Dave Fleet

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Digging-in to the new Radian6 Dashboard Improvements

Dave Fleet

Nothing flashy; just the ability to refresh widgets by hitting a button instead of waiting for the next refresh or going into the widget settings, toggling a setting then coming back out. In a nod to people using Radian6 to produce regular reports, you can now include a comparison of time periods within your topic analysis widgets.

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Why Share of Voice is a Useless PR Metric

Dave Fleet

Let’s say that our client is Widget co. Widget co has a 20% SOV and their nearest competitor has 30%. The following month Widget co is at 18% and their rival at 37%. Your amount of coverage can remain consistent but your share contract tremendously as a flurry of write ups about your competitor come out.

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Facebook Strategies: Content Over Creative

Dave Fleet

While look and feel does matter, instead of spending the bulk of your budget on custom design and widgets, consider splitting that budget differently, with more of a focus on: Converting people from visitors to fans – optimize your page; use tools like Kontagent to test and tweak your apps to get the best possible results.

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A Closer Look At The New Radian6 Engagement Console Features

Dave Fleet

In fact, you can completely pare down the EC you so that it looks and feels more like a desktop widget – just content flowing in without workflow capabilities and so forth. For example, want to remove the ability to launch a personal FB stack and restrict the ability to respond on Twitter stacks – you can now do that.

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