Dave Fleet

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Video: Thoughts on Social CRM for Small Businesses

Dave Fleet

So, when Lauren Carlson drew my attention to a video interview she conducted with Marshall Lager from Third Idea Consulting - a well-known name in the field – at the CRM Evolution conference, it caught my attention. In fact, I’m in the middle of reading a book on social CRM right now ( The Social Customer , by Adam Metz ).

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Monday Morning Reads: Mobile Apps; LoTR Revisited; Funky SEO

Dave Fleet

Lots of really interesting reads in the Monday morning reading hopper this week: a look at why dictatorships would be unwise to cut Internet access; several pieces on the latest in mobile applications; a new take on the Lord of the Rings and a couple of neat videos. Mashable: 10 Fascinating YouTube Facts That May Surprise You.

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Is “Social Media” Hurting Social Media?

Dave Fleet

Videos with comments enabled? YouTube: “Videos with comments&# becomes Engaging people in a story, or enabling other people to tell your story as they see it. I’m not suggesting we change the term – I think it’s here to stay in the short- to mid-term, at least. Consider the term for a second.

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Trust (or Lack of it) and One-Way Social Media

Dave Fleet

It’s hard, especially as, for many, social media is still seen as kids in their basements watching YouTube videos. How do you work academics, experts or analysts, for example, into consumer-focused promotional activities?