Adam Sherk

article thumbnail

Media Relations Gone Wrong: How Not to Pitch a Journalist (Video)

Adam Sherk

So in the spirit of my post on buzzwords and marketing speak in press releases I thought I’d have a little fun by capturing the essence of how not to pitch a journalist in a video. Ever been involved in something like this on either side, although I hope not as extreme? –Well at least until the next round of layoffs. Please go away.

article thumbnail

Videos in Press Releases are Cool – When They Provide Meaningful.

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Videos in Press Releases are Cool – If They Provide Meaningful Content by Adam Sherk on July 30, 2009 Executive quotes in press releases are notorious for lacking any kind of substantial information. Do the videos add value or are they more executive fluff?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Do Google's Expanded Domain Results Apply to News and Video Listings?

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Do Google’s Expanded Domain Results Apply to News and Video Listings? But do the expanded results apply to the embedded news and video listings in the SERPs?

News 113
article thumbnail

The Most Popular News Sites on YouTube

Adam Sherk

News organizations want to drive video impressions to their own sites but since YouTube dominates the online video world they need to have a presence there. So I thought I’d investigate how well news sites are doing at building channel subscribers and video views. that does include some news videos.

Sites 182
article thumbnail

Take Advantage of Additional Google News Opportunities for Publishers

Adam Sherk

6) YouTube videosVideo content from YouTube is also featured within Google News. Videos embedded in articles can be crawled but setting up a YouTube channel and notifying Google News increases the likelihood of your videos being pulled in.

News 147
article thumbnail

Google News Optimization Tips

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Google News Optimization Tips by Adam Sherk on September 3, 2009 This week Google put out a video to give publishers more information on how Google News works and how best to optimize for it. To get your videos into Google News you need to create a YouTube channel.

News 158
article thumbnail

Great Example of a Multimedia News Article from ESPN.com

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Great Example of a Multimedia News Article from ESPN.com by Adam Sherk on August 14, 2009 Recently I wrote about the importance of including meaningful content in videos embedded in press releases.

Examples 102