Idaconcpts

SEPTEMBER 20, 2014

Engagement includes comments, retweets, bounce rate, average amount of time spent on your site, white paper downloads, and video views. When it comes to reach, you’ll want to consider measuring how many subscribers, fans, and followers that you have in order to get a measure of your social media influence.

Social Media 166

Social Media Sentiment Cost Energy 166

Idaconcpts

NOVEMBER 10, 2010

That means NO “free&# white papers on “how to make make your Twitter account reach 10,000 followers&#. If you want people to actually read your e-newsletter instead of deleting it from their inbox, you need to make it worth their time. You need to provide a valuable and useful gift.

Newsletter 137

Newsletter Tips Technorati StumbleUpon 137

Idaconcpts

JUNE 4, 2014

That’s because the idea of using content to market your business has moved beyond the realm of blogging and now includes informational products like eBooks, courses, videos, white papers, case studies, etc.

Marketing 151

Marketing Case Study Smart Phone SMS 151

Idaconcpts

JULY 1, 2011

This paper will help you optimize your product page strategy, guiding you on numerous tactics, including: Maximizing imagery to sell your products. To help you create product pages that empower shoppers to make the right decision and head to checkout, Adobe is offering a great guide authored by the etailing group.

Products 125

Products Groups Groups Examples 125

Idaconcpts

AUGUST 4, 2010

Provide a carrot that is truly valuable (sorry free white papers won’t make it when the unemployment rate is at 9.5%) and reinforce to your customers how much they have saved and how much they can achieve through your gift. Make your email calls to action relevant by timing them with big, well-known events.

LinkedIn 145

LinkedIn Marketing Technorati StumbleUpon 145