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Are You Doing Influencer Marketing Right?

Firebelly

DECEMBER 16, 2013

I had the opportunity to sit in on a webinar about influencer marketing a few weeks ago given by Christine Wilson, CEO of MtoM Consulting, and Holly Hamman, CMO of TapInfluence. You can watch the whole webinar here and see what other advice Christine and Holly have to offer. Here are a few of the key points I took away from it.

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Influencer Marketing Authentication Survey 233
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Social Media Marketing Tips: Using Social Data For Customer Insights

Firebelly

OCTOBER 17, 2013

During a recent webinar by industry analyst Susan Etlinger on using social data to gain a competitive advantage, I started thinking about the role customer insights play. Drawing upon Susan’s work, my thoughts offer an extension on what we’re doing at Firebelly to solve these social data challenges.

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Data Social Media Tips Marketing 166
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