Small Business Mavericks

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Google+ Growing With The Times – Are You Badged Yet?

Small Business Mavericks

changing the background color of a widget to match your page’s color. including a widget that displays your Google+ profile’s circle count. According to an article on WebProNews, some businesses are receiving a 30% increase in followers simply because of the widget.

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Are You Struggling With Pay Per Click Conversions?

Small Business Mavericks

If your PPC ad unit promotes widgets, yet your landing page is dedicated to red widgets, then you are going to lose a lot of customers. If advertise widgets, then you need a landing page dedicated to widgets, not just red widgets. If you only sell red widgets, then your ad should specify red widgets.

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Does Your Offline Marketing Match Your Online Marketing?

Small Business Mavericks

For instance, if you sell yellow widgets at discount prices, then try to keep the focus of your online and offline marketing collateral on selling the benefits of your proposition. Don’t focus on yellow widgets in one medium and discount prices on another.

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How Relevance Is Important to PPC Quality Scores

Small Business Mavericks

If you are selling blue widgets and you are targeting people searching for yellow widgets, you’ll see a decline in quality score. But keywords are not the only determinant of relevance. You should be meeting the felt need of your target audience. What that means is this. It’s the wrong audience.

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How To Tell Who Your Competition Is Online

Small Business Mavericks

For instance, let’s say you sell widgets. Is every widget maker in the world your competitor? If there is a widget maker across the street from you in your home town, they’re likely not your competition online. Online, it’s a bit more tricky than that. Probably not.

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Amazon.com As Social Networking

Small Business Mavericks

You can designate a Wish List on Amazon and display your wish list with a widget on your website or blog. If you leave your reviews in your real name, as opposed to a fictitious name, you can designate that with your Amazon reviews. If you are an author, you can set up an author’s profile at Amazon and communicate with your fans.

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Never Underestimate The Value Of A Good Editor

Small Business Mavericks

Even bigger is the failed edit where you have copied the description of another product, and not made any editorial changes – selling a small green widget with a product description for a large red widget is not going to build any confidence with consumers. It will certainly have a negative effect on your reputation.