Small Business Mavericks

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Video Branding, YouTube Style

Small Business Mavericks

If television advertising has been off limits to you because of the high cost of production, maybe you can turn to online video marketing – or video branding if you prefer – instead. It seems that YouTube is working on putting together a marketplace where video marketers and on screen video talent can hook up.

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The Lowdown On YouTube Video Optimization

Small Business Mavericks

As many videos are viewed on YouTube every day – last count, 3 billion hours every month – you can’t ignore video optimization best practices. It isn’t enough to simply add your video to YouTube any more. Optimize your video with tags – YouTube provides a place for your video tags.

YouTube 101
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3 Things You Should Do For Your YouTube Videos

Small Business Mavericks

YouTube is a great opportunity for most brands to tell their stories visually and through a powerful medium. YouTube is still the second largest search engine online. It’s the largest video sharing site. If that is the case, then why share your videos at all? They are also more likely to be embedded.

YouTube 101
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YouTube Improves Video Channels With One Channel

Small Business Mavericks

Video marketing just keeps getting better and better. YouTube recently introduced One Channel, which is a new platform that allows you to redesign your YouTube channel to appeal to a larger audience. In essence, One Channel makes your YouTube channel more accessible to more devices. Try these: The Pet Collective.

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Is The Content Right On Your YouTube Ad?

Small Business Mavericks

One of the trends in online marketing is the increasing use of video. Helena Clark’s recent Search Engine Watch post has some practical tips for getting the content right on YouTube ads. “ There are two types of ads available to us on YouTube: . In-Stream ads roll before the video the user wants to see.

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Google+ Adds YouTube Search

Small Business Mavericks

They’ve added a YouTube search feature. The best thing about the new search feature for YouTube videos is that it isn’t obtrusive. On the top right of your screen you’ll see the little YouTube icon. There’s a featured video, then below that is a playlist. It just got better. Search again.

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YouTube Live Streaming For The Masses

Small Business Mavericks

The next phase of video marketing has begun. Not too long ago, YouTube rolled out live streaming videos for specific channels. If you are just getting started in video marketing or you are well on your way to reaching 1,000 subscribers, then you have a measurable goal to strive for. Video marketing just got tons better.

YouTube 101