Jon Loomer

JANUARY 12, 2024

I’ve seen so many people start and quit with short-form video creation. Just create videos. Make it as easy as possible for yourself to create those videos. I truly believe this is what keeps so many people from creating and continuing to create more than a handful of videos. This video was an example of just that.

Video 126

Video Buy Tips Types 126

Jon Loomer

APRIL 26, 2023

It appears that Meta has finally fixed a Video Views Custom Audience bug related to Facebook Reels engagement. Let’s take a closer look at what happened and how I’m using this to my benefit… The Bug When you create a Video Views Custom Audience, one of the steps is to “Choose Videos.” Not excited?

Video 184

Video Instagram Cost Groups 184

Jon Loomer

DECEMBER 26, 2023

Use this strategy for coming up with video ideas… You may know I’m publishing at least one video every day of 2023 , which means I only have a few days left before I reach that goal. Inspiration for videos can come from client calls, questions from my community, or conversations that we have in Strategy Sessions.

Video 135

Video How To List Publishing 135

Jon Loomer

SEPTEMBER 26, 2023

Using a tool called HeyGen, I uploaded a video that features at least 30 seconds of me speaking. It then regenerated the video from English to Spanish. I could see YouTube, TikTok, and Meta building something like this into apps to make videos more accessible, regardless of the language you speak. Unfortunately, I don’t.

Video 130

Video YouTube Features Tools 130

Jon Loomer

OCTOBER 22, 2023

Here’s how I set up my lighting for video recording… 1. I do that partially for a little flash, but also to add some variety to the look of my videos. The post Lighting Setup for Short-Form Video appeared first on Jon Loomer Digital. I use two Neewer 90 Watt LED lights that are mounted to each side of my desk.

Video 158

Video 158

Jon Loomer

OCTOBER 24, 2023

I don’t technically batch my videos… I’m often asked about my routine for recording and editing. Instead, I keep a running list of video ideas in my Notes app. That could be one video or up to three or four. My entire process is driven by one goal: I will publish at least one video every day. What about you?

Video 132

Video List Publishing Process 132

Jon Loomer

NOVEMBER 29, 2022

You may know that I have fully embraced short-form video during the past couple of months. I now focus first on short-form video. I make time for recording and editing videos. At least one video will be published to TikTok, Instagram Reels, Facebook Reels, YouTube Shorts, and LinkedIn on most days. Just helpful info.

Video 200

Video Marketing ROI Buy 200

Convince & Convert

DECEMBER 13, 2023

Luckily, that’s where videos come in handy as the perfect medium to propel your ideas into the world, making the intangible sound compelling. However, sometimes the view counter isn’t ticking up as expected, and that awesome video you made is ultimately unhelpful in bringing your brand closer to your audience.

Social Media 149

Social Media Video Feed Feedly 149

Jon Loomer

JANUARY 3, 2024

Here’s how publishing a video every day helped me grow on TikTok… I first committed to short-form video with TikTok in mind in September of 2022. With a combination of a crazy number of videos and some ads during the final three months, I grew to 5,700 initial followers. We see this with Meta ads, too.

Video 126

Video Publishing Course Platform 126

Jon Loomer

SEPTEMBER 20, 2023

When someone plays an embedded YouTube video on my website, an event fires. That event captures: • URL it was on, • Title of the video, • Percentage of the video that was watched • Total time watched in seconds I add a column to my Ads Manager to see how often people are watching these videos from my ads.

Embedding 143

Embedding Eventful YouTube Video 143

Jon Loomer

DECEMBER 30, 2023

The impact of short-form video is huge… You may know the story of my journey during the past year, but it’s worth repeating. Just over a year ago, I committed to short-form video because my business needed a jump-start. The most popular reason is my videos. It’s because of the videos. But it’s worth it.

Video 115

Video Survey Meeting Trends 115

Jon Loomer

OCTOBER 21, 2023

Here’s how I maximize video quality on an iPhone… 1. The impact of these adjustments may seem subtle, but I provided two versions to compare in this video. One shows what it looks like when I use my front-facing camera, using the normal Video mode, and without adjusting the exposure. I use -1.0, It’s just my iPhone.

iPhone 121

iPhone Video iPad 121

Jon Loomer

DECEMBER 20, 2022

There are many ways that you can do this, but let’s focus on a video funnel. The weakness of video view custom audiences is that the presence of a person in one audience can say only so much about their level of engagement. At most, you know that someone watched a video to completion. Publish Videos Regularly.

Video 193

Video How To Facebook Groups 193

Jon Loomer

NOVEMBER 26, 2023

These AI advancements are wild… Meta is working on a project called Emu that allows you to use text prompts to edit images and generate videos. Provide conversational text prompts to develop or change an image or video. The post Meta’s Emu for AI-Generated Images and Videos appeared first on Jon Loomer Digital.

Video 143

Video Project Resources Instagram 143

Jon Loomer

APRIL 24, 2023

I’ve consistently published short-form videos to TikTok, Facebook Reels, Instagram Reels, YouTube Shorts, and LinkedIn for most of the past six months and change. Then, we’ll go platform by platform, where we’ll evaluate performance before and after this commitment to short-form video. Lots of context is necessary.

