Adam Sherk

DECEMBER 8, 2010

The results of the Vocus 2011 PR Planning Survey are out and the number of organizations that plan to focus more on SEO and social media has declined. For comparison here is the 2010 chart that I included in my post on last year’s Vocus survey.

Vocus 136

Vocus SEO Organization Social Media 136

Adam Sherk

DECEMBER 2, 2009

Another chart of interest in the Vocus whitepaper demonstrates how social media monitoring has become an essential part of the PR practioner’s toolkit: News monitoring and online media databases have traditionally received the lion’s share of PR tool spending. Both rightly deserve credit for increasing awareness industry-wide.

Vocus 166

Vocus SEO Social Media Press Release 166

Adam Sherk

MAY 15, 2012

Fortunately today there are much better tools at our disposal be it PR software suites like Vocus and Cision or networking services like HARO and Seek or Shout. Being required to do cold-call follow-ups as a junior employee was one of the main reasons I gravitated toward other forms of online marketing as soon as they started to emerge.

Press Release 269

Press Release Vocus Video Embedding 269

Adam Sherk

APRIL 30, 2013

Social monitoring tools like Radian6 and PR suites like Vocus and Cision offer the greatest range of functionality for research and contact management. Then building relationships with those users over time and coming up with ideas for outreach, content development and promotion. But the same general approach applies to any industry.

Blogger 196

Blogger BuzzStream Influencer Tools 196

Adam Sherk

JUNE 29, 2010

Feel free to hit me up offline if you are interested — fstrong-at-vocus-dot-com. We could make it an educational piece, add some video, link to your blog and make some suggestions for improvement. Skip Colcord June 30, 2010 at 11:18 am Thanks, Adam. I enjoyed your comments.

Press Release 279

Press Release Marketing Class List 279