Waxing UnLyrical

JUNE 27, 2012

People who visited Nissan’s Facebook page had to upload a video of themselves. After an initial lull, the buzz began when a teenager uploaded a candid dance video of hers. Over October and November 2011, Nissan selected the best videos and picked 20 winners. I’d love to hear your thoughts in the comment below.

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Social Media Campaign Flickr Buy 227

Waxing UnLyrical

FEBRUARY 14, 2012

And since I’m trying to get over my self-consciousness about video, I decided to try something new. Note: the video you are about to watch has music ( legally purchased ), lyrics (original, written by yours truly) and somewhere in there, a dog. No animals were hurt in the making of this video. Happy Valentine’s Day!

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Waxing UnLyrical

MAY 17, 2018

When the time came to watch the video, our coordinator appeared—no makeup, sweats, not as put-together as she would have required of herself for a broadcast beyond a small and trusted group. I made a video in support of our campaign. Even though I wasn’t sure how to edit a YouTube video (this was a long time ago!),

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Waxing UnLyrical

JUNE 4, 2014

Gangnam Style and the Harlem Shake make up two-thirds of the triumvirate of ultimate online mainstream music-based video sensations (with Blurred Lines completing the podium). The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video.

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Content UGC Community building Hotels 253

Waxing UnLyrical

SEPTEMBER 18, 2013

Video: With 92 percent of mobile video viewers sharing videos with others and 1 billion unique users on YouTube each month, it’s a great way to connect with your audience and reach new members. Tip: Keep the hashtag short and simple, and make sure you have it displayed at the event so the audience knows to participate.

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Eventful Hashtag Community building Tumblr 195

Waxing UnLyrical

APRIL 25, 2012

Online and offline PR can (and should) go in sync and, for a particular campaign like this, engaging the audience through Twitter/Facebook/YouTube could have taken the campaign to a different level altogether. And this is where platforms like Twitter/Facebook/YouTube come into play.

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Waxing UnLyrical

MARCH 11, 2011

Centering a YouTube video. You already know how to embed a YouTube video, right? (If If you don’t: you find the video, grab the embed code and insert it where you want it in the HTML tab of your post). (If I had to search high and low before I figured this one out, but it’s also super easy.

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Waxing UnLyrical

MARCH 15, 2018

Even easier, is providing links to the corporate website, crisis response tools like Blink OnDemand Crisis PR with messaging and proof points, YouTube videos and blogs that can then be embedded in employee posts. Companies can help by providing key message points that can then be shared by employees in their own voice and vernacular.

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Waxing UnLyrical

MARCH 12, 2014

A meme is anything that spreads via the Internet: a concept, idea, or, very often, a video or image. If you want a great example of a viral video that took its inspiration from a popular meme, look to Abercrombie. Their use of viral sensation “ Call Me Maybe ” has captured tens of millions of views on YouTube.

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Waxing UnLyrical

NOVEMBER 30, 2012

Dr. Swanson uses her blog and YouTube videos to address common questions parents ask, allowing her to focus more time on the unique medical issues of her patients during their office visit. News Health article. Benefits v. Overall physicians using social media have found the benefits outweigh the costs.

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Health Care Social Media Insurance Education 279

Waxing UnLyrical

JANUARY 24, 2011

Animoto Animoto has become a popular tool for magically creating professional looking videos with no budget, no camera, and little technical skill. It couldn’t be easier to produce an Animoto video. You simply load images, text, select music, and wait about 10 minutes while Animoto whips up a video that looks like these.

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Waxing UnLyrical

MAY 28, 2011

I used the XOOM several times to show my kids at the Boys & Girls Clubs of West Central Missouri different videos on YouTube, impromptu discussion of how using Facebook and Twitter can be a part of a job, and that the Internet is more than just a place to find video games to play. use as a digital camera/video recorder.

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Waxing UnLyrical

MAY 1, 2011

Its YouTube channel will live-stream the wedding , and is letting well-wishers leave their own video messages for the couple. It’s keeping its Flickr stream updated. And just in case you missed any of the above, the official Royal Wedding website puts it all together for you.

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Social Media Flickr Eventful YouTube 159

Waxing UnLyrical

FEBRUARY 14, 2011

“ Like &# someone’s Facebook Page, Slideshare presentation, YouTube video, etc. (Just make sure it’s business-appropriate. You don’t want to be sending mixed messages…). – not because they asked you to, but because you respect them, and because it’ll make them feel good.

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Waxing UnLyrical

JULY 24, 2013

Dr. Swanson uses her blog and YouTube videos to address common questions parents ask, allowing her to focus more time on the unique medical issues of her patients during their office visit. News Health article. Benefits v. Overall physicians using social media have found the benefits outweigh the costs.

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Health Care Social Media Insurance Education 192

Waxing UnLyrical

DECEMBER 5, 2016

We’re a small (<500 employees) global company that designs, develops, and manufactures (yes – manufacturers IN the US of A) professional audio and video solutions. You can learn more about and talk to Amanda via the Biamp Systems blog , Facebook , LinkedIn , Twitter and YouTube. What exactly does that mean, you might ask?

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System Training Banking Research 100

Waxing UnLyrical

DECEMBER 9, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Online Videos 101: Keep It Simple, Stupid December 9th, 2010 Tweet Guest post by Erin Greenfield Four months ago I splurged on a $350 Panasonic camcorder. Does our video have the makings of a viral video?