Platform 173

Platform Video Instagram YouTube 173

Jon Loomer

DECEMBER 31, 2023

I officially committed to short-form video on September 30, 2022. After getting my feet wet for three very frustrating months, I set out to publish at least one video every day in 2023. This video completes that goal. What I can say is this: The decision to commit to video and go after this goal was absolutely the right one.

Publishing 115

Publishing Video 115

Jon Loomer

SEPTEMBER 18, 2023

Here’s how to structure a 1-minute video… I’ve figured out that about a minute is the perfect length of time for a short-form video. To plan a 1-minute video, it starts with a script. The post How to Plan a 1-Minute Video appeared first on Jon Loomer Digital. That’s how I do it. How about you?

Video 142

Video How To 142

Social Media Today

SEPTEMBER 30, 2022

Twitter's not going 'full TikTok' like Meta, but it is trying to lean into the latest video consumption trends.

Video 201

Video Trends Twitter 201

Jon Loomer

MARCH 29, 2023

I’ve recorded more than 270 videos (give or take) since I started my short-form video journey about six months ago. I’m often asked about my process for recording short-form videos, and I feel like this is a good time to do a reveal. Below is my current process for recording my short-form videos.

Process 134

Process Video iPhone YouTube 134

Jon Loomer

SEPTEMBER 5, 2023

It’s the typical excuse for not publishing videos… Get outta here with that nonsense. I’ve published at least one video every day this year. Each video takes an hour, start to finish (scripting, recording, editing, scheduling, everything). I don’t need to spend an hour on each video, but I do. I don’t have time!

Video 115

Video Hosting Publishing Issues 115

Social Media Today

APRIL 3, 2024

A new, TikTok like video update for Facebook.

Video 155

Video Facebook 155

Jon Loomer

AUGUST 27, 2023

I don’t read from a script because that would be super unnatural and uncomfortable… But I do write out a video script. These days, I script out my videos. The post Scripting Short-Form Videos appeared first on Jon Loomer Digital. When I first started, I just hit record and started talking. Just a little behind the scenes!

Video 102

Video Process Types Conversation 102

Social Media Today

JANUARY 29, 2024

Video will soon be optional on Spaces chats, adding another element to X broadcasts.

Video 160

Video 160

Social Media Today

FEBRUARY 11, 2024

Now, you can create animated stickers from any video posted in the app.

Video 172

Video Instagram 172

Jon Loomer

MAY 11, 2022

Performance measurement of Facebook video ads is challenging, primarily due to the way video ads work. But, video breakdowns provide important context for the performance of these ads. Let’s talk about the issues with video ads and how you can get a clearer idea of performance thanks to this buried feature.

Video 190

Video Facebook Metrics Feed 190

The Realtime Report

OCTOBER 30, 2023

wordstream.com/blog/ws/2019/07/12/video-scripts blog.hubspot.com/marketing/how-to-write-a-video-script-ht blog.celtx.com/screenwriting-tips/ masterclass.com/articles/how-to-write-a-script indeed.com/career-advice/career-development/how-to-be-a-good-script-writer oneproductions.com/

Video 91

Video Tips How To Marketing 91

The Social Media Hat

JULY 20, 2022

The post How To Use Video For Virtual Event Marketing appeared first on The Social Media Hat. Season 02 Episode 02 of the Virtual Event Strategist Podcast.

Eventful 194

Eventful Video How To Marketing 194

Social Media Today

NOVEMBER 9, 2023

Now you can link people through to specific segments in your video uploads.

Video 175

Video 175

Social Media Today

FEBRUARY 20, 2024

The new program is the latest in Pinterest's growing slate of dedicated video content.

Video 141

Video Content 141

Social Media Today

MAY 25, 2023

Video is set to become a much bigger focus in the next phase of Twitter 2.0.

Video 174

Video Twitter 174

Jon Loomer

MARCH 30, 2022

Facebook has announced that videos using “watchbait” will be penalized and receive less news feed distribution. It’s a way to get people to watch your videos by withholding information, sensationalizing, and misleading the user. Sensationalizing: Video posts can’t exaggerate or use extreme language.

Video 201

Video Facebook Policies Feed 201

Social Media Today

JANUARY 29, 2024

Video will soon be optional on Spaces chats, adding another element to X broadcasts.

Video 134

Video 134

Social Media Today

FEBRUARY 11, 2024

Now, you can create animated stickers from any video posted in the app.

Video 166

Video Instagram 166

Social Media Today

JANUARY 10, 2024

X's new 'video first platform' push will likely include new monetization elements aligned with exclusive content.

Video 181

Video Content Platform 181

Social Media Today

NOVEMBER 9, 2023

Now you can link people through to specific segments in your video uploads.

Video 161

Video 161

Social Media Today

JANUARY 10, 2024

X's new 'video first platform' push will likely include new monetization elements aligned with exclusive content.

Video 162

Video Content Platform 162

Ignite Social Media

JUNE 28, 2022

You’re probably here because you’re looking for ways to spice up your brand with the best video content, right? As the Original Social Media Agency in the US , we’ve been here long enough to know how brands often struggle with keeping up with the latest trends — in today’s case, video content. .

Video 146

Video Content Marketing YouTube 146