Direct Marketing Observations

MARCH 21, 2011

This past Friday, YouTube created the YouTube Person Finder a channel that is aggregating video messages from the victims and the people affected by the massive earthquake and tsunami that hit northeastern Japan more than a week ago.

Social Media 171

Social Media Strategy ROI Aggregator 171

Direct Marketing Observations

NOVEMBER 2, 2011

Meaning I can set up a Twitter profile, A Facebook page, a YouTube video and a blog in less than a half hour. The kicker though is, that at that point NO ONE is reading your tweets, commenting on your wall, viewing your video or reading your latest blog post. How are you going to monetize that?

Press Release 152

Press Release Social Media YouTube Video 152

Direct Marketing Observations

NOVEMBER 16, 2010

The passenger views a YouTube video on what is being sold inflight. An hour after seeing the video, they buy a Coke. The passenger here’s the message, reads the magazine, sees the tweet and views the video, and does nothing. Were there KPI’s that were met? Example #2. Engagement through social media?

Engagement 159

Engagement Buy Social Media Cost 159

Direct Marketing Observations

APRIL 4, 2011

In the larger picture of the social web though-there is Facebook, Twitter, Linkedin, YouTube and blogs. “View our Youtube videos and share them&#. But we weren’t competing for the same eyeballs and ears, so it didn’t matter. We took the basic concept of a tweetchat and made it our own. See what I mean?

Patterns 162

Patterns Hashtag Microsoft YouTube 162

Direct Marketing Observations

MAY 5, 2016

How bout the YouTube video of athletes behaving badly? What does an org do about the athlete who posts Instagram pics of their party life? What do you do about the athletes who dis another player or team via Twitter? What do you do? Who do you blame? Do you blame them? Because you know, we live in a transparent world now.

Sports 100

Sports Social Media Policies Team 100

Direct Marketing Observations

MAY 5, 2016

How bout the YouTube video of athletes behaving badly? What does an org do about the athlete who posts Instagram pics of their party life? What do you do about the athletes who dis another player or team via Twitter? What do you do? Who do you blame? Do you blame them? Because you know, we live in a transparent world now.

Sports 100

Sports Social Media Policies Team 100

Direct Marketing Observations

MARCH 16, 2015

You can rate your experience via Yelp or you can Video or take pics of how bad the experience was via YouTube or Instagram. You can write 1000 words diatribes praising or bashing a company. You can voice your displeasure immediately in 140 characters or less on Twitter.

Compete 100

Compete Sample Samples Focus Group 100

Direct Marketing Observations

APRIL 19, 2010

Create video on YouTube. Comment on YouTube. Tags: Social Networking Social Networks Facebook YouTube Twitter social media flickr marc meyer education social networking and children monitoring and listening youth. We are, and they are, consumers of media and creators of it. They can: Text with their phone. Create a song.

Social Media 202

Social Media Social Networking Education Guidelines 202

Direct Marketing Observations

FEBRUARY 9, 2010

Last year, people spent six billion minutes on Facebook , downloaded one billion YouTube videos and logged over 1.4 Newsroom employment would peak in 2001 as newsstand sales of the top 100 magazines approached 30 million. No one had heard of blogs. People used mobile phones to talk. Fast forward to 2009. million blog entries every day.

Industry 143

Industry Aggregator Crowdsourcing Wikipedia 143

Direct Marketing Observations

MARCH 23, 2011

She started attracting attention this month after a single she recorded and produced was released on YouTube and iTunes. The song’s video was uploaded to YouTube last month and received roughly 1,000 views in the first month. The video went viral. No big deal right? Then something happened. Really viral.

YouTube 138

YouTube Trends Video Twitter 138

Direct Marketing Observations

SEPTEMBER 8, 2010

Video -The number of videos viewed on YouTube every day is 2 billion. Let’s just say that people would rather watch video then read or write. Video continues to be the ties that bind us beyond our borders and generational and demographic differences. These are not in any particular order. This one is yours.

Social Media 180

Social Media Smart Phone Apple Video 180