietrich Google analytics how to leverage your content how to measure content How to Successfully Pitch Media integrated marketing communications Measurement Moz PR content PR content challenges PR struggle ROI content Using PR to Fuel Your Content Marketing EffortsIs it creating content?

3 Day Social Media Intensive – Hands on! Sydney 2014

Laurel Papworth

Prerequisites:  While the first part of each session is for beginners, this workshop is fastpaced and very indepth. Workshop Facilitator: Laurel was named by Forbes magazine in the Top 50 Social Media Influencers globally, and Marketing Magazine named her “Head of Industry, Social Media” Author of Social Media Revenue, Laurel has consulted globally including with Singapore Government and Middle East Broadcasting, and in Australia, with Westpac, Sony, local, State and Federal Government. Social Media Workshop Outline. See Day by Day Schedule below to learn more.

#ContentMarketing Workshop at Leading #College to Drive Enrollment Taught by @MNBurgess #University

Blue Focus Marketing

This question was very much on my mind when I conducted a content marketing workshop for marketing and PR professionals at Columbia College in Columbia, Missouri.  The workshop, which was a delightful blend of in-person and live-streaming attendees, was designed with a variety of goals in mind: Provide an introduction to content marketing. Is your content valuable?

Advanced Social Media Course – August Sydney 2015

Laurel Papworth

Course social media Social Media Australia Training analytics business campaign Education Facebook Marketing measurement social ads strategy Sydney Twitter workshopShares Looking for an advanced social media course in Sydney ? Look no further! sometimes get complaints that people don’t know when I’m running this class so here goes. August 3rd-5th 2015. Really? said no-one, evah).

How to Write a Social Media Strategy in 9 Steps

Laurel Papworth

Course Online Communities Online Course social media communications Marketing online public relations strategy Training workshop Shares How to write a #socialmedia strategy for Gov, Organisations. Do you have to write a social media strategy for a client? Do they say “our strategy is we have a Facebook Page and we think we need Twitter”? It’s a tactic or tool. Be clear.

Social Media Online Courses and Training

Laurel Papworth

Course Online Communities social media Training campaign Facebook google plus online strategy Twitter workshop Shares My online courses are on Udemy  – please scroll down to “teaching” – to join the 3000+ social media students undertaking my courses! How to Automate, Autoschedule and AutoFollow on Social Media : . Save Time: Learn about autoposting and autoscheduling , natively within Facebook & Twitter as well investigate which social media dashboards are best for automation – Hootsuite, Sprout Social and Buffer. Thank you John! Nothing else like it.”

Area 404: Facebook’s New 22,000-Square-Foot Hardware Lab

SocialTimes Facebook

Burns and Greaves said the hardware lab has two main areas: electrical engineering labs and prototyping workshops. The prototyping workshops contain machine tools enabling teams to “quickly iterate on complex problems,” including: A nine-axis mill turn lathe. Facebook announced the opening of a 22,000-square-foot hardware lab at its headquarters in Menlo Park , Calif.

Twitter Announces Twitter Developer Communities

SocialTimes Twitter

McMichael said Twitter Developer Communities can range from small workshops to larger meetups and hackathons, enabling developers to connect, learn and share best practices, and she offered more insights into the thinking behind the program in her blog post: In March, we hosted several regional meetups for our #HelloWorldTour , and it became clear that fostering more local events will help us engage with our community in a more personal way. Twitter developers, come together: Twitter announced the launch of Twitter Developer Communities  Wednesday.

Best Way to Max Customer Experience is INVEST in Employees (@tom_peters)

Blue Focus Marketing

Branding Employee Branding Marketing The Social Employee Tom Peters Workshops & TrainingEvery brand strives for authenticity. But how do you measure your success? And more importantly, why is professional development valuable to create employee advocacy? You’ve got to hand it to Tom Peters: He certainly has a way with words.

