Social Media Strategery

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The “New Media Director” Position is Just a Means to an End

Social Media Strategery

Job Summary: Oversee the development and implementation of a new media strategy; respond to public information inquires via new media outlets; serve as an agency liaison for new media relations; electronically manage the marketing of agency press releases; responds to various important agency and departmental priorities and events; coordinate video (..)

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Pay to Play: Seven Ways Social Media is Getting More Expensive

Social Media Strategery

According to data from DOMO and Column Five Media, every minute of every day sees over 2 million Google searches, 571 new websites, and 48 hours of new YouTube video. That viral video that looks like it was shot on a family member’s smartphone was actually just a bit created by the “traditional” media. billion industry.

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NHL Skating on Thin Ice With Many Supporters Post Lockout

Social Media Strategery

The NHL already has a blueprint for how to do this - Brendan Shanahan’s video series explaining penalties and suspensions is a fantastic example of how to make complex things consumable to the average fan. Go beyond sponsoring local teams and leagues and get involved with them, like the Nashville Predators did in the video below.

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Watching Church and State Slide Down the Slippery Slope

Social Media Strategery

We’d love to develop an entire issue on your client including an interview with your CEO, several other members of the leadership team and a feature video that will run online. For a small fee, we’ll be able to put together a feature story including an interview with your CEO.

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Customers Don’t Want Ads, They Want a Conversation…Just Not the Conversations You Want to Have

Social Media Strategery

Brands have all these tools at their disposal to tap into the hearts and minds of their most important stakeholders – their customers – and yet most let that power waste away with pictures of cats and Call Me Maybe videos. Be the better brand. Instead of asking for a like, be the brand people actually like.

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Justifying Social Media to the Big Wigs

Social Media Strategery

First, realize that there are no “magic bullet&# slides that I can give you – there are numerous resources available, from CommonCraft’s excellent “in plain English&# series of videos to the numerous 101-style sites out there. Use Skype or ooVoo for free video conferencing. This post expands on that.

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Create Better Content by First Creating a Better Relationship with Your Lawyers

Social Media Strategery

A celebrity’s video goes viral and she’s wearing a shirt with your logo on it? However, by following that up with “but what if I posted a film and photography notice with all of the appropriate disclaimers at all entrances to the event?” you’ve now provided a potential solution that allows for compromise.

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