Direct Marketing Observations

MARCH 29, 2011

Tween sensation Rebecca Black will see her parent-financed video “ Friday &# beat Justin Bieber’s “ Baby &# for most disliked YouTube video within the next few days, if not hours, reports ReadWriteWeb. Black to beat Bieber for YouTube’s most hated… via Know Your Meme. This is your brain on Rebecca Black.

Meme 162

Meme Content YouTube Report 162

Direct Marketing Observations

NOVEMBER 2, 2011

Meaning I can set up a Twitter profile, A Facebook page, a YouTube video and a blog in less than a half hour. The kicker though is, that at that point NO ONE is reading your tweets, commenting on your wall, viewing your video or reading your latest blog post. How are you going to monetize that?

Press Release 152

Press Release Social Media YouTube Video 152

Direct Marketing Observations

NOVEMBER 16, 2010

The passenger views a YouTube video on what is being sold inflight. An hour after seeing the video, they buy a Coke. The passenger here’s the message, reads the magazine, sees the tweet and views the video, and does nothing. Were there KPI’s that were met? Example #2. Engagement through social media? Measureable?

Engagement 159

Engagement Buy Social Media Cost 159

Direct Marketing Observations

MAY 26, 2010

Tags: SEO/SEM YouTube social media Video.

Social Media 200

Social Media Campaign SEO YouTube 200

Direct Marketing Observations

JUNE 21, 2010

I was pulling some info about tomorrow’s # hashtag social media host Shel Holtz when I came across a video on his Posterous page about Gatorade’s brand monitoring war room. The video is well done and I love how they are investing time and effort in polishing and managing the brand via a social media war room.

Posterous 131

Posterous Brand Monitoring Hashtag Hosting 131

Direct Marketing Observations

JULY 16, 2010

As video looms larger and larger, you need to understand the proper mechanics of optimizing your video content for SEO. If you’ve been living in a digital cave then chances are you’ve been missing an amazing social media marketing awareness campaign being done by Old Spice this week. Fantastic insight.

Sites 164

Sites Instant Messaging SEO Social Media 164

Direct Marketing Observations

MARCH 4, 2010

I’ve been preaching about the importance of video for the lazy obese culture that we promote and have become, with that being said, Mypypeline.com realizes that perhaps the best way to be effective is to have a video site devoted to health and fitness, though the name is odd. Yoga is hot, no pun intended and getting hotter.

Social Networking 177

Social Networking Exercises Sites iPhone 177

Direct Marketing Observations

FEBRUARY 18, 2011

Lady Gaga sells video sunglasses for Polaroid, headphones for Beats by Dre, phones for VirginMobile, and a host of items and services via product placement in her videos. Can they produce a compelling action on someone to buy product? Could they change behaviors and opinions? Can they influence people to buy stuff?

Social Media 168

Social Media Influencer Sports Buy 168

Direct Marketing Observations

AUGUST 11, 2010

We love watching video -and then sharing it-it takes no effort, none. We love to share stories where good triumphs over evil. We love to talk and tell others about train wrecks for companies and people. We can be easily punked. zilch.zero. We are suckers for top ten lists. I know there are more, but these were the first 5 that came to mind.

Social Media 194

Social Media Social Networking Training YouTube 194

Direct Marketing Observations

APRIL 27, 2010

You write a blog post or tweet something or create a video, or write a review-you do it because you want to become part of something and it all rings hollow until someone notices and says something. Trying to creating a video=searching for validation. All forms of validation. Consider: A high number of views=validates.

Social Networking 204

Social Networking Flash Mob Forums Communities 204

Direct Marketing Observations

MARCH 9, 2012

Just watch the video…and then jump on over to Invisible Children.

Video 138

Video SEO 138

Direct Marketing Observations

APRIL 8, 2010

Either via the written word on a great blog , or an incredible viral video , or a killer ad or a killer presentation. Sometimes, no I take that back, A LOT of times I am just amazed at the work that comes from others. In this case, I’m talking about David Griner of Luckie.

Conference 162

Conference Skills Meeting Tips 162

Direct Marketing Observations

APRIL 17, 2015

We’d rather watch a video than have to read 400 words or more. It’s true, the internet has shortened our attention spans. As a digital marketer one of the great challenges is to figure out what your audience wants and then to package that into something that’s measurable and moves the needle. It’s getting harder.