RSS Extensions for Browsers & Social Media Dashboards

Laurel Papworth

howto social media Workshop Notes Chrome extension Facebook feedly Firefox addon Internet Explorer monitoring netvibes panels rss Safari Twitter RSS Extensions to Omnibox/URL box for Browsers (for my students). This is what you want in your browser right? sometimes it’s IN the URL box (Chrome for example), sometimes its on the buttons of the menu bar (IE for example). Safari. Chrome  .

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How to Write a Social Media Press Release #socialmedia

Laurel Papworth

Shares The days of emailing out a PDF to a small group of journalists and hoping they will open the attachment on their blackberry – lol – and act on it are over. Writing a social media press release for customers, vendors, clients, stakeholders to pick up and deliver the news into their Facebook and Twitter and Google Plus networks is a totally different beast. Let’s tame it.

What is Social Business? It is simply this.

Engaging Brand

Indeed when I do social workshops with teams, it is less about learning new techniques for them.and more about unlearning the complexity of the last 50 years! Social Business social business social marketing social workshops Guide to Social business may be a new phrase; but don''t be fooled. Social business is nothing new. Tweet this ). Tweet this). einventing is a constant.

Make Your Content Marketing Stand Out in 2017

Blue Focus Marketing

Content Marketing Uncategorized Workshops & TrainingIn a sea of free e-books, infographics and blog posts, how are you keeping your content marketing afloat? There’s a reason so many organizations are turning to content marketing. It’s a new currency that drives brand engagement in a world of empowered consumers.

16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia

Laurel Papworth

howto social media Workshop Notes hashtags how to keywords lists online community tagging Twitter If you create content and don’t use a hashtag you are passing it through OWNED media (your subscribers) but it rarely escapes into EARNED media (other people who would be interested. Try adding a hashtag or two that you know people use and monitor and see how it resonates. Follow List.

Social Media Strategy Course – Valentine’s Day Competition

Laurel Papworth

Course Education Online Course social media Training Facebook online online course social media strategy Twitter Valentines Day campaign workshops Shares SOCIAL MEDIA COURSE: How to do a social media strategy online course with homework and writing content calendars, setting goals, target audience and key influencers. Valentines Day competition  for homework!  You can link to them too.

5 Lighting Lessons Learned from Tony Corbell

Geoff Livingston

Last week I travelled to New Mexico for a Santa Fe Photography Workshop on lighting taught by Tony Corbell. There were many other lessons learned at the workshop, but these were my big five takeaways. And thanks to the Santa Fe Photography Workshops for organizing and hosting. Everything I have achieved to date with photography has been done with ambient light.

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The New Value Equation for All Businesses

Engaging Brand

Yesterday I was doing a social business workshop and was struck by the confusion of what business does these days. Social Business Social Media business value social + workshop social + culture freelance talent free of charge social +network social media social business Simple. Now trust me.this sounds wrong.but business is actually simpler these days in creating value.

Content Marketing: The Thirst for the How

Blue Focus Marketing

Branding Content Marketing Employee Branding Social Media Marketing The Social Employee Workshops & TrainingHow can social marketers learn to stop dreaming and start doing?

5 Truths About Social Marketing

Engaging Brand

Have you the right expectations for your social marketing? I ask because often when I am holding social marketing workshops, I can sense that expectations are either too high or too low. Social Media social marketing social marketing workshops customer relationship tool business strategy social marketing tools customer loyalty digital age So either. Tweet this ). Tweet this ).

Clean Out Your List of Blog Post Ideas in a Blog Content Workshop


Clean Out Your List of Blog Post Ideas in a Blog Content Workshop. This post is by Steve of  Do Something Cool.  . One of the first things I learned when I started blogging was to create a Word document to write down all my blog post ideas.  That way I could always find something to write about. . After a few months, I had dozens of ideas and titles to work from.  All in one day! Edit later.

How to kick start a social employee advocacy program

Blue Focus Marketing

Branding Social Business Social Media Marketing The Social Employee Workshops & TrainingWondering if social employee advocacy is right for your organization? Interested in championing social marketing strategies, but unsure where to start—or whether it’s worth it? Since then, the evidence […].