Waxing UnLyrical

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Is Voicemail Dead?

Waxing UnLyrical

It’s also blatantly obvious that the more that we grow into Web 2.0 , the more opportunities it affords us to get in contact with people. If it’s someone that knows me, they will see that they have a missed call from me and call me back (or perhaps not, depending on the relationship).

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The Problem With PR

Waxing UnLyrical

In this world of Web 2.0, It’s understanding who your target audience is, what you’re trying to achieve (be it members, subscriptions, sales, etc.), and then creating and implementing a holistic PR strategy that works towards these ends. Press releases” and publicity are just some of the means to these ends.