Waxing UnLyrical

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Extend the Life of Your Event with Post-Event Planning

Waxing UnLyrical

Content: Turn insight and tips shared into white papers, tip sheets, blog posts, or webinar topics. She is a frequent host on Cision’s weekly webinar series , has spoken at marketing conferences, and helped plan Cision’s Behind the Story series. She can be found on Twitter at @lisaml15.

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How to Develop Meaningful PR Measurement

Waxing UnLyrical

Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals. Our understanding of PR metrics needs a paradigm shift, though. ” ~ Sandra Fathi, Past President, PRSA NY.

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Content marketing is changing with every passing second – A discussion

Waxing UnLyrical

White papers. Consider podcasting, webinars, videos, ebooks, slide shares and just about everything else out there. Besides the fact that people still demand high-quality information for free, how they want to access it and the formats that they prefer varies from niche to niche. Common ones include: Blogs. Case studies.

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6 Frequently Committed Content Marketing Mistakes That You Need to Be Aware Of

Waxing UnLyrical

White papers. Some of the most commonly published types of content include the following. Blogs and articles. Short-form videos. Longer form videos. How-To Guides. Infographics. Case Studies. Checklists. Social media posts. Photographic images. Animations. Not Having A Consistent Content Strategy.

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