| | | Small Business Mavericks | |  Wireless | 3 articles |
| Page 1 of 1 | Previous | Next | SMALL BUSINESS MAVERICKS JUNE 14, 2011 What’s Your Mobile Marketing Strategy? Before starting my own company in 2006, I worked for 16 years in the wireless industry for AT&T Wireless and Cingular, so I’ve watched mobile develop over the years with more than a casual passers-by interest. Amidst all the hype with social media, there’s a growing trend that sometimes gets lost in the shuffle: Mobile marketing. For many reasons, mobile marketing has been slow to grow in the United States. “Mobile marketing in the US has been hindered by relatively slow adoption compared to the rest of the world. Who uses digital coupons? Where Mobile is headed. | SMALL BUSINESS MAVERICKS NOVEMBER 15, 2011 Run Your Business With Skype know some small business owners who have ditched their land lines and have gone completely wireless using Skype and their mobile phones. Skype is one of the leaders in voice over internet technology, if not THE leader in VOIP. They have some awesome services for businesses who are ready to enter the 21st century. Consider these: Free Skype to Skype calling. You can have your own online phone number. Anyone from anywhere can call you and it’s local. Conference calls through Skype. Skype To Go allows you to use Skype on your mobile phone. | | | | | |
| SMALL BUSINESS MAVERICKS MARCH 15, 2013 Offline Retail Analytics Via Smartphone Here’s how it works, in a nutshell: Euclid installs sensors in retailers’ locations that can measure how many people walked by a store, how many walked in and for how long they stayed based on when their smartphones emit a kind of radar searching for wireless Internet signals. There’s a company in Palo Alto, California that is calling itself “ Google Analytics for the real world.” ” The company’s name is Euclid. think this is a sublime idea. Euclid collects data for retail businesses using smartphone technology to track consumer movement. | |
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