Content 100

Content Marketing Education Analytics 100

Direct Marketing Observations

JUNE 30, 2010

Partly because I didn’t feel like writing today but also because this is just a really good thought provoking video. I had to embed this.

ROI 122

ROI Social Media Video 122

Direct Marketing Observations

NOVEMBER 15, 2011

” Famous Shoe Brand: 24 hours later …”Nope sorry, but check out our new video and share it with your friends!” ” Tom: 5 minutes later “Hey yea I never thought about that! Got any free shoes?”

Conversation 187

Conversation Brands Banking Compete 187

Direct Marketing Observations

APRIL 28, 2011

But nevertheless, at the end of the day-Your presence, your bio, your participation, your video, your pic, your blog post, your quote, your tweet, your status update, your opinion, your recommendation, and or your location is what’s needed. It might not even be predicated on your actual participation as much as you might think.

Curation 156

Curation Conversation Data Platform 156

Direct Marketing Observations

MARCH 21, 2011

This past Friday, YouTube created the YouTube Person Finder a channel that is aggregating video messages from the victims and the people affected by the massive earthquake and tsunami that hit northeastern Japan more than a week ago.

Social Media 171

Social Media Strategy ROI Aggregator 171

Direct Marketing Observations

MAY 5, 2016

How bout the YouTube video of athletes behaving badly? What does an org do about the athlete who posts Instagram pics of their party life? What do you do about the athletes who dis another player or team via Twitter? What do you do? Who do you blame? Do you blame them? Because you know, we live in a transparent world now.

Sports 100

Sports Social Media Policies Team 100

Direct Marketing Observations

MAY 5, 2016

How bout the YouTube video of athletes behaving badly? What does an org do about the athlete who posts Instagram pics of their party life? What do you do about the athletes who dis another player or team via Twitter? What do you do? Who do you blame? Do you blame them? Because you know, we live in a transparent world now.

Sports 100

Sports Social Media Policies Team 100

Direct Marketing Observations

MARCH 8, 2012

I may have to sift through a search result that incorporate’s my Circle’s random observations, musings, photos and videos of violins, when what I was looking for was where I could buy one in my city that was inexpensive and durable. This means that if I’m looking for information about violins.

Organization 156

Organization Policies Privacy Google 156

Direct Marketing Observations

JULY 12, 2011

This starts with a social network and then extends to email, to docs, to phone calls, to commerce, to video and beyond. What we all need to understand though, is that Google, Facebook and Microsoft want to keep us in network, 24 seven 365. Every one of these &# actions&# has or will have a social component attached to it.

Microsoft 131

Microsoft Social Networking Google Video 131

Direct Marketing Observations

MARCH 16, 2015

You can rate your experience via Yelp or you can Video or take pics of how bad the experience was via YouTube or Instagram. You can write 1000 words diatribes praising or bashing a company. You can voice your displeasure immediately in 140 characters or less on Twitter.

Compete 100

Compete Sample Samples Focus Group 100

Direct Marketing Observations

MARCH 16, 2010

7) People were not sharing your viral videos that you stole created. Your excuses, er reasons might look something like this: 1) You didn’t realize how much work it took. 2) You realized that people aren’t into your “get 200 Twitter followers&# for $19 a month program. 4) Stealing other peoples content was hard work.

Social Media 173

Social Media Real Estate Foursquare Case Study 173

Direct Marketing Observations

NOVEMBER 2, 2010

You did not worry about their greenhouse effects, the videos their employees were making behind the scenes or how much the same product cost at other stores within a 7 block radius. Decisions were made independently without concern to the ecosystems that are in place today.

B2B 199

B2B Patterns Comparison Compete 199

Direct Marketing Observations

MARCH 28, 2011

Simultaneously use multiple iPhones and Androids to capture photos, videos, and conversations into a group album. Think fast! Find someone. Take pictures together. There’s no attaching, uploading, or friending to do. Share together in a new, moving social network. Just look around. . You may have no idea what I’m talking about.

Social Networking 112

Social Networking iPhone Mobile Applications 112

Direct Marketing Observations

MAY 28, 2010

Create and Post videos. Create microsites using social platform providers. Create and manage multiple blogs. Show and educate brands and companies how to use social networks and how to act on those social networks. Create widgets. Create customized social media landing pages to reflect brand.

