Janet Fouts

OCTOBER 9, 2014

The calendar may include links to existing resources like e-books and white-papers, videos and other downloads. Content calendars can be an excellent tool to plot out your social outreach strategy for creating and sharing content over time.

Content 139

Content Curation HootSuite Template 139

Janet Fouts

FEBRUARY 11, 2013

Yes, community moderation is a skill set that may not jive with writing white papers, e-books and deep thoughtful content but it doesn’t mean community managers aren’t capable of it. Big brands have a tendency to think community management is a rank and file position. Fer god’s sake, really?

Communities 141

Communities Content Jive Meme 141

Janet Fouts

AUGUST 29, 2011

Videos, white-papers, industry knowledge and expertise? Evaluate your resources. How much time can you spend working on this every day? What about your staff? Volunteers? Out sourced staff? What do you have at hand you can share? Evaluate your market.

Social Media 144

Social Media Resources Course Social Networking 144

Janet Fouts

MAY 2, 2009

If you really do have a kick-ass white paper tell me in public and I just might re-tweet the link. Only direct message when absolutely necessary and do not auto DM for any reason. Nothing will turn new followers off faster than getting an automated response. It’s not about you, you, you, glorious you!

Twitter 91

Twitter How To Blogger Course 91