Sherrilynne Starkie

APRIL 14, 2012

News (Photo credit: Wikipedia). A couple of weeks back Ottawa saw the launch of a new local community newspaper, Capital City News. Produced by Sun Media as a grass roots publication, the newspaper is published in weekly neighbourhood variants across the region.

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News Wikipedia Social Capital Sports 290

Sherrilynne Starkie

JANUARY 28, 2019

Photo: Wikipedia. Last week, the Wall Street Journal , arguably one of the highest profile news organizations in the world, published an article by Facebook CEO Mark Zuckerberg, and not before time! After almost a year of bad press, multiple scandals and falling share prices, it’s well past time for a Facebook ‘Mea Culpa’. His Facebook Facts.

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Facebook Wikipedia Reputation Price 170

Sherrilynne Starkie

OCTOBER 28, 2012

Photo credit: Wikipedia). Checking online reviews has become a normal part of consumer purchasing decisions, and so, companies are paying for or faking these reviews to gain favour and influence preference. By 2014, we could see up to 15 per cent of all online reviews being ‘faked’, according to Gartner, the research company.

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Review Social Media Wikipedia MySpace 368

Sherrilynne Starkie

NOVEMBER 24, 2013

Photo credit: Wikipedia). This isn’t a choice, it’s a civic duty. It’s part of living in a caring society where we all support and look out for our neighbours and friends. The same holds true for brands and organizations. They have a duty to support the communities in which they operate and in those they serve.

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CSR Wikipedia Embedding Reputation 276

Sherrilynne Starkie

AUGUST 19, 2014

Photo credit: Wikipedia). The shorter the better, is one popular opinion, and this makes sense when you consider the fierce competition for readers. Tell a story in as few words as possible, and it has a better chance of being read and clicked. The sweet spot for blog content is from about 300 to 400 words.

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Content Marketing Engineering Wikipedia 304

Sherrilynne Starkie

FEBRUARY 2, 2013

Photo credit: Wikipedia). Tom Cruise jumped on Oprah’s sofa, Whitney Houston confessed drug use and Rhianna admitted her undying love for her brute former boyfriend Chris Brown. None received the expected reputational boost from the exercise. Lance Armstrong at the 2005 Tour de France. But Lance’s confession was significantly different.

Exercises 308

Exercises Sports Wikipedia Reputation 308

Sherrilynne Starkie

MAY 18, 2013

Hadfield Mission Specialist Canadian Space Agency (CSA) (Photo credit: Wikipedia). His use of Twitter is a space PR coup rivalled only by the antics of Landon Percival, a fictional character who goes to the space station after winning a lottery in Up and Down , the best-selling novel written by my colleague Terry Fallis. Astronaut Chris A.

Klout 281

Klout Wikipedia YouTube Education 281

Sherrilynne Starkie

AUGUST 13, 2012

According to Wikipedia a word cloud is a visual representation for text data, typically used to visualize free form text. This format is useful for quickly perceiving the most prominent terms and for locating a term alphabetically to determine its relative prominence.

Analysis 335

Analysis Wikipedia Social Capital Sentiment 335

Sherrilynne Starkie

JULY 28, 2013

Photo credit: Wikipedia). Canadians found the good old fashion PR stunt to be alive and well last week when the Canadian Taxpayers Federation (CTF), pulled up on the shores of the Ottawa River, just opposite Parliament Hill, with a hot air balloon…a much larger than life talisman of Senator Mike Duffy.

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Wikipedia How To Fashion News 321

Sherrilynne Starkie

AUGUST 17, 2013

Sun News Network (Photo credit: Wikipedia). The fact that we are even discussing Canadian television news has got to be a good thing. We need better access to news; we need better news services, period.

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News Wikipedia Analysis Industry 271

Sherrilynne Starkie

SEPTEMBER 23, 2013

Leighblackall-76202401 (Photo credit: Wikipedia). Studies have proven that having successful mentoring relationships result in greater career success including higher compensation, more promotions and greater job satisfaction. In general men and women receive similar amounts of mentoring, but the results are not parallel.

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Wikipedia Influencer Skills Project 275

Sherrilynne Starkie

MAY 6, 2014

Photo credit: Wikipedia). Mayor Jim Watson has been selected as the recipient of this year’s prestigious Communicator of the Year Award, awarded by the International Association of Business Communicators’ (IABC) Ottawa Chapter.

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Wikipedia Eventful Hosting Communities 186

Sherrilynne Starkie

JUNE 22, 2013

Canada (Photo credit: Wikipedia). Her topic was “Big data as a new information ecosystem.”. English: CBC Radio personality Nora Young at the Northern Voice 2009 conference in Vancouver, B.C., Harvard calls big data the sexiest job of the 21 st Century.

