Waxing UnLyrical

SEPTEMBER 18, 2013

Content: Turn insight and tips shared into white papers, tip sheets, blog posts, or webinar topics. Tip: If you’re hosting a speaker, film their session and edit it down to quick, digestible takeaways post-event. If you’re hosting a meet-up, ask attendees to answer questions on-camera, and edit the montage together for distribution.

Eventful 195

Eventful Hashtag Community building Tumblr 195

Waxing UnLyrical

AUGUST 26, 2013

Michael Brenner analyzes a recent white paper by Brendan Dell on content marketing. The New Rules Of Content Marketing. Why: In order to keep moving forward, we must understand the new strategies available to reach potential customers. Now it’s your turn! How do you keep your business moving forward?

Wikipedia 181

Wikipedia Consultant Flickr Compete 181

Waxing UnLyrical

AUGUST 2, 2018

Think ebooks, white papers and even blog posts. Canva is great for this, as it’s a free graphic design tool for non-graphic designers. And long-form content. Meaty, comprehensive guides are fantastic lead generation tools. Don’t worry about giving away the farm; people will only do so much themselves before they turn to you for help.

Content 124

Content Brands Findability Marketing 124

Waxing UnLyrical

APRIL 3, 2015

Lukas Treu : White papers. Mary Deming Barber : AVEs. Scott Kaminski : Media advisories, holding statements and people complaining about media advisories and holding statements. Debra Bethard-Caplick : Marketing claiming that PR is a tool/subset/specialization of marketing. Scott Kaminski (yes, again): Advertorials.

Press Release 100

Press Release Consultant Metrics Communities 100

Waxing UnLyrical

MAY 15, 2018

While no answer option ranked below 50% for “less important” or “much less important,” the tactics or trends which saw their popularity or usage slipping among respondents for the upcoming year were press releases (34%), white papers (35%) and award programs (39%). Anything is Easy if You Try Hard Enough.

Survey 185

Survey Industry Newsletter Press Release 185

Waxing UnLyrical

AUGUST 8, 2016

Don’t just push out the first article/course/white paper you think of. What tip(s) would you give those starting on the road to Superhero-level Social PR? They say good things come in 3s, so: 1. Aim for the best content, not only the right content. Don’t be afraid of numbers.

Module 100

Module Consultant Course Campaign 100

Waxing UnLyrical

MARCH 1, 2012

There’s an interesting white paper out today, issued jointly by the Case Foundation and Razoo Foundation, and authored by Geoff Livingston (disclosure: he’s a friend), titled How Giving Contests can Strengthen Nonprofits and Communities.

Eventful 154

Eventful Training Survey Communities 154