White Paper Related Topics 
Small Business Mavericks
OCTOBER 30, 2015
White papers – White papers and special reports are objectively written papers that certain industries use to discuss critical problems and their solutions. Long blog posts can be more detailed and offer far more value to readers than short-form blog posts.
Small Business Mavericks
NOVEMBER 30, 2015
It can be an e-book, a white paper, a series of case studies, a podcast, a video, an e-course, or a series of exclusive content pieces. Free media download – When it comes to generating leads, nothing is more directly related than offering something on your website to attract targeted individuals to your business.
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Small Business Mavericks
JANUARY 30, 2015
We are seeing a rise in the use of case studies for marketing for several reasons: case studies can be shorter than white papers and easier to read. Everybody loves a story — and a case study tells a story. case studies are flexible so they can be a blog post or one of many formats.
Small Business Mavericks
OCTOBER 8, 2011
That means you can effectively have a string of white papers that you sell through Amazon on the Kindle and if you price them right they not only can serve as an additional source of income, but they will also boost your reputation – just like quality articles always have. You don’t even have to know any code.
Small Business Mavericks
JUNE 3, 2015
The white paper on technique analysis? People do love freebies — but if they don’t think the freebie is worth the trouble, there’s a good chance the freebie will be ignored. That autoresponder series of quick lessons on using your product? Waste of time if they don’t see the value of the product.
Small Business Mavericks
OCTOBER 23, 2015
White papers. Have you noticed that content marketing is currently trending toward long-form content? By that, I mean the following types of content: 2,000-word plus blog posts. Books and e-books. Long articles, such as what you’ll find at Medium and Longreads. The question is, why is online current trending toward the long form?
Small Business Mavericks
MAY 20, 2015
We have talked about the top reasons case studies make good marketing before, and these reasons are good — case studies are easier to write than white papers, more apt to be read because they are stories of real people, improve your credibility because they verify your claims about the benefits of your business, and they are really flexible in (..)
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