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Data Foursquare Conference Wikipedia 327

Sherrilynne Starkie

FEBRUARY 28, 2015

‘Storytelling is the conveying of events in words, and images, often by improvisation or embellishment,’ according to Wikipedia. It’s true that storytelling has been a crucial part of human life since man lived in caves.A good story will be passed along from person to person, and with every telling, a new connection is formed.

How To 150

How To Loyalty Wikipedia Energy 150

Sherrilynne Starkie

NOVEMBER 4, 2012

Michael Geist (Photo credit: Wikipedia). Yesterday, Michael Geis t presented a keynote address to the IABC 2012 Canada Business Communicators’ Summit which was held in Ottawa.

Committee 312

Committee Mashup Policies Wikipedia 312

Sherrilynne Starkie

MARCH 21, 2012

Facing the realities and the stiff competition from Wikipedia , the Encyclopedia Britannica will now focus primarily on their online services. Wikipedia has grown to be the number one source for students. In fact, many students will stop research and change topics if it’s not on Wikipedia. But even then, it might be too late.

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Wikipedia Open Source Newsletter Research 302

Sherrilynne Starkie

APRIL 6, 2018

It provides information from publishers' Wikipedia entries, related articles, engagement metrics and more. Facebook is rolling out a new feature to provide more context about stories and content so users can decide for themselves what they want to read or share. LinkedIn gets only one request for member data from Canada's government.

Social Networking 80

Social Networking Wikipedia API Small Business 80

Sherrilynne Starkie

MARCH 8, 2014

Bar graph (Photo credit: Wikipedia). Do you use the ‘throw it against the wall and see what sticks’ strategy in planning content? Do you post a Facebook update or pin a photo and wait to see if someone likes it or repins it.

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Analytics Content Marketing Wikipedia 294

Sherrilynne Starkie

NOVEMBER 9, 2013

Photo credit: Wikipedia). Google can now recognize more than a thousand different objects, which means tagging and search become a lot easier. Just type ‘sunset’ into the search bar and voila! All your beach vacation pictures will come up.

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Google SMS Wikipedia Social Networking 292

Sherrilynne Starkie

AUGUST 11, 2012

Wikipedia rules the waves. Pinterest is proving to be a great social network for businesses to connect with customers. Here’s a stunning infographic that spells out all Pinterest’s benefits for business. Related posts : The social customer. Infographic: Twitter facts. Click here to start to receive my newsletter.

Wikipedia 365

Wikipedia Newsletter Social Networking Twitter 365

Sherrilynne Starkie

FEBRUARY 1, 2014

Wikipedia). The Government of Canada’s announced that it’s retiring the traditional format; surely this means the press release is finally dead. Gone forever are those dense blocks of text, overly long headlines and all that complex jargon.

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Press Release Wikipedia Skills Blogger 295

Sherrilynne Starkie

SEPTEMBER 2, 2012

Wikipedia rules the waves. Or, maybe you use Facebook, because it’s just a fun way to keep in touch with friends? Related posts: Are professional communicators normal? Infographic: Twitter facts. Click here to start to receive my newsletter. PLEASE LIKE MY FACEBOOK PAGE. Related articles.

Social Networking 378

Social Networking Wikipedia Newsletter Facebook 378

Sherrilynne Starkie

JANUARY 25, 2014

Photo credit: Wikipedia). The idea is to present commercial messages in the context of the users’ experience so that it feels less intrusive than a display ad. The hope is that readers will click through to the advertisers own web property. Twitter and Facebook have a similar offering in ‘sponsored stories’ and ‘promoted tweets’.

Advertising 289

Advertising Survey Journal Wikipedia 289

Sherrilynne Starkie

MAY 13, 2012

Related posts: Wikipedia rules the waves. This is a handy infographic that compares advertising, PR and marketing people against ‘normal’ people. It looks at how we use social media mostly, but also at how we behave at office parties. Are you normal? Hat tip: Adverblog. Content marketing is king. Women in social media.

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Press Release Wikipedia Newsletter Advertising 333

Sherrilynne Starkie

MAY 14, 2013

Wikipedia rules the waves. This is a cool info graphic with some interesting statistics about Twitter and how French businesses use it. Twitter for companies infographic. Related posts: Pinterest for business. The social customer. Click here to start to receive my newsletter. PLEASE LIKE MY FACEBOOK PAGE. Related articles.

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Company Twitter Wikipedia Statistics 297