Adam Sherk

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Link Building Tactics for Publishers

Adam Sherk

Widgets and badges. Utilizing various forms of widgets and badges is a tactic more often used by other types of businesses, but it is applicable to publishers too. But beyond the SEO implications, widgets offer a way to help promote new and featured content so there is value in the right situation.

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An Early Look at Facebook Open Graph Protocol Integration on News.

Adam Sherk

The Huffington Post The Huffington Post has added a “Hot on Facebook” module to its home page and in a sidebar on posts: I like this and think it will do a good job of encouraging user clicks, similar to the Digg widget that has worked well on news sites. Seeing that stories have been liked thousands of times certainly caught my interest.

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More Content Shared on Facebook but Twitter Click-through Rate Much Higher

Adam Sherk

SocialTwist examined content shared with its Tell-a-Friend widget from August 2009 to July 2010. According to the Social Media Sharing Trends 2010 report from SocialTwist, Facebook dominates content sharing among social media sites but links shared on Twitter have a much higher click-through rate. clicks vs. only 2.87

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Journalists on Facebook: Official Pages or Subscribe Button on Regular Profiles?

Adam Sherk

Pages also allow for more functionality like special widgets and custom tabs. One advantage of Facebook Pages is they allow journalists to keep their personal profiles completely personal, which is attractive to those who like to maintain a firm boundary between their work and home lives.

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7 Conversion Rate Optimization Tips for Publishers

Adam Sherk

You have to show social-proof to your readers which can be in the form of a widget displaying “1267 people liked it&# or “900 people tweeted about it.&# There are plethora of widgets available that make it very easy to implement this functionality on a media site. Conclusion.