Engagement Keeps Companies Way Above Water
Proactive Report
OCTOBER 18, 2009
The Engagementdb study from the Altimeter Group and Wetpaint looked at the effect that engagement with your customers and audiences can have on the bottom line. They analyzed major brands like Coca Cola, SAP and Starbucks. The key finding is that those with the highest engagement factor also had the best financial results over the last year.
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