Social Media 203

Social Media Marketing Social Bookmarking Widget 203

Direct Marketing Observations

APRIL 21, 2010

123people.com -123people is a real time people search tool that looks into nearly every corner of the web to find comprehensive and centralized people related information consisting of images, videos, phone numbers, email addresses, social networking and Wikipedia profiles. UsernameCheck.com Similar to Knowem. Facebook.com/help/?safety-Facebook

Education 177

Education Social Media Wikipedia Social Networking 177

Direct Marketing Observations

NOVEMBER 24, 2010

It started with an eye catching commercial developed by Wieden + Kennedy and ended with videos that have been viewed more than 40 million times and total brand views on the web that have been estimated to have surpassed 110 million. What’s right in social media? Or better yet what went right? For me it was a mashup.

Social Media 201

Social Media Mashup Yahoo Mobile 201

Direct Marketing Observations

OCTOBER 27, 2011

Because of the cool videos? I’ve often said that the majority of people that follow brands on Facebook do it not because they are supposed brand champions but purely because they are hoping to get something out of the engagement. Something free. Why would you follow Nike on Facebook? Or Gatorade or American Eagle ? Engagement?

Compete 162

Compete Case Study Social Networking Small Business 162

Direct Marketing Observations

FEBRUARY 18, 2010

5) Another thing I talk about constantly is the fact that video is becoming more and more, a larger piece of the digital landscape. Even more so, check this article about Google and Aardvark. 4) We talk about the need for social media rules, guidelines and policies. Well, look no further than this resource of 117 social media policies.

Sites 138

Sites Policies Guidelines URL 138

Direct Marketing Observations

AUGUST 9, 2012

Thus, the old adage or statement that “we’re going to create a viral video” is equal parts foolish and unattainable. It’s no longer up to you. You might think it’s good, but it’s really not up to you. Content churns the machine. It’s what keeps companies and organizations in the public eye.

Content 207

Content Curation Smart Phone Yahoo 207

Direct Marketing Observations

APRIL 4, 2011

“View our Youtube videos and share them&#. . “Come join our community and learn more about us&#. “We have a Twitter account, follow us we may say something insightful&#. “Come see our Facebook page and fan/like us&#. “Download out mobile app and receive valuable benefits&#. See what I mean?

Patterns 162

Patterns Hashtag Microsoft YouTube 162

Direct Marketing Observations

AUGUST 24, 2011

Same with video/ vlogging , same with social media optimization, same with email marketing, same with creating websites, designing logos, writing copy, and creating tag lines; at one point in time it was unique and special but now-it’s just a sum total part of the collective us.

Social Media 199

Social Media Skills SEO Aggregator 199

Direct Marketing Observations

APRIL 26, 2010

If a customer makes an online mess, it may require an online video response or it may require an actual television ad to express your point-of-view. Again, a fully integrated interactive marketer does not allocate a bucket of monies per channel. Integrated messaging and consumer engagement is determined by the need at the time.

Social Media 173

Social Media Radian6 Apple Marketing 173

Direct Marketing Observations

FEBRUARY 9, 2010

Last year, people spent six billion minutes on Facebook , downloaded one billion YouTube videos and logged over 1.4 No one had heard of blogs. People used mobile phones to talk. Fast forward to 2009. million blog entries every day. The iPhone became the first mobile phone to be used more for data than for voice.

Industry 143

Industry Aggregator Crowdsourcing Wikipedia 143

Direct Marketing Observations

JANUARY 21, 2011

YourVersion [link] - YourVersion is a tool for delivering the latest news, blogs, tweets, and videos on content that matters to you, all in one place. With that said, here are 4 resources to help keep you current in today’s ever changing social sphere. All Facebook [link] - The unofficial Facebook Blog.

Social Media 166

Social Media Social Networking Class Case Study 166

Direct Marketing Observations

JANUARY 31, 2024

In other words, you must ask yourself (and your internal teams) if creating a TikTok video on cell and gene therapy geared towards chief scientists really going to have the same impact as a gated white paper offered up on LinkedIn. The emphasis then shifts to the audience and the platform. Do we create long-form pieces of content?

Industry 146

Industry Social Media Biotechnology Marketing 146