Small Business Mavericks

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How Will Wireless Auction 97 Affect Marketing?

Small Business Mavericks

This auction is for licenses being used for fixed or mobile wireless services. Whenever you are using your mobile device, you are using some part of that wireless “highway” and are affected by the traffic on it. Mobile Marketing for Small Business FCC auction 97 mobile marketing wireless'

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What Do You See In Marketing For 2015?

Small Business Mavericks

When that kind of money is being spent on wireless licenses, it means businesses see the potential for making lots of profit on their investment. Wireless internet access and mobile devices are changing the way people interact with businesses and changing it fast. Marketing has to keep up with that change.

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Did You Hear From Google Yet?

Small Business Mavericks

Wireless services are expanding and increasing the ways mobile devices are used. Many experts expect wireless broadband to move into the category of a regulated utility, like electricity or phone services. Here are my reasons: Google is using it as a ranking factor whether you like it or not.

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Is The Content Right On Your YouTube Ad?

Small Business Mavericks

People just love to watch stuff, and as wireless services expand and mobile devices multiply they will be watching more stuff in the year to come. One of the trends in online marketing is the increasing use of video. Helena Clark’s recent Search Engine Watch post has some practical tips for getting the content right on YouTube ads.

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What’s Your Mobile Marketing Strategy?

Small Business Mavericks

Before starting my own company in 2006, I worked for 16 years in the wireless industry for AT&T Wireless and Cingular, so I’ve watched mobile develop over the years with more than a casual passers-by interest. Amidst all the hype with social media, there’s a growing trend that sometimes gets lost in the shuffle: Mobile marketing.

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Run Your Business With Skype

Small Business Mavericks

I know some small business owners who have ditched their land lines and have gone completely wireless using Skype and their mobile phones. In addition, you can use Skype for group calling, video calling, and screen sharing. That makes Skype a useful videoconferencing solution for small businesses.

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Offline Retail Analytics Via Smartphone

Small Business Mavericks

Here’s how it works, in a nutshell: Euclid installs sensors in retailers’ locations that can measure how many people walked by a store, how many walked in and for how long they stayed based on when their smartphones emit a kind of radar searching for wireless Internet signals.

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