Jeff Esposito

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Can videos humanize your FAQ section?

Jeff Esposito

While this may work for some, have you ever considered a video for some of the more hands on questions? How about video? That’s what John Kimmich, owner of The Alchemist Brewery did: What I like about the video is that it addresses all of the FAQs that his customers have and also visualizes why he answered the way he did.

FAQ 47
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Optimize, a [VIDEO] book review

Jeff Esposito

A few weeks back the folks over at Wiley passed me a copy of Lee Odden’s Optimize to do a video book review. My full review is below: This post contains video, click here if you are having trouble viewing. The book itself is an outline for using content, social media and search engine optimization together to maximize success.

Review 44
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Air New Zealand Creates Content Gold with Hobbit Safety Video

Jeff Esposito

Now I may just be a Hobbit-loving geek, but it sure as heck beats the typical videos shown in the States. Nice job of tying pop culture into a piece of content here from Air New Zealand.

Video 49
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Social Media ROI a video review

Jeff Esposito

This post contains video, if you can’t view, please click here. The title of Oliver Blanchard ‘s Social Media ROI is a bit misleading. While it does talk about ROI in some areas, the book is a good roadmap for companies and practitioners looking to institutionalizing social media within their company.

ROI 40
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Killing Giants, a video review

Jeff Esposito

This post contains video, please click here if you can’t view it. In this vlog video book review, I take a look at Stephen Denny’s Killing Giants. What do GoDaddy, Intuit and Sam Adams have in common? If you guess that they killed a giant, well then you were correct.

Review 31
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Enterprise Social Technology – A video review

Jeff Esposito

This post contains video. If you are having trouble viewing, please click here. Crowdsourcing may be one of the more interesting aspects of the social web. In Enterprise Social Technology from Scott Klososky, the principle was put to use in creating the book from the text to the cover art.

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Evil Plans – a video review

Jeff Esposito

This post contains video, if you can’t view, please click here. Between SXSW and my shoulder surgery, I have been delayed in creating video reviews of the books that I have read. Check out the video above for my full thoughts on it. So today, the first delayed review is of Hugh MacLeod’s Evil Plans.

Review 30