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Waxing UnLyrical

DECEMBER 24, 2010

You may already have seen a couple of the Christmas-related videos making the rounds lately. As a result, people from all different walks of life are jazzed enough to share them with each other (I’ve lost track of how many times I’ve seen the Digital Nativity video in my Facebook friends’ streams, or on Twitter).

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Crowdsourcing Creative Commons Postrank Class 216

Waxing UnLyrical

DECEMBER 18, 2013

It urged NRIs (Non-Resident Indians, a critical audience and source of investments in India) to leave video messages of support for the party on YouTube. AAP’s use of social media was not just integrated, it was fascinating.

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Waxing UnLyrical

OCTOBER 25, 2011

The shelf life of tweets, status updates, YouTube videos and, hence, their footprints on the public memory, is dropping by the second. While the repercussion of such an open and free culture invites a discussion in itself, let’s talk about in the context of the startup ambience.

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Waxing UnLyrical

MAY 9, 2011

I wrote an article about the history of the Black Death , gave some advice about what to wear to metal festivals and posted some silly metal YouTube videos. I haven’t done anything different.

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Hotels Flickr Fashion eBook 125

Waxing UnLyrical

JUNE 10, 2016

Embedding your YouTube video in your blog post, which you tweet out ad nauseam. is not only about: Marrying earned with paid with social with owned and any other qualifier you care to come up with. “Doing” Snapchat or any other platform.

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Embedding Conference Banking Flickr 100

Waxing UnLyrical

NOVEMBER 18, 2015

Online video marketing stats abound! Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5 hours watching videos every day on average ( eMarketer ). According to Hotwire PR’s seventh annual Communications Trends Report , online video will continue to be a major trend in 2016.

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Video Tips Statistics Vimeo 100

Waxing UnLyrical

NOVEMBER 19, 2010

Acknowledge the rumors and talk with others through your social media outposts: express your thoughts on Twitter, release a video on YouTube, or publish a blog post. Granted, average non-celebrities would not be able to film TV episodes, but you can still maintain a presence online through social media.

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Creative Commons Reputation Flickr Film 193

Waxing UnLyrical

AUGUST 24, 2016

For professionals, the same holds true with video. Everyone knows video is the next big thing; yet, I find many people struggle to grasp multimedia measurement. There are times I feel like incredibly smart people revert to Derek Zoolander and Hansel when thinking about video measurement. It’s easy to click on a video.

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Brands Class Video YouTube 100

Waxing UnLyrical

FEBRUARY 8, 2013

On Wednesday night, I saw a video a friend had shared from a Page she had liked. I still haven’t “liked” it on the Book, because I really hate those notifications – I find it very stressful, but I did find the original video on YouTube and did my duty there. And it made me laugh again. And again.

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Waxing UnLyrical

NOVEMBER 10, 2010

It starts emboldening you to try other mediums of communication, such as video and images. Video (think YouTube at the very least), images, podcasts… really, you’re only limited by your imagination. But if what tickles your fancy are other mediums of communication, go for it.

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Waxing UnLyrical

FEBRUARY 9, 2012

Which is why I made this little video ((you can watch it on YouTube if you can’t see it in your Reader): It took some guts for me to do that. Want to use video? You don’t need fancy equipment or killer editing software (case in point, the video I just shared with you). Want to build your community on Twitter?

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Social Media Authentication Project Flickr 193

Waxing UnLyrical

AUGUST 19, 2016

Almost all days I have a lot of time for cute Corgi videos… but very rarely for boring business books, even if all the social media gurus are buzzing about them. Don’t do video just because everyone is telling you you should. Yes, younger people spend more time watching videos online. Which takes me back to #1 above.

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Waxing UnLyrical

APRIL 18, 2019

Over the past two years, I have significantly grown my online community through the power of livestreaming and video content. How is your video content serving your community? It can happen to anyone who knows how to leverage technology to their advantage. I know, because it happened for me. And if I leveraged it, you can too.

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Communities Influencer Brands Class 174

Waxing UnLyrical

MAY 31, 2018

Some content creators do post their pictures, videos and other content pursuant to a Creative Commons license. Just check out YouTube for proof! So here’s the solution to problem #1: Create your own images, videos, and other materials for your marketing. The cutest home video. Those are risky, too! The funniest comment.

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Creative Commons Skills Influencer Hashtag 179

Waxing UnLyrical

OCTOBER 11, 2012

At night, I watch YouTube. With great curiosity, I looked him up on YouTube and, as often happens, got lost in the rabbit hole of YouTube videos related to the searched subject. You just read YouTube, Rhetoric, Yusuf Al Khattab and Me , originally posted on Waxing UnLyrical , published by Shonali Burke.

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Waxing UnLyrical

APRIL 19, 2018

Zoom : Zoom video conference allows you to have video conferences with anyone from around the world. Their free account allows unlimited one on one video conferencing and up to 40 minutes for groups. Unfortunately, you don’t have time, money, or energy to create really great images and videos. Think again.

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Tools Marketing Discount Hubspot 191

Waxing UnLyrical

APRIL 2, 2016

No Twitter, no Facebook, no YouTube, no Blab, no Snapchat… none of it. In a nutshell, though, The Draw Shop , which creates whiteboard videos, showcases its #madskillz by using – you guessed it – a lot of video. You know… the “old” days, back when we didn’t have social